gtsa development presentation .pdf

8/9/2019 GTSA Development Presentation .pdf

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About Us...

The Golden Tulip Hospitality brands trace their roots back to

the 1960's when six independent hoteliers in the Netherlands

joined forces under the Golden Tulip name.

Golden Tulip was acquired by Starwood Capital in 2009 and

joined in an alliance with the Louvre Hotels group to form the

second largest hotel group in Europe & the eighth largest

worldwide.

Golden Tulip Hospitality group entered into a joint venture

with the Leyland group in 2006 to form Golden Tulip,

Southern Asia with the objective of developing, franchising

and managing hotels focusing primarily India, Pakistan,

Bhutan, Bangladesh, Sri Lanka & Maldives.

Golden Tulip Southern Asia aims to establish Golden Tulip

Hotels Suites & Resorts as a leading hotel chain in four and

three star hotels segment in the Indian Sub-continent. It has

developed the necessary infrastructure to provide support tofranchisees and owners.

In India, the first Golden Tulip hotel opened in Jaipur,

Rajasthan in November, 2007 and currently has 5 hotels under

operation with 12 more opening in 2011 at key business and

leisure destinations. The company aims at having at least 50

operational hotels by the end of 2013.

8 th

2nd

110040

Largest

Wor ldwide

Largest

In Europe

Propert ies

Across

Countr ies


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OUR PARTNERS


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BRAND POSITIONING

LUXURY SEGMENT

Crillon - A six star brand offering lavish accommodations

while retaining an intimate atmosphere of a private

residence.

Baccarat Hotels and Resorts - A sparkling five star brand

focused on resort .

1 Hotels and Resorts - an eco focused luxury hotel brand


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BRAND POSITIONING


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Campanile – Louvre Hotel Group’s leading two star chain.

Premiere Classe – rooms are available at a single price for one,

two or three people.

BUDGET / ECONOMY SEGMENT

BRAND POSITIONING

http://www.premiereclasse.com/en/default.aspx


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STARWOOD CAPITAL GROUP (SCG)

• SCG is the founder of a company now known as: Starwood Hotels & Resorts Worldwide(Sheraton, Westin, W Hotels, St. Regis)

• Successfully invested in all real estate types, office, retail, hotel, industrial, residential andcommercial land, mixed-use and golf courses

• A dedicated hotel fund invested USD 2.1 billion since 2005 in addition to USD 5 billionhotel related investments and USD 3.2 billion acquisition of Groupe Taittinger /Société duLouvre (“SDL”)

• SDL: One of Europe’s largest hotel networks, unique collection of 14 luxury hotels and aportfolio of 800 budget hotels

• Starwood Property Trust recently raised USD 830 million and intends to use the netproceeds from the offering to originate, finance and invest in commercial mortgage loansand other commercial real estate-related debt investments

• Total current portfolio stand at over USD 15 Billion .


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Mr. Vimal J. Singh

Chief Executive Officer

Construction & Design

Mr. Pramod Kaushal

Senior Vice President

(Projects)

Sales & Marketing

Mr. Kartik Khanna

Director

(Sales)

Finance & Legal

Mr. Rajeev Malik

Chief Financial Officer

Hotel Operations

Mr. Navendu Sinha

GM Operations

KEY EXECUTIVES


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A full range of pre-opening and development support is available from the head office in Amersfoort

and regional office in New Delhi India to include but is not limited to :

• Review and make recommendations on such areas as architectural plans, interior design, guest

room layouts, lighting, food and beverage outlets, public area layouts, health club & spa

facilities, back of the house areas, front desk etc...

• Advise on the specifications, quality and quantity of kitchen equipment, laundry equipment,electric supply, key systems, other specialized hotel equipment, elevators, escalators, fire

detection and retardation equipment and life safety issues.

• Advise on the specifications, quality and quantity of kitchen utensils, china, cutlery, linen,

collateral material, menus, glassware and uniforms.

• Advise on briefing and evaluations of all tenders for all supplies and equipment.

• Supervise the installation of all equipment, furniture and fixtures in the hotel.

• Ensure compliance with all fire and life safety systems as required by law.

• Advise and assist the owner/developer on the cost/expense efficiency.

PRE-OPENING & TECHNICAL SERVICES


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Sales Support from Corporate Office

Our team in NCR(Corporate Team): Gurgaon, Delhi, Noida, Ghaziabad, Sahibabad, Faridabad.

•NCR is the biggest feeder market for India hence our team based out of Gurgaon Corporateoffice

• We have a team of 8 professionals who extensively cover Corporate and Leisure markets for the

entire South Asia region

• Team has a broad spectrum of experience headed by professionals who have established

contacts with Travel Agents and Corporate

• All our unit sales team cross sell other locations

• We have a central reservation center at Gurgaon which is connected via toll free number, emails

• Mass emails, campaigns and sales blitz activities are undertaken from corporate team

• We attend all travel and trade fairs such as TTF, GITB, SATTE etc

• On line presence is managed & monitored from central office

• All prominent OTA central contracting is in place. Any new hotel gets introduced and promoted

across all channels(Agoda, Booking, Cleartrip, Desiya, LPTI, Makemytrip, Yatra)

•

We share excellent rapport with our trade partners such as make my trip, desiya, cleartrip,booking.com who conduct complimentary promotions

• Constant monitoring and revision of BAR

• Competition check, ARRs, Occupancy, BOB, Length of stay and lead time analysis in order to

devise promotions and strategies

• Social Media marketing like facebook, linkedin is managed from central office


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Positioning

• Creating top brand experience

• Par excellence international standards

• State of the art conference and social events venue

• Target and attract market segments by proving excellence in related services

• Higher average rooms rates and REV PAR

• Stronger occupancies through yield management

• Stronger management focus towards guest satisfaction and team building

Promotion

• Key focus on Public Relations

• Repeated presence in quality publications

• Brand building with exclusive events• Circulations of brand awareness collaterals

• Co-branded sponsored events

• Food and Beverage festivals to target city residents

• Open house

• Owner receptions and special invite cultural nites.

