Harry LiuKabam.com

Data Analysis in Game Design

kingdom of Camelot: battle to the north

Kabam

• >$100M revenue, growing +50%

• Global: SF, Austin, Beijing, EU

• Cross platform: Kabam.com, FB, iOS, G+, Kongregate, Steam, Android…

• Portfolio: KoC, DoA, Godfather, Edgeworld, …

• Hollywood IP: The Hobbit, The Godfather

Questions for you

• Are your game features designed well enough to make a smash hit? How do you know? if missed, why?

• you released a new version, a new feature, a new game loop, but do players like it? who likes it? is it being liked enough?

• You have limited producer, engineer and art resource, are they working on the most important things? How do you know? How do they know?

• When you run events to boost DAU or daily revenue, is the event good enough? or not? why?

You need Data Analysis

Cohort based

You are in Retail IndustryPerfumeJewelry

Airline TicketsBiscuits

You are the Federal Reserve!

Know what’s going on in real time

BI system structureFor tech people, for architect

Raw Data Storage

tracking

Data process, aggregation

Aggregated data storage

Graphic presentationAd hoc Data Analysis Alerting

How to setup your BI system

• Dos:– Use third party chart tools, alerting tools, services– HIVE using Amazon – Cacti/Zenoss/MRTG/Nagios…

• Don’ts– Do everything by yourself

• You are in game industry, not BI tool industry

Hot Topics

• Producers focus and relationship with engineers/artists

• Track all players’ behavior 30-200 events type, 10M events a day

Kabam Strength

• Huge marketing support to drive games' revenue• EU localization, Customer Support• Know core games deeply• Promotion opportunity with Apple, Google, FB,

GameStop, …• What theme is good for what genre• Top Art Style Guide• Live Ops

• We are looking for great games to publish in western countries

• harryl@kabam.com