guest post: to kill a product: why, when and how, part 2:3 | on product management

7/29/2019 Guest Post: To Kill a Product: Why, When and How, Part 2:3 | on Product Management

1/12

29/05/13 10:17Guest Post: To Kill a Product: Why, When and How, Part 2/3 | On Product Management

Pgina 1 de 12http://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/

On Product Management

Write For Us

Resources

AssociationsBlogrollBooks

DownloadsCompany DirectoryEvents

Advertise

About UsContact Us

Ask On Product Management

Submit a Services Company

Submit a BlogSubmit an Event

Guest Post: To Kill a Product: Why, When and How, Part 2/3

Posted in Guest Blogger, Product Management, Product Marketing, Roadmaps - 26 August 2009 - 13comments

0 0

Rate This

Note: This is the 2nd of a 3 part series of articles by guest blogger Chris Brown.If you feel inspired towrite a guest post of your own, clickhere to find out how to submit it to us.
http://onproductmanagement.net/category/us/guest-blogger/http://onproductmanagement.net/category/us/guest-blogger/http://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/http://onproductmanagement.net/contact-us/submit-an-event/http://onproductmanagement.net/contact-us/submit-a-blog/http://onproductmanagement.net/2009/06/01/guest-bloggers-wanted/http://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/http://onproductmanagement.net/category/business-topics/roadmaps/http://onproductmanagement.net/category/business-topics/product-marketing/http://onproductmanagement.net/category/business-topics/product-management/http://onproductmanagement.net/category/us/guest-blogger/http://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/http://onproductmanagement.net/contact-us/submit-an-event/http://onproductmanagement.net/contact-us/submit-a-blog/http://onproductmanagement.net/contact-us/services-company-form/http://onproductmanagement.net/contact-us/ask-onpm/http://onproductmanagement.net/contact-us/http://onproductmanagement.net/about-us/http://onproductmanagement.net/advertise/http://onproductmanagement.net/resources/events/http://onproductmanagement.net/resources/services-companies/http://onproductmanagement.net/resources/downloads/http://onproductmanagement.net/resources/books/http://onproductmanagement.net/resources/blogroll/http://onproductmanagement.net/resources/associations/http://onproductmanagement.net/resources/http://onproductmanagement.net/write-for-us/http://onproductmanagement.net/


2/12



Part 2: When to kill a product

No one wants to manage a dying product. No one wants to sell, support or, certainly, buy a dying product,

either. The role of the product manager includes performing the kill analysis thoughtful, thorough and

completely unbiased and making a recommendation that is best for the business.

Knowing When Its Time

When do you know its time to kill a product? To make the case, the product manager should demonstrate

the products performance over its lifetime and build an impartial view of the situation, and then make arecommendation. With the data points listed below presented and analyzed fairly, the decision to kill ornot should be obvious, and the recommendation will carry sufficient weight to sway senior managers. (Insome instances, a product may be unfairly on the chopping block, in the doghouse, for one reason or

another, of senior management or a CEO. Performing this analysis could just as easily demonstrate why aproduct should be salvaged and invested in, rather than killed or left to slowly die.)

Here are some telltale signs your product is on life support:

Steady decline or flat sales volume or market share. Downward or flat sales volume over a longperiod of time indicates apathy on the part of the market, the sales team or both, neither of which aregood. Apathy for one product can have a negative halo effect on others, which is discussed in more

detail later.

Decreasing or flat revenues and/or margins. Lower/flat sales volume shouldnt be the lone factorin a kill decision. Perhaps your products audience, to quote Spinal Tap, has become moreselective. No problem: If a product is specialized and valuable enough to that audience, revenues

can continue to climb based on price increases. But if the market is unwilling to accept a priceincrease and volume is in decline, then youve got a kill situation. This is why margins should also be

analyzed. Products become more profitable as they reach economies of scale (products typically havelower margins in the launch and growth stages, and higher margins as the product reaches maturity,assuming steady volume growth). Tight margins, especially well after launch, indicate that the
http://onproductmanagement.files.wordpress.com/2009/08/license_to_kill_ver1.jpghttp://www.impawards.com/1989/posters/license_to_kill_ver1.jpg


3/12



product may never reach the scale it needs to be truly profitable in the long term.

