Digital Workplace in GrundfosCulture Hacking The Organization

INTRA.NET RELOADED Berlin 2016

@thomasasger

Thomas Asger Hansen

Head of Global Working Culture & SmartWorker

© Song Dong: Big Brother, AROS, Århus 2015

WE HELP THE ORGANIZATION CROSS THE CHASM . . .

. . . AND IT HAPPENS ONE PERSON OR USE-CASE AT A TIME.

Source: Geoffrey A. Moore (1991)

GLOBAL WORKING CULTURE

Mission (WHY) • Identify new ways of working

effectively• ‘Push Grundfos across the gap’

Method (HOW)• Frontloading and Innovating• Design Thinking

Actions (WHAT)• Pilot Projects• Business Consultancy

SMARTWORKER

Mission (WHY)• Give back 1 million hours to our

business functions• ‘Pull Grundfos across the gap’

Method (HOW) • Scalable Deployment Models• User Adoption Framework

Actions (WHAT)• Worksmart portal• Productivity Teams & Super

User Communities• Communication framework• Adoption metrics

@thomasasger

HIGH LEVEL LOG BOOK @thomasasger

1st

Employee Advocacy

pilot 1st Social Media Management pilot

launched by Marketing

Prospect-Finder pilot

SAP Jam

Social Listening

pilot (NetBase)

2nd

Maturity Assessment

Pulsar for Yammer Analytics

New InSite mock-up

Product Centre

Customer Community

Thought Leader Social Business

Enablement

Reach for the Stars

LeadApp

2nd

employee advocacy

pilot

BD Project Template

1st

YamJam (MWB1)

DACH OneOffice

team concept

Sprinklr Ramp-Up

UX Excellence

Guide

Collabora-tion

Analytics

2012

MWB5 definition

Yammer with HR (P&S)

Grundfos Social

Business Policy

Launch of Global

Working Culture

Talent Event

1st Maturity Assessment

1st

integrated Social

Business strategy

framework (Cookbook)

MadsBlog

Social Business

Intelligence pilot

(Sprinklr)

MHD Strategy Engagement

Case

Community Planning Guide

Virtual Leadership Module 1

Strategy 2020

MWB5 Practises

Voice of the Customer Community

Community Management Enablement

Global Purchase

Enablement

Key Collaboration

Behaviour Analytics

WorksmartPortal

Internal Personas

Surveys, Self Assessment, and

Leadership Communication

Design Thinking:

Rich Profile

Digital Workplace and

Productivity user journeys

20152013 2014 2016

Work App

Self Service Yammer

Analytics (Pers. & Groups)

Hackathons and

Cannibal Games

IS Ever-green

IN PROGRESS CLOSED DOWNCOMPLETE CHANGE DRIVER: BEHAVIOR TECHNOLOGY

HACKR TIP N° 1 : @thomasasger

1st

Employee Advocacy

pilot 1st Social Media Management pilot

launched by Marketing

Prospect-Finder pilot

SAP Jam

Social Listening

pilot (NetBase)

2nd

Maturity Assessment

Pulsar for Yammer Analytics

New InSite mock-up

Product Centre

Customer Community

Thought Leader Social Business

Enablement

Reach for the Stars

LeadApp

2nd

employee advocacy

pilot

BD Project Template

1st

YamJam (MWB1)

DACH OneOffice

team concept

Sprinklr Ramp-Up

UX Excellence

Guide

Collabora-tion

Analytics

2012

MWB5 definition

Yammer with HR (P&S)

Grundfos Social

Business Policy

Launch of Global

Working Culture

Talent Event

1st Maturity Assessment

1st

integrated Social

Business strategy

framework (Cookbook)

MadsBlog

Social Business

Intelligence pilot

(Sprinklr)

MHD Strategy Engagement

Case

Community Planning Guide

Virtual Leadership Module 1

Strategy 2020

MWB5 Practises

Voice of the Customer Community

Community Management Enablement

Global Purchase

Enablement

Key Collaboration

Behaviour Analytics

WorksmartPortal

Internal Personas

Surveys, Self Assessment, and

Leadership Communication

Design Thinking:

Rich Profile

Digital Workplace and

Productivity user journeys

20152013 2014 2016

Work App

Self Service Yammer

Analytics (Pers. & Groups)

Hackathons and

Cannibal Games

IS Ever-green

IN PROGRESS CLOSED DOWNCOMPLETE CHANGE DRIVER: BEHAVIOR TECHNOLOGY

HACKR TIP N° 2 : PURPOSE RULES ABOVE ALL @thomasasger

“To drive business growth, innovation, and strategy

execution, by making it normal to engage openly in the

globally connected Grundfos – internally and externally

– with a sincere intent of leveraging opportunities and

ideas, collaborating effectively, or reducing inefficiencies.”

