grow%your%ayurvedic%business%by%jacob%griscom% …


Attract Your Ideal Clients!

How to Pick the Perfect Niche for Your Professional Ayurveda Practice

Version 1.0

Jacob Griscom


Congratulations On Downloading This Report! I’ve written this for you because it addresses the #1 biggest mistake I see Ayurvedic practitioners continue to make over and over again…and it’s the difference between thriving or struggling in your practice. Quite literally, if you can correct this one mistake, then you can start automatically generating client referrals everywhere you go. Not only that, but you’ll also eliminate any experience of competition or “client scarcity,” even if you live in a small town or a community that filled with “holistic” practitioners. If instead you repeat this mistake, then you’ll find it’s an uphill battle to get clients, and you’ll attract a lot of people who are “curious,” but unlikely to sign on for long-‐term committed programs with you…the kind where they really get results. This can get frustrating and discouraging for you as a practitioner, and it’s not much of a service to your clients either. Not only that, you’ll also be at risk for spending energy comparing yourself to other practitioners, feeling in competition, and imagining that you need more education to feel confident and be successful. How do I know this? After I graduated from the California College of Ayurveda in 2001 and set out to launch my practice I made all the same mistakes I see Ayurveda practitioners making. The result was that I was stressed about money, and eventually burned out and left my practice. It wasn’t until I got into some success with sales and marketing positions in TOTALLY different fields that I recognized my mistake. Then I took what I learned back into my professional Ayurveda practice and in 2 months rebuilt a practice earning $10,000 per month with just 10 committed clients who were getting consistent results with their health. I built off that success and systematized what I was doing with the creation of the Grow Your Ayurvedic Business program to teach other Ayurvedic practitioners as well. Since then, any practitioner who has followed these new mindsets and strategies in their practice has also reaped the rewards of a much more financially sustainable and personally rewarding practice serving their committed clients. Sound interesting to you? I hope you’ll make use of what you’re about to learn in this short and powerful report. In Health and Joy,

Jacob Griscom


What’s The Biggest Mistake Ayurvedic Practitioners Make? Whether building a community talk, building a website, or answering the question, “What do you do?” Ayurvedic practitioners consistently try to get people interested in Ayurveda. You may be wondering, “So what could possibly be wrong with that? And what else would I do?” Well, think about it… How many people do you think are actively looking for Ayurveda right now? Answer: Very few! And even those who are looking for Ayurveda are interested in it for what it can DO for them more than they are interested in the philosophy or history of it. No one wakes up in the morning thinking, “I really need to find me some Ayurveda today.” Nope, instead people wake up in the morning with worries and concerns, aches and pains, and real life health challenges to go with their stressed out lives, financial issues, relationship troubles, and emotional hardships. These are the exact things that Ayurveda can help them with, but we need to let them know that UP FRONT. There are two ways that you can do this and start attracting more committed clients right away:

Option 1 You can keep a general focus to your practice, but don’t say anything about Ayurveda, at first. Instead, start letting people know that you can help them with what I call the “Big 5 Health Concerns.” These are the top 5 health concerns that come up over and over again whenever I run health surveys asking the question, “What’s your biggest challenge or frustration with your health?” The Big 5:

1. Weight Loss 2. Fatigue/Energy Issues 3. Sleep Issues 4. Pain 5. Anxiety/Depression

Now, I like this option because it shifts from focusing on Ayurveda to focusing on people’s real NEEDS, but it stays really broad. This means you’re not going to be able to go really deep into one area and you’re not going to become known as the “go to” person for a specific market. It’s also so much harder to build a community around a broad practice than a “niched “practice.


