had to know all of it about seo? this post is it!

3
Had to Know All of it About Seo? This Post Is It! When it comes to online marking strategies, very few can beat search engine optimization (SEO). By optimizing your website for search engines, the amount of targeted, organic traffic it receives can increase significantly. Below you will find some SEO tips that will help you on your way to becoming a SEO guru. Even though you want to search engine optimize your website, write for readers first and search engine bots second. Google, MSN, Yahoo, etc., now how to seo optimize facebook page have some very intelligent bots crawling the internet, but bots don't buy goods in online stores, sign up for newsletters or inquire about your services. Humans visits have the potential to do all of those things, so while you need to include keywords in your text for SEO, keep the page readable. When you syndicate press releases by sending out a press release for local or national coverage and link yourself into it and help create search engine optimization. A press release is great to write when you are offering new services and products. Syndicating your press release will increase search engine result placement. If you are trying to lower costs http://www.bruceclay.com/seo/search-engine-optimization.htm in your initial SEO run, use and test long tail keywords. You might be surprised at the cost/visitor ratio of certain long tail variations of popular keywords. If you can spend $100 to get 1000 visitors to your site, that's better than spending $1000 to get 5000 visitors. Keep in mind that you might have to run several campaigns simultaneously if you use this method. Article exchanges is a wiser decision to help boost your rankings. An article exchange means a different website puts up one of your articles and credits you with a link. You do the same for them in return. This is better than link exchanges, since it involves getting fresh content. Don't let your websites URLs look like this: http://exampledomain.com/?session_id=37. These URLs come from session ID or dynamic addressing. While such systems can help you organize complex websites, note that the URLs they generate don't say anything about the pages they reference. Permanent, descriptive URLs are another place you can include keywords for search engines to pick up when they index your site. Improve your content. Visitors will not waste time perusing a site if they cannot find what they want, so getting your content up to par is a good way to keep traffic steady. Keep your website up to date and don't neglect it. Visitors love fresh content. They won't have a

Upload: vengefulale1213

Post on 06-Aug-2015

17 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Had to Know All of it About Seo? This Post Is It!

Had to Know All of it About Seo? This Post Is It!

When it comes to online marking strategies, very few can beat search engine optimization (SEO). Byoptimizing your website for search engines, the amount of targeted, organic traffic it receives canincrease significantly. Below you will find some SEO tips that will help you on your way to becominga SEO guru.

Even though you want to search engine optimize your website, write for readers first and searchengine bots second. Google, MSN, Yahoo, etc., now how to seo optimize facebook page have somevery intelligent bots crawling the internet, but bots don't buy goods in online stores, sign up fornewsletters or inquire about your services. Humans visits have the potential to do all of those things,so while you need to include keywords in your text for SEO, keep the page readable.

When you syndicate press releases by sending out a press release for local or national coverage andlink yourself into it and help create search engine optimization. A press release is great to writewhen you are offering new services and products. Syndicating your press release will increasesearch engine result placement.

If you are trying to lower costs http://www.bruceclay.com/seo/search-engine-optimization.htm inyour initial SEO run, use and test long tail keywords. You might be surprised at the cost/visitor ratioof certain long tail variations of popular keywords. If you can spend $100 to get 1000 visitors to yoursite, that's better than spending $1000 to get 5000 visitors. Keep in mind that you might have to runseveral campaigns simultaneously if you use this method.

Article exchanges is a wiser decision to help boost your rankings. An article exchange means adifferent website puts up one of your articles and credits you with a link. You do the same for themin return. This is better than link exchanges, since it involves getting fresh content.

Don't let your websites URLs look like this: http://exampledomain.com/?session_id=37. These URLscome from session ID or dynamic addressing. While such systems can help you organize complexwebsites, note that the URLs they generate don't say anything about the pages they reference.Permanent, descriptive URLs are another place you can include keywords for search engines to pickup when they index your site.

Improve your content. Visitors will not waste time perusing a site if they cannot find what they want,so getting your content up to par is a good way to keep traffic steady.

Keep your website up to date and don't neglect it. Visitors love fresh content. They won't have a

Page 2: Had to Know All of it About Seo? This Post Is It!

reason to come back to your site if there is nothing new to view. Try to stay relevant and update yoursite at least weekly. More visitor clicks equates to higher rankings and more visibility on searchengines.

At the conclusion of your article, you should provide a resource box. This box should have a task or"call-to-action" for the reader to participate in. You should also include a couple of back-links to yourwebsite and one to your sign-up page and/or your home page. Additionally, you should includeanother pertinent link to one of the other pages on your website.

A search engine should be thought of as a machine. Just like a machine there are many differentthings one can do to optimize the performance one receives out of it. By knowing the most onepossibly can about their machine or search engine they can proceed to optimize its performance.

When you are working on SEO, it is essential that you create content for the human reader. Sure,keywords are important, but search engine bots don't result in sales. It is important that the websiteis easily read. If this isn't the case, you're going to fail at this.

When trying to optimize search engine results make sure you choose the keywords you META tagwith carefully. The right words can be the difference between success and failure. The more likely aperson searching will find you using a certain word the better that word is as a keyword choice.

When you want to optimize for the search engines, you need to determine what your site'sinefficiencies are. By defining these and proceeding to repair or fine tune them, you can optimize theoverall performance of your site.

Use a keyword checking tool to make sure the keywords you want to be prevalent on your page arethe ones the search engines will be finding. Sometimes you don't realize how often other commonwords are being repeated in the other text on your page, like advertising or navigation links.

Ask your regular readers to sign up for your RSS feed. This will definitely increase SEO rankingsince the amount of subscribers your RSS feed receives is taken into consideration. You can evenoffer them incentives that they will only be eligible for once they sign up for it.

Don't ignore long-tail keywords. when optimizing your content, long-tail keywords could grab youtraffic faster than your primary keywords because they have far less competition. Do your researchand find keyword combinations that are related to your main keywords in any of a number of ways.Brainstorm all the different reasons why people would be typing your keywords and research relatedproblems, issues and ideas to find new long-tail keywords to use.

Use correct HTML code for your website! There are many free HTML code validators availableonline, so make use of them! Broken code can cause a spider to stop indexing your page, or evenyour entire website. Your SEO won't matter if there are no search engine spiders to see it!

If you're going to buy a text link, DON'T point it at your website! Instead, point it at your video onYouTube or any other web 2. site that you have in that particular niche and then have people link toyour site from there. With the link pointing at a domain other than your own, you won't be penalizedby Google's algorithms.

When focusing on search engine optimization, make sure that you are using good keywords andplacing these keywords throughout your website. In titles, subtitles, tabs, everywhere you can thinkthat would draw a visitor/user in. Think about keywords in the sense of search terms. What words

Page 3: Had to Know All of it About Seo? This Post Is It!

would a user search for when trying to find topics pertaining to what you are discussing on yourwebsite?

Did you honestly know half of the stuff you just read here? It's a little hard to accurately quantify themany SEO tips out there, so you will have to read plenty of articles besides this one if you want tohave a great site. But this is a great point from which to get started on optimizing your site for thesearch engines.