Lack of investment. Products that are on their deathbed often get ignored during budget cycles. Thisis not by accident, and can be a self-fulfilling prophecy, but is often a telltale sign that the

organization has lost interest.

Over-investment. The converse of products that consistently get no budgetary love are the money

pits, the ones that suck resources but see no return on investment. Again, the decision to kill theseproducts tends to be a little easier, yet expensive-yet-poor-performing products can inexplicably liveon. If high direct costs are the problem, youll see this in your margin analysis. But other costs, likeongoing technical, marketing and customer support, may take more effort to ferret out.

KPIs are in the dumper. This is important. Every product has a set of key performance indicators(KPIs) or metrics, other than sales or revenue, that measure success. These can be customersatisfaction scores, usage statistics, conversion rates, etc. Sometimes a product can have very strongKPIs, but slow sales. This could mean you have a marketing or sales channel issue. Ambiguous or

conflicting KPIs may indicate a positioning or even tracking problem. In either case, the productmay just need some tweaking or new messaging. But if KPIs are and have been in a steady state ofmalaise, then consider it a bad sign.

Strategic misalignment. Strategies can shift from year to year, and a product that was aligned with astrategy when it launched may not be in line with current strategy. Or, it becomes clear that theproduct was never able to deliver against the strategic direction, even if that direction has notchanged. Either way, if your product is not delivering key strategic objectives, then it only becomes a

distraction. (This will be obvious in your KPIs, which should be aligned with strategic objectives.)

None of these in isolation should serve as a reason to shut down a product. Even together they should beutilized as a basis for discussion of whether or not to go down the path of sun-setting. A products KPIs

could be in the dumper, for instance, because the product is lacking key functionality, which it cant havewithout investment, but no one wants to invest because sales are down, which perpetuates the abovementioned self-fulfilling prophecy. Youre better off applying these criteria to a grid, like the one below,and using this as the basis for a deeper analysis.


4/12



The table will serve as a guide, but each of these areas should be fleshed out with data and analysis by theproduct manager.

In addition to these data points, present information that (hopefully) already exists, primarily a marketanalysis (who makes up the market for this product and how has it shifted, and what are competitors

doing?) and an updated roadmap (features and enhancements necessary for product growth, and the levelof investment needed to build these features). Combined this information and view it through a clear lens,and the right direction should be obvious.

- Chris Brown

Chris is vice president of product management at Apartments.com, a division of Classified Ventures, LLC.

Email him [email protected] or follow him @Brown784

Coming up:

Part 3: How to kill a product.How do you kill a product? Youve made the decision to pull the plug, now follow these steps to

ensure a smooth sun-setting process.

Previously:

Part 1: Why you should kill a product.If its generating some revenue, even a little, why kill an underperforming product? Because

ineffective products divert focus and resources from core and growth products, and ultimately dilute

the overall value proposition of the business.

You may also like -
http://onproductmanagement.net/2009/08/24/to-kill-a-product-why-when-and-how-part-13/http://onproductmanagement.net/2009/08/28/guest-post-to-kill-a-product-why-when-and-how-part-33/http://onproductmanagement.net/2009/08/28/guest-post-to-kill-a-product-why-when-and-how-part-33/http://twitter.com/@Brown784mailto:[email protected]://onproductmanagement.files.wordpress.com/2009/08/kill_table2.jpg


5/12



0

TweetTweet

thisthis

0

Me g

If you enjoyed this post, please consider leaving a comment orsubscribing to the RSS feed to have future articles delivered toyour feed reader.