LINK TO DIGITAL VERSION

HACKR TIP N° 3 : SHOW THEM HOW @thomasasger

And the author replies back

HACKR TIP N° 4 : DAILY NEEDS ARE TOP OPPORTUNITIES @thomasasger

HACKR TIP N° 5 : HOT AGENDAS ARE TOP OPPORTUNITIES @thomasasger

COLLABORATION = PERFORMANCE

DAILY NEED +

HOT AGENDA

Erika Villeneuve, 38 years

Sales Engineer

Grundfos since 2009

EXAMPLE : COLLABORATION PERFORMANCE DEFINITION @thomasasger

INDIVIDUAL

TEAM

NETWORK

LOW HIGH

LOW HIGH

LOW HIGH

YOUSelf Assessment

TEAM/NETWORKAssessment

MANAGERAssessment

Erika

I know that results count!

I evaluate myself using 3 specific KPI’s which my team and

manager evaluate on an informal everyday basis…….

HACKR TIP N° 6 : AUGMENT WITH ANALYTICS IF YOU CAN

GENERALACTIVITY POINTS

Post, 1 p Reply, 1 p Like, 1 p

Praise, 1 p

COLLABORATIONACTIVITY POINTS

Reply to question, 1 p

Tag, 1 p @-mention, 3 p Share, 3 p Praise post, 5 p Outside network

conversation,2 p

…

GENERAL ACTIVITY SCORE (60 day Average) Super-Active, 101 - Active, 21 - 100 Learner, 6 - 20 Inactive, up to 5

COLLABORATION ACTIVITY SCORE (60 day Average) Super-Collaborator, 101 - Collaborator, 21 - 100 Learner, 6 - 20 Inactive, up to 5

@thomasasger

EXAMPLE : FIRST LIVE PROTOTYPE @thomasasger

EXAMPLE : GLOBAL SOLUTION - LIVE ! @thomasasger

HACKR TIP N° 7 : PROVIDE CLEAR GUIDANCE TO DIGITAL LITERACY @thomasasger

HACKR TIP N° 8 : MAKE THE RICH PROFILE COME ALIVE

Rich ProfileI see myself like thisMy Project Track RecordMy Skills & PraisesThis is my networkWork I want to do

Current projects

What special skills do I believe I have

How do I like to work

What networks and relationships can I open up for you

What am I passionate about

What time zone am I in – right now

What inspires me

What communities and fora am I part of (digital+f2f)

What work am I proud of

Standard Bio

NORMAL NEW NORMAL• Very visible• Easily Accessed & Editable• Gamified• Crowdsourced• Automated• Indexed

What expertise do my colleagues think I should be known for

”When a worker is hired, assigned an

employee number, assigned to a cost

center, assigned a labor grade, assigned

to a particular department, and assigned

specific roles to perform. In essence, the

employer ascribes the identity of an

employee to them.”

Past projects

Where do I want to work

Latest Work / Activity

@thomasasger

EXAMPLE : RICH PROFILE IN GRUNDFOS

Work App

Successfactors O365 / Delve

Exchange of data

Release the full organizational value – work as a network

1. Trust and relationships across the silos2. Transparency: who could be of help + who can I help3. Big data / Analytics on trends or challenges

@thomasasger

HACKR TIP N° 9 : CONNECT THE INTERNAL AND EXTERNAL INTO ONE DIGITAL ECOSYSTEM

INTERNALEMPLOYEES,

PARTNERS

SALES/REVENUE

COMMUNITY ENGAGEMENTCOLLABORATION

PROCESS IMPROVEMENT

EXTERNALCUSTOMERS,

PARTNERS, MEDIA,

INFLUENCERS

DIGITAL BRAND &

STAKEHOLDER RELATIONSHIP

MANAGEMENT

OPERATIONAL

EXCELLENCE & RETURN OF

EXPERTISE

DIGITAL ENABLEMENT

KNOWLEDGE SHARING

PRODUCT INNOVATION

EMPLOYEE ADVOCACY

CUSTOMER/SALES SUPPORT

CUSTOMER SATISFACTION

CUSTOMER ADVOCACY

FEEDBACK

1 Collecting insights from forums on the need for smart pumps

2Validation of need through face2face talks between sales/service reps and end-users

Shared to the right community of people, resulting in collaboration across functions for a solution

3

4Prototype or MVP of solution created and shared with community

PEOPLE DRIVEN DATA DRIVEN

@thomasasger

Visit us at the socialbusinessjourney.com blog

Thomas Asger HansenHead of Grundfos Global Working Culture & Social Business@thomasasger

Christian CarlssonSocial Business & Collaboration Lead Consultant@chris_carlsson

THANK YOU!