hands-on social media 3: producing new media
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hands on socialproducing new media
aug 31/sep 1, 2009
Four Corners of New Media
Video Sharing
Why Video?
• A moving picture is worth a bazzilion words
• We’re a TV society• Explosion of portable devices
Video Hardware
• Built in laptop cameras• Inexpensive web cams• Flip video camera• High-end equipment
Video Software
• MS Movie Maker• Apple iMovie• Adobe Premier• Final Cut
Content Ideas
• Product demos• Insight captures• Virtual tours• Success archive• Screencasts
Create Your YouTube Account
• #2 search engine• Easy signup• Free• Custom header & background• 10 minute video length limitation
Syndication Services
• tubemogul
• Wizzard Media Tools
Live Streaming
Why Streaming?
• Capturing the magic• Encourage interaction• Next best thing to being there
Hardware & Software
• For video– same as with Video Sharing
• For audio– Telephone– USB headset– Skype
Service Providers
• Video– uStream.tv– Stickam
• Audio– Blog Talk Radio– Voice America
Content Ideas
• Special events• Remote seminars• “Life streaming”• Experience enhancements• Focused broadcast
Blogging
Wordpress Customization
• Download software onto your server– Use third party hosting service if you don’t
have a server• Browse themes and plugins on
Wordpress.org– Use external services like Thesis or Artisteer
to create your own
Writing a Blog Post• Start by reading (Alltop)
– What are other people saying– How are they saying it?
• GOAL! Really think about what you’re trying to accomplish with this blog and this post.
• Decide what kinds of things you want to talk about– What’s your niche?
• What type: Opinion/Fact/New/Poll/Comedic relief • What’s your “voice”• Just get started! Don’t overwhelm yourself with
“perfection”
Blog Tips• Be brief• Use links• Be original / use your own voice• White space is your friend• End with a call to action• Write “link bait” titles• Add relevant pictures
– Search Flickr for Creative Commons licensed photos
• Ask questions• Don’t forget to respond!
• Host polls or quizzes
SEO
• Optimize your permalinks– Always use Post title– Consider adding category– Edit as necessary
• Tag it up• Order by categories• Blog about one thing – think KEYWORD!• Install the SEO Plugin
Promotion - Internal
• Self-Syndicate• Use RSS to display, Facebook, LinkedIn & other branded
properties. Put links to posts with descriptions on Twitter.
• Claim your blog on Technorati• Get inbound-links from your other web properties• Encourage sharing
• Use an AddThis or ShareThis widget to allow readers to share links
• Link to other bloggers• Your original content can reference their posts.
• Respond to comments• Add blog URL to signature lines
Promotion - External
• Become a Guest blogger• Participate in forums
• Include your URL in your signature line
• Answer questions in your field• Mahalo Answers, Yahoo! Answers, etc.
• Leave comments on other blogs• Don’t use hyperlinks!
• Use traditional/digital advertising methods
Podcasting
How’s The Quality, Kenneth?
• Podcasting is almost forever• Much more close brand association• You have the time – take it
Audio Editing Software
• Audacity• GarageBand• Adobe Soundbooth• Adobe Audition• Sony Sound Forge
Encoding for Distribution
• Audio– .mp3– 44.1 kHz– 128 kpbs– Joint Stereo
• Video– H.264– .m4v– 640x480– < 1500 kpbs
Enclosing Media
• Blubrry Plugin• Feedburner
– MyBrands feature
Learning to Love the iTunes
• 70% of all podcasts downloads• Validate your feed• Use extended iTunes tagging• Search yourself
Q&A