Related posts:

1. Guest Post: To Kill a Product: Why, When and How part 3/32. Guest Post: To Kill a Product: Why, When and How, Part 1/3

3. Guest Post: Measuring Product Management (part 1)4. Guest Post: Measuring Product Management (part 2)5. Guest Post: Measuring Product Management (part 3)

13 Responses to Guest Post: To Kill a Product: Why, When and How, Part 2/3

1. OnProductManagementsays:August 26, 2009 at 5:50 pm 0 0 Rate This

Guest post: WHEN to kill a product: http://tr.im/killproduct2of3 Thanks guest blogger@brown784!

Reply

2. OnProductManagementsays:August 26, 2009 at 5:52 pm 0 0 Rate This

Guest post: WHEN to kill a product: http://tr.im/killproduct2of3 Thanks guest blogger@brown784! #leadership #prodmgmt #prodmktg #tech

Reply3. Chris Brown says:

August 26, 2009 at 7:22 pm 0 0 Rate This

RT @onpm: Part 2of3 of my guest post: WHEN to kill a product: http://tr.im/killproduct2of3

We turned 5 years

old this week!

How to hold a

Kickass Virtual

Customer Meeting

(part 1)

How to Hold a

Kickass Virtual

Customer Meeting

(Part 2)

Onboarding

Product

Management -

Mind the Gap

Happy (belated)

birthday to us

(again)!

ShareShare
http://onproductmanagement.net/2009/06/18/happy-belated-2nd-birthday/http://onproductmanagement.net/2011/05/18/onboarding-product-management-mind-the-gap/http://onproductmanagement.net/2010/11/27/how-to-hold-a-kickass-virtual-customer-meeting-part-2/http://onproductmanagement.net/2010/11/12/how-to-hold-a-kickass-virtual-customer-meeting-part-1/http://onproductmanagement.net/2012/06/05/we-turned-5-years-old-this-week/http://tr.im/killproduct2of3http://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/comment-page-1/#comment-4685http://twitter.com/brown784/status/3562586845http://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/?replytocom=4686#respondhttp://tr.im/killproduct2of3http://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/comment-page-1/#comment-4686http://twitter.com/onpm/status/3560919207http://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/?replytocom=4687#respondhttp://tr.im/killproduct2of3http://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/comment-page-1/#comment-4687http://twitter.com/onpm/status/3560888251http://onproductmanagement.net/2009/12/03/guest-post-measuring-product-management-part-3/http://onproductmanagement.net/2009/12/01/guest-post-measuring-product-management-part-2/http://onproductmanagement.net/2009/11/30/guest-post-measuring-product-management-part-1/http://onproductmanagement.net/2009/08/24/to-kill-a-product-why-when-and-how-part-13/http://onproductmanagement.net/2009/08/28/guest-post-to-kill-a-product-why-when-and-how-part-33/http://bit.ly/onpm-share-feedburnerhttp://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/#respondhttp://twitter.com/home?status=RT%20@onpm%20Guest%20Post:%20To%20Kill%20a%20Product:%20Why,%20When%20and%20How,%20Part%202/3%20http://bit.ly/cWqXLGhttp://topsy.com/link?url=http%3A%2F%2Fonproductmanagement.net%2F2009%2F08%2F26%2Fto-kill-a-product-why-when-and-how-part-23%2F&utm_source=button


6/12



Thanks @onpm! #leadership #prodmgmt #prodmktg

Reply

4. Dheerajsays:August 27, 2009 at 5:22 am 0 0 Rate This

Chris,

That is a great table. It covers most of the key things that product managers and business heads

consider. There are some other aspects as well that merit mention:

The people factor:

The dev, test and program management team are often galvanized around a product, its technology

and plans for future versions. Killing a product might involve re-skilling costs at one end and mightserve as a great breather for a burnt-out team. This is a soft cost that really adds up.

