ARACELI GUTIERREZAG

AltarSky By Araceli G.

Allocation Analysis

MISSION STATEMENTAG

§  Altar Sky is a sophisticated brand where the sensual meets and elegance. These garments are for women who are professionals yet fashionable when out on a special occasion. We care for our customer’s best interests, values and beliefs. We ensure the best quality in the gown industry.

DEMOGRAPHICSAG

§  Sex: Female§  Age: 30- 37§  Location of residency: Studio City, CA§  Occupation: Producer, Executive Producer §  Income: 100k – 150k§  Socioeconomic status: Upper class§  Education: Bachelor’s/ Master’s degree

PSYCHOGRAPHICS AG

§  Attitude : Confident & Elegant§  Lifestyle : Luxurious §  Values : Family, Friends, Work§  Interests : Fashion, Traveling & Entertainment§  Hobbies : Reading & Yoga§  Personality : Outgoing

CUT OUT AG

Spring 2017

ONE SHOULDER AG

Spring 2017

MIDI & MINIAG

Spring 2017

MESH FABRIC AG

Spring 2017

EVENT AG

§  Trunk Show§  Loyalty card members will be our guests §  Snacks & beverages available§  30% off next purchase will be applied to anything in Bloomingdale's

ANNUAL SALEAG

§  Happens once a year during spring

§  20 % off on any gown

INSTAGRAM MARKETINGAG

§  Instagram, Facebook, Twitter, & Pinterest will be utilized to create awareness for our followers of any special events, sales etc.

SPRING PLANAG

    February   March   April   May   June   July   Spring  Season  BOM  Stock   218,050   225,400   240,100   262,150   276,850   247,450      Purchases    107,678      122,745      146,706      164,824      145,016      119,993      806,961    Total  Stock    325,728      348,145      386,806      426,974      421,866      367,443        Markdowns    4,778      5,145      7,056      10,474      20,066      17,493      65,011    Sales    95,550      102,900      117,600      139,650      154,350      124,950      735,000    Total  Deduc?ons    100,328      108,045      124,656      150,124      174,416      142,443        EOM  Stock   225,400   240,100   262,150   276,850   247,450   225,000      Average  Stock                            23,601    Turnover                           4.10  Monthly  Sales  %   13%   14%   16%   19%   21%   17%   100%  Markdown  %   5.0%   5.0%   6.0%   7.5%   13.0%   14.0%   8.8%  

6  -­‐  Month  Merchandise  Plan    

AltarSkyBy Araceli G.

Araceli Gutierrez1339 Stagg StLos Angeles, CA 91605(714) 206 - 6480AltarSky@gmail.comwww.altarsky.com

#AS2016_1 - Marypoppins DressRetail Price - $200 Wholesale Price - $80Cost Price - $55

#AS2016_3 - Sky Dress

#AS2016_2 - Lylia Dress #AS2016_4 - Altar DressRetail Price - $350Wholesale Price - $130Cost Price - $90

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

13-1409TPX

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

19-3230TPX

11-1305TPX13-3405TPX

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones Pantones

Pantones Pantones

Retail Price - $250Wholesale Price - $100 Cost Price - $70

Retail Price - $200Wholesale Price - $80Cost Price - $55

AG

AltarSkyBy Araceli G.

Araceli Gutierrez1339 Stagg StLos Angeles, CA 91605(714) 206 - 6480AltarSky@gmail.comwww.altarsky.com

#AS2016_5 - Monroe DressRetail Price - $325 Wholesale Price - $130Cost Price - $90

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_7 - Champange DressRetail Price - $250 Wholesale Price - $100 Cost Price - $70

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_6 - Daisy Loli DressRetail Price - $200Wholesale Price - $80 Cost Price - $55

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_8 - Solid DressRetail Price - $200 Wholesale Price - $80 Cost Price - $55

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

AG

AltarSkyBy Araceli G.

Araceli Gutierrez

1339 Stagg St

Los Angeles, CA 91605

(714) 206 - 6480

AltarSky@gmail.com

www.altarsky.com

#AS2016_11 - Tossel Gown

Retail Price - $325

Wholesale Price - $130

Cost Price - $90

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_10 - Pleated One - Shoulder Gown

Retail Price - $250

Wholesale Price - $100

CostPrice - $70

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_9 - Fit Pencil Dress

Retail Price - $200

Wholesale Price - $80

Cost Price - $55

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_12 - Ball Gown

Retail Price - $200

Wholesale Price - $80

Cost Price - $55

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

AG

STORE ASSORTMENTAG

A STORE - CENTURY CITY

#AS2016_1 - Marypoppins DressRetail Price - $200 Wholesale Price - $80Cost Price - $55

#AS2016_3 - Sky Dress

#AS2016_2 - Lylia Dress #AS2016_4 - Altar DressRetail Price - $350Wholesale Price - $130Cost Price - $90

