halal presentation matrade seoul 2011
DESCRIPTION
Halal Industry is developing world wide as a Multi Trillion Dollar Business..Malaysia is leading the boomTRANSCRIPT
1 www.matrade.gov.my Malaysia External Trade Development Corporation | 1
MALAYSIA
AS THE HALAL HUB
August 2011
A.Rashid Mohd ZainMATRADE SeoulRepublic Of Korea
2 www.matrade.gov.my Malaysia External Trade Development Corporation | 2
CONTENTSLeveraging on Global Halal: Profile, Facts and Figures
Malaysia Halal Sector
Selected Potential Markets for Halal Products & Services
Venturing into Halal Market : How?
Malaysian Halal : What we offer
MIHAS 2012
Conclusion
3 www.matrade.gov.my Malaysia External Trade Development Corporation | 3
LEVERAGING ON GLOBAL HALAL:PROFILE, FACTS & FIGURES
*Note: All figures in USD
4 www.matrade.gov.my Malaysia External Trade Development Corporation | 4
Halal – The Trillion Dollar IndustryUS$ 2.77 TRILLION
Annual market value for Halal food and non food
trade
1 BILLIONEstimated no.
of Muslim population in
Asia
5 www.matrade.gov.my Malaysia External Trade Development Corporation | 5
1.83 Billion Muslims900 millions Muslims
(as consumers)
US$1 x 900 millions = …...
6 www.matrade.gov.my Malaysia External Trade Development Corporation | 6 *Source: Addressing The Muslim Market - ATKEARNEY
Muslim purchasing power - Where?LARGEST MUSLIM POPULATION HIGHEST PURCHASING POWER OF
MUSLIM POPULATION
Indonesia Saudi ArabiaPakistan TurkeyIndia Iran Bangladesh MalaysiaTurkey QatarEgypt RussiaIran FranceNigeria LibyaChina UAEEthiopia USAAlgeria AlgeriaMorocco SingaporeSudan IndonesiaAfghanistan EgyptIraq The Netherlands
7 www.matrade.gov.my Malaysia External Trade Development Corporation | 7
Foods
Travel & Tours
Pharmaceuticals
Toiletries & Cosmetics
Food Additives
Food Supplements
Drugs & Vaccines
Islamic Finance
Logistics
Leather Products
Insurance (Takaful)
Media
8 www.matrade.gov.my Malaysia External Trade Development Corporation | 8
Awareness level on HalalMeat based products, 94-
98%
Processed food, 40-64%
Pharmaceuticals, 24-30%
Cosmetics, 18-22%
9 www.matrade.gov.my Malaysia External Trade Development Corporation | 9
MALAYSIAN HALAL SECTOR
*Note: All figures in USD
FrameworkRecognised as a
model Islamiccountry
Global recognition and acceptance ofMalaysian Halal
products and services
Commitments and supports
from Government
Establishment of halal industrial infrastructure & facilities such as
Logistic/Warehousing
Dedicated Agencies:- MITI- HDC
- MATRADE- SME Corp
- JAKIM- JABATAN STANDARD
Strong industrialmanufacturing basedfor Halal products &
service providers
Recognition of Malaysian halal
certification globally
Existence of theMalaysian Halal
Standard
Expertise in Halal Guidelines
Cont’d
12 www.matrade.gov.my Malaysia External Trade Development Corporation | 12
Malaysia - Halal SectorWith majority Muslim population (over 60%)Having world recognized Halal LogoCredible certification body (JAKIM - Under the Prime Minister Office)Availability of Halal Standards:
MS1500:2004 - Halal Food – Production, Handling & Storage MS1900:2005 - Quality Management SystemsMS 2300:2009- Value Based Management SystemMS 2200:2008 - Cosmetic and Personal Care MS 2400:2010 - Standard on Halal Logistics
Manufacturers for wide range of Halal products & services (Food, Pharmaceuticals, Cosmetics, Banking, Takaful, Logistics, Warehousing etc)Significant value of Halal exports (US$ 826.3 million)
13 www.matrade.gov.my Malaysia External Trade Development Corporation | 13
Halal Eco-System
A holistic approach to ensure premium quality of food and non- food products of sufficient volumes made available in the market
Towards the final goal of delivering Halal premium products to the market
Involves a broad spectrum of activities including, research and development, product design, logistics, training, certification, standards and e-commerce.
