YEAR XII

Growth and success... no matter whatconference and workshops

PROGRAM

Partners

Green sponsor With the support of

Organized by

60 speakers, moderators, panelists, case studies

November 2–3 2015

Exhibitors

BANKMED Head office, 482 Clemenceau Street, BankMed Center P.O. Box 11-0348, Riad El Solh 1107 2030, Beirut – LebanonTel: (01) 373.937 callcenter@bankmed.com.lb www.bankmed.com.lbOne of the oldest banking and financial in-stitutions in the MENA region. Since its in-ception in 1944, Bankmed has been at the forefront of banking institutions, maintaining a prominent position as a leading, dynam-ic, and socially responsible bank with a firm commitment to Corporate Social Responsi-bility. It enjoys a wide local branch network, in addition to a strong international presence in Switzerland, Cyprus, Saudi Arabia, Turkey, Iraq and the Dubai International Financial Center (DIFC). Bankmed offers its clients a wide range of products and quality services.

BRITISH COUNCIL British Council, Berytech Building, 8th Floor, Mathaf/Sodeco Street P. O. Box 2064 1509, Beirut – Lebanon Tel: (01) 428.900general.enquiries@lb.britishcouncil.orgwww.britishcouncil.org.lbThe British Council creates international opportunities for the people of the UK and other countries and builds trust between them worldwide. We call this, work cultur-al relations. We work in over 100 countries, with programs and services in the English language, the arts, education and society. We believe these are the most effective means of engaging with others and we have been doing this work since 1934. .

CREDIT LIBANAIS Credit Libanais Tower, Corniche El Nahr, Adlieh Roundabout P. O. Box 16-6729, Ashrafieh 1100 2811, Beirut – LebanonTel: (01) 608.000 info@creditlibanais.com.lb www.creditlibanais.com.lbEstablished in 1961, Credit Libanais distin-guishes itself with the experience and know-how acquired over the years. A network of 74 branches in Lebanon and Cyprus, Bahrain, Senegal, Iraq and Canada. In 2015, CL Group new Head Office Tower rose as one of the most technologically advanced towers in Leb-anon and the region, allowing for optimized synergy among the management teams, to further improve customer experience. As a corporate accountable citizen, CL Group is committed to its responsibilities towards cus-tomers, employees, shareholders, communi-ties and the environment.

FRANSABANK Hamra Street, Fransabank CenterTel: (01) 340.180/8 M (03) 650.700 P. O. Box 11-0393, Beirut – Lebanon ifsb@fransabank.comwww.fransabank.comA leading financial and universal bank, Fransa-bank Group offers tailored retail, commercial, corporate, investment and international bank-ing products that meet the evolving needs of the societies it serves, through its 164 branch-es in 11 countries across the world, namely in Lebanon, France, Algeria, Syria, Belarus, Cyprus, Sudan, Iraq, Cuba, UAE and Ivory Coast. Established since 1921 in Lebanon and listed 1st among registered banks, Fransabank Group enjoys today the ranking of a top 4 lead-ing Lebanese financial group. With more than 94 years of financial legacy, Fransabank Group has the largest local branch network with 124 branches spread over the Lebanese territory.

HEXAGON Al Maarad Street, Lina center, 1st Floor P.O. Box 1001 Tripoli – LebanonTel: (06) 442.166 – (06)435.655 info@hallabengineering.comwww.hallabengineering.comHexagon Company is owned and managed by Eng. Said Hallab, Mr. Elias Ayoub & part-ners. Hallab Engineering has a history of more than 40 years in executing prestigious projects in Saudi Arabia and Lebanon and a reputation for delivering outstanding cli-ent value and completing projects on time and within budget. Full range of services, covering design, building and project man-agement. Projects executed: schools, resorts ‘Florida Beach’, multiplexes, libraries, and hotels, industrial, commercial and residen-tial buildings.

KAWAS CONSULTINGAchrafieh, 145 Habib Bacha El Saad Street, Lyan Bldg , 1st FloorTel: (01) 398.222 – (01) 397. 277 – (03) 111.694info@kawasconsulting.comwww.kawasconsulting.comKawas Consulting is a premier regional ex-ecutive search, headhunting, and project recruitment firm based in Beirut. With over ten years of experience, we excel at providing quality service and building strong business relationships. We are passionate about mak-ing the right match. Our network across ma-jor industries, coupled with our experience in research across the Levant, Gulf, and North Africa, enables us to identify the best available candidates swiftly and successfully. We place quality at the center of everything we do and adhere to world-class standards.

