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High fashion hair color designed to give VIVID, BOLD, INTENSE results. SEMI-PERMANENT CRÈME HAIR COLOR 305913

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Page 1: hair color - demandware.edgesuite.netdemandware.edgesuite.net/aabj_prd/on/demandware.static/Sites-SA... · Ion™ Color Brilliance™ hair color is not affiliated with, manufactured

High fashion hair color designed to give VIVID, BOLD, Intense results.

SEMI-PErManEntcrÈme Hair color

305913305913

semi permanent hair color

No AmmoniaNo Peroxide

Page 2: hair color - demandware.edgesuite.netdemandware.edgesuite.net/aabj_prd/on/demandware.static/Sites-SA... · Ion™ Color Brilliance™ hair color is not affiliated with, manufactured

color palette

ionprofessional.com Questions? Call the Experts 1-800-859-3112

Orange

Purple

Lavender

RedSky Blue

AzureMagenta

Rose Aqua

Fuschia Teal

Titanium

SEMI-PErManEntcrÈme Hair color

Clear Shade Diluter

semi permanent color palette

Neutral BlondeGolden Blonde

Red Hot Red

Burgundy BrownMocha Brown

Light Warm BrownLight Red BrownMedium Red BrownDark Red Brown

Medium Ash Brown

Medium Warm Brown

Dark Warm Brown

Darkest Brown

BlackBlackest Black

7

Level 7

6

Level 6

5

Level 6

4

Level 4

3

Level 3

2

Level 2

1

Level 1

Clear is a colorless shade that will give you brilliant shine when used alone or less color intensity when mixed with other colors.

ALSO AVAILABLE IN CLEAR

Page 3: hair color - demandware.edgesuite.netdemandware.edgesuite.net/aabj_prd/on/demandware.static/Sites-SA... · Ion™ Color Brilliance™ hair color is not affiliated with, manufactured

comparison chartIon™ Color Brilliance™ brights

JoicoColor Intensity

PravanaTM Vivids ‘N Rage Manic Panic

Orange Orange Orange

Red Red Crimson Red Rock ‘N’ Roll Red

Magenta Magenta

Rose

Fuschia Magenta

Purple Indigo Violet

Lavender

Sky Blue Blue Cobalt Blue Rockability Blue

Azure

Aqua

Teal Green Twisted Teal Voodoo Blue

Titanium Silver

Clear Shade Diluter Clear

All recommendations are approximate. Results may vary according to hair condition and porosity. Trademarks listed are the property of the respective trademark owners and are used for identification purposes only. Follow all label directions, including a patch test

and test strand. Ion™ Color Brilliance™ hair color is not affiliated with, manufactured or distributed by any of the companies or brands listed in the comparison chart.

Clear

Ion™ Color Brilliance™ Semi-Permanent

Clairol Beautiful Collection

®Clairol Jazzing

®

Neutral BlondeLevel 701 Champagne

Golden BlondeLevel 730W 14k Gold

Red Hot RedLevel 640W Amethyst

Burgundy BrownLevel 5

Mocha BrownLevel 5

Lt. Red BrownLevel 4AGS 6G Lt. Golden Chestnut30 Spiced Cognac

Lt. Warm BrownLevel 411W Honey Brown

Med. Red BrownLevel 414W Cedar-Red Brown

Med. Ash BrownLevel 312D Med. Ash Brown

Med. Warm BrownLevel 313W Med. Warm Brown

Dark Red BrownLevel 317W Rosewood Brown98 Black Cherry

Dark Warm BrownLevel 2AGS 2A Rich Dark Brown

Darkest BrownLevel 218D Darkest Brown96 Coffee Bean

BlackLevel 120D Black94 Ebony

Blackest BlackLevel 122D Jet Black

010 Clear

semi permanent comparison chart

ionprofessional.com Questions? Call the Experts 1-800-859-3112

Page 4: hair color - demandware.edgesuite.netdemandware.edgesuite.net/aabj_prd/on/demandware.static/Sites-SA... · Ion™ Color Brilliance™ hair color is not affiliated with, manufactured

brights can be applied 2 different ways:�

For the most vibrant result, apply to pre-lightened hair. Pre-lighten with Ion™ Color Brilliance™ Ammonia FREE Powder Lightener to the desired level of lift. It is important to note that the degree of lift achieved with pre-lightening will directly affect the vibrancy and intensity of the final result. Underlying exposed contributing pigment must be taken into consideration. If the hair is orange or a dark yellow, this will contribute to the final color. To achieve a boldly intense brights color, pre-lighten to the level indicated in the table below for each specific color.

After pre-lightening, shampoo with Ion™ Color Defense™ Shampoo. Dry the hair. Apply chosen brights shade directly on dry hair and process for 20 to 40 minutes depending on the level of color intensity desired. Strand test every 5-10 minutes. Heat is not necessary for processing if the hair has been pre-lightened. After processing, thoroughly rinse and apply Ion™ Color Brilliance™ After Color Treatment to close the cuticle and lock the color deep inside the hair.