14 www.matrade.gov.my Malaysia External Trade Development Corporation | 14
SELECTED POTENTIAL MARKETS FOR HALAL PRODUCTS & SERVICES
*Note: All figures in USD
15 www.matrade.gov.my Malaysia External Trade Development Corporation | 15
INDONESIA• With population of 224 million - 90% Muslim• Ranked 13th place among the Muslim country with the highest
purchasing power• Cocoa products, frozen foods, cookies, confectionery, snack foods,
margarine, cooking oil & beverages (3-in-1)
CHINA• With 40 million Muslim in China and residing mainly in
Xinjiang, Ningxia and Xi’an provinces• Cooking oil, cocoa and chocolate products, frozen food,
cookies, confectionery, snack foods, margarine and shortening & beverages
UAE• With 4.6 million population and 90 % are Muslims• Ranked 9th place among the Muslim country with the highest
purchasing power• Snack foods, cookies, and confectionary, frozen food,
chocolate products, meat based products, margarine, beverages, cosmetic & pharmaceutical
Potential Markets
16 www.matrade.gov.my Malaysia External Trade Development Corporation | 16
IRAN• With population of 69 million and 98% are Muslim• Ranked 3rd place among the Muslim country with the
highest purchasing power• Frozen food, snack foods, margarine, cookies and
confectionary, margarine and shortening & beverages
UNITED KINGDOM• Approximately 2 million Muslim live in UK and Wales• Frozen food, snack foods, cocoa and chocolate, snacks,
cookies and confectionery, vegetarian, organic, natural ingredients. (Halal, ethnic and exotic, natural and safe food)
FRANCE• Approximately 4.1 million of the 61 million population is
Muslim• Ready to eat meal, canned and frozen food, snack foods,
cookies and confectionery, margarine, cooking oil & beverages (Asian Halal food)
Con’t
17 www.matrade.gov.my Malaysia External Trade Development Corporation | 17
KAZAKHSTAN• With population of 23 million and 49% are Muslim• Has come up with a Halal standard and certification based
on Malaysia MS1500:2004 standard• Frozen food, cocoa products, snack foods, margarine,
cookies and confectionary, margarine and shortening & beverages
EGYPT• Approximately 90 % of the 79 million population is Muslim• Most important market for Halal food in North Africa• Meat products entering Egypt are required to be certified
Halal• Snack foods, 3 in 1 coffee, cookies and confectionery
SOUTH AFRICA• Halal market size with almost 1 million Muslim population
concentrated in Cape Town and Johannesburg• Small market but with strong purchasing power • Gateway to other Southern, Eastern and Central African
countries• Biscuits and confectionary, cooking oil and frozen food.
Con’t
TURKEY• With population of 71 million and 95% are Muslim• Ranked 2nd place among the Muslim country with the
highest purchasing power• One of the gateway to EU market• Snack foods, beverages, margarine, shortening,
ingredients, cocoa based products
USA• 8 million Muslim population of 307 million (42%
African-American, 27% Asians, 21% Arabs)• Muslim population are concentrated in California, New
York & Illinois• Halal has gone into mainstream retails outlet, certain
McDonalds & Subway restaurants are serving Halal food
• Snack foods, cookies, beverages, margarine & shortening
Con’t
19 www.matrade.gov.my Malaysia External Trade Development Corporation | 19
VENTURING IN TO HALAL MARKET - HOW?
20 www.matrade.gov.my Malaysia External Trade Development Corporation | 20
Gathering of information and market intelligence
Identify the most lucrative market
Understand the distribution channel
Know who are the buyers/distributors/agents
Assess preferences and existing products in market place
21 www.matrade.gov.my Malaysia External Trade Development Corporation | 21
Address certification issues and other market requirements
Benchmark on what others are doing
Identify the most effective promotion programme
Remember each Muslim countries differ in preference (Social strata, culture, wealth and etc)
22 www.matrade.gov.my Malaysia External Trade Development Corporation | 22
MALAYSIAN HALALWHAT WE OFFER?
