guido boulay ecommerce day 2016
TRANSCRIPT
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¿CÓMOARMAREIMPLEMENTARUNPLANDEMARKETINGDIGITALCENTRADOENCONVERSIÓN,
ENGAGEMENTYBRANDING?
[email protected]@guidobule
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1- Branding2- Engagement3- Conversion
ObjetivosdeunplandeMktDigital
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1Branding
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2Engagement
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3Conversión
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Desafio1¿Cómobalancearunaestrategiaparacumplircon
3objetivosdistintos?
Branding
Engagement
Conversión
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Desafio2:ElPresupuesto
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Clave1:Conoceralconsumidor
UnconsumidorSocial
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Unconsumidorconectado
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Unconsumidorquetieneelcontrol
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Clave 2: el Contenido
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Generar
GenerarelContenidoqueelconsumidorbusca
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1Crearcontenido2Difundircontenidoygenerartráfico
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3Conoceralconsumidor=Construirunabasededatos
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4CrearDistintostiposdeofertas
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5EmailAutomation
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CasoInyoPools
PequeñacompañiaEstrategiabasadaencontenido,redesYEmailAutomation
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1SonExpertos en loquehacen2Conocen asus consumidores3Generan contenido relevante4Utilizan redes sociales paradifundirlo
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Sitio Web
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CanalYoutube
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GooglePlus
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Twiter Blog
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Distintos tipos deofertas
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Newsletters
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ConclusionesGenerar contenido originalyrelevanteAprovechar almáximo los canalesConocer masdelclienteGenerar ofertas blandas ydurasConversión
¡GRACIAS!