hardware innovation (pdf with notes)
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From Maker to Mogul: The Future of the Maker Movement in Business. My talk at the Hardware Innovation Workshop at PARC on May 15, 2012TRANSCRIPT
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From Maker to Mogul:The Future of the Maker Movement in Business
Tim O’Reilly
May 15, 2012Hardware Innovation Workshop
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We started out as a computer book publisher
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What We Really Do At O'Reilly
§ Find interesting technologies and people innovating from the edge
§ Amplify their effectiveness by spreading the information needed for others to follow them.
§ Our goal: “Changing the world by spreading the knowledge of innovators.”
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O’Reilly Radar Methodology
§ We “watch the alpha geeks” and think about the futures they are already living in
§ We then look for trend data that tells us that a particular future is becoming mainstream
§ We do our best to think about possible consequences
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O’Reilly Radar Methodology
§ We “watch the alpha geeks” and think about the futures they are already living in
§ We then look for trend data that tells us that a particular future is becoming mainstream
§ We do our best to think about possible consequences
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O’Reilly Media Hardware books circa 2004
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Great things begin with smart people having fun... but they don’t end there
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Innovation as a four-cylinder engine
Image source: http://www.musicombustion.com/engineering.html
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1. Have fun: How cool would it be to FLY?!!??
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Have fun! OMG, I could have my own computer!
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2. Think big: “A PC on every desk and in every home.”
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Think big: “Access to all the world’s information”
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3. Figure out how to actually build a business
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4. The power of platforms: Create value for others
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4. The power of platforms: Create value for others
4
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http://www.google.com/economicimpact/Tuesday, May 15, 12
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Create more value than you capture
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The Firing Order of the Innovation Engine
§ First cylinder: Have fun!§ Second cylinder: “Hey, we can change the world!”§ Third cylinder: Build products, business models,
companies, and entire industries§ Fourth cylinder: Maintain your ecosystem: Create
more value than you capture
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So where are people having fun today?
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Jeff Han, NYU, Perceptive Pixel, at ETech, March 2006
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iPhone: June 2007
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2005: Seven Miles in Seven Hours
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2011: Hundreds of thousands of miles in ordinary traffic
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Simple stress monitor becomes much more
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“It’s easier to invent the future than it is to predict it.”
- Alan Kay
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For More Information
§ Twitter: @timoreilly, @oreillymedia, @make§ Blog: http://radar.oreilly.com§ My personal archive: http://tim.oreilly.com § Maker Movement: http://makezine.com
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