hale sayiner presentation - fastmarkets risi...global laminated flooring market 2015 kastamonu...
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GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
9th International Woodfiber Resource and Trade Conference
Outlook For The Turkish Wood Panel Industry & Outlook For Woodchip Demand
Presented by : Hale SAYINER
Foreign Trade Manager of Kastamonu Entegre – Turkey
www.keas.com.tr
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GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
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GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
Danang City4
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
OUTLINE
ECONOMIC AND DEMOGRAPHIC OUTLOOK OF TURKEYTHE FOREST INVENTORY OF TURKEY
GLOBAL AND TURKISH WOOD BASED PANEL INDUSTRYGENERAL VIEW TO THE TURKISH WOODCHIP MARKET
HAYAT HOLDINGKASTAMONU ENTEGRE
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GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
Rumeli Fortress6
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
Bosphorus7
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
Istanbul Historical Peninsula8
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
Galata Tower9
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
Maiden Tower10
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
Travertines At Pamukkale11
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
Balloon Tour In Cappadocia Fairy Chimneys12
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
ECONOMIC AND DEMOGRAPHIC FIGURES OF TURKEY
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GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
50,2% of the population is
MALE
THE DEMOGRAPHIC SPLIT
49,8% of the population isFEMALE
The population of TURKEY is
around 79 Million
92,1% of the population live in province anddistrict centers7,9% in small town andvillages
Source : TURKSTATS, Undersecretariat of Treasury 14
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
YOUNGEST POPULATION IN EUROPE
TURKEY EUROPE
30 43
AVERAGE AGE
Source : TURKSTATS, Undersecretariat of Treasury 15
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
WORLD’S BIGGEST ECONOMIES
GDP Nominal Million Dollar, (2015)Source: World Bank
583,169 646,002 664,738 718,221 752,547 861,934 1,144,331 1,199,057 1,326,015 1,339,539 1,377,873 1,550,537 1,774,725 1,814,763 2,073,543 2,421,682 2,848,755
3,355,772 4,123,258
10,866,444 17,946,996
ArgentinaSaudi ArabiaSwitzerland
TurkeyNetherlands
IndonesiaMexicoSpain
Russian FederationAustralia
Korea, Rep.CanadaBrazilItalyIndia
FranceUnited Kingdom
GermanyJapanChina
United States
Nr. 18
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GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
EUROPE’S BIGGEST ECONOMIES
GDP Nominal, Million Dollar, 2015Source: World Bank
492,618
664,738
718,221
752,547
1,199,057
1,814,763
2,421,682
2,848,755
3,355,772
Sweden
Switzerland
Turkey
Netherlands
Spain
Italy
France
United Kingdom
Germany
Nr. 7
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GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
GDP PER CAPITA OF TURKEY
GDP Per Capita, Nominal, Dollar 2015Source: World Bank
10,002 10,438 10,490 10,821 10,381 9,437
‐
2,000
4,000
6,000
8,000
10,000
12,000
2010 2011 2012 2013 2014 2015
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GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
GDP GROWTH RATE OF TURKEY (Annual Average)
GDP Growth Rate AnnualSource : World Bank
9.2 8.8
2.1
4.23,0
4,0 3.9 4.45,0 5,0
0
1
2
3
4
5
6
7
8
9
10
2010 2011 2012 2013 2014 2015 2016 2017 F 2018 F 2019 F
%
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GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
THE FOREST INVENTORY OF TURKEY
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GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
FOREST MAP OF TURKEY
Source : Ministry of Forestry And Water Affairs
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GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
NATIONAL FOREST LAND OF TURKEY
Million Hectares
Years
Source : Ministry of Forestry And Water Affairs
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GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
FOREST INVENTORY OF TURKEY BY YEARS
Billion m3
Years
Source : Ministry of Forestry And Water Affairs
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GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