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

13-1409TPX

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

19-3230TPX

11-1305TPX13-3405TPX

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones Pantones

Pantones Pantones

Retail Price - $250Wholesale Price - $100 Cost Price - $70

Retail Price - $200Wholesale Price - $80Cost Price - $55

#AS2016_11 - Tossel GownRetail Price - $325Wholesale Price - $130Cost Price - $90

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_10 - Pleated One - Shoulder GownRetail Price - $250 Wholesale Price - $100CostPrice - $70

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_9 - Fit Pencil DressRetail Price - $200 Wholesale Price - $80 Cost Price - $55

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_12 - Ball Gown Retail Price - $200Wholesale Price - $80Cost Price - $55

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_5 - Monroe DressRetail Price - $325 Wholesale Price - $130Cost Price - $90

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_7 - Champange DressRetail Price - $250 Wholesale Price - $100 Cost Price - $70

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_6 - Daisy Loli DressRetail Price - $200Wholesale Price - $80 Cost Price - $55

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_8 - Solid DressRetail Price - $200 Wholesale Price - $80 Cost Price - $55

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_1 - Marypoppins DressRetail Price - $200 Wholesale Price - $80Cost Price - $55

#AS2016_3 - Sky Dress

#AS2016_2 - Lylia Dress #AS2016_4 - Altar DressRetail Price - $350Wholesale Price - $130Cost Price - $90

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

13-1409TPX

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

19-3230TPX

11-1305TPX13-3405TPX

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones Pantones

Pantones Pantones

Retail Price - $250Wholesale Price - $100 Cost Price - $70

Retail Price - $200Wholesale Price - $80Cost Price - $55

#AS2016_5 - Monroe DressRetail Price - $325 Wholesale Price - $130Cost Price - $90

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_7 - Champange DressRetail Price - $250 Wholesale Price - $100 Cost Price - $70

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_6 - Daisy Loli DressRetail Price - $200Wholesale Price - $80 Cost Price - $55

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_8 - Solid DressRetail Price - $200 Wholesale Price - $80 Cost Price - $55

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_1 - Marypoppins DressRetail Price - $200 Wholesale Price - $80Cost Price - $55

#AS2016_3 - Sky Dress

#AS2016_2 - Lylia Dress #AS2016_4 - Altar DressRetail Price - $350Wholesale Price - $130Cost Price - $90

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

13-1409TPX

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

19-3230TPX

11-1305TPX13-3405TPX

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones Pantones

Pantones Pantones

Retail Price - $250Wholesale Price - $100 Cost Price - $70

Retail Price - $200Wholesale Price - $80Cost Price - $55

#AS2016_1 - Marypoppins DressRetail Price - $200 Wholesale Price - $80Cost Price - $55

#AS2016_3 - Sky Dress

#AS2016_2 - Lylia Dress #AS2016_4 - Altar DressRetail Price - $350Wholesale Price - $130Cost Price - $90

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

13-1409TPX

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

19-3230TPX

11-1305TPX13-3405TPX

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones Pantones

Pantones Pantones

Retail Price - $250Wholesale Price - $100 Cost Price - $70

Retail Price - $200Wholesale Price - $80Cost Price - $55

B STORE- GLENDALE GALLERIA

STORE ASSORTMENTAG

#AS2016_11 - Tossel GownRetail Price - $325Wholesale Price - $130Cost Price - $90

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_10 - Pleated One - Shoulder GownRetail Price - $250 Wholesale Price - $100CostPrice - $70

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_9 - Fit Pencil DressRetail Price - $200 Wholesale Price - $80 Cost Price - $55

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_12 - Ball Gown Retail Price - $200Wholesale Price - $80Cost Price - $55

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_5 - Monroe DressRetail Price - $325 Wholesale Price - $130Cost Price - $90

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_7 - Champange DressRetail Price - $250 Wholesale Price - $100 Cost Price - $70

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_6 - Daisy Loli DressRetail Price - $200Wholesale Price - $80 Cost Price - $55

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_8 - Solid DressRetail Price - $200 Wholesale Price - $80 Cost Price - $55

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_5 - Monroe DressRetail Price - $325 Wholesale Price - $130Cost Price - $90

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_7 - Champange DressRetail Price - $250 Wholesale Price - $100 Cost Price - $70

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_6 - Daisy Loli DressRetail Price - $200Wholesale Price - $80 Cost Price - $55

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_8 - Solid DressRetail Price - $200 Wholesale Price - $80 Cost Price - $55

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

C STORE- SHERMAN OAKS MALL

STORE ASSORTMENTAG

#AS2016_5 - Monroe DressRetail Price - $325 Wholesale Price - $130Cost Price - $90

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_7 - Champange DressRetail Price - $250 Wholesale Price - $100 Cost Price - $70

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_6 - Daisy Loli DressRetail Price - $200Wholesale Price - $80 Cost Price - $55

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones

#AS2016_8 - Solid DressRetail Price - $200 Wholesale Price - $80 Cost Price - $55

13-1409TPX 19-3230TPX

11-1305TPX13-3405TPX

Pantones