HAPPY CHRISTMAS COMPANY

PRESENTED TO:

MR. KASHIR ASGHAR

SAQIB MEHMOOD

SHOAIB RIAZMILHAN

TAHIRM. MUSLIM KAZMI

FAROOQ SALEEM

SANA SALAHUDDIN

GROUP MEMBERS

BRIEF HISTORY

Situated in YIWU the export hub in china

Products are directly related to the charismas.

YIWU have market share of 55% of exports in the world.

Happy Christmas Company was founded 10 years ago

FIBER OPTIC TREES

BAUBLES

EXISTING PRODUCTS

COUNTRIES FOR PESTLE

PESTLE

BRAZIL

ARGENTINA

VENEZUELACOLOMBIA

CHINA

PESTLE

PESTLE

POLITICAL

ECONOMICAL

SOCIAL FACTORS

TECHNOLOGICAL FACTORS

LEGAL FACTORS

ENVIRONMENTAL FACTORS

SHOAIB RIAZ鄰省里亞茲

SWOT ANALYSIS

STRENGTH

WEAKNESS

OPPORTUNITIES

THREAT

STRENGTHS

Strong export history.

Favorable location Yiwu.

Market knowledge.

Favorable Chinese

consumer behavior.

Relatively stable

industry.

Highly specialized

manufacturing techniques.

WEAKNESS

QUALITY ISSUES.

REDUCTION IN HUMAN CAPITAL.

DISTURBED BRAND IMAGE/ DAMAGED REPUTATION.

SEASONAL BUSINESS.

OPPORTUNITIES

Product diversification.

Market diversification.

Mergers, joint ventures & piggy backing.

Targeting other foreign festivals.

Large domestic consumer market.

Co-branding

THREATS

Low cost of production in

BRIC.Low buying

power of consumers.

High cost of production

in china.

Meltdown in UK and USA.

Rapid decrease in

sales.

Huge competition.

Little room for growth.

PROBLEMS

GLOBAL MELTDOWN

CHANGE IN BUYING BEHAVIOR

LITTLE CUSTOMERS WITH

SMALL INCOMESALES OF THE

COMPANY DECREASED

60 MILLION YUAN TO 35 MILLION YUAN

BCG MATRIX

RELATIVE MARKET SHARE

HIGH LOW

MARKET

GROWTH RATE

HIGH

   

LOW

 

BAUBBLES, CHRISTMAS 

TREES

SAQIB MEHMOOD馬哈茂德是

COUNTRIES

HAPPY CHARISMAS COMPANY IS CURRENTLY FOCUSING

USA EUROPE RUSSIA

POTENTIAL FOREIGN MARKETS

South American countries

Brazil

Argentina

Venezuela

Colombia

New Zealand Australia

POTENTIAL MARKETS

RE

AS

ON

TO

SE

LE

CT

TH

ES

E

CO

UN

TR

IES

Dominant religion of Christianity

Other main reason is Triad

Same buying behaviors

Mature, profitable and stable at the same time

Different free trade agreements between China and South

American countries

Free trade agreement of the Asia Pacific (FTAAP)

Asia Pacific Economic Cooperation (APEC)

China South America (Economic Forum)

CRITERIA OF SELECTION

CHANGES

Market Penetration

Product Development

Market Development

Diversification

 EXISTING PRODUCTS NEW PRODUCTS

EXISTING MARKETS

BAUBBLES, CHRISTMAS TREES

RED ENVELOPE, EASTERN BUNNIES,HALLOWEEN MASK

NEW MARKETS

BAUBBLES, CHRISTMAS TREES

EASTERN BUNNIES,HALLOWEEN MASK

ANS-OFF

FIBER OPTIC TREES

BAUBLES

PRODUCTS

HIGH LABOR COSTS

RISING TENDENCY OF YUAN

Chinese Red Envelope

Halloween masks

Eastern Bunnies

LOGISTICS

CURRENTLY

USA EUROPE RUSSIAFUTURE

SOUTH AMERICA

Brazil

Argentina

Venezuela

Colombia

CHINA USA EUROPE RUSSIA

LOGISTICS

Carl Star International Group (HK) Ltd (Sea and Air)

Sea bay International Freight Forwarding Ltd (Sea)

FedEx International Shipping Ltd (Sea and Air)

Providing low per unit rates as well additional value added features.

