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Ratio Analysis
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Analysis of Financial Statements HOTEL Industry
Submitted To:-
Prof. Maheshwari Rajan
By_
Vinita Jain C-40
Amita Pathak C-47
Mayank Dand C-60
In
Partial Fulfillment of the Course Requirements of the
M.M.S 2nd Sem.
Vidya Prasarak Mandals
Dr.V.N.Bedekar Institute of Management
Studies, Thane
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Ratio Analysis
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INTRODUCTION:-
Service
Service is defined as any act or performance one party can
offer to another that is essentially intangible and does not
result in the ownership of anything.
Its production may or may not be tied to a physical product
it is a non-perishable thing.
However, Manufacturers, distributors, retailers, etc., are
providing value added services, or simply excellent customer
service, to differentiate themselves.
Hospitality Industry in India
All major hotel chains have properties across India.
Hospitality sector has shown a promising upswing of 21%
over 2005-06 in revenue terms.
The first half of 2008 had registered a 19.6% increase in
revenue per available room.
But due to the terror attack on 26/11/08 occupancy ratio &room rates are suffering.
Hospitality revenues are projected to grow over Rs.82,600
crore by 2010.
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Ratio Analysis
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An additional 80,000+ rooms are slated to come online acrosscategories countrywide.
More than 40 international brands are trying to make inroads.
HOTEL TAJ
The Taj, a symbol of Indian hospitality.
Founded by Tata Group, Mr. Jamshedji N. Tata, in 1903.
The Indian Hotels Company Limited (IHCL). One of
Asia's largest and finest hotel company. More than 60 hotels.,
45 locations across India.,15 International hotels
LEELA PALACE
Founded in 1957 by Capt. C.P. Krishnan Nair, with the amt
of Rs.450 crore. Leela Group is engaged in the business of
ready-made garments and luxury hotels and resorts.
Incorporated in 1981 to set up and operate 5-star hotels,
Hotel Leela .
The Leela Palaces, Hotels and Resorts is an expanding chainof some of the finest five star luxury resorts and business
hotels in India. It is also one of the best-run corporates in
India.
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Ratio Analysis
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Ratio.......
Ratio is a tool which helps to convert group of figures. Into
the numbers which helps to analyse the performance of any
firm also in assessing the financial position & profitability of
an enterprise. Utility lies in comparison of the ratios.
But these ratios is not a full proof solution, its just a tool so
further interpretation is necessary for which is a job of we
managers.
Ratio comparison Can be of 5 types:-
1) Same enterprise over several years.2) Between two enterprises in the same industry.3) One industry against the industry as a whole.4) An enterprise against a pre-determined standards.5) For inter-segment comparison within the same
organisation.
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Ratio Analysis
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Comparison Over past five years performance
Ratios of HOTEL LEELA
Particulars Mar '
09
Mar '
08
Mar '
07
Mar '
06
Mar '
05
Profitability ratios
Operating margin (%) 35.73 46.13 49.92 49.82 46.81Gross profit margin (%) 23.58 37.32 41.06 39.90 35.19
Net profit margin (%) 25.28 25.65 31.43 21.14 16.49
Fixed assets turnover ratio 0.11 0.19 0.21 0.19 0.18
Return on Total asset (%) 20.64 20.91 18.45 12.56 8.72
Return on capital employed
(%)
7.34 9.66 11.07 9.12 8.53
Leverage ratios
Long term debt / Equity 3.42 2.79 1.34 1.89 1.62
Total debt/equity 3.49 2.84 1.39 1.93 1.63
Owners fund as % of total
source
22.28 26.06 41.82 34.11 38.00
Liquidity ratios
Current ratio 0.93 1.96 1.35 2.99 3.34
Current ratio (inc. st loans) 0.80 1.70 1.10 2.40 3.03Quick ratio 0.82 1.82 1.02 2.79 3.02
Inventory turnover ratio 59.78 76.78 74.47 68.75 65.15
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Ratio Analysis
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Ratios of TAJ Hotel
Particulars Mar '
09
Mar '
08
Mar '
07
Mar '
06
Mar '
05
Profitability ratios
Operating margin (%) 42.93 48.04 47.91 45.94 39.46
Gross profit margin (%) 37.18 43.58 43.29 40.17 33.52
Net profit margin (%) 22.11 27.25 26.39 24.43 19.07
Return on total assets (%) 19.58 30.47 35.10 31.29 19.27
Return on capital
employed (%)
22.43 38.27 40.44 31.94 19.30
Fixed assets turnover ratio 0.51 0.95 0.94 0.74 0.71
Leverage ratios
Long term debt / Equity 0.47 0.25 0.39 0.56 0.63
Total debt/equity 0.51 0.31 0.39 0.56 0.64
Owners fund as % of total
source
66.10 75.77 71.70 63.85 60.84
Liquidity ratios
Current ratio 0.48 0.66 0.82 1.10 0.99
Current ratio (inc. st loans) 0.38 0.54 0.81 1.10 0.94
Quick ratio 0.41 0.60 0.78 1.06 0.95
Inventory turnover ratio 96.36 71.84 86.57 80.84 144.68
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Ratio Analysis
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GP margin of Leela as well as of Taj was increased and
was at maximum during year2007 but later it declined the
reason here was inflation affected their profit margins.
