hacking product management with crowdsourcing & outsourcing - product camp nashville
Post on 17-Oct-2014
308 views
DESCRIPTION
TRANSCRIPT
Hacking Product Management with Crowdsourcing & Outsourcing
@russjhammond
What?
Anything you possibly can that is not one of your core strengths.
What?
Examples...this week alone:
● find registration costs for 20 conferences● transcribe 6 podcasts● find 50 random firms to survey● interview those 50 random firms● consolidate data for weekly status report● create custom images for sales demo● build demo app to test our SDK ● fill out expense reimbursement forms
Who?
● virtual assistants● freelancers● Mturkers● Gigwalkers● Fiverrs● Craigslisters
When?
● Same day● Overnight● Next week● Next month
Where?
Tennessee to Timbuktu
Why?
Comparative advantage:
Ability to produce outputs at a lower opportunity cost than another.
How?
Tips & tricks
Virtual assistant
● Hire a VA with a firm○ can often find others within firm to do random tasks○ backup for when they go on vacation
● Don’t tell others your secret
Tips & tricks
Odesk
● Hire 3 to do the first step, keep 1 to finish
● Fixed bid contracts over hourly
● Don’t be afraid to spend money○ only hiring for a few hours not a full time job
BONUS!!!
Send the bill to sales.
Tips & tricks
Gigwalk
● Ask for candid feedback at the end of each task
● Monitor chatter on Easy Shift
● Small test run before larger rollout
demo
Tips & tricks
Crowdflower
● keep task under 10 seconds
● run each task 3 times for quality checks
● watch their tutorials when getting started
demo
But how much does it cost?
VA - $500/month
Odesk - $25-$50/hr
Gigwalk - $10/ gig
Crowdflower - $.03-.05/per task
What services do you use?
Questions
@russjhammond