FOREST INVENTORY ANNUAL INCREMENT OF TURKEY BY YEARS
Source : Ministry of Forestry And Water Affairs
Million m3
Years
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GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
TREE TYPES IN TURKEY
Source : Ministry of Forestry And Water Affairs
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GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
WOOD BASED PANEL MARKET ANALYSIS
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GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
TURKEY 5,80%
GLOBAL SECTOR ANALYSIS
Source : FAOSTAT (MDF+PB+OSB)
CAGR 4,81%
27
0
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
2009 2010 2011 2012 2013 2014 2015
m3
Production (m3) Import (m3) Export (m3) Net Consumption
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
TURKEY 5,80%
GLOBAL SECTOR ANALYSIS
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MDF92,300,000 m3
46%
PB83,700,000 m3
42%
OSB25,200,000 m3
12%
Wood Based Panel Consumption
MDF PB OSBSource : FAOSTAT, m3
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
DISTRIBUTION CHART OF GLOBAL WOOD BASED PANEL PRODUCTION 2015 (MDF, PB, OSB)
KASTAMONU ENTEGRE
2,4%
TURKEY4,5%
Source : FAOSTAT
29
China38%
Asia Without China11%
Europe29%
America20%
Oceania1%
Africa1%
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
TURKEY 5,80%
Global Wood Based Panel Production ( MDF, PB, OSB)
0 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000 60,000,000 70,000,000 80,000,000 90,000,000
China
United States of America
Canada
Turkey
Russian Federation
Germany
Poland
Brazil
Thailand
Romania
m3
ChinaUnitedStates ofAmerica
Canada Turkey RussianFederation Germany Poland Brazil Thailand Romania
2015 77,435,000 18,885,865 9,766,000 9,213,000 8,748,289 8,244,152 8,000,000 7,826,000 4,770,000 4,281,000 2014 77,352,000 18,642,490 9,436,000 9,385,000 8,428,289 8,311,160 7,877,564 7,861,000 4,770,000 4,157,000 2013 72,795,000 18,128,830 8,779,433 8,585,000 7,766,000 8,259,796 7,630,339 7,746,000 4,770,000 4,144,000
TOP 10 COUNTRIES
Source : FAOSTAT 30
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
GERMANY, 25%
TURKEY, 10%
CHINA, 26%
USA, 9%
RUSSIA, 6%
BELGIUM, 4%
AUSTRIA, 4%
POLAND, 4%SWITZERLAND, 2% OTHERS, 10%
GLOBAL LAMINATED FLOORING MARKET 2015
KASTAMONU
ENTEGRE
6%
Source : Munksjö 31
TOTAL
PRODUCTION
960 MIO m2
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
WOOD BASED PANEL TURKISH MARKET ANALYSIS AND TRENDS
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GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
2010 2011 2012 2013 2014 2015MDF 3,265,000 3,570,000 3,900,000 4,285,000 4,885,000 4,777,000PB 3,100,000 3,620,000 3,950,000 4,300,000 4,500,000 4,436,000TOTAL 6,365,000 7,190,000 7,850,000 8,585,000 9,385,000 9,213,000
‐
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
10,000,000m3
TURKISH MARKET ANALYSIS AND TRENDSMDF, PB
CAGR 7,68%
Source : FAOSTAT 33
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
POLAND3,15
POLAND3,15
WOOD BASED PANEL PRODUCTION CAPACITY RANKING OF EUROPE
Source : FAOSTAT
RUSSIA75
RUSSIA75
TURKEY5,10
TURKEY5,10
GERMANY5,52
GERMANY5,52
RUSSIA6,64
RUSSIA6,64
PARTICLE BOARD
Million m3 / year
PARTICLE BOARD
Million m3 / year
GERMANY4,09
GERMANY4,09
TURKEY5,14
TURKEY5,14
MDFMillion m3 / year
MDFMillion m3 / year
TURKEY110
TURKEY110
GERMANY272
GERMANY272
LAMINATED FLOORING
Million m2 / year
LAMINATED FLOORING
Million m2 / year
1
2
3
1
2
1
2
33
34
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
USA3
USA3
GERMANY4,09
GERMANY4,09
BRAZIL4,39
BRAZIL4,39
GLOBAL WOOD BASED PANEL PRODUCTION CAPACITY RANKING
Source : FAOSTAT
TURKEY5,14
TURKEY5,14
CHINA56,82
CHINA56,82
MDFMillion m3 / year
MDFMillion m3 / year
1
3
4
5TURKEY
5,10TURKEY
5,10
GERMANY5,52
GERMANY5,52
RUSSIA6,64
RUSSIA6,64
USA7,43USA7,43
CHINA10,09
CHINA10,09
PARTICLE BOARD
Million m3 / year
PARTICLE BOARD
Million m3 / year
1
2
3
4
5 BRAZIL6
BRAZIL6
RUSSIA75
RUSSIA75
TURKEY110
TURKEY110
CHINA222
CHINA222
GERMANY272
GERMANY272
LAMINATEDFLOORING
Million m2 / year
LAMINATEDFLOORING
Million m2 / year
1
2
3
4
5
2
35
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
CONSUMPTION CHART OF TURKISH WOOD BASED PANEL INDUSTRY
Source : FAO, 2015, m3 36
Particleboard; 4,361,000 ; 46%
MDF;3,807,000 ; 40%
Laminate Flooring;880,000 ; 9%
OSB; 348,000 ; 4%
Doorskin;90,000 ; 1%
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
TURKISH WOODCHIP MARKET
37
