gwc16 kfc turkey's brand metric's gamification journey

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Page 1: GWC16 KFC Turkey's Brand Metric's Gamification Journey

VARDİYA MÜDÜRÜ SERTİFİKASYON PROGRAMI

Page 2: GWC16 KFC Turkey's Brand Metric's Gamification Journey

CSL

Page 3: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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Page 4: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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Page 5: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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Page 6: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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Page 7: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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Page 8: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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Quiz

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Quiz Retention

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Page 12: GWC16 KFC Turkey's Brand Metric's Gamification Journey

CSLCleanliness

Hospitality

Accuracy

Mainteance

Product Quality

Speed of Service

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4 Modules

1000+ Pages

2 person 3 month

2015 Q3 start

2015 Q4 launch

Page 14: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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After Digitalization of CSL Result :

Page 15: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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Maybe we should also keep paper based

Because it easy to reachable for every team member and shareable.

Page 16: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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It’s a great tool for who hasnt got a busy job and hanging around lots.

Also congratulations for administrator for support this with

enable this game for workers.Challenge1

Page 18: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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It’s a great tool for who hasnt got a busy job and hanging around lots.

Also congratulations for administrator for support this with

enable this game for workers.Gaming @Restaurant

Page 19: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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Kasım ile birlikte tüm RGM’lerimize RGM Başarı Rutinleri 2017 ile birlikte tüm SS’lerimize LAS LAR ABR LwH

Average Employee Age is 26

Average Team Member Age is 22*

*%82 already playing a game daily (Trivia,Candy Crash,Backgammon..)

Page 20: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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Bizi neler bekliyor?

Kasım ile birlikte tüm RGM’lerimize RGM Başarı Rutinleri 2017 ile birlikte tüm SS’lerimize LAS LAR ABR LwH

Page 21: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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Bizi neler bekliyor?

Kasım ile birlikte tüm RGM’lerimize RGM Başarı Rutinleri 2017 ile birlikte tüm SS’lerimize LAS LAR ABR LwH

Page 22: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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C.H.A.M.P.S., Cleanliness (temizlik),

Hospitality (konukseverlik), Accuracy

(doğruluk), Mainteance (bakım), Product

Quality (ürün kalitesi) ve Speed of Service

(servis hızı)

Generation question variations from your default multiply choise questions

Page 23: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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C.H.A.M.P.S., Cleanliness (temizlik),

Hospitality (konukseverlik), Accuracy

(doğruluk), Mainteance (bakım), Product

Quality (ürün kalitesi) ve Speed of Service

(servis hızı)

Page 24: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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Bizi neler bekliyor?

Kasım ile birlikte tüm RGM’lerimize RGM Başarı Rutinleri 2017 ile birlikte tüm SS’lerimize LAS LAR ABR LwH

Page 25: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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Bizi neler bekliyor?

Kasım ile birlikte tüm RGM’lerimize RGM Başarı Rutinleri 2017 ile birlikte tüm SS’lerimize LAS LAR ABR LwH

Page 26: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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Bizi neler bekliyor?

Kasım ile birlikte tüm RGM’lerimize RGM Başarı Rutinleri 2017 ile birlikte tüm SS’lerimize LAS LAR ABR LwH

Page 27: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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Video1

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Video1This is my 25th years of being RGM ,

I never experience work releated things like being this fun! Thank you!

Page 29: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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Bizi neler bekliyor?

Kasım ile birlikte tüm RGM’lerimize RGM Başarı Rutinleri 2017 ile birlikte tüm SS’lerimize LAS LAR ABR LwH

Page 30: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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Bizi neler bekliyor?

Kasım ile birlikte tüm RGM’lerimize RGM Başarı Rutinleri 2017 ile birlikte tüm SS’lerimize LAS LAR ABR LwH

Page 31: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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C.H.A.M.P.S., Cleanliness (temizlik),

Hospitality (konukseverlik), Accuracy

(doğruluk), Mainteance (bakım), Product

Quality (ürün kalitesi) ve Speed of Service

(servis hızı)

Page 32: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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Bizi neler bekliyor?

Page 33: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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Bizi neler bekliyor?My manager; i want

to challange and beat you! If you need

some advantage you can use mobile.

Oh i’m like pysco play this, do whatever you want,i’ll wait for it!

It’s make me addicted. In

restaurant, home, otobus even at toilet

i’m playing.Wait for me then;

i’m downloading to my mobile now

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Wrong answer percentage by user:

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1: Comparison of incorrect answer rates of week 1 and week 2

Voluntary participation to our trainings were usually around 35-40%, with

QuizGame 72% of our employees signed into the game and spent almost an

hour playing.

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CSL

It’s a great tool for who hasnt got a busy job and hanging around lots.

Also congratulations for administrator for support this with

enable this game for workers.Challenge2

Page 38: GWC16 KFC Turkey's Brand Metric's Gamification Journey

CSL

It’s a great tool for who hasnt got a busy job and hanging around lots.

Also congratulations for administrator for support this with

enable this game for workers.‘I’m 50,dont let us play

like child! ’

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Representing a Team with a Role of Status!

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Being Mother for a family.

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Representing Their Restaurant with one account for

« Master of KFC Standarts «

Page 45: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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C.H.A.M.P.S., Cleanliness (temizlik),

Hospitality (konukseverlik), Accuracy

(doğruluk), Mainteance (bakım), Product

Quality (ürün kalitesi) ve Speed of Service

(servis hızı)

Page 46: GWC16 KFC Turkey's Brand Metric's Gamification Journey

CSL

It’s a great tool for who hasnt got a busy job and hanging around lots.

Also congratulations for administrator for support this with

enable this game for workers.Challenge3

Page 47: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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It’s a great tool for who hasnt got a busy job and hanging around lots.

Also congratulations for administrator for support this with

enable this game for workers.End Game

Page 48: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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Bizi neler bekliyor?

Kasım ile birlikte tüm RGM’lerimize RGM Başarı Rutinleri 2017 ile birlikte tüm SS’lerimize LAS LAR ABR LwH

Page 49: GWC16 KFC Turkey's Brand Metric's Gamification Journey

CSL

Bizi neler bekliyor?

Kasım ile birlikte tüm RGM’lerimize RGM Başarı Rutinleri 2017 ile birlikte tüm SS’lerimize LAS LAR ABR LwH

Page 50: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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Bizi neler bekliyor?

Kasım ile birlikte tüm RGM’lerimize RGM Başarı Rutinleri 2017 ile birlikte tüm SS’lerimize LAS LAR ABR LwH

Page 51: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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*Call Center,Website,Restaurants

*

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Page 57: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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Page 58: GWC16 KFC Turkey's Brand Metric's Gamification Journey

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Bizi neler bekliyor?

Kasım ile birlikte tüm RGM’lerimize RGM Başarı Rutinleri 2017 ile birlikte tüm SS’lerimize LAS LAR ABR LwH

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QuizGame with rewards

20

16

Nelly without rewards

Nelly with rewards

QuizGame with rewards

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is more populer than our LMS!

Other companies workers also wanted to play QuizGame!

%6 our turnover also decrease at 2016

Page 61: GWC16 KFC Turkey's Brand Metric's Gamification Journey

@ercanaltug