Option 2 (Most Effective!) You can “niche” your practice and focus on a particular market’s needs. I like this option the best because:

• It gets you super-‐focused on attracting your ideal clients. • It allows you to go really deep into a subject, become an expert, and give your clients the best possible

support. • It helps you feel confident about your value, focus on what to research and study, and create really

specific content and programs for your clients. • It’s much easier to build community and group programs around your practice because all of your

clients are struggling with the same or very similar issues. • Your client success stories are automatically relevant and inspire and attract new clients with the same

issues. • It eliminates the feeling of competition with other practitioners (who are all busy trying to get people

interested in their modalities instead of addressing specific market needs). • It becomes more straight-‐forward to write your marketing materials and build your website because

you know WHO you are talking to. • It makes it much easier to decide where to advertise, where to get speaking engagements, and who to

reach out to as potential partners because you know where your ideal clients are hanging out. It also makes these efforts more cost effective and easier to secure.

• You can always accept people outside your niche as clients…and in an ironic sort of way you actually tend to attract more of them too because they like that you are so focused on client needs and results!

Ok, so are you convinced yet? Well, don’t take my word for it… Go through the niche list and exercise on the following pages to help you determine your top niche possibilities and try it out in your practice. If you’re unhappy with a steady stream of clients and referrals, an awesome client community, and great results, you can always go back to doing it the hard way J.


4 Steps To Pick The Perfect Niche For Your Professional Ayurveda Practice

1. It’s easier if you can relate to your market already. It’s easiest if they can easily connect and relate with you. Make a list of your demographical information, and any health challenges that you have already successfully overcome or know how to address for yourself.

My demographics (sex, age, profession, activities, etc.): Health challenges I have successfully overcome or know how to address for myself:

2. If you already have a practice and have helped clients get specific results and overcome specific challenges, make a list of those results. These are potential niche areas for you to target your practice as well.

Results I’ve helped my clients achieve already:

3. Then narrow your niche. Look at your lists and identify the markets that you think have the greatest needs and motivation. Also identify the markets where you feel the strongest, most identified, and most connected to serving.

My top 3 to 5 niche markets:

4. One niche will stand out the most for you. Which one is it? My niche:


80+ Niches And Categories To Focus Your Professional Ayurveda Or Yoga Therapy Practice Description: Use this list to explore some niche ideas that line up with who you are, your personal strengths and experience. The more specific your niche, the more responsive your market will be. Niches by Demographics You can narrow by combining demographic factors, being more specific, or adding in conditions. Examples: Female Basketball Players, Attorneys, Teen Acne Moms Women Men

Pregnancy/Post Partum Teens Athletes

Children Business Professionals Yoga Practitioners

Niches by Condition You can narrow by combining conditions with demographic factors, or being more specific. Examples: Kids’ Allergies, Women Fatigue, Men’s Weight Loss ADD/ADHD Alcohol/Substance Abuse Aging/Longevity Allergies Anxiety Issues Arthritis Asthma Autism Back and Neck Pain Beauty and Skin Bipolar Disorder Blood Issues Bone Issues Brain and Nervous System Cancer Carpal Tunnel Syndrome Constipation Depression Diabetes Diarrhea Digestive System Issues Eating Disorders Energy Issues Epilepsy Erectile Dysfunction Eye Issues

Fatigue Fibromyalgia Fitness Gallstones Gas Gout Hair Loss Headaches Heart and Circulatory System Hemorrhoids Hepatitis Herpes, Cold Sores High Blood Pressure HIV/AIDS Hot Flashes Immune System Disorders Immune Strength/Cold and Flu Infertility and Reproduction Irritable Bowel Syndrome Joint Issues Kidney Issues Knee Issues Liver Issues Lung Issues Lyme Disease Memory Issues

Men’s Health Menopause Issues Multiple Sclerosis Muscle Building Muscle Pain Obesity Pain Management Parkinson's Disease Phobias Post Traumatic Stress PMS Pregnancy and Post-‐Partum Quit Smoking Restless Leg Syndrome Seasonal Affective Disorder Sexual Health Issues Skin Issues Stress Management Stroke Rehabilitation Tendonitis Thyroid Issues Ulcers Urinary System Issues Vertigo Weight Gain Weight Loss

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