gvcrg 2016 + asia pitch (16-9)
TRANSCRIPT
GLOBAL VALUE CHAIN RESEARCH GROUP
Dr Laurie BonneyAssoc Prof of Value Chain Innovation
Tasmanian Institute of Agriculture
…integrated R&D solutions for contemporary challenges in global food
supply
TASMANIAN INSTITUTE OF AGRICULTURE
TIA is a dynamic team of 130 scientists, educators and technical experts with access to world-class facilities and equipment. It is the largest integrated agrifood RDE&E capacity in Australia and the only multi-disciplinary research group in value chain management.
TIA conducts food production and marketing research across Australian and international value chains…
Topin agricultural research institutions in Australia*
137PhD Candidates
Perfect scorein national ranking for
Agriculture*
* Excellence in Research for Australia (ERA) 2012
GLOBAL VALUE CHAIN RESEARCH GROUP - THE KEY PEOPLE…INTEGRATED SOLUTIONS TO CONTEMPORARY PROBLEMS IN GLOBAL FOOD SUPPLY
Xiaolin Wang, Engineering & IT. Renewable energy, air-conditioning & refrigeration
Shu-Ling Chen, Aust Maritime College -Maritime & Logistics Mgt, Port governance, policy & strategy
Aron O’Cass, Prof Marketing, Utas. China market entry mode strategies, Branding & Asian brand development
Laurie Bonney, Assoc Prof of Value Chain Innovation TIA, Chair, Global Value Chain Research Group, Chain governance, incentivation & co-innovation
Tom Ross, Assoc Prof Aus Food Safety Centre, International Commission on Microbiological Specs for Foods
Paul Turner, Assoc Prof eLogisticsResearch Group, RFID and food traceability
James Chin, Prof Asian politics, culture & governance. Director Asia Institute Tas, Chinese business culture & communication
Roger Stanley, Centre for Food Innovation. Shelf life extension, development of nutraceuticals & functional foods
Stephen Cahoon, Director e-Logistics Lab in Sense-T. Logistics, transport, seaport marketing, industrial relations & HRM
Morgan P Miles, Prof of Entrepreneurship and Innovation, Entrepreneurship marketing innovation ethics social enterprise
Jack Singh, Prof Intelligent Transport Systems, Smart Food Packaging, Energy Management, Smart Grid Systems, Smart Sensors and ICT.
Raj Adhikari, Research Fellow in Value Chain Management, TIA, Value chain research, agribusiness, regional policy analysis, development & implementation, overseas development assistance.
OVERVIEW OF OUR EXPERIENCE
Our experience includes delivering solutions for both modern, hi-tech environments as well as traditional cultures and markets.
WHAT CAN WE DO?
Diagnose and improve existing value chains
Establish new value chains
Identify the risks and value-creating opportunities in strategic issues
Integrate a wide range of agricultural and non-agricultural disciplines to provide technical and managerial solutions
Develop ‘big data’ solutions for managing whole chains, paddock to plate
Bring multi-disciplinary technical teams to bear on single issues
Yangshan Island deep-water port in Shanghai
Logistics Hub Manager
THE VALUE PROPOSITION
Integrating social, economic and bio-physical research methods for investigating whole systems producing integrated end-to-end chain solutions
Employing systems and transformational complexity thinking to solve complex, intractable problems
Long term partnerships
Ability to leverage Commonwealth Government research assistance
Global experience
Asian networks in government and business
Embedded training & extension
Linkages to the world’s best universities and thought leaders
INTEGRATED SOLUTIONS
Food production systemsFood product innovationFood processing and food safetyRFID traceabilityLogistics & portsRefrigeration & energy efficiencyStrategic chain management Marketing innovationRegional innovationRemote sensing & visualisation (big data)Information technology for SCM
WHAT WE ARE DOING
ANALYSED CO-INNOVATION IN THREE MAJOR EXPORT CHAINS INTO THE USA
Ayala S., Woods, M., McNeil, D., Miles M., & Bonney, L. (2015) How do engagement practices in global agri-chains influence co-innovation?
• ENZA/Turners & Growers (NZ) to Oppenheimers (US)
• Fonterra to USA
• Perfection Fresh to Sunworld (CA)
GREENHAMSPURE BLACK ANGUS CAPE GRIM BEEF
Branded beef into the USA
• Traceability-SupplyChainManagement “dashboard” – linking existing and new datasets
• Temperature/humidity in transport & processing
• Consumer Choice research – what do customers value?
• Value chain survey
• Natural Capital Accounting framework
SOUTHERN ROCKLOBSTERLIMITED
$463 million export chain through Vietnam to China• Scoping and stakeholder engagement• Specific engagement plan• Current state-of the art in SA and Tas• Resolution of traceability• Verify mortality
REGIONAL AGRICULTURAL INNOVATION SYSTEMS
Tools for focusing public-private efforts to develop innovative agriculture
HOW VALUE CHAINS ADAPT TO CLIMATE CHANGE
357 L/kg
Consumptive water use
9.6 L H2Oe/kg
Water availability footprint
0.76 CO2e/kg
Carbon footprint
Change in loading systems
Increased lead times
Under-skin browning due to disease
High fruit pulp temperatures
Penalties for not meeting volume contractsTransport delays
CLIMATE CHANGE IMPACTS and flow-on effects
ADAPTATION STRATEGIES and flow-on effects
Trucking on as needs basis
Change in production schedule
Improve site cooling facilities Change in receiving systems
Select sites with more stable rain patterns More complex supply chain – plan and manage for continuity of supply
Reduction in product quality in-store
Poor consumer experience
Increased waste from out-of-spec fruit
Increased rate of ripening
Poor consumer experience
Harvesting at night
Change in delivery schedule
NT Calypso® MangoesSmith’s Potato crispsTreasury Wine
Consumer purchasing responses
FRESH BROCCOLI VALUE CHAIN TO SYDNEY
• Identified ‘cool climate’ branding opportunities
• Increasing market orientation by using websites to gather consumer research
KNOWLEDGE OF ASIAN MARKETS
• Networks of key industry & government people
• In-country market and consumer research data
• Cross-cultural understanding
• Knowledge of traditional, domestic and international supply chains
• Knowledge of both smallholder & commercial scale production systems
CEO of Vissan
Importer for 60% Australian beef
THE WAY FORWARD…
• iMOVE smart logistics Cooperative Research Centre (a current bid to the Clth Govtfor a 10 year program)
• ‘Pathways to Market’ project for domestic chain management
• ARC Linkage Grant to leverage Government funds for a GVC project
CONTACT…
Dr Laurie BonneyAssociate Professor of Value Chain InnovationChair, Global Value Chain Research GroupTasmanian Institute of AgricultureUniversity of Tasmania Private Bag 98 Hobart TAS 7001 AustraliaP: +61 (3) 6226 7460 | M: +61 (0) 400 696 165E: [email protected]