From 2012 to 2014

Mahmoud M. Abdelghany Selim

Senior Marketing Specialist

LOCAL INITIATIVES

Fajita Festival 2014

The objective of the

promotion was re-hitting the

fajita range with a very

tempting promotion by

giving customers a free

choice from the most

popular sandwiches.

On ordering any of Grande

Fajita meals in Medium or

Mega size, you get one of

fajita sandwiches or Big deluxe

for free.

Fajita Festival 2014

PSD Before

10

PSD During Promo

34

In addition to 12 PSD of free Fajita sandwiches

Period From

2-10-2014 to 20-10-2014

HALA FEB PROMOTION 2014

Celebrating Kuwait

national days, we

launched a raffle draw

promotion giving out 2

coupe Mini-Coopers in

addition to many other

prizes of top notch

devices.

MORNING TREAT 2014

Instead of 800 fils,

customers may get their

coffee with a piece of

cinnamon and raisin pie

for only 600 fils in some

choses restaurants

during the morning

period.

Trial for breakfast

FREE SANDWICH PROMO 2013

Aiming at increasing our

transactions, we

launched a short

promotion where

customers get one of

the most favorite

sandwiches for free with

any Large meals.

Management direction

Sales Transactions

Growth 6.3% 5%

HALA FEB PROMO 2013

Aiming at increasing our

transactions, we

launched a short

promotion where

customers get one of

the most favorite

sandwiches for free with

3 KD purchases and its

folds.

Average Check

Growth 7%

HARLEY DAVIDSON 2013

On every purchase of

large meals, customers

get a chance to win

from many prizes and

the grand prize was a

Harley Davidson

Motorbike.

Large meals

Growth 11%

GAMING PROMO 2012

With every Purchase of

a large meal, customers

get a chance to win a

full gaming set that

includes a gaming

chair, XBOX 360 & TV.

LOCAL INITIATIVES

2012- 2014

Presentation included only some of the activities that have taken place through the stated period and not all of them.