http://j.mp/hardlines-army

Various manufacturers also follow Kuiken Brothers online; Mulkeen says it's a nice way to build that relationship. "We show them we're trying to promote their products and see what the end users are interested in. If we see that Trex is focusing on a new color and they're pushing that on a national level, we need to find a way to tell that story through our story so it becomes relevant to the local person.

- Ryan Mulkeen, quoted in Social studies: How to make the most of social media

http://barryshomehardware.blogspot.ca/2012/02/brownie-night.html

I happened to engage one homeowner who had asked a question about tearing out carpet and replacing with wood flooring. That tweet turned into a email conversation, then to a phone conversation and then to directing him to a local distributor of our products who sold him a floor. Bizarre.- Sam Cobb, “Social Media and Wood Flooring”

Try before you fry

http://j.mp/hardlines-army - sacha@sachachua.com

http://j.mp/hardlines-army - sacha@sachachua.com