gssa leaders 2013

7/29/2019 Gssa Leaders 2013

1/27

Sustainability

Leaders

The 2013

A GlobeScan/SustainAbility Survey


2/27

SustainabilityLeaders

The 2013


Contents

2

3

4

5

6

7

12

--

--

About the Globescan / SustainAbility Surveys

Introduction

Survey Methodology

Key Findings

Institutional Leaders on Sustainability

Corporate Leaders on Sustainability

Spotlight on Corporate Leaders in Emerging Markets

Spotlight on Rising Corporate Leaders


3/27


The 2013


About the GlobeScan / SustainAbility Surveys

3

The GlobeScan / SustainAbility Surveys oer a unique, collaborative

platorm that uses research-driven insights, including targeted surveys o

the most inuential thought leaders in the sustainability arena rom oversixty countries, to explore the biggest sustainability challenges.

The thousands o stakeholders surveyed include leading sustainable

development experts and practitioners rom fve sectors:

Corporate

Government (including multi-lateral institutions)

NGOs

Institutional (e.g., academics)

Service (e.g., consultants, media)

The GlobeScan / SustainAbility Surveys are in feld around six times each

year, and provide a regularly updated expert perspective on a range o

timely topics.

You can download all the latest surveys rom the GlobeScan or

SustainAbility websites.
http://www.globescan.com/http://www.sustainability.com/http://www.sustainability.com/http://www.globescan.com/


4/27


The 2013


Introduction

4

Another year has passed and the results o the latest

GlobeScan/SustainAbility opinion survey on leadership look

startlingly similar: Unilever on top. Thats not the whole story

o course - Patagonia continues its impressive rise in the eyes

o our sustainability experts, Puma has entered the top ten

or the frst time ever, and our global expert pool proves that

leadership is oten best recognized when its amiliar, withrespondents most likely to cite leaders headquartered in the

regions they are based in. Even Unilever as #1 rises above the

status quo, bucking the trend o leadership companies coming

back to Earth as time passes between the launch o ambitious

commitments or initiatives. In act, Unilever has only continued

to rocket past its peers since it frst launched the Sustainable

Living Plan in 2010.

I we achieve our sustainability targets and no one else

ollows, we will have ailed. Paul Polman - CEO, Unilever

And therein lies the rub o leadership as usual, broadly

exemplifed in The 2013 Sustainability Leaders survey: its

not nearly enough. Only national governments - whose paltry

leadership on sustainability was recognized by all stakeholder

respondents, including experts in government - rank lower

than corporate leaders in advancing the sustainability agenda.

This is an all too amiliar theme in the global workshops andresearch GlobeScan and SustainAbility have conducted or The

Regeneration Roadmap.

So in celebrating Unilever and other business leaders

ambition, achievement and engagement (alongside its ellow

changemakers in social enterprise, science and the NGO space),

lets remember the quote (above) rom Unilever CEO Paul

Polman: leaders are only as successul as those who are inspired

to ollow in their path.
http://theregenerationroadmap.com/http://theregenerationroadmap.com/http://theregenerationroadmap.com/http://theregenerationroadmap.com/


5/27


The 2013


Survey methodology

5

1,170 qualifed sustainability experts completed the online questionnaire rom February 20 to March 14, 2013.

Respondents were drawn rom: corporate, government, non-governmental, academic/research, service/media,

and other organizations.

Experts surveyed span 73 countries in Asia, Arica / Middle East, Europe, North America, Latin America /

Caribbean, Australia / New Zealand, and comprise a highly-experienced respondent pool:

53 percent have more than ten years o experience working on sustainability issues.

30 percent have fve to ten years o experience.

16 percent have three to our years o experience.

Respondents with less than three years o sustainability experience have been excluded rom the results.

Demographics Government NGOAcademic /

Research Corporate

Service /

Media Other Total

Asia

Africa / Middle East

Europe

North America

Oceania

Latin America / Caribbean

DK/NA

Total

8

3

10

29

2

5

2

59

9

8

31

61

4

8

0

123

26

12

64

115

13

16

4

250

36

17

99

217

12

19

2

402

21

11

84

110

12

19

3

260

2

3

21

39

4

5

0

74

102

56

310

571

47

73

9

Note to ReadersAll fgures in the charts

and tables in this report are

expressed in percentages,

unless otherwise noted. Total

percentages may not add to

100 because o rounding.


6/27


The 2013


Key ndings

6

National governments are seen as demonstrating the poorest leadership on sustainability over the last year.

While social entrepreneurs have rebounded in 2013 and are now perceived as the sector advancing the sustainability agenda most,

opinion o NGOs remains low compared to where it ranked two years ago.