LUXURY CLOTHING COMPANY Berytus Parks Bldg. 1st Floor, Park Avenue, Grand Hotels District, P.O. Box 11-994 Beirut – Lebanon Tel: (01) 996.060feedback@luxuryclothingcompany.com Affiliated with the UAE Trading of Dubai, the Luxury Clothing Company began in Lebanon in 2009 and expanded the RODEO DRIVE franchise in Beirut by opening four RODEO DRIVE multi-brand boutiques. These bou-tiques showcase world-class designer brands such as Armani, Brioni, Givenchy, Kiton, Lanvin, Stefano Ricci, St. John, Testoni, Tom Ford & Versace among others, all offered in generous spaces and sumptuous settings.Moreover, the company has launched its new concept for high-end kids wear at ABC Dbayeh with luxury brands such as Aston Martin, Lan-vin Petite, Missoni, Roberto Cavalli Junior and Young Versace. Additionally, it has launched a concept for premium casual wear called VIA RODEO at ABC Mall Achrafieh.

MENA CAPITALDowntown, Starco Center, Bloc A P. O. Box 11-8678 Beirut – LebanonTel: (01) 370.222info@menacapital.com.lbwww.menacapital.com.lbMENA Capital, incorporated in 2004, is a Bei-rut-based, BDL regulated, investment firm. In Real Estate, it identifies attractive investment opportunities available in the MENA region to develop unique projects. Our developments are differentiated in terms of location, con-cept, design and quality. Our main activities are: Private equity, fund management and real estate development. We cover the MENA re-gion and selectively internationally.

TRUSTHOLD DEVELOPMENT GROUP Down Town, Atrium Building, Third FloorP. O. Box 11-1912 Riad El Solh, Beirut – LebanonTel: (01) 999.802/3 – (76) 725.000info@trustholdgroup.comwww.trustholdgroup.comTrusthold Development Group (TDG) is a pri-vate real-estate development firm rooted in professional integrity. Our activities focus on investments in the real estate sector in Leba-non and the development of prime residen-tial, commercial, retail, and mixed-use prop-erties. With a steadfast pledge to operate with resolute ethical standards, TDG offers expert services in development and management, ensuring long-term value for investors and quality properties for tenants.

Recognition awards of growth and success

Launch: ‘Charter of Economic Rights’

Panel: Lebanon as a brand and a business platformVarious parties are promoting the Lebanon brand and working towards stimulating business exchange between Lebanon and other countries. This panel will discuss how to have these efforts become complementary to each other and how to synchronize action

ModeratorRamzi El Hafez Lebanon Opportunities

PanelistsH.E. Raya El Hassan Tripoli Special Economic ZoneMohamed Choucair Federation of Chambers of Commerce, Industry and AgricultureFadi Gemayel Association of Lebanese IndustrialistsCharles Arbid Lebanese Franchise AssociationNamir Cortas Real Estate Developers Association of LebanonAlain Hochar M&C Saatchi

Inaugural Monday, november 2 | 4:00 pm

Day 1 | MonDay – SEConD SESSion | 6:00 PM RooM Real Estate The modern office Tyre Finance Equity funds for the middle market BerythusBusiness Green business is maturing ByblosMarketing Selling to the luxury market SidonIndustry Networking (closed session) Carthage

Day 2 | TuESDay – FiRST SESSion | 4:00 PM

Real Estate The real state of real estate TyreFinance Innovations in payment tools BerythusManagement Corporate governance in family-owned firms ByblosMarketing Advertising on Facebook by Facebook Sidon

Day 2 | TuESDay – SEConD SESSion | 5:30 PM

Retail The future of malls and shopping centers TyreInformation Big and Open Data as a growth engine BerythusManagement CSR 2.0 ByblosMarketing Rebranding: Do’s and don’ts Sidon

Summary Program

INDUSTRY | Closed session | Carthage

nETwoRking: agRo-aLiMEnTaRy inDuSTRy anD aCaDEMiaMeet top Lebanese researchers. The networking session aims at encouraging faculty members from various Lebanese Universities and the agro-alimentary sector industry.

REAL ESTATE | Tyre

ThE MoDERn oFFiCESpecifications, layouts, security, smart services, and other requirements for the modern office

TARGET AUDIENCE: Developers, tenants, office managers, real estate brokers, investors

ModeratorGeorges Nour - GRIDSPresentationRachid Karam - R&KPanelistsSamer Bissat - Waterfront CityZiad Dagher - M1Kayssar Abillama - Injaz Holding

FINANCE | Berythus

EquiTy FunDS FoR ThE MiDDLE MaRkETWhat funds are interested in the middle markets, what do they require, what sectors and investment stages are of interest to them, exit strategies, and case studies

TARGET AUDIENCE: SME owners, investment bankers, corporate finance specialists, equity fund managers, investors

ModeratorSalim Chahine - AUBPresentationWael Zein - Lucid InvestmentsPanelistsTom Jacobs - IFCWassim Hneine - EIP Ziad Dagher - M1

MARKETING | Sidon

SELLing To ThE LuxuRy MaRkETHow to sell luxury in a challenging market, changing consumer trends, do’s and don’ts, marketing strategies, product and brand management

TARGET AUDIENCE: Luxury brand owners and agents, marketing and communication professionals, advertisers, brand and product managers

ModeratorJoe Ayache - Impact BBDOPresentationManal Khater - Atelier (Leo Burnett Group)PanelistsZiad Annan - A&S Chronora (Rolex)Assaad Raphael - Porsche CenterElie Saab Jr. - ELIE SAAB

