harlot_midterm_11
DESCRIPTION
Molly Bryant Allen Cochran Gabe Tippery MIDTERM PRESENTATION | DESIGN 673 | AUTUMN 2010 What are we going to talk about? Harlot Redesign Project | Midterm Presentation | Team MF Awesome 2 Project Overview Project Overview Harlot Redesign Project | Midterm Presentation | Team MF Awesome 4 Project Overview Harlot Redesign Project | Midterm Presentation | Team MF Awesome 5 Research Results Research Results Harlot Redesign Project | Midterm Presentation | Team MF Awesome 7TRANSCRIPT
Harlot Redesign ProjectMIDTERM PRESENTATION | DESIGN 673 | AUTUMN 2010
Molly Bryant Allen Cochran Gabe Tippery
Harlot Redesign Project | Midterm Presentation | Team MF Awesome 2
What are we going to talk about?
Project OverviewResearch ResultsPersonasSite StructureWireframesRedesign Direction
Project Overview
Harlot Redesign Project | Midterm Presentation | Team MF Awesome 4
Project Overview
Goals
• Provide a design concept emblematic of both the professionalism of an academic journal and the digestibility of an online magazine.
• Increase reader engagement with the site between issue publications through recommendations and insights into site reader strategies.
Harlot Redesign Project | Midterm Presentation | Team MF Awesome 5
Project Overview
Success Metrics
• Standard web analytics
• User Feedback and Survey
• Client Response .
Research Results
Harlot Redesign Project | Midterm Presentation | Team MF Awesome 7
Research Results
CLIENTINTERVIEW
ONLINESURVEY
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Research Results
Client Meeting• An “interactive meeting space”
• Facilitation of the audience to “encode and decode rhetoric”
• A “new form of public intellectualism through social media”CLIENT
INTERVIEW
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ONLINESURVEY
Online Survey• Google Docs Site with linked
Google Form
• Distributed via Facebook and Harlot User list
Research Results
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Research Results
0 10 20 30 40 50 60 70
Over 40 hours/week (12%)
21 to 40 hours/week (38%)
10 to 20 hours (30%)
5 to 10 hours (14%)
1 to 5 hours (4%)
Less than 1 (0%)
How many hours per week do spend online?
Most visited types of sources are e-mail related, reference, news, social media, blogs, and online journals
Harlot Redesign Project | Midterm Presentation | Team MF Awesome 11
Research Results
0 10 20 30 40 50 60 70
No Comment (0%)
No (54%)
Yes (46%)
Do you actively comment or contribute to pages while surfing the internet?
0 10 20 30 40 50 60 70
5 - Strongly Dislike (1%)
4 (12%)
3 (35%)
2 (36%)
1 - Strongly Like (14%)
Rate your opinion towards reading online.
Harlot Redesign Project | Midterm Presentation | Team MF Awesome 12
Research Results
0 10 20 30 40 50 60 70
No (50%)
Yes (42%)
Before this survey, had you ever visited www.harlotofthearts.org?
4% E-mail ad0% Banner Graphic40% From a Friend9% Printed Flier16% Word of Mouth0% Magazine0% Book2% Another Website38% The Survey18% Other
This Survey
From a Friend
If yes, how did you hear about the site?
Harlot Redesign Project | Midterm Presentation | Team MF Awesome 13
Research Results
0 10 20 30 40 50 60 70
No (55%)
Yes (45%)
Were you aware that you could contribute to this site?
0 10 20 30 40 50 60 70
No (71%)
Yes (29%)
Were you aware that this site has a wiki?
Harlot Redesign Project | Midterm Presentation | Team MF Awesome 14
Research Results
Who took this survey?
• 69 People
• 25 males
• 39 females
• 4 “I’d rather not say”
• 20 (19-24)
• 31 (25-34)
• 6 (35-44)
• 4 (45-54)
• 6 (55-65)
Harlot Redesign Project | Midterm Presentation | Team MF Awesome 15
Research Results
Art students, art lovers?
People who already like to read lots and lots of text.
The short north in Columbus.
Individuals with a propensity toward precise communication or those with a twisted sense of humor.
Other rhetoric grad students
Harlot Redesign Project | Midterm Presentation | Team MF Awesome 16
Research Results
The site seems to have been developed with a kind of in-crowd exclusivity and thus I do not regularly visit though I wholeheartedly and excitedly support the concept. It’s a shame...
Personas
Harlot Redesign Project | Midterm Presentation | Team MF Awesome 18
Personas
Lyn Michaelson
Eddie Foster
• 47
• Married, 2 kids
• Volunteers
• Linguistics Prof
• 29
• Single, mostly
• Indie films, band
• Student, writer
Site Structure
Harlot Redesign Project | Midterm Presentation | Team MF Awesome 20
Site Structure
Home harlotofthearts.org
Loginlog in | register
About
Missionmission name
the project
PeopleThe TeamJoin Us
LinksFor Educators
Magazine
Current Issue
ArchivesSearch/Browse by:
- Issue-Authour
-Title
Contributerequiements
review process comment policy
open access policy jour-nal sponsorship copyright notice privacy statement
Articles
Blog
Blog Entries
Wiki
Wiki Pages
Contact
Contactcontact info
social networking
Help
Helpsite map
OJSFAQ
Wireframes
Harlot Redesign Project | Midterm Presentation | Team MF Awesome 22
Wireframes
All pages contain a consistant header and footer.
• Harlot Logo [always returns to home page.]
• Site Navigation
• Site Search
• User login
• Contact
• Site Map
• Copyright
• Accessibility & RSS
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Wireframes
Homepage Table of Contents
Article Page
Content
Four types content pages have been identified
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Wireframes
Homepage• Mission
• “Rhetoric Quote of the Day”
• Popular Articles from the Current Issue
• Recent Blog Articles
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Wireframes
Table of Contents• Used for Magazine Issues and
Blog Roll
• Magazine Issues include Letter from the Editor Section
• Allow for quick scanning and sharing of articles.
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Wireframes
Article Page• Focus on nice line length for
easy reading
• Associated images controlled for clarity and engagement.
• Articles contain link to related blog post for comment discussion.
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Wireframes
Content• Flexible grid
• May also be applied as a overall skin for WIKI.
Redesign Direction
While we’re talking about redesigns...
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Redesign Directions
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Redesign Directions
Direction #1
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Redesign Directions
Direction #2
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Redesign Directions
Direction #3
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Redesign Directions
bryant.1465cochran.291tippery.2
#1 #2 #3
Thank You!