Experts fnd only national governments perormance in advancing sustainability poorer than corporate leaders.

There is broad consistency in leadership opinions across the world; Social entrepreneurs are perceived as the leading actors

advancing sustainability in all regions but Arica / Middle East.

Unilever captures the top spot or third year in a row, while Patagonia catapults to #2 position on back o strong gains in last year;

Puma has entered the top ten ater not appearing on the list in 2011.

Unilever has not only been able to sustain its leadership position since the launch o the Sustainable Living Plan in 2010, butincrease it considerably. This is even more impressive when compared to other leadership companies who have come down to

Earth ater an initial bump rom the launch o ambitious commitments or initiatives.

Experts in developing countries are most likely to cite leadership companies rom the regions in which they are based (or example,

Natura in the Latin American/Caribbean region). This largely holds or experts in Europe and North America as well. In act, when

asked to name leadership companies headquartered in developing countries, Natura and Tata are the only companies that garner

more than 1% o mentions in Europe and North America.

A commitment to sustainable values remains the primary reason a company is cited as a sustainability leader, while transparency

and communication, integration into core business model and environmental, waste, and water management have risen in

importance in 2013.


7/27


The 2013


Institutional Leaderson Sustainability


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The 2013


20

National governments are seen as demonstrating the poorest

leadership on sustainability over the last year.

8

QuestionPlease rate the overall

perormance o each o the

ollowing types o leaders in

advancing the sustainability

agenda over the past year?

Social Entrepreneurs

Leaders in the Scientifc

Community

NGO Leaders

Leaders o Multilateral

Organisations

Corporate Leaders

13 44 28 3

5 (Excellent) 4 1 (Poor) DK / NA

Nationally Elected

Government Leaders

3 2

10 1

8 36 37 15 2 2

6 36 42 12 2 2

20 42 23 5

40 30 7 1

16 42

2

2

9

38 13


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The 2013


While social entrepreneurs leadership has rebounded in

2013, opinions o NGO leadership remain lower than in

years past; Government leadership has declined every year

since 2010.

9

Excellent (4+5)

0

10

20

30

40

50

60

2010 2012 20132011


Leaders in the Scientifc

Community

NGO Leaders


Organisations

Corporate Leaders

Nationally Elected

Government Leaders







10/27


The 2013


There is broad consistency in leadership opinions across

the world; Social entrepreneurs are perceived as the leading

actors advancing sustainability in all regions but Arica /

Middle East.

13

10

35Leaders in Scientifc

Community

29

33



Organisations

NGO Leaders

32Corporate Leaders

Perormance on Sustainability Leadership by Diferent Types o Leaders

59






Government Leaders

55

23

52

32

45

40

20

35

20

54

47

20

46

20

62

47

43

47

47

30

49

22

51

3 3 3 34

9

Total Excellent by Region, 2013

AsiaArica /

Middle EastEurope North America Oceania

Latin America /

Caribbean

9


11/27


The 2013


Government leadership is consistently rated lowest across all

stakeholder audiences, including by experts in government.

11

41Leaders in Scientifc

Community

20

32



Organisations

NGO Leaders

19Corporate Leaders

Perormance on Sustainability Leadership by Diferent Types o Leaders

31






Government Leaders

46

22

50

20

57

48

26

47

17

57

40

19

37

24

58

47

43

23

61

64

38

20

16

46

5 3 3 75

21

Total Excellent by Stakeholder, 2013

Government NGOAcademic /

ResearchCorporate

Media /

ServiceOther

2


12/27


The 2013


Corporate Leaderson Sustainability


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The 2013


Unilever captures the top spot or third year in a row;

Patagonia catapults to the #2 position on the back o strong

gains in the last year.

13

QuestionWhat specifc companies

do you think are leaders in

integrating sustainability into

their business strategy?

% o Total Mentions, All Respondents, 2013

Unilever

Patagonia

Interace

Walmart

GE

14

11

8

25

Marks & Spencer

Puma

Nike

5

4

Coca Cola

Natura

IBM

3

Google

Nestl

Novo Nordisk

5

4

4

3

3

3

3

Arrows denote movement since 2012

(+/- 3% is threshold)

+8

+7

+3

+3


14/27


The 2013


Unilever and Patagonia show signicant gains in

2013; Puma has entered the top ten ater not

appearing on the list in 2011.

14

Unilever

Patagonia

Interace

Walmart

GE

Coca Cola

15

2517

147

12

1110

11

8

127

41

2013 2012 2011

5

7






Puma

41

2

5


15/27


The 2013


Unilever is rated strongest by corporate peers, NGOs and

service/media; Patagonia is the highest-rated company

among academics/researchers and tied with Walmart

among government experts.

