hans kuijpers - mm14nl
DESCRIPTION
Tips for a succesful magento site Everyone wants to have a successful Magento ecommerce site. This presentation will explain you how to achieve a successful Magento site. The struggle of being found by search engines and end up high in the organic search results starts with educating the search engines. In this post, we cover topics that wil help you control: What URLs you want the search bots to crawl. What URLs you want the search engines index (or not index) How your links appear in search results Apply the following tips and tricks to achieve a more successful webshop.TRANSCRIPT
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hans2103 22 May 2014
Tips for a successful Magento site22 MEI 2014 - UTRECHT
Hans Kuijpers
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hans2103 22 May 2014
Tips for a successful Magento sitezoekmachines opvoeden
Hans Kuijpers
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hans2103 22 May 2014
Tips for a successful Magento sitezoekmachines opvoeden
Hans Kuijpers
http://slideshare.net/hans2103
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hans2103 22 May 2014
ik ben Hans Kuijpers
Front-end developer Site Performance Expert Joomla! en Magento trainer Blogger Liefhebber van lekker eten Gezelligheidsdier Saxofonist
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hans2103 22 May 2014
ik deel graag mijn kennis
#jd14nl Joomladagen #jwc13 Joomla World Conference #jug073 Joomla Gebruikersgroep ’s-Hertogenbosch #mug073 Magento User Group ’s-Hertogenbosch #mm14nl Meet Magento !blogposts voor byte.nl/blog blogposts voor dutchento.org !Social Media via user = hans2103
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hans2103 22 May 2014
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hans2103 22 May 2014
Wat is zoekmachine optimalisatie?
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hans2103 22 May 2014
betaalde zoekresultaten
SEA
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hans2103 22 May 2014
organische zoekresultaten
SEO
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hans2103 22 May 2014
bron: http://gs.statcounter.com/#search_engine-NL-monthly-200807-201404
Google zoekmachine veruit meest gebruikt
april 201493,48%Google
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hans2103 22 May 2014
Hoeveel zit er al in Google index?
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hans2103 22 May 2014
veel overbodige weblinks
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hans2103 15 May 2014
Duplicate Content Categorie URLs
• http://www.tweetosties.nl/index.php/apparel.html
• http://www.tweetosties.nl/index.php/apparel.html?cat=4
• http://www.tweetosties.nl/index.php/apparel.html?___store=french&mode=list&___from_store=default
• http://www.tweetosties.nl/index.php/apparel.html?___from_store=default&___store=french&cat=5&mode=grid
gewenste resultaat: http://tweetosties.nl/apparel
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hans2103 15 May 2014
Duplicate ContentProduct URLs
• http://tweetosties.nl/index.php/nine-west-women-s-lucero-pump.html
• http://tweetosties.nl/index.php/apparel/shoes/nine-west-women-s-lucero-pump.html
• http://tweetosties.nl/index.php/catalog/product/view/id/108
gewenste resultaat: http://tweetosties.nl/nine-west-women-s-lucero-pump
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hans2103 22 May 2014
voorkom duplicate content
!
