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EVENT GUIDEBOOK

Official Program

Welcome Message

Dear International Jury,

The Brazil Specialty Coffee Association and Apex-Brasil are pleased to welcome you to Cup

of Excellence® - Early Harvest 2014.

This year, we are celebrating 100th Edition of Cup of Excellence®, and Brazil, where it all

started 15 years ago, is proud to host this very special edition. Throughout this time, the Cup of

Excellence® program has played a fundamental role in the improvement of coffee quality across

the country and is considered a milestone for specialty coffee sector in Brazil. You are part of this

history and in celebation we gather once again to pursue our quest for the finest coffee beans of

the harvest.

As you may know, the international jury will have their hotel, food and local transportation

expenses paid by the Brazil-COE organization. In the other hand, please be advised that all extra

personal expenses such as beverages, laundry, phone calls, etc. are not covered by the program.

The Cup of Excellence® team will be at your complete disposal for any further assistance or

information.

We truly hope to share a great moment and make this a wonderful experience for you!

Yours Faithfully,

Javier Faus Neto Vanúsia Nogueira BSCA President Brazil CoE 2014 Coordinator

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Sunday, October 12th

Morning: Arrivals at CNF Please look for BSCA personnel or signage when leaving the arrivals area, transfer will be coordinated by the local COE organization

Holiday Inn Savassi Hotel @ 12h30 13h00: sponsored lunch at 15h00: bus departure to Viçosa – MG Approximately 230 km – 4h drive

Vivant Suítes Hotel & Residence

Rua dos Estudantes, 75

Viçosa - MG Phone: (31)3891-1999

19h30: Welcome Dinner & Cocktail at hotel Sponsored by

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Monday, October 13th

6h30 – 7h45: Breakfast at the hotel Hotel Lobby 08h00: Welcome Speech 08h15: COE Presentation 08h45: Calibration - Aromas - Solutions - 1st Session - 2nd Session - Foams 13h30: Lunch at UFV Campus Cafeteria. 14h30: University Presentation &Tour - Zero Carbon Footprint Project

- Visit of the UFV’s Museum / Research Laboratories and Facilities 19h00: Dinner at Trigo Leve Buffet sponsored by

Tuesday, October 14th

6h30 – 7h45: Breakfast at the hotel Hotel Lobby

08h15: Session 1 Round#1 09h45: Session 2 Round#1 11h15: Session 3 Round#1 12h45: Lunch at UFV Campus Cafeteria 14h00 Field trip to Araponga: Serra do Boné, Pedra Redonda and Braúna farms

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Approximately 1h30 drive

19h00: Dinner at the farm sponsored by

21h00: Return to the hotel (approximately 1h drive)

Wednesday, October 15th

6h30 – 7h45: Breakfast at the hotel Hotel Lobby

08h00: Session 4 Round#1 09h30: Session 5 Round#1 11h00: Session 6 Round#1 12h30: Lunch at UFV Campus Cafeteria 14h00: Lectures & Workshops at the Central Library’s Auditorium Theme #1: Matas de Minas terroir branding, followed by sample cupping Theme #2: Brief consumer markets by geo zone and discussion panel 19h00: Dinner at Cedrus Restaurant sponsored by

21h00: Return to the hotel

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Thursday, October 16th

6h30 – 7h45: Breakfast at the hotel Hotel Lobby

08h15: Session 1 Round#2 09h45: Session 2 Round#2 11h15: Session 3 Round#2 12h45: Lunch at UFV Campus Cafeteria 14h00: Session 4 Round#2 15h30: Session 5 Round#2 19h00: Dinner at Cedrus Restaurant Sponsored by 21h30: Return to the hotel

Friday, October 17th 7h00 – 8h00: Breakfast at the hotel

Hotel Lobby 09h00: Session 1 Round#3 – Top 10 12h00: Lunch at sponsored by

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3 8 9 1 - 5 1 0 3

14h00: Cuppers & Coffee Grower workshop and cupping mediated by Prof. Borem Delivery of certificates to finalist producers 18h00: Award Ceremony – Celebrating coffee excellence for the 100th time! 20h30: Farewell Cocktail sponsored by

Saturday, October 18th 7h00 – 8h00: Breakfast at the hotel

Hotel Lobby

Departure Schedules to be informed during the week

Contacts

Vanusia Nogueira: +55 35 9971 5525

Marina Figueiredo: +55 35 8879-9889

Allan Botrel:+ 55 35 9887-6997