Communicating the right message to people who refer:

When killing a product, sales is often engaged in talking to new prospects, building new channelalliances or educating channels etc. Often people (past clients mostly) who have been championingyour product for free also need to be taken into account. This is a diverse set and tackling it takestime. However it is vital to take your voluntary brand ambassadors along.

Regulatory bodies:

If your product is serving the Government, getting clearances for a phase out is a real pain evenwhen everyone realizes the benefits.

Reply5. Pieter Gabes says:

August 27, 2009 at 11:46 am 0 0 Rate This

Reading: Part 2: When to kill a product http://bit.ly/3zoQrg

Reply6. Olav de Swaafsays:


RT @pgabes: Reading: Part 2: When to kill a product http://bit.ly/3zoQrg

Reply

7. Chris Brown says:August 27, 2009 at 9:41 pm

0 0 Rate This
http://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/comment-page-1/#comment-3779http://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/?replytocom=4683#respondhttp://bit.ly/3zoQrghttp://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/comment-page-1/#comment-4683http://twitter.com/olavdeswaaf/status/3578597088http://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/?replytocom=4684#respondhttp://bit.ly/3zoQrghttp://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/comment-page-1/#comment-4684http://twitter.com/pgabes/status/3577598054http://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/?replytocom=3782#respondhttp://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/comment-page-1/#comment-3782http://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/?replytocom=4685#respond


7/12



Another great comment, Dheeraj. Thanks! In Part 3 I talk about the communication aspects. Greatcatch on the regulatory bodies, which in my industry I dont have to give too much consideration to,but can be critical in others. Youll see that I do recommend early and frequent communication with

your legal department, which would undoubtedly take regulation into consideration.

Thanks again,Chris

Reply

8. Robin den Buurman says:August 28, 2009 at 7:26 am 0 0 Rate This

Again a very usefull post. Thanks. As PM I like to sink off atleast 15 products that are in my

opinion not feasible but need strong arguments to let go of that revenue.

Reply9. Guest Post: To Kill a Product: Why, When and How, Part 1/3 On Product Managementsays:


[...] This post is contributed by Chris Brown, Vice President of Product Management at

Apartments.com. This is the first in a three-part series that takes an in-depth look at that process andmakes its own set of recommendations on why, when and how to kill a product. (Part 2, When, ishere.) [...]

Reply

10. Titus Osikoya says:September 3, 2009 at 2:27 pm 0 0 Rate This

I was refered her by someone on LinkedIn Question and answer. I appreciate this post a lot.

Thanks Chris

Reply

11. While you were out: Top GUEST posts of the summer from ON PM On Product Managementsays:September 8, 2009 at 10:41 pm 0 0 Rate This

[...] kill a product: Why, When, and How (3 parts, Chris Brown, VP PM at [...]

Reply

12. Guest Post: To Kill a Product: Why, When and How part 3/3 | On Product Managementsays:July 5, 2010 at 6:17 am

0 0 Rate This

[...] Part 2 When?: When is it time to kill a product? Part 2 offers up six areas to keep an eye on for
http://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/comment-page-1/#comment-6697http://onproductmanagement.net/2009/08/28/guest-post-to-kill-a-product-why-when-and-how-part-33/http://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/?replytocom=3777#respondhttp://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/comment-page-1/#comment-3777http://onproductmanagement.net/2009/09/08/while-you-were-out-top-guest-posts-of-the-summer-from-on-pm/http://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/?replytocom=3778#respondhttp://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/comment-page-1/#comment-3778http://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/?replytocom=3781#respondhttp://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/comment-page-1/#comment-3781http://onproductmanagement.net/2009/08/24/to-kill-a-product-why-when-and-how-part-13/http://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/?replytocom=3780#respondhttp://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/comment-page-1/#comment-3780http://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/?replytocom=3779#respond


8/12



telltale signs. Its examining these areas that will help product managers build the case to kill orkeep a product. [...]

