hash - local social network

27

Upload: vishwesh-shetty

Post on 16-Feb-2017

299 views

Category:

Social Media


0 download

TRANSCRIPT

Page 1: Hash - Local Social Network
Page 2: Hash - Local Social Network

• Hashtags inclusively categorizes data.

• Hashtags are word or phrase prepended by a "#" symbol.

• Though all major Social Platforms use Hashtags their potential is not fully tapped into.

• Hash is built onto utilize this simple yet effective categorization property to change how we communicate.

Whats #HASHTAG?

Page 3: Hash - Local Social Network

Consider there are 5 people in a room, each stating their bio in one liner. can you identify a SEO guy from this?

1. I am Android Developer based in Mumbai with 4+ years of experience

2. I am Marketing Head at xyz firm, I specialize in Digital Marketing

3. I am a SEO Expert with 7 years of experience in this field.

4. I am biotech student, currently in my 3rd year

5. I am head of a VC firm based in South Africa.

1. I am #Android #Developer based in Mumbai with 4+ years of experience

2. I am Marketing Head at xyz firm, I specialize in Digital Marketing #DigitalMarketing

3. I am a SEO Expert with 7 years of experience in this field. #SeoExpert

4. I am biotech student, currently in my 3rd year #biotech

5. I am head of a VC firm based in South Africa. #VentureCapitalist

Scenario 1 Scenario 2

It is easier to spot the SEO guy in the second scenario, this is because of use of hashtags. This is the the power of Hashtag.

Page 4: Hash - Local Social Network

• Hash is a social discovery platform which allows you to connect with friends/strangers safely without sharing personal information like email and phone no.

• By use of hashtag for categorized interaction, HASH can also be utilized for various activities such as food ordering, broadcasting offers, connecting to Local Services, Managing Events etc.

• Hash also helps user to organize their content and also find trending stuff across various Social Platform and simplifies photo/content sharing.

Whats is HASH?

Page 5: Hash - Local Social Network

What Does Hash Do?

Page 6: Hash - Local Social Network

A Day With Hash

To thoroughly explain the app and to completely understand it’s potential, let us go through a journey of a HASH user and Non-Hash user.

Page 7: Hash - Local Social Network

HashGuy v/s OtherGuy

HASH being a Super-flexible feature-rich platform for interaction, powered with use of geo-fencing and HASHTAG, it can single handedly be utilized for various task.

Page 8: Hash - Local Social Network

HashGuy goes to a mobile tech summit, he realizes this would be a good place to

find an IOS Developer.

At a Tech Summit OtherGuy goes to a mobile tech summit, he realizes this would be a good place to

find an IOS Developer.

Page 9: Hash - Local Social Network

HashGuy creates a local post on HASH “Looking for a #IOSDeveloper for a 3

month project”

OtherGuy tweets on Twitter “Looking for a “Looking for a #IOSDeveloper for a 3

month project”

Page 10: Hash - Local Social Network

HashGuy gets couple of replies from people present right there in the summit and meets

them.

OtherGuy gets handful of replies from all over, and tries to co-ordinate with them.

Since local posts on HASH is geo-fenced, it’s the best way to connect with people around you. You know people you are interacting are nearby and you can physically

meet them. On other social platform a user can be from any part of the world

Page 11: Hash - Local Social Network

Meanwhile HashGuy also interacts with people sharing similar interests. Easily networking with people around him.

OtherGuy tweets on the predefined hashtag of the techsummit, buts his

interaction is only limited to that Hashtag.

HASH makes networking easy, you can quickly start talking to people sharing similar interest. Hashtags literally creates real time chatrooms. You can choose what topic you

want to contribute.

Page 12: Hash - Local Social Network

At a Mall HashGuy later goes to a Mall’s food

court for lunch where he sees a cute girl sitting across.

OtherGuy later goes to a Mall’s food court for lunch where he sees a cute girl

sitting across.

Page 13: Hash - Local Social Network

HashGuy checks out people around him on HASH, strikes conversation with that

girl.

There is no way for OtherGuy to approach the girl, so he spends time swiping right.

Unlike many dating apps, Hash provides much clearer picture of local proximity of user. One can choose to be visible only at places of their choice which makes it safe. So next time a user finds a cute girl/boy in a café, its much easier to approach them. This is not

possible even through popular dating apps like Tinder.