WORLDWIDE SALES AND MARKETING


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Distribution

• Access through all major world wide systems

• 45 global offices of Golden Tulip Hospitality group to build leads and direct sales

• Goldres to showcase the hotel, providing real time availability information, rates

and photos to potential world wide guests and bookers.

• Each unit exposed to over 500,000 travel agent terminals, 1220 Internet

travel agency portals, 700 partner websites

• System integrates seamlessly to third party Internet providers such as Expedia

that provides the hotel with exponential exposure to the travel market

Incentive Houses and Conference Organizers

• Golden Tulip’s Central Meeting Line is a reservation service dedicated to the needs

of companies or individuals booking meeting facilities at hotels• Offers great convenience and efficiency to clients who book multiple meetings.

• The criteria and preferences of the clients are stored in an electronic database so

future bookings can be made with minimum efforts for all parties involved.



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E-Commerce

• Golden Tulip has a sophisticated Internet strategy based on a network equipped

with real time on-line availability

• Booking options in multiple languages

• All franchisees are provided with an individual Golden Tulip website availablein up to 17 different languages

• Individual real time on-line booking engine connected to Goldres

• The www.goldentulip.com site is available in nine languages

Sales and Marketing Offices

• Key cities support Sales office in India by 2012. Delhi, Ahmedabad, Bangalore, Chandigarh,

Chennai, Hyderabad, Jaipur, Kolkata and Mumbai

• Dedicated Sales team for comprehensive Banquet and conference sales

• Parallel support from corporate sales team from head office



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• Goldres is the showcase of the hotel, providing real time availability information, rates and

photos of the hotel to millions of potential guests and bookers.

• Through Goldres, franchise hotels are exposed to over 500,000 travel agent terminals, 1220

Internet travel agency portals, 700 partner websites and 45 call centers around the world.

• Goldres integrates seamlessly to third party Internet providers such as Expedia that provides thehotel with exponential exposure to the travel world.

•

Ambassador Club is a unique concept, rewarding the bookers of Golden Tulip Hotels, Inns andResorts for their loyalty.

• The program is designed to communicate with the real decision makers of the hotel and meeting

room accommodation.

• Bookers are rewarded points per stay or meetings booked at any hotel in the chain, which can be

redeemed against gifts, collected for hotel stays or donated to charity.

• In addition to enhancing booker loyalty, the program stimulates the cross selling of the hotels in

the chain.


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• Golden Tulip’s Central Meeting Line is a reservation service dedicated to the needs of companies

or individuals booking meeting facilities at hotels.

• The Central Meeting Line offers great convenience and efficiency to clients who book multiple

meetings per year.

• The criteria and preferences of the clients are stored in an electronic database so futurebookings can be made with minimum efforts for all parties involved.

• GoldenTulip’s

Connections combines 17 frequent flyer loyalty programs of worldwide airlines

amongst which are Air France, Alitalia, American Airlines, KLM, Lufthansa, Northwest.

• Members of these programs can collect bonus miles when staying at a Golden Tulip hotel or

Tulip Inn.

• In addition to creating loyalty among frequent flyers, the program allows Golden Tulip

franchisees to feature special offers in the airline’s frequent flyer publications.


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• Golden Tulip’s Leisure Marketing combines packages dedicated to its guests, such as

seasonal offers, weekend breaks and last minute promotions.

• Programs are targeted to the booker through Golden Tulip’s websites, e-newsletters,

printed advertisements and seasonal brochures.

• Golden Tulip also targets the group leisure business through a concentrated corporate,

regional and local level marketing aimed at the travel agents specializing in such markets.


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Flavours : Customer Loyalty Programs

• Golden Tulip enables its portfolio hotels to offer a variety of perks to theircustomers, such as membership points, frequent flyer miles, upgrades and

other value-added promotions.

• Points can be redeemed for hotel stays or exchanged for frequent flyer miles of

partner airlines and gifts through the Flavours gift shop


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• Full spectrum of Technical Services

• Pre-opening strategies

• Development of annual business and marketing plans

• Annual operating budgets

• Sales & Marketing Plan and Support

• Reservation Centre and Support

• Create Restaurant & Lounge Concepts

• Develop menus and recipes for the outlets

• Internal Financial Controls

• Quality assurance and compliance with Golden Tulip’s corporate identity

GOLDEN TULIP SERVICES


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Your hotel will be a part of one of the world’s largest hotel chains

Golden Tulip will undertake aggressive sales and marketing within South Asia and the

major source markets globally through its 45 offices located around the world.

Golden Tulip will provide representation to the hotel at various travel trade shows around

the world such as ITB Berlin and WTM in London.

Golden Tulip South Asia Head Quarter in Delhi has dedicated technical &

operation professional besides sales and marketing professionals to market the hotels in

India and abroad.

Golden Tulip’s hotels will participate and benefit from the global reservation system:

GoldRes. This system will become the backbone of the hotel with an adjunct Property

Management System (PMS).

Even at the conservative levels of occupancy and rate, Golden Tulip will provide excellent

returns to owner.

Golden Tulip will undertake a major training program to orient the staff to Golden Tulip

values and systems

Why Golden Tulip?


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Thank you.

For further queries & information

[email protected]

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