Reply

13. Elisabeth May says:February 12, 2012 at 12:38 pm

0 0 Rate This

Guest Post: To Kill a Product: Why, When and How http://t.co/ASvsqC8R

Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Name *

Email *

Website

Comment

You may use these HTML tags and attributes:

Post Comment

Notify me of follow-up comments by email.

Notify me of new posts by email.

search this site Search
http://bit.ly/onpm-share-twitter-saeedhttp://bit.ly/onpm-share-twitterhttp://bit.ly/onpm-share-feedburnerhttp://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/?replytocom=42103#respondhttp://t.co/ASvsqC8Rhttp://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/comment-page-1/#comment-42103http://twitter.com/elisabeth_may/status/168675344344297472http://onproductmanagement.net/2009/08/26/to-kill-a-product-why-when-and-how-part-23/?replytocom=6697#respond


9/12



Our Sponsors

Click to visit their sites

Resources

AssociationsBlog Roll

Books

DownloadsEventsTraining & Consulting Companies

Categories

Select Category

Archives

Select Month

Recent Posts

Product Management vs. Systems AnalysisThe Whole Product ManagerStrategic Product Management Job Responsibilities or End Results?

Does your content have a clear purpose?

Market research is easy. Visit customers
http://onproductmanagement.net/2013/04/25/market-research-is-easy-visit-customers/http://onproductmanagement.net/2013/04/30/does-your-content-have-a-clear-purpose/http://onproductmanagement.net/2013/05/01/strategic-product-management-%e2%80%93-job-responsibilities-or-end-results/http://onproductmanagement.net/2013/05/07/the-whole-product-manager/http://onproductmanagement.net/2013/05/18/product-management-vs-system-analysis/http://onproductmanagement.net/services-companieshttp://onproductmanagement.net/resources/events/http://onproductmanagement.net/downloadshttp://onproductmanagement.net/bookshttp://onproductmanagement.net/blogroll/http://onproductmanagement.net/associationshttp://bit.ly/onpm-advertisehttp://bit.ly/onpm-advertise-davison-williams


10/12



Recent Comments

Weldon Godeaux on How to dominate your competition learn from Apple

Mae on Product Management vs. Systems AnalysisPrabhakar Gopalan on Positioning, messaging, and ownershipThomas Schranz on Books

Karol McCloskey on The Whole Product Manager

Contributors

Right to License

Content on this site is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0Unported License.

Meta

Log in

Archives

May 2013April 2013

March 2013February 2013January 2013

December 2012November 2012

October 2012September 2012
http://onproductmanagement.net/2012/09/http://onproductmanagement.net/2012/10/http://onproductmanagement.net/2012/11/http://onproductmanagement.net/2012/12/http://onproductmanagement.net/2013/01/http://onproductmanagement.net/2013/02/http://onproductmanagement.net/2013/03/http://onproductmanagement.net/2013/04/http://onproductmanagement.net/2013/05/http://onproductmanagement.net/wp-login.phphttp://creativecommons.org/licenses/by-nc-sa/3.0/http://creativecommons.org/licenses/by-nc-sa/3.0/http://onproductmanagement.net/about-us/#SteveJhttp://onproductmanagement.net/about-us/#Veronicahttp://onproductmanagement.net/about-us/#Joshhttp://onproductmanagement.net/about-us/#Jenniferhttp://onproductmanagement.net/about-us/#Jimhttp://onproductmanagement.net/about-us/#Ethanhttp://onproductmanagement.net/about-us/#Johnhttp://onproductmanagement.net/about-us/#Rivihttp://onproductmanagement.net/about-us/#Prabhakarhttp://onproductmanagement.net/about-us/#Alanhttp://onproductmanagement.net/about-us/#Saeedhttp://onproductmanagement.net/2013/05/07/the-whole-product-manager/comment-page-1/#comment-107527http://onproductmanagement.net/resources/books/comment-page-1/#comment-107879https://www.blossom.io/http://onproductmanagement.net/2013/04/23/positioning-messaging-and-ownership/comment-page-1/#comment-107939http://twitter.com/pgopalanhttp://onproductmanagement.net/2013/05/18/product-management-vs-system-analysis/comment-page-1/#comment-108549http://onproductmanagement.net/2011/03/06/how-to-dominate-your-competition-learn-from-apple/comment-page-1/#comment-108569


