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When naturally soft rainwater passes through layers of chalk or

limestone rock, it absorbs calcium and magnesium and becomes

‘hard’. The more of these minerals absorbed, the harder the water

becomes

3

Although water is treated

before it reaches our taps,

the hard minerals remain

causing scale and scum.

The dark blue areas

show very hard water

areas in Britain.

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Government statistics show

that scale builds up at

approximately 1/16” every year.

It mostly builds up in areas

which are not visible – reducing

the capacity of pipes and

decreasing water flow.

Within a few years you could be

losing up to 70% of your heating

efficiency, giving you higher than

necessary fuel bills.

Add up the cost of your water using appliances your central heating system, dishwasher, washing machine, bathroom suites and shower units.

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You have invested

thousands of pounds.

All these are constantly

being subjected to the

effects of abrasive hard

water.

Scum is formed when hard water and soap combine, and it clings to everything it touches. Scum is the clingy substance you can feel every time you wash your hands, making it difficult to create a lather and leaving unsightly rings on your bathroom suite.

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Scum also leaves its marks on you as it collects in your washing, making fabrics harsh and rough.

Mineral builds up means coloured clothes fade more quickly.

Washing requires more detergent to create enough suds

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Scum also dulls your hair and stays on your skin, sometimes blocking pores and causing irritation - this is especially so for sufferers of skin conditions such as eczema.

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Protect washing machines, dishwashers and other water

using appliances.

Reduced scale build-up in pipes

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Soft skin and hair Using up to 50% less detergent

Lower energy consumption in

hot water heaters

White and brighter laudry

Keeps showers at full power

More lather using less product