23 www.matrade.gov.my Malaysia External Trade Development Corporation | 23
Malaysia’s Global Halal export Malaysia’s Major Trading Partners
Major OIC COUNTRIES
Indonesia (23.7% of Malaysia’s export of processed food to OIC countries)
Kuwait (14.3%) Iraq (14.2%) UAE (9.7%)
Saudi Arabia (7.3%)Total exports of halal products
to OIC countries (2010) – RM 3.69 billion
USA ASEAN UnitedKingdom France Netherlands
Other Countries
24 www.matrade.gov.my Malaysia External Trade Development Corporation | 24
• Reliable suppliers of products and services
• Commitment to Halal standard with quality and integrity
• Manufactured with world recognised Halal Standard
• A wide range of Halal products and services
25 www.matrade.gov.my Malaysia External Trade Development Corporation | 25
Confectionery, biscuits & pastries
Chocolate & dairy products
Meat, poultry and seafood
Beverages
Snack & candies
Pharmaceuticals products
Health care, herbal products
Processed & ready to eat products
Preserved fruits & vegetables
products
Halal certified organic products
Raw materials
Halal Consumables
Availability of suppliers/manufacturers
26 www.matrade.gov.my Malaysia External Trade Development Corporation | 26
Toiletries
Leather
Cosmetics
Body Care
Personal Care
Halal Non Consumables
Products
Halal Consumables
Food chemicals emulsifiers
Canned Food
Grain & nuts
Grocery products
Delicatessen
Frozen Foods
Prima Agri-Products S Kart Food Industries KG Pastry Ambang Dorongan Hadhari Agro Holding Darabif Meat Company Ayam A1 Food Corporation Lia Sari Fine Food PA Food Sdn Bhd Fatihah Frozen Food Ultra Sepadu Seiko Marine Product
EXPORT MARKETS Singapore Indonesia UAE Hong Kong France Germany UK Australia Indonesia
Sausages
PizzaGrilled sate
Pau
Donut
Samosa
Confectionery
Munchy Food Industries Beryl’s Chocolate & Confectionery Fidani Chocolatier Ever Delicious Food Industries Kl-Kepong Cocoa Products My Haiz Sdn Bhd Noraini Cookies Worlwide Lasme Enterprise
EXPORT MARKETS
Thailand China South Africa Japan Middle East Hong Kong Thailand Singapore South Africa
BiscuitsWafer & Wafer Sticks
Beverages Golden Hope Fruit Industries Spritzer Berhad Pitaberry Mofaz Dagang GCB Foods Nutrifres Food & Beverages Etika Dairies Power Root Marketing Top Corridor
EXPORT MARKETS
Europe The USA Japan Singapore Korea Singapore China Hong Kong Guam Bangladesh
Mineral Water
Pink Guava Puree
Distilled Drinking Water
Snack Food Oriental Food Industries Pacific Food Products Rinda Food Industries Hamac Food Industries Sweetkiss Food Industry Win Win Food Industries Mercu Cita
EXPORT MARKETS
Mauritius Yemen Taiwan Japan EgyptAustralia Taiwan New Zealand Japan Russia
Instant Noodles
Potato Chips
Potato Crisps
Wafer
Shortening and Specialty Oils and Fats (Palm Oil Based)
Yee Lee Corporation Berhad Wawasan Tebrau MM Vitaoils Southern Edible Oils Industries Royal Chef Products (M) Alami Vegetable Oil Products
EXPORT MARKETS
Hong Kong China Taiwan Cambodia Germany The USA China Australia New Zealand
Specialty Oils and Fats such as:
Margarine and shortening (100% vegetable fat formulated
from palm based oil)
Dough Fat
Cocoa Butter Substitutes (CBS)
Cocoa Butter Replacers (CBR)
Cocoa Butter Equivalent (CBR)
Food Flavouring, Additive, and Enhancer
Rentak Timur Hung Thong Food Technology Flavor Inn Matrix Flavors and Fragrances
EXPORT MARKETS
South – East Asia
Mauritius Singapore Taiwan USA
Vanilla based flavouring and colouring.