11/12
http://onproductmanagement.net/2008/07/http://onproductmanagement.net/2008/08/http://onproductmanagement.net/2008/09/http://onproductmanagement.net/2008/10/http://onproductmanagement.net/2008/11/http://onproductmanagement.net/2008/12/http://onproductmanagement.net/2009/01/http://onproductmanagement.net/2009/02/http://onproductmanagement.net/2009/03/http://onproductmanagement.net/2009/04/http://onproductmanagement.net/2009/05/http://onproductmanagement.net/2009/06/http://onproductmanagement.net/2009/07/http://onproductmanagement.net/2009/08/http://onproductmanagement.net/2009/09/http://onproductmanagement.net/2009/10/http://onproductmanagement.net/2009/11/http://onproductmanagement.net/2009/12/http://onproductmanagement.net/2010/01/http://onproductmanagement.net/2010/02/http://onproductmanagement.net/2010/03/http://onproductmanagement.net/2010/04/http://onproductmanagement.net/2010/05/http://onproductmanagement.net/2010/06/http://onproductmanagement.net/2010/07/http://onproductmanagement.net/2010/08/http://onproductmanagement.net/2010/09/http://onproductmanagement.net/2010/10/http://onproductmanagement.net/2010/11/http://onproductmanagement.net/2010/12/http://onproductmanagement.net/2011/01/http://onproductmanagement.net/2011/02/http://onproductmanagement.net/2011/03/http://onproductmanagement.net/2011/04/http://onproductmanagement.net/2011/05/http://onproductmanagement.net/2011/06/http://onproductmanagement.net/2011/07/http://onproductmanagement.net/2011/08/http://onproductmanagement.net/2011/09/http://onproductmanagement.net/2011/10/http://onproductmanagement.net/2011/11/http://onproductmanagement.net/2011/12/http://onproductmanagement.net/2012/01/http://onproductmanagement.net/2012/02/http://onproductmanagement.net/2012/03/http://onproductmanagement.net/2012/04/http://onproductmanagement.net/2012/05/http://onproductmanagement.net/2012/06/http://onproductmanagement.net/2012/07/http://onproductmanagement.net/2012/08/


12/12



June 2008May 2008April 2008

March 2008February 2008January 2008December 2007

November 2007October 2007September 2007August 2007

July 2007June 2007

Pages

Write For Us

ResourcesAdvertiseAbout Us

Contact Us

Copyright 2013 On Product Management. Entries (RSS). Clean Simple White Theme by Mazznoer.Powered by WordPress.
http://wordpress.org/http://mazznoer.web.id/http://onproductmanagement.net/feed/http://onproductmanagement.net/http://onproductmanagement.net/contact-us/http://onproductmanagement.net/about-us/http://onproductmanagement.net/advertise/http://onproductmanagement.net/resources/http://onproductmanagement.net/write-for-us/http://onproductmanagement.net/2007/06/http://onproductmanagement.net/2007/07/http://onproductmanagement.net/2007/08/http://onproductmanagement.net/2007/09/http://onproductmanagement.net/2007/10/http://onproductmanagement.net/2007/11/http://onproductmanagement.net/2007/12/http://onproductmanagement.net/2008/01/http://onproductmanagement.net/2008/02/http://onproductmanagement.net/2008/03/http://onproductmanagement.net/2008/04/http://onproductmanagement.net/2008/05/http://onproductmanagement.net/2008/06/

guest post: to kill a product: why, when and how, part 2:3 | on product management

Documents