--)Net Profit Margin (%):-
Shows how much after tax profits are generated by
each dollar of sales.
NP earned by both the Hotels were average over a
period of time they were capable enough to keep their sales
growing, instability was only in year2007 it was good compared
to earlier years but again its average all are the latent effects toGP.
--) Fixed Asset TurnoverRatio:-
It measures the utilisation of the companys fixed assets
(i.e., plant & equipment); measures how many sales are
generated by each dollar of fixed assets.
Fixed Asset Turnover Ratio
Yrs Mar'05 Mar'06 Mar'07 Mar'08 Mar'09
LEELA 0.18 0.19 0.21 0.19 0.11TAJ 0.71 0.74 0.94 0.95 0.51
Net Profit Margin (%)
Yrs Mar'05 Mar'06 Mar'07 Mar'08 Mar'09
LEELA 16.49 21.14 31.43 25.65 25.28TAJ 19.07 24.43 26.39 27.25 22.11
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Ratio Analysis
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--) Return on Total Asset (%):-
It measures the profitability of the total funds of a firm. It
measures the relationship between net profits & total assets. It helpsto find out how efficiently the total assets have been used by the
management. It excludes fictitious assets.
Return on Total Asset (%)
Yrs Mar'05 Mar'06 Mar'07 Mar'08 Mar'09
LEELA 8.72 12.56 18.45 20.91 20.64
TAJ 19.27 31.29 35.1 30.47 19.58
In case of Leela Assets are underutilised upto an extent
also as the Foundation of both the hotels has a huge difference
so the value of assets had a huge difference.
--) Return on Capital Employed (ROCE):-
It measures the relationship between net profir & capitalemployed. It reveals how efficiently the long term funds of
owners & creditors are being used.
Return on Capital Employed (ROCE)
Yrs Mar'05 Mar'06 Mar'07 Mar'08 Mar'09
LEELA 8.53 9.12 11.07 9.66 7.34
TAJ 19.3 31.94 40.44 38.27 22.43
Taj is using the Shareholders funds more efficiently as that
of Leela.
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Ratio Analysis
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LEVERAGE RATIOS
Leverage ratios/Capital Structure deals with the Firms
Long term solvency & it also indicates the ability of the firm tofulfil its longterm liabilities such as conserving shareholderswealth, paying off Interest on loan time to time, repayment ofPrincipal amount on maturity lumpsum, instalments at duedates.
--) Long Term Debt/Equity Ratio:-
It indicates the relative proportion of debt & equity infinancing the assets of the firm. It is calculated as follows:-
Debt equity ratio= long-term debt/Shareholders funds.
Long Term Debt/Equity Ratio
Yrs Mar'05 Mar'06 Mar'07 Mar'08 Mar'09
LEELA 1.62 1.89 1.34 1.89 1.62TAJ 0.63 0.56 0.39 0.25 0.47
Though the ideal ratio is 2:1 but the ratio depends upon
the nature of an industry. So in hospitality sector as compared
to Leela ,Taj has a less Long term debts., which may reveal two
things Leela is more credit worthy and Taj has lesser debt ,so
also it saves the interest and risk from outside.
--)T
otalD
ebt/E
quityR
atio:-
This ratio indicates the outside liabilities are related to total
capitalisation of the firm, it measures the funds provided by
creditors versus the funds provided by owners.
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Ratio Analysis
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Total Debt/Equity Ratio
Yrs Mar'05 Mar'06 Mar'07 Mar'08 Mar'09
LEELA 1.63 1.93 1.39 2.84 3.49
TAJ 0.64 0.56 0.39 0.31 0.51
Similarly, as the long term debt ratio Leela has high
debtors compared to hotel Taj, which shows lesser contribution
in Taj as in form of debts. Whereas Leela is likely to be bound
with the debts. Leela is showing an increment continuously.
