Hofstede model and Brand Print for

Harley Davidson

Symbols

Heroes

Rituals

ValuesPra

cti

ces

• Logo: Ban 4 Shield• Sound• Brand mascot-Eagle• Black colour• Skull 4 fire

Elvis PresleyCarroll ResweberUS ArmyOwners of Harley Davidson

Harley Owners Group (HOG)Sturgis Rally

Harley ExperienceDare to be differentCult BrandCustomer Loyalty

Practices

• Rebellious, Outdoorsy, rugged, tough, Born-free, Individualism, Dark and Strong Design, Tattoos and Piercing, heavy metal music

Symbols

Logo Eagle – Brand Mascot Black

Skull 4 fire

Heroes

Rituals

Values Being Different:

Harley Women Riders

Customer Loyalty:Harley Customer Loyalty

Practices

Brand PrintHarley-Davidson fulfils dreams and aspirations of people around the world through life-changing products and experiences.

Infuses the sense of Individualism, adventure, the freedom of the open road, and belonging to a global community - a family of riders.

It is the look, the sound, the reputation and the tradition – that makes the sale.

Always a trusty friend. A hero riding a winner - Gets a kick out of life - Live to ride; ride to live.

Harley believes that It’s not the destination – it’s the journey

Brand PrintThank You

Anuja J (07)Geeta Dutta (19)

Parul (36)Poornima.R (37)Raghuveer (46)