Natural powder extract
Flavor enhancer , stabiliser
Emulsifier (E500 sodium bicarbonate E170 calcium carbonate)
Pharmaceutical Halagel (M) Sdn Bhd Chemical Company of
Malaysia Berhad Pharmaniaga Kotra Pharma Hovid Sdn Bhd Biofact Life Sdn Bhd
EXPORT MARKETS
India Sri Lanka Canada Indonesia Mongolia Indonesia Singapore New Zealand Taiwan Africa
CHAMPS
Toothpaste
Gelatin capsule
Rock Salt
UPHAMOL
Cosmetics/ Personal Care
Jetaine Corporation FA Herbs Sdn Bhd /Victus
Semulajadi (M) Sdn BhdLe Wangi De Wangi TC Sdn Bhd
Maicare Marketing Sdn BhdSireh Emas Marketing Sdn Bhd
Lia Sari Sdn Bhd Clara Network Sdn Bhd
EXPORT MARKETS
Nigeria Cambodia Pakistan Mauritius German Australia Canada The USA Denmark
Spa Assortments
Hair Care
Post Natal Set
Cosmetics Skin Care
35 www.matrade.gov.my Malaysia External Trade Development Corporation | 35
MIHAS 2012
36 www.matrade.gov.my Malaysia External Trade Development Corporation | 36
Mark your calendar
4-7 April 2012Kuala Lumpur Convention Centre, KLCC,
Malaysia
37 www.matrade.gov.my Malaysia External Trade Development Corporation | 37
EFFECTIVE PLATFORM
EXCELLENT BRANDING STRATEGY
PERFECT ENTRY POINT TO ASEAN AND THE GLOBAL MUSLIM MARKET
GLOBAL PRODUCT RECOGNITION
ASSESS MARKET POTENTIAL
38 www.matrade.gov.my Malaysia External Trade Development Corporation | 38
WHO ARE YOU GOING TO MEET?Manufacturers
ImportersExporters
DistributorsRetailers
InvestorsFund Managers
Business Associations
Banking InstitutionsLogistics
Government Institutions
AssociationsHalal Certification
BodiesMedia MIHAS
2012
39 www.matrade.gov.my Malaysia External Trade Development Corporation | 39
Food & Beverages
Food Packaging & Processing Machineries
Islamic Financial & Insurance
Logistics
Toiletries & Cosmetics
Pharmaceutical
Herbal & Organic Products
Food Chemicals & Emulsifiers
PRODUCTS SHOWCASED @ MIHAS
40 www.matrade.gov.my Malaysia External Trade Development Corporation | 40
HAPPENING @ MIHAS
Exhibition,
Seminars & Trade
DialoguesCooking
Demonstration
Business Matching
41 www.matrade.gov.my Malaysia External Trade Development Corporation | 41
Network & Trade
MIHAS Awards
Foreign Delegations
VIP VisitsFood Tasting
MOU &
Agreements
HAPPENING @ MIHAS
42 www.matrade.gov.my Malaysia External Trade Development Corporation | 42
OUTCOMES OF MIHAS 2011 6 - 9 APRIL 2011
MIHAS 2011
No. of Booths : 514
No. of Co. : 401Local : 259International : 142
Exhibiting Countries : 32
Major participating countries
: ChinaIranIndonesiaBelgiumFrance
Total Visitors : 16,086
Visiting Countries : 70
43 www.matrade.gov.my Malaysia External Trade Development Corporation | 43
PARTICIPATING COUNTRIES
A U S T R A L I A
F R A N C E
ALBANIA
BRUNEI
I N D I A
P A L E S T I N E
U . A . E
B U R K I N A F A S O
I N D O N E S I A
P H I L I P P I N E S
U . K
CHINA
J A P A N
T H A I L A N D
U . S . A
E G Y P T
N E T H E R L A N D S
T U N I S I A
Y E M E NI R A N
ORGANISED BY:
MINISTRY OF INTERNATIONAL TRADE & INDUSTRY (MITI)
MALAYSIA EXTERNAL TRADE DEVELOPMENT CORPORATION (MATRADE)
HOSTED BY:
INDAH PROFILES SDN BHD
MANAGED BY:JOINTLY ORGANISED WITH:
ISLAMIC DAKWAH FOUNDATION MALAYSIA
(YADIM)
Organizers & Partners
PARTNER EVENT:
WORLD HALAL FORUM
CONFERENCE PARTNER:
HALAL INDUSTRY DEVELOPMENT CORPORATION (HDC)
45 www.matrade.gov.my Malaysia External Trade Development Corporation | 45
For more information:MATRADE Embassy Of Malaysia (Trade & Investment Section)17th Floor, SC First Bank Building100,Gongpyeong-dong, Jongno-GuSeoul 110-702Republic of KoreaT: (0082) 739-6812F: (00822) 739-6815E: [email protected] : www.matrade.gov.my
THANK YOU