Monday, november 2 | Second Session | 6:00 pm

Partner

BUSINESS | Byblos

gREEn buSinESS iS MaTuRingGreen business is now in the mainstream. Success stories of companies and projects

TARGET AUDIENCE: Green business entrepreneurs, green consultants, SME managers, architects, contractors, CSR specialists

ModeratorEdgard Chehab - UNDPPresentationRachid Moubarak - ApaveCase studiesRabih Osta - Phoenix (Indevco Group)Rima Hayek - Gemayel Frères

Green sponsor

REAL ESTATE | Tyre

ThE REaL STaTE oF REaL ESTaTEStatistical study and analysis of the state of the real estate market in the past year, comparisons of prices, analysis of trends, and special issues related to real estate sales

TARGET AUDIENCE: Real estate professionals, brokers, developers, architects, analysts, investors, marketing professionals

ModeratorMassaad Fares - REALPresentationJennifer Abumrad - InfoProPanelistsMustapha Ahmad - TrilliumMireille Korab Abi Nasr - FFA Real EstateAhmad Khatib - Century 21

MANAGEMENT | Byblos

CoRPoRaTE govERnanCE in FaMiLy-ownED FiRMSFamilies are faced with governance issues as a newer generation is taking over well-established businesses. The workshop will discuss best practice and provide case studies

TARGET AUDIENCE: Family business managers, management consultants, corporate finance professionals, investment bankers, lawyers

ModeratorAyman Haddad - DHR InternationalPresentationJosiane Fahd Sreih - LAUCase studiesFrederic Chemaly - MaliaJoe Achkar - Sabis

FINANCE | Berythus

innovaTionS in PayMEnT TooLSNew payment methods are revolutionizing retail and business-to-business transactions. The workshop will discuss how these tools work, their effect on their users, associated costs, and market receptiveness

TARGET AUDIENCE: Retailers, retail bankers, retail banking product managers, marketing professionals, financial managers

ModeratorGabriel Deek - OmniSystemsPanelistsRanda Bdeir - Banque AudiFares Antoun - Bank of BeirutArz El Murr - Hey-PayOmar Bader - PinPay

MARKETING | Sidon

aDvERTiSing on FaCEbook by FaCEbookEverything you wanted to know about advertising on Facebook... Answers from specialists from Facebook itself. This is your chance to hear it from the source!

TARGET AUDIENCE: Advertising professionals, MBUs, SME owners, marketing professionals

ModeratorSamar Layoun - Add BloomPresentationDana El Zein and Hicham Zaraket - Facebook

Tuesday, november 3 | First Session | 4:00 pm

RETAIL | Tyre

FuTuRE oF MaLLS anD ShoPPing CEnTERSMalls and shopping centers are proliferating from dense urban areas to suburbs and the countryside. Some are specializing as outlet malls. The workshop will look at new locations, strategies, tenant mix, marketing, footfall, and other vital issues to retail success

TARGET AUDIENCE: Retailers, mall and shopping center operators, marketing professionals, developers, commercial real estate brokers

ModeratorMadiha Raslan - LFAPresentationRony Aoun – SMAGPanelistsJamil Rayes - GSAkram Raffoul - CascadaAida Arar - BA United Holding

MANAGEMENT | Byblos

CSR 2.0 Still largely misunderstood, the CSR function is starting to make roadways in the corporate world, with hundreds of companies embracing it and looking for ways to adhere to its principals. This workshop will review current achievements and what needs to be done

TARGET AUDIENCE: CSR managers, SME owners, management consultants, C-suite managers, marketing professionals

ModeratorAsmahan Zein - AramexPresentationsKhaled Kassar - CSR LebanonMohamed Shamas - LibnorCase studiesMarie Louise Baboyan - KsaraRana Haddad - BLFMuhieddine Fathallah - Bank Med

INFORMATION | Berythus

big anD oPEn DaTa aS a gRowTh EnginEBig and Open Data as a transformative phenomenon. The economic potential to launch new ventures, analyze patterns and trends, make data-driven decisions, and solve complex problems. Economic sectors that will benefit from it, and implications for Lebanon. Policy measures needed.

TARGET AUDIENCE: CEOs, C-suite, CTO, marketing managers, MIS, IT, strategic planners, entrepreneurs

PresentationsNabil Bukhalid - LB registrar, ISOC, LINCFadi Joseph - ATILC (Canada)

MARKETING | Sidon

REbRanDing: Do’S anD Don’TSBrand value is the sum of the company goodwill. Looking into the future, companies often need to reposition their image and brand to synchronize with their strategic goals. The workshop will present do’s and don’ts of rebranding, how to prepare for it, the process it entails, and how expectations should be set.

TARGET AUDIENCE: Marketing professionals, C-suite managers, SME owners, brand managers

PresentationMaya Karanouh - TagbrandCase studiesGhiwa Nakat - Debbaneh AgriManuel Wazen - Zaatar w Zeit

Tuesday, november 3 | Second Session | 5:30 pm