--) Owners Fund as % ofTotal Source:-
This term shows that what percentage of Total Funds is
included/invested into the business.
Owners Fund as % of Total Source
Yrs Mar'05 Mar'06 Mar'07 Mar'08 Mar'09
LEELA 38 34.11 41.82 26.06 22.28
TAJ 60.84 63.85 71.7 75.77 66.1
So Taj has highly included the funds in its business
compared to Leela but in case of Leela the Life cycle case can
be seen high at a starting stage highest in Growth stage
and declining at maturity after the growth at saturation level
which is not in case of Taj as it has achieved the stability due to
existence in this field past 107 years.
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Ratio Analysis
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LIQUIDITY RATIOS
It analyses the short-term financial ability to meet itscommitments. How much capable the liquid assets of a firm are
to pay off its quick liabilities. It is also known as SOLVENCY
RATIO.
--) Current Ratio:-
A short term indicator of the companys ability to pay its short-
term liabilities from short-term assets; how much of current assets areavailable to cover each dollar of current liabilities.
CR = Current Assets/Current Liabilities.
Current Ratio
Yrs Mar'05 Mar'06 Mar'07 Mar'08 Mar'09
LEELA 3.34 2.99 1.35 1.96 0.93
TAJ 0.99 1.1 0.82 0.66 0.48
--) Current Ratio (inc. Short term loans):-
Current Ratio (inc. st loans)Yrs Mar'05 Mar'06 Mar'07 Mar'08 Mar'09
LEELA 3.03 2.4 1.1 1.7 0.8TAJ 0.94 1.1 0.81 0.54 0.38
Ideal Current Ratio is2:1
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Ratio Analysis
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}}}} If the Taj and Leela improves the position of its
current & Inventory it would be able to improve its
short term financial position.
--) Quick Ratio:-
Measures the companys ability to pay off its short- term
obligations from current assets, excluding inventories. Acid
Test Ratio = CA-(Stock+Prepaid exp.)/CL-(Bank o/d + Income
received in advance) Ideal Quick Ratio is 1:1.
Quick Ratio
Yrs Mar'05 Mar'06 Mar'07 Mar'08 Mar'09
LEELA 3.02 2.79 1.02 1.82 0.82TAJ 0.95 1.06 0.78 0.6 0.41
Comparing all the above three ratios its indicates that thesolvency capability of Leela is better over Taj. But this term is
hard to swallow in case of Taj as it is not due to its lower
solvency capacity but because of Higher Financial
Management.
--) Inventory TurnoverRatio:-
IT reveals the Inventory status which includes Raw Material, WIP& Finished Goods. It shows the Inflow & outflow of the stock and
processing and selling speed. Measures the number of times that
average inventory of finished goods was turned over or sold during a
period of time, usually a year.
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Ratio Analysis
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ITR = COGS/Avg. Stock OR = Sales/Clsng Stock
High Inventory turnover ratio means Less stock in hand higher
the sales but problem of stock out cost can be faced whereas, LowInventory turnover ratio means lesser the Sales high is the stock in
hand which may also increase the carrying out cost.
Inventory Turnover Ratio
Yrs Mar'05 Mar'06 Mar'07 Mar'08 Mar'09
LEELA 65.15 68.75 74.47 76.78 59.78
TAJ 144.68 80.84 86.57 71.84 96.36
Ratio of Leela is not too low, it has achieved average in
terms of Stock holding period sales . Sales would improve
and the ratio may go high in future prospect of Growth.
In case of Taj where high ITR is observed reveals that its
sales are high, Investment is not blocked in the form of
inventory, also the stock holding period is less which shows
that the stock is converted into cash faster also that the debtorsare loyal to pay off quickly i.e. There are least worries regarding
the term Debtors.
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Ratio Analysis
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Cash Flow Statement
Cash Flow Statementshows the relationship between
the liquidity & Profitability capacity of a firm.
Application of Cash that is the used for various purposes
known as Cash Outflow.
Sources of Cash that means cash generated or bought
through various activities known as Cash Inflow .
It is bifurcated into three activities as :- Operating Activity,
Investing Activity & Financing Activity.
NET Operating activities should always be Positive, it shows
the smooth functioning of a firm.