15





% Total Mentions, Unprompted, 2013

Leaders by Stakeholder Type

Government NGO

Academic /

Research Corporate Service / Media

Unilever

Patagonia

Interface

Walmart

GE

Marks & Spencer

8

12

7

12

2

7

26

10

11

6

3

8

16

20

12

6

6

2

29

12

11

10

5

5

30

14

10

7

6

6


16/27


The 2013


Unilevers leadership status is consistent across geographies, with particularresonance in Europe and Asia. Interace also enjoys great geographicalbreadth and is cited as a leader in every geography except Arica/Middle East.Interestingly, GE is mentioned as top 3 leader in Asia and Oceania, but isnot regarded among top leaders in North America.

16

Unilever

Sustainability Leaders by Region

Question

What specifc companiesdo you think are leaders in



26

% Total Mentions, Unprompted, 2013

Asia

8

7

6

6

ITC

GE

Novo Nordisk

Nestl

Woolworths 20

Arica / Middle East

18

13

9

7

Unilever

Nedbank

Salsol

Anglo American

Unilever 32

Europe

12

10

6

Marks &

Spencer

Patagonia

Patagonia 23

North America

22

17

12

6

Unilever

Interace

Walmart

Nike

Unilever 15

Oceania

13

9

6

Westpac

GE

Natura 42

Latin America /

Caribbean

29

10

7

5

Unilever

Nestl

WalmartSiemens

Interace 6 Interace

Novo Nordisk

Interace

5


17/27


The 2013


Spotlight onCorporate Leaders inEmerging Markets


18/27


The 2013


Experts in developing countries are most likely to cite leadership companies rom

the regions in which they are based (or example, Natura in the Latin American/

Caribbean region); Natura and Tata are the only companies that garner more

than 1% o mentions rom experts in Europe and North America.

18

11

Anglo-American

Companies in the Developing World who are Leaders at Integrating Sustainability into Strategy


that are headquartered in

emerging economies (e.g.,

in Arica, Asia, and Latin

America) do you think

are leaders in integrating

sustainability into their

business strategy?

Unprompted, by Region, 2013

AsiaArica /

Middle EastEurope North America Oceania

Latin America /

Carribean

Cemex

ITC

Natura

Nedbank

Petrobras

SAB Miller

Sasol

Tata

Unilever

Vale

Woolworths

Other

DK /NA

12

2

1

28

41

5

2

21

14

22

4

9

2

5

9

4

2

1

66

12

1

1

1

1

11

1

70

8

12

1

1

1

5

80

17

2

18

53

1

1

1

5

5


19/27


The 2013


Spotlight on RisingCorporate Leaders


20/27


The 2013


The combination o relative ambition, eective communications and

ollow-through is vital to capturing and holding the imagination o

sustainability experts, as Unilever proves; even where ollow-through is

robust, experts still exhibit what have you done or me lately? thinking.

20

Unprompted, Combined Mentions, Trends 2007 - 2013





Companies with the Greatest Commitment to Sustainability

0

10

20

30

2007

2009

2011

2010

2012

2013

2008

Unilever25

14November 2010

Unilever LaunchesSustainableLiving Plan

May 2009GE LaunchesHealthy

Imagination

November 2011Patagonia

Launches DontBuy This Jacket

Campaign

0

10

20

30

2007

2009

2011

2010

2012

2013

2008

Walmart

0

10

20

30

2007

2009

2011

2010

2012

2013

2008

GE

0

10

20

30

2007

2009

2011

2010

2012

2013

2008

Patagonia

5

8

July 2009Walmart announcesits sustainableproduct index


21/27


The 2013


CEO leadership on

conronting shareholder

short-termism

Unilever has evolved rom targeted, issue-based eorts

to broad-based ambition and rhetorical leadership that

conronts systemic challenges.

212010 2011 2012





Respondent Feedback, Unilever, 2010 - 2013

0

5

10

15

20

25

30

2007 2008

Reason a Company Is Considered a Sustainability Leader

2009 2010 2011 2012 2013

2013

Setting ambitious goals

through the Sustainable

Living Plan

Developing more

sustainable ood

Paul Polman

their CEO

25

LaunchesSustainableLiving Plan

Ambitious plans and goals that

will orce the company to stretch

They totally understand

sustainable business

Focus on evidence-based

metrics or impact

CEO Paul Polman

is a visionary


22/27


The 2013


Commitment and transparency are consistent hallmarks o

Patagonias leadership, but a signicant rise occurred ater

Dont Buy This Jacket provocation and campaign.