herschrijf de URL
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hans2103 22 May 2014
System > Configuration > General > Web > Unsecure / Secure > Base URL without www
www naar non-www
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hans2103 22 May 2014
System > Configuration > General > Web > Search Engine Optimization > Use Web Server Rewrites =
Yes
verwijder index.php
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hans2103 22 May 2014
System Configuration > Catalog > Catalog > Search Engine Optimizations > Product URL Suffix
= empty System Configuration > Catalog > Catalog > Search Engine Optimizations > Category URL
Suffix = empty
verwijder .html
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hans2103 22 May 2014
System Configuration > Catalog > Catalog > Search Engine Optimizations > Use Categories Path
for Product URLs = No
verwijder categorie pad
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hans2103 22 May 2014
http://tweetosties.nl/nine-west-women-s-lucero-pump
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hans2103 22 May 2014
Google index opschonen
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hans2103 15 May 2014
Zorg voor een/sitemap.xml
Ook in een multi-store Magento
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hans2103 22 May 2014
elke sitemap in een apart mapje
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hans2103 22 May 2014
RewriteEngine on ! # RewriteRule voor sitemap.xml RewriteRule ^sitemap\.xml$ sitemap/%{HTTP_HOST}/sitemap.xml [L]
.htaccess om sitemap.xml door te sturen
hans2103 22 May 2014
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hans2103 15 May 2014
zorg voor een /robots.txt
ook voor een multi store Magento
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hans2103 22 May 2014
robots.txt /robots /shop.byte.nl robots.txt /tweetosties.nl robots.txt /waterfiets.nl robots.txt
elke robots.txt in een apart mapje
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hans2103 22 May 2014
.htaccess om robots.txt door te sturen
hans2103 22 May 2014
RewriteEngine on ! # RewriteRule voor robots.txt RewriteRule ^robots\.txt$ robots/%{HTTP_HOST}/robots.txt [L]
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hans2103 15 May 2014
Google Webmaster’s URL parameters
robots.txt is last resort
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hans2103 22 May 2014
robots.txt
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hans2103 22 May 2014
http://tweetosties.nl/apparel?limit=5
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hans2103 22 May 2014
gebruik Canonical URL
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hans2103 22 May 2014
http://tweetosties.nl/nine-west-women-s-lucero-pump
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hans2103 22 May 2014
http://tweetosties.nl/nine-west-women-s-lucero-pump?___store=french&___from_store=german
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hans2103 22 May 2014
http://tweetosties.nl/index.php/catalog/product/view/id/108
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hans2103 15 May 2014
leg relaties tussen pagina’s aanrel=“next” en rel=“prev”
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hans2103 22 May 2014
public function createLinks() { $pager = $this->_getPager(); $numPages = count($pager->getPages()); ! //Need this to add the links to later on $headBlock = Mage::app()->getLayout()->getBlock('head'); //Determine exactly what needs to be output and //add to the head block if (!$pager->isFirstPage() && !$pager->isLastPage() && $numPages > 2 ) { $headBlock->addLinkRel('prev', $pager->getPreviousPageUrl()); $headBlock->addLinkRel('next', $pager->getNextPageUrl()); } elseif($pager->isFirstPage() && $numPages > 1) { $headBlock->addLinkRel('next', $pager->getNextPageUrl()); } elseif($pager->isLastPage() && $numPages > 1) { $headBlock->addLinkRel('prev', $pager->getPreviousPageUrl()); } return $this; }
https://github.com/drewhunter/SeoPagination
hans2103 22 May 2014
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hans2103 22 May 2014
Wat ziet Google?
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hans2103 22 May 2014
example search results
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hans2103 22 May 2014
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hans2103 22 May 2014
<catalogsearch_result_index> <reference name="head"> <action method="setRobots"><meta>NOINDEX,FOLLOW</meta></action> </reference> </catalogsearch_result_index> ! <catalogsearch_advanced_result> <reference name="head"> <action method="setRobots"><meta>NOINDEX,FOLLOW</meta></action> </reference> </catalogsearch_advanced_result> <catalogsearch_advanced_index> <reference name="head"> <action method="setRobots"><meta>NOINDEX,FOLLOW</meta></action> </reference> </catalogsearch_advanced_index>
add to local.xml in your theme
http://www.slideshare.net/hans2103/magento-theme-set-the-basics-right-mm12nl
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hans2103 22 May 2014
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hans2103 22 May 2014
uit Google index verwijderen
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hans2103 22 May 2014
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hans2103 15 May 2014
Rich Snippetsopvallen in de zoekresultaten
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hans2103 22 May 2014
http://www.slideshare.net/hans2103/rich-snippets-in-magento-product-page
#MM13NL had je bij moeten zijn
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hans2103 22 May 2014
http://www.byte.nl/blog/magento-rich-snippets-made-easy/
hans2103 22 May 2014
byte.nl/blog
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hans2103 22 May 2014
http://www.byte.nl/blog/magento-rich-snippets-made-easy/
hans2103 22 May 2014
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hans2103 22 May 2014
nu jij! have fun
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hans2103 22 May 2014http://www.flickr.com/photos/trasimac/1217071176
thank your for your time
http://slideshare.net/hans2103
hans2103
http://about.me/hans2103