Investing activies includes the purchases of fixed assets or
investments also the receipt of cash in the form of interest or
dividend, NET Investing Activies if negative shows that the
purchases were high.
Financing activities includes the issue of shares/debentures ,
redemption of debentures , payment of interest/dividend , cash
can be raised by issuing of shares also if net balance is
negative it shows that the debt is more to be paid off.
Ideal Cash Flow needs the NET Operating & NET Financing to
be positive and NET Investing activity should be Negative.
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Ratio Analysis
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Cash flow Statement of LEELA PALACE:-
Particulars Mar 09 Mar 08 Mar '07 Mar '06 Mar '05
Profit before tax 193.45 223.3 189.7 111.54 49.22
Net cash flow-operating
activity
267.93 117.7 216.78 147.08 109.1
Net cash used in investing
activity
-596.98 -910.44 -124.49 -365.9 55.3
Net cash used in fin.
Activity
63.85 1,077.56 -244.28 329.41 55.3
Net inc/dec in cash and
equivalent
-265.19 284.81 -151.99 110.59 46.85
Cash and equivalent begin
of year
295.58 10.77 162.69 52.06 5.21
Cash and equivalent end of
year
30.39 295.58 10.7 162.65 52.06
Cash flow Statement of
Hotel TAJ:-
Particulars Mar '09
Mar ' 08 Mar '07
Mar '06
Mar '05
Profit before tax 81.69 108.29 100.79 69.95 35.72
Net cashflow-operating
activity
85.2 79.23 71.67 57.08 14.54
Net cash used in investing
activity
-125.75 -73.18 -34.85 -46.94 62.69
Netcash used in fin.
Activity
31.37 -19.99 -25.8 2.7 46.91
Net inc/dec in cash and
equivlnt
-9.18 -13.94 11.02 12.84 -1.25
Cash and equivalnt begin of
year
11.32 25.26 14.24 1.15 2.4
Cash and equivalnt end of
year
2.13 11.32 25.26 14 1.15
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Ratio Analysis
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In case ofLeela Palace Net operating Activity of all the
five year balances are positive which is ideal, Investing Activityis negative means purchases of assets and investments are
done frequently except in the year2005 , Financing activities
ideal balance should be Positive which is there in this case
except in the March 2007 which was due to payment of interest
and dividend with the hindrance of Inflation.
In case ofTAJ Net operating Activity of all the five year
balances are positive which is ideal, Investing Activity isnegative means purchases of assets and investments are done
frequently but the interest received was higher too, Financing
activities ideal balance should be Positive which is there in this
case except in the March 2007 & 2008 which was due to
repayment of shares amount also due to redemption of
debentures and dividend with the hindrance of Inflation.
If Leela compared with Taj the difference in theirincorporation is much more which may indicate that Leela Cost
of asset & Taj Cost would differ much more due to value of
money has obviously changed past 70 years.
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Ratio Analysis
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COMPARISON BETWN 2 COMPETITORS IN SAME SECTOR:-
RATIO ANALYSIS 2008-09
Profitability ratiosLEELA
PALACETAJ
Operating margin (%) 35.73 42.93
Gross profit margin
(%)23.58 37.18
Net profit margin (%) 25.28 22.11
Fixed assets turnover
ratio0.11 19.58
Return on Total asset
(%)20.64 22.43
Return on capital
employed (%)7.34 0.51
Leverage ratios
Long term debt / Equity 3.42 0.47Total debt/equity 3.49 0.51
Owners fund as % of
total source22.28 66.1
Liquidity ratios
Current ratio 0.93 0.48
Current ratio (inc.
shortterm loans)0.8 0.38
Quick ratio 0.82 0.41
Inventory turnover
ratio59.78 96.36
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Ratio Analysis
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FINAL ANALYSIS:-
y Taj has a high operating profit margin though it had 10%
increment in their recruitment and the selling & admin.
Expenses were increased upto 13% but inspite of that
operating profit its well maintained.
y GP ratio is also better in case of Taj but NP ratio is in case
of Leela as it has a huge turnover so Tax payment madeis high if compared.
y Assets of Taj are utilised in a better way than that of
Leela.
y ROCE is much better of Leela than Taj which indicates
that the funds of creditors are used very efficiently and it
has a better future prospect in terms of future growth.
y Leverage Ratio is better in case of Taj as it has lesser the
debt which indicates lesser outflow of cash in form of
interest and sharing of profit with outsiders., but Leelas
higher Leverage indicates the creditworthiness which is
too better to posses.
y Contribution of total funds is higher in Taj than Leela.
