innovation cases (lecture notes, ele3701)
DESCRIPTION
My last lecture of ELE3701; innovation and entreprenurship. Task: develop and pitch a strategic innovation strategy for Moods of Norway and Coolburst. Tools: Paper.... Business model canvas Innovation Pyramid Lego CoffeeTRANSCRIPT
StrategiPitstop
10:15 – 10:45
Velkommen
Coolburst Management
Kan dere snu selskapet?
Pitch deres nye strategi til styret
Velkommen Moods of Norway
Rådgivere
Hvordan skal selskapet vokse videre i Asia?
Pitch deres anbefaltestrategi til styret
Pirate Thinking
Think Big
Dream Bigger
Just outside…
‘’There are tons of things we could have done years ago; if we only
could have imagined it.’’
- Richard Seymour
Reality is merely an illusion, although a very persistent one.
- Albert Einstein
Classic strategy focuses on positioning.
Strategic innovationaims to re:define the game.
Vijay Govindarajan , Strategy as transformation http://www.vijaygovindarajan.com/2006/03/strategy_as_transformation.htm
I think you have to think a little bit different.
- Steve Jobs
‘’Industry mental models tend to converge over time’’
19
Innovator
Blue OceanRed Ocean
Imitator
The classic competitive field
The creative and innovative field
‘’You change the rules of the game.’’
Innovation: The ability to dream up, to think
bigger to create something different. To create something new.
To be different.
Innovation can be both incremental. A little bit different every day.
Or it can be radical. Do something that’s never been done before.
Anybody can be strategically
- David Kelley, IDEO
creative. You just have
to learn how.
Strategic
Innovation is now recognized as the
single most important ingredient in any modern
economy.
- The Economist, 2002
Promotion wins quarters;
- Bob McDonald, CEO, P&G
innovation wins decades.
How much time have you spent creatively reimagine your business model?
Holistic model for innovation, Rangen & Øvstebø, 2013
‘’Imagination is the beginning of creation’’
- George Bernhard Shaw
Swing for the fences
the
Innovation-pyramid
Rangen, Christian og Øvstebø, Elisabeth (2012) Working paper. BI – Norwegian Business School The Innovation Pyramid by Rangen, Christian and Ovstebo, Elisabeth is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
ofNine levels
innovation
1.
Design and marketing
2. Products
3.
Services
4. Markets, Customers and Channels
5. Technology
6. Processes
7. Management
8.
Business model
9.Industry
More demanding
Easier...
IncrementalSmall, logical steps.
RadicalNever been done before.
‘’There are tons of things we could have done years ago; if we only
could have imagined it.’’
- Richard Seymour
Reality is merely an illusion, although a very persistent one.
- Albert Einstein
Why wait for the future? Innovators dream of what might be.