guerrilla web strategy. hi, i’m leeanne lowe :) creative director at lovely
TRANSCRIPT
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Guerrilla Web Strategy
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Hi, I’m Leeanne Lowe :)Creative Director at Lovelywww.lovelywebstuff.com
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1. Control Scope
2. Save Time
3. Reduce Costs
4. Good Client Relationship
5. Effective Online Presence
6. Better at Your Job
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This is notgraphic design
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Discover
Research
Client Needs
User Needs
Define
Overall Strategy
Scope
Content
Architecture
Design
Interaction
& Interface
Visual Design
Develop
Prototyping
Coding
Testing
Revisions
Deploy
Documentation
Training
Launch
Measure
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Website
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WebsiteSocial Networks
Search Engines
Email Communications
RSS
Online Advertising
Industry Specific Sites & Communities
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Strategy is the foundation for
creating any successful
experience. Adaptive Path
(www.adaptivepath.com)
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Websites generally exist to serve one of
two purposes: to make the company
money or to save the company money.
Jesse James Garrett, The Elements of User Experience
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So what’s
Guerrilla Web
Strategy?
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1. Quicker
2. Less Resources
3. Cheaper
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Formalize
what you’re already
doing
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1. Competitive Analysis
2. Decision Maker Interviews
3. User Research
4. Strategy Workshop
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1. Competitive Analysis
2. Decision Maker Interviews
3. User Research
4. Strategy Workshop
aka Online Research
aka Client Questionnaire
aka User Questionaire
aka Project Meeting
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Competitive Analysisaka Online Research
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Decision Maker Interviewsaka Client Questionaire
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User Researchaka User Questionnaire
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Strategy Workshopaka Project Meeting
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Defineaka Strategy Documentation
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1. Web Strategy Document
2. Scope Document
3. Search Engine Plan
4. Content Outline
5. Site Architecture Chart6.
Creative Brief
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Reviewaka Client Sign-off
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Measureaka ‘Is this thing turned on’?
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Urm,
Why am I doing this again?
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Questions?
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View presentation againwww.lovelywebstuff.com/guerrilla-web-strategy
(urm, tomorrow)