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Ratio Analysis
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y Current Ratio & Quick Ratio seems better in case of Leela
compared with Taj, we can estimate that the solvency
capability is therefore better of Leela, but Taj has a better
Financial Management by which it has achieved this ratio.
y Stock turnover ratio is high of Taj which shows high sales
and less stock holding period also the debtors are solvent
enough to pay off before and at the due dates.
CONCLUSION:-
After analysing both the hotels financial statements we
would like to conclude that Taj is better to invest and be a
shareholder if you wish for stable returns and for continuous
increment of your wealth. Also would like to suggest the people
who are ready to accept risk with returns may prefer Leela as
its on Growth stage, may have a huge growth in future.
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Ratio Analysis
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Debt Coverage Ratios
Interest Cover 2.04 4.53 5.89 7.38 8.53
Total Debt to OwnersFund
1.63 1.93 1.39 2.84 3.49
Management Efficiency Ratios
Inventory Turnover Ratio 11.01 13.03 74.47 76.78 59.78
Debtors Turnover Ratio 15.22 14.76 12.36 13.59 12.90
Investments TurnoverRatio
65.15 68.75 74.47 76.78 59.78
Fixed Assets TurnoverRatio
0.26 0.27 0.21 0.20 0.12
Total Assets TurnoverRatio
0.21 0.20 0.23 0.19 0.14
Asset Turnover Ratio 0.18 0.20 0.21 0.20 0.12
Average Raw MaterialHolding
-- -- -- -- --
Average Finished GoodsHeld
-- -- -- -- --
Number of Days InWorking Capital 254.26 302.73 78.70 204.18 -20.88
Profit & Loss Account Ratios
Material CostComposition
5.07 4.25 4.69 4.17 4.47
Imported Composition ofRaw Materials Consumed
-- -- -- -- --
Selling Distribution CostComposition
2.28 2.10 2.43 2.30 3.36
Expenses as Compositionof Total Sales
70.01 69.68 67.58 63.01 61.18
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Ratio Analysis
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Free Reserves PerShare (Rs)
Bonus in EquityCapital -- -- -- -- --
Profitability Ratios
Operating ProfitMargin(%)
39.46 45.94 47.91 48.04 42.93
Profit Before InterestAnd Tax Margin(%)
33.43 40.06 43.16 43.44 37.01
Gross Profit
Margin(%)
38.47
43.99 46.
7843.58
37
.18
Net Profit Margin(%) 19.07 24.43 26.39 27.25 22.11
Adjusted Net ProfitMargin(%)
19.20 24.81 26.58 27.25 22.11
Return On CapitalEmployed(%)
19.20 31.94 40.39 36.49 21.80
Return on Long TermFunds(%)
19.30 31.94 40.44 38.27 22.43
Liquidity And Solvency Ratios
Current Ratio 0.94 1.10 0.82 0.54 0.38
Quick Ratio 0.95 1.06 0.78 0.61 0.42
Debt Equity Ratio 0.64 0.57 0.39 0.32 0.51
Long Term DebtEquity Ratio
0.63 0.57 0.39 0.26 0.47
Debt Coverage Ratios
Interest Cover 28.19 19.11 33.38 39.60 13.49
Total Debt to OwnersFund
0.64 0.57 0.39 0.32 0.51
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Management Efficiency Ratios
Inventory Turnover
Ratio
71.84 74.48 79.39 71.84 96.36
Debtors TurnoverRatio
27.13 34.48 36.37 45.22 40.49
Investments TurnoverRatio
144.68 80.84 86.57 71.84 96.36
Fixed Assets TurnoverRatio
0.74 0.96 1.00 0.96 0.51
Total Assets TurnoverRatio
0.59 0.79 0.94 0.84 0.58
Asset Turnover Ratio 0.72 0.74 0.94 0.96 0.51
Average Raw MaterialHolding
-- -- -- -- --
Average FinishedGoods Held
-- -- -- -- --
Number of Days InWorking Capital
-1.01 10.95 -19.35 -36.08 -53.08
Profit & Loss Account RatiosMaterial CostComposition
9.02 8.09 8.21 8.22 8.46
Imported Compositionof Raw MaterialsConsumed
-- -- -- -- --
Selling DistributionCost Composition
3.88 3.65 3.43 3.42 3.61
Expenses as
Composition of TotalSales
40.99 41.68 41.45 35.03 28.09
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