harnessing the power of analytics to tell your story drake.pdf · harnessing the power of analytics...
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HARNESSING
THE P O W E R OF
ANALYTICS TO
TELL YOUR
STORY
STEFANI Z I M M E R M A N D R A K E
F O U N D E R + LEA D STRATEGIST
D R A K E STRATEGIES
W W W .D R A K E S T R A T E G I E S .C O M
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WEST AFRICA
2014
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PO LL
Who can log into their organization's analytics
accounts?
40
30
20
10
0Google Facebook Instagram Email Database
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O B JECTIVESHARNESSING THE POWER OF ANALYTICS TO TELL YOUR STORY
OBJECTIVE 1
LEARNING THE INTERSECTION OF
DATA + COMMUNICATION
OBJECTIVE 2
ANALYZING YOUR DATA IN ORDER TO BETTER TELL YOUR
STORY
OBJECTIVE 3
TELLING A DATA-DRIVEN STORY THAT CREATES
INSPIRED ACTION
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LEARNING THE
INTERSECTION OF
D A T A +
CO M M U N ICA TIO N
OBJECTIVE 1
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PALMETTO MED IC AL INITIATIVE
Using data to connect with
supporters + prepare for growth.
CASE STUDY
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ANALYTICS
What are people
responding to?
TEST
Experiment with
communication.
CONNECT
Use your data to talk to
your supporters.
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MEET YOUR AUDIENCE AT
THEIR ENTRY POINT
KEY TAKEAWAY
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ANALYZ ING YOUR
D A T A TO BETTER
TELL YOUR STORY
OBJECTIVE 2
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BRIGHT H O P E INTERNATIONAL
Responding to data by changing
strategy + creating a bigger impact.
CASE STUDY
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GOALS
What type of action
are you trying to
produce?
MEASURE
Set benchmarks and
adjust along the
way.
IMPACT
Stay focused on your
mission and be creative
in your solutions.
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ALL D A T A IS IMPORTANT
KEY TAKEAWAY
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TELLING A D A T A
DRIVEN STORY
THAT CREATES
INSPIRED ACTION
OBJECTIVE 3
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YOUR O R G A N I Z A T I O N
Harnessing the power of your
analytics to create inspired action.
APPLICATION
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D A T A
Understanding what
moves your
supporters is key.
CREATIVITY
Don't be afraid of
failing, use it to
grow.
ACTION
Telling a powerful story
that resonates creates
inspired action.
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BE A POINT OF CONNECTION
KEY TAKEAWAY
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Q U ESTIO N S?THANK YOU FOR YOUR TIME!
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