222010 2011 2012





Respondent Feedback, Patagonia, 2010 - 2013

0

5

10

15

20

25

30

2007 2008


2009 2010 2011 2012 2013

2013

They drill down urther and

communicate in a highly creative

& proessional manner

It is a cause-driven

business model: rst planet

& people, then prot

Openly discuss success

and challenges

The company has been leading sustainability

& CSR initiatives or many years, beore

sustainability become trendy.

Honest and transparent

about their ootprint to

all stakeholders14

LaunchesFootprint

Chronicles

Highly open, been walking

the walk or a long time

LaunchesDont Buy This

JacketCampaign

Re-launchesFootprint

ChroniclesWebsite

Honest and transparent

about their ootprint to all

stakeholders.

Transparency on

initiatives and challenges

Dont Buy This

Jacket campaign


23/27


The 2013


Pumas rise in the eyes o experts can solely be

attributed to releasing its Environmental

Prot & Loss (E P&L) statement.

232010 2011 2012





Respondent Feedback, Puma, 2010 - 2013

0

5

10

15

2010


2011 2012 2013

2013

Footprint measurement to

include ecosystem services

Externalities in

P&L accounts

ReleasesEnvironmentalProft & Loss

(E P&L)Statement

Recent release o

Environmental P&L

Liecycle analysis

Environmental

Prot and Loss

4


24/27


The 2013


A commitment to sustainable values remains the primary

reason a company is cited as a sustainability leader.

QuestionWhy do you think [INSERT

COMPANY #1 FROM

ABOVE] is a leader in




Commitment to Sustainability Values

Transparency / Communication

Part o Core Business Model

Environment / Waste / Water

Executive Leadership has Strong SD Values

14

13

26

Supply Chain

Sustainable Products / Services

Renewable Energy / Lowering Emissions

5

Industry Leader


Innovation / Research & Development

24

11

5

9

9

9

6


25/27


The 2013


Transparency/communication, integration into core business model

and environmental/waste/water management are more important

actors in 2013 or determining corporate sustainability leadership.

25

2631

1412

1310

11

112013

2012

6

% o Total Mentions, All Respondents, 2012 - 2013

9

97

9

6

8

8


Commitment to Sustainability Values

Transparency / Communication

Part o Core Business Model

Environment / Waste / Water

Executive Leadership has Strong SD Values

Supply Chain

Sustainable Products / Services

Renewable Energy / Lowering Emissions

Innovation / Research & Development5

6


COMPANY #1 FROM





26/27


The 2013


Experts identied a number o reasons why they consider

other top companies sustainability leaders, refecting the

three points o the leadership triangle.

26


COMPANY #1 FROM


integrating sustainability

into their business strategy?

Please enter up to two

responses in the spaces

provided.

Vision /

Strategy

Engagement /

Communication

Integration /

Perormance

Goals consistent withbusiness opportunitiesand consumer base

Nike

They put their money where theirmouth is & invest in big projectsinstead o just making incrementalimprovements to be less bad

Google

One o the ew companies toidentiy closed loop systemsas appropriate

GlaxoSmithKline

Responsible ood supply chainwork and use o science

Marks & Spencer

Aligning

compensationwith meetingsustainabilitygoals

Novo Nordisk

Their own sta helpsspread the word - notjust corporate PR

Interface

Stopped being[so] secretive

Coca Cola


27/27


The 2013


For more inormation, contact:

Chris CoulterPresident, GlobeScan

[email protected]

GlobeScan Incorporated

Toronto: +1 416 962 0707

London: +44 20 7253 1450

San Francisco: +1 415 874 3154

www.globescan.com

Chris GuentherResearch Director, [email protected]

SustainAbility, Ltd.

Washington: +1 202 315 4150

New York: +1 718 210 3630

London: +44 20 7269 6900

www.sustainability.com

27

Mohammed Al-ShawaManager, [email protected]
mailto:chris.coulter%40globescan.com?subject=The%202013%20Sustainability%20Leaders%20Survey%20Enquiryhttp://www.globescan.com/mailto:guenther%40sustainability.com?subject=GS/SA%20Leaders%20Survey%20Enquiryhttp://www.sustainability.com/mailto:al-shawaf%40sustainability.com?subject=GS/SA%20Leaders%20Survey%20Enquirymailto:al-shawaf%40sustainability.com?subject=GS/SA%20Leaders%20Survey%20Enquiryhttp://www.sustainability.com/mailto:guenther%40sustainability.com?subject=GS/SA%20Leaders%20Survey%20Enquiryhttp://www.globescan.com/mailto:chris.coulter%40globescan.com?subject=The%202013%20Sustainability%20Leaders%20Survey%20Enquiry

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