Vibrant, Intense Results

Fuschia 10

Sky Blue 10

Aqua 10

Titanium 10

Azure 10

Lavender 10

For vibrant, pure color pre-lighten to level

Color BrillianceTM

brights

For vibrant, pure color pre-lighten to level

Teal 9

Orange 7

Purple 7

Magenta 7

Red 7

Rose 7

DeSiReD ReSuLTFORMuLATiOnEnhancing natural color & gray blendingSelect shade in the desired level and tone

Color refreshing immediately following a chemical relaxer serviceSelect shade in the desired level and tone

Brighten & balance natural colorSelect shade 1–2 levels lighter than natural color

Brilliant shine or less color intensityClear is a colorless shade that will give you brilliant shine when used alone or less color intensity when mixed with the other colors

APPLICAtION for color refreshing & following a chemical relaxer service:Apply a generous amount of Semi-Permanent hair color directly from the bottle to shampooed, towel-dried hair. Use the entire bottle ensuring hair is thoroughly saturated. Process 25 minutes at room temperature.

APPLICAtION for enhanced deposit or gray blending:Place plastic cap over hair and process. Process under a warm dryer for 10–15 minutes. Cool for 5 minutes then rinse thoroughly. Do not shampoo. Heat is not recommended for freshly relaxed hair.

semi permanent formulation guide

All recommendations are approximate. Results may vary according to hair condition and porosity. Trademarks listed are the property of the respective trademark owners and are used for identification purposes only. Follow all label directions, including a patch test and test strand. Ion™ Color Brilliance™ hair color is not affiliated with,

manufactured or distributed by any of the companies or brands listed in the comparison chart.

Color BrillianceTM

brights

Page 5: hair color - demandware.edgesuite.netdemandware.edgesuite.net/aabj_prd/on/demandware.static/Sites-SA... · Ion™ Color Brilliance™ hair color is not affiliated with, manufactured

Ready to Use. Do NOT mix with peroxide. DOES NOT CONTAIN AMMONIA OR PEROXIDE.

Color shine overlays on natural or color treated hair. Apply brights directly onto natural or color treated dry hair and process for 20 to 40 minutes. For more intense vibrant results, cover the hair with a processing cap and process with heat. Strand test every 5-10 minutes. After processing is completed, thoroughly rinse and apply Ion™ Color Brilliance™ After Color Treatment to close the cuticle and lock color deep inside the hair.

Color Overlay Results semi permanent hair color

So rich and conditioning that it can be used immediately after a chemical relaxer or

texturizer service.

the no ammonia, no peroxide conditioning formula can last 4–8 shampoos depending on porosity. Available in 15 gorgeous shades + clear.

IontM

Color BrilliancetM

Semi Permanent hair color is the perfect choice for enhancing natural color & gray blending, for color refreshing immediately after a relaxer or texturizer service, and to brighten & balance natural color.

Panthenol Pro-Vitamin B-5 for moisture retention

Silk Protein for silky smoothness

Jojoba Oil for softness

Aloe Vera for added moisture

Vitamin E for scalp conditioning

Page 6: hair color - demandware.edgesuite.netdemandware.edgesuite.net/aabj_prd/on/demandware.static/Sites-SA... · Ion™ Color Brilliance™ hair color is not affiliated with, manufactured

When NEW Clear Shade Diluter is added to ANY Ion™ Color Brilliance™ Semi-Permanent brights vibrant color it creates a soft, subdued shade perfect for creating multidimensional effect. • Add 2 oz of Clear Shade Diluter to 1/4 oz of any Ion™ Color Brilliance™ brights shade.

• Strand test every 5-10 minutes.

• After processing is completed, thoroughly rinse and apply Ion™ Color Brilliance™ After Color Treatment to close the cuticle and lock color deep inside the hair.

1/4 oz 2 oz

+

An ultra-modern collection of 4 New, ready-to-use hair colors that create subtle, seductive hues of iridescent tones designed for

Ready-to-use NO peroxide needed NO Ammonia or peroxide Formulated in Italy with the longest-lasting colors available PPD FREE

SEMI-PErManEntcrÈme Hair color

Pastel results using IonTM brights and Clear Shade Diluter

Orange

Red

Magenta

Fuschia

Purple

Sky Blue

Full Strength

Color

Full Strength

Color

Results using Clear

Shade Diluter

Results using Clear

Shade Diluter

Aqua

Teal

Rose

Azure

Lavender

Titanium

Color BrillianceTM

brightsColor BrillianceTM

brights

Page 7: hair color - demandware.edgesuite.netdemandware.edgesuite.net/aabj_prd/on/demandware.static/Sites-SA... · Ion™ Color Brilliance™ hair color is not affiliated with, manufactured

When NEW Clear Shade Diluter is added to ANY Ion™ Color Brilliance™ Semi-Permanent brights vibrant color it creates a soft, subdued shade perfect for creating multidimensional effect. • Add 2 oz of Clear Shade Diluter to 1/4 oz of any Ion™ Color Brilliance™ brights shade.

• Strand test every 5-10 minutes.

• After processing is completed, thoroughly rinse and apply Ion™ Color Brilliance™ After Color Treatment to close the cuticle and lock color deep inside the hair.

1/4 oz 2 oz

+

An ultra-modern collection of 4 New, ready-to-use hair colors that create subtle, seductive hues of iridescent tones designed for

Ready-to-use NO peroxide needed NO Ammonia or peroxide Formulated in Italy with the longest-lasting colors available PPD FREE

SEMI-PErManEntcrÈme Hair color

Pastel results using IonTM brights and Clear Shade Diluter

Orange

Red

Magenta

Fuschia

Purple

Sky Blue

Full Strength

Color

Full Strength

Color

Results using Clear

Shade Diluter

Results using Clear

Shade Diluter

Aqua

Teal

Rose

Azure

Lavender

Titanium

Color BrillianceTM

brightsColor BrillianceTM

brights