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
WOODCHIP & ROUNDWOOD IMPORT TO TURKEY
Source : TURKSTATS, Undersecretariat of Treasury 38
2012 2013 2014 2015 2016 (First 9months)
Soft 1,866,343 1,371,760 1,293,776 1,998,347 1,186,432Hard 1,122,815 678,132 992,906 1,130,338 737,576Round Wood 124,650 20,519 6,826 29,322 26,661
‐
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
Ton
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
HARD WOODCHIP IMPORTS TO TURKEY
Source : TURKSTATS, Undersecretariat of Treasury
‐
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
Bulgaria Ukraine Canada Brazil Latvia Romania Germany USA Others
Ton
2012 2013 2014 2015 2016 (First 9 months)
39
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
SOFT WOODCHIP IMPORTS TO TURKEY
Source : TURKSTATS, Undersecretariat of Treasury
‐
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
USA Canada Venezuela Brazil Lithuanian Latvia Spain Others
Ton
2012 2013 2014 2015 2016 (First 9 months)
40
4141
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
HAYAT HOLDINGBOTH GROUPS AIM TO BE A GLOBAL POWER
5.45million m² total area, 1.27 million m² closed area3.4 billion Euro total assets, 2.2 billion Euro turnover
14.000 employees
40 Companies27 Factories32 Brands
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GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
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GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
HAYAT KIMYA CATEGORIES & BRANDS
FABRIC&HOME CARE TISSUE&TOWELHYGIENE CARE
WASHING CLEANERDISHWASHING DETERGENTSURFACE CLEANER
BABY DIAPER
WET TOWEL
HYGIENIC PED
ADULT DIAPER
PATIENT PROTECTIVE COVER
TOILET TISSUEKITCHEN TOWELNAPKINHANDKERCHIEFFACIAL TISSUEWET TOWEL
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GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
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GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
OVERVIEW TO WOOD INDUSTRY
The first and only company in theindustry investing abroad in Turkey, 11 Locations, 16 Factories, 6 countries
70 million m²/year Laminate Flooring,5 million m³/year Wood Based Panel,19,5 million pieces/year Doorskin,500.000 mt/year Woodchips
5.500 Employees,915.000 m² Indoor Area,3,9 million m² Outdoor Area,Export to 93 countries
2 Billion EUR Asset Size,1 Billion EUR in Net Sales
PRODUCTION LOCATIONS ANNUAL BASIS PRODUCTION CAPACITY
FACTS & FIGURES ASSET & TURNOVER
DAILY PRODUCTION CAPACITY
Despite we are among top 4 in MDF,particle board, laminate flooring, doorskin production, since we do notproduce OSB, we are ranking 7th in theWorld.
RANKING
15.000 m³ / day
X 500 / day
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GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
Laminate Flooring
WE PRODUCE EVERY DAY
Interior Door PanelsPanels for Furniture
FOR 3.000HOUSES
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GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
PARTICLE BOARDMDF
PRODUCT GROUPS AND BRANDS
LAMINATE FLOORING DOORSKIN WORKTOPS
HIGH GLOSS BOARDS
48
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
17.6
7.8 7.4 7.2
5.6 5.4 5.04.1
3.6 3.6 3.3 3.1 2.8 2.7
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
16.0
18.0
million m³/y
ear
WORLDWIDE RANKING WOOD BASED PANEL (MDF+PB+OSB)
Nr. 7
49
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
17.1
7.2
5.65.0
3.3 2.8 2.5 2.2 2.1 1.7 1.7 1.5 1.4 1.1 1.0 0.9
0
2
4
6
8
10
12
14
16
18
million m
³/year
EUROPEAN RANKING WOOD BASED PANEL (MDF+PB+OSB)
Nr. 4
50
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
8075
19.5
9 9 7 6 5 3 10
10
20
30
40
50
60
70
80
90
MIillion Pieces Per Year
WORLDWIDE RANKING (DOORSKIN)
Nr. 3
51
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
20 19.5
9 9 9
0
5
10
15
20
25
MASONITE KASTAMONU ENTEGRE JELD‐WEN TEVERPAN ‐ TR YILDIZ ENTEGRE ‐ TR
Million Pieces Per Year
EUROPEAN RANKING (DOORSKIN)
Nr. 2
52
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
160
130
7065
60 60
0
20
40
60
80
100
120
140
160
180
KRONOSPAN SWISS KRONO CLASSEN KASTAMONU ENTEGRE EGGER MOHAWK/UNILIN
MIillion M2 Per Year
WORLDWIDE RANKING (LAMINATED FLOORING)
Nr. 4
53
GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY
AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU
130
110
7065
60
30
0
20
40
60
80
100
120
140
KRONOSPAN SWISS KRONO CLASSEN KASTAMONU ENTEGRE EGGER MOHAWK/UNILIN
Millionm2/year
EUROPEAN RANKING (LAMINATED FLOORING)
Nr. 4
54
THANK YOU
55
THANK YOU
5556