• VALUE ADDED FEATURES INCLUDING THE STORAGE SERVICES, INSURANCE SERVICES AND CUSTOM

CLEARANCE SERVICES.• SAFE, CHEAP AND FAST TRANSPORTATION

SERVICE.

M. MUSLIM KAZMI穆斯林卡茲米

HUMAN RESOURCE MANAGEMENT

ISSUES REGARDING HUMAN RESOURCE

Fired its 300 employees

Higher wages of labors

Low profits

Rising or appreciating tendency of

Chinese Yuan

Need to have

specialized and

experienced people.

HIRING

HIRING OF STAFF

From China

Large human capital

Aware of their

market

Buying behavior

Culture

HIRING TOOLS FOR FRESH STAFF

TREN

D AN

ALYSIS 

SELECTION 

THRO

UGH

 SO

CIALIZATION 

PROCESS 

EMPLOY

EE 

REFERR

ALS

NEW SALARY STRUCTURE

Skilled Labour will be having “Contracts” with Happy Charismas

Company and they will be considered as the permanent employees of the company.(Engineers, Supervisors and

Managers)

Unskilled Labor will be having “Daily Wage Rates” and they

will be considered as temporary employees of the company

(labor force).

TRAINING TECHNIQUES

On the job training

Informal learning

Job instruction training

Job rotation Apprenticeship

PERSONNEL REPLACEMENT CHART

FAROOQ SALEEM

法魯克 ·薩利姆

SOURCES OF FUNDS

LOANS FROM DIFFERENT SOURCES

• Enhanced their share capital

• Borrowed long term finance

• Short term finance from the bank

SOURCES OF FUNDS

PROJECTION OF FINANCE

2011 2012(Projected)

SALES 12,880,833 18033166

GROSS PROFIT

4,327,327 6,913,608

PROFIT AFTER TAX

4,179 1,273,736

EARNING PER SHARE

0.010 2.19

TOTAL ASSETS

25,663,254 33,802,074

TOTAL LIABILITIES /

OWNER EQUITY

25,663,254 33,802,074

PROFITABILITY OF COMPANY

Ratio 2012(Projected)

2011

GROSS PROFIT MARGIN 38.34% 33.60%

PROFIT/LOSS MARGIN 7.06% 0.03%

RETURN ON COMMON EQUITY 23.09% 0.11%

MILHAN TAHIR

米蘭塔希爾

MARKETING MIX

PROMOTION

Different strategy

PLACEChina South America

PRICEDifferent pricing strategy

PRODUCTCharismas 

trees Baubles Halloween masks

Eastern bunnies

Chinese red envelope

PROMOTION IN CHINA

Words of mouth

E-commerce

Advertising

Direct marketing

Events

Sales pitches

Follow-up with client

Using the lucky red

PROMOTION IN SOUTH AMERICA

Words of mouth

E-commerce

PROMOTION THROUGH MADE IN CHINA

PROMOTION THROUGH HCC WEBSITE

PROMOTION THROUGH HCC WEBSITE

CONCLUSIONS

Enhance the quality of their products

Company should focus on business to business (B2B) in South America

Company needs to focus on Uppsala model

Company needs to focus on their Human Resource

Company should be targeting other festivals

It’s time to change; company should change their name

Company should focus on direct marketing in china and indirect promotional strategies for South America.

In the coming future, the company should focus on USA and Europe

RECOMMENDATIONS

?

THANK YOU