Our pitch

By Harry and Chris

Corporate identity

I

n our indent the corporate identity theory is going to be a big

concern as I feel it is an important feature that must be included in

our ident, as it it helps to be a recognized channel, for example in

our ident that is advertising E4 we would use the certain shade of

purple this enables viewers to recognize the branding of the channel,

and it will hopefully attract the viewers to this channel, so

therefore we will be sing this shade of purple in our ident

Target audience

T

he target audience for E4 is 16-34 year olds

therefore our ident would have to be: eye catching,

interesting, relatable, comical, and also is able to

follow on to other idents so people look forward to

the next one, for example maybe have a character that

people can relate to, as e4 currently have Eefer, who

is a character that is in the e4 idents and he is in

situations that people of the audience can relate to

and find amusing and entertaining, and will encourage

them to watch the channel

Our idea

O

ur ident consists of a character named ‘Steve’ who

travels by rocket to space and then land on a planet

which then turns around and on the planet is our e4

logo, and he then fly's back laving the planet, this

will be animation as our planet will be made of clay

and our character is a Lego man, if you turn to the

next slide there is a small story board of our ident

idea.