Page 14: Hash - Local Social Network

HashGuy wants to know if his favorite team’s latest jersey is available in the Adidas showroom

at the mall, so he connects with Adidas showroom on HASH

OtherGuy wants to know if his favorite team’s latest jersey is available in the Adidas showroom at the mall, so he goes searching

for Adidas showroom.

Page 15: Hash - Local Social Network

HashGuy is informed on Hash itself about unavailability of the new jersey.

After all the way walking up to the store OtherGuy gets to know that the jersey isn’t

available.

HASH is a great medium for users to connect to local services and vice versa. Since the

local services are now dealing with people who are nearby they know they are not wasting time and addressing right audience. Once local services adopt HASH, it will be

easier for people to locate and interact with them at their comfort.

Page 16: Hash - Local Social Network

Leaving from Mall

While leaving HashGuy creates a Post on HASH “#ShareACab anyone travelling

from andheri to Kandivali?”.

OtherGuy does not have any alternate app to find people to share ride with him.

X

Page 17: Hash - Local Social Network

HashGuy finds a person to share his cab and split fare.

OtherGuy gets a cab and travels alone.

#ShareARide is one of the many awesome use cases of HASH. There might be people around you travelling in same direction, but there are no platform for you to interact

with them. Using hashtags broadcasting your needs nearby and reaching right audience becomes easier.

Page 18: Hash - Local Social Network

HashyGuy and his friend plan to meet up so he searches for offers nearby on HASH, finds a pub offering extended happy hours till 10.

OtherGuy and his friend plan to meet up so he searches for pubs on Zomato. He

has no idea about offers nearby

Going Out at Evening

HASH provides great medium for pubs, restaurant to broadcast offers. These hashtag would reach to only people nearby who would actually be the potential audience.

Page 19: Hash - Local Social Network

HashGuy checks out #ChefsSpecial and posts order from HASH under

#OrderForTable7

OtherGuy is waiting for the waiters to take his order.

Page 20: Hash - Local Social Network

HashGuy sees an hashtag #SongRequest on HASH run by the pub, and makes song

request about his favorite band Pink Floyd

While OtherGuy cribs about the DJ not playing songs from his favorite bands.

HASH can be used by local services to provide innovative services like Food Ordering, Jukebox, Review/Feedback system etc.

Page 21: Hash - Local Social Network

Why is HASH Special?

• It makes communication simple and categorized.

• A safe way of interacting with strangers with similar Interest.

• It’s a truly global app and not restricted to a particular city or an area or a country.

• Geo-fencing opens up incredible number of possible use cases like Sharing Rides, Finding ATMs, Food Ordering etc.

• It’s great platform for users and Local Services to connect.

Page 22: Hash - Local Social Network

Hash vs Other Apps

Features\Apps Hash Facebook Twitter Flipboard Zomato Tinder Whatsapp

Social Curating Yes N/A N/A No N/A N/A N/A

Discover local Pubs/Restaurants

Yes No No N/A Yes N/A No

Connect with Local Services

Yes No No N/A No No No

Chat with Strangers Near By

Yes No No No No No No

Dating with Near By People

Yes No No N/A N/A Yes No

Safety/Privacy Yes Yes Yes Yes Yes Yes Yes

Page 23: Hash - Local Social Network

Is HASH Safe?

• User can choose to be visible or invisible to people around them.

• When invisible, a user cannot be directly messaged by people around them.

• It’s not possible to search and view profiles of user once he is invisible or out of the local range.

• Users can contribute and interact under Hashtag chats by even being invisible.

• Hash exposes minimal profile data for Interaction.

Page 24: Hash - Local Social Network

Soon On Hash

• Based on user behaviour we would explore possibility of Anonymous Chat.

• Add options to manually select locations and observe content at the location as a spectator.

• Soon we will launch Hash on IOS.

Page 25: Hash - Local Social Network

Market Size

Social Discovery

Carpooling

Dating

Local Services

and more…

Curation

Social Platforms

Page 26: Hash - Local Social Network

Our Team

Alazhar Kapadia (COO & Co-Founder)

5 years of experience in Android and Database. Has worked with companies like Deloitte. CapGemini.

Aadil Khan (Product Manager)

Looked after Marketing & Product Management at Sports Interactive.

Sunny Kansara (Chief Planning Officer)

6 years experience in Social Media, Brand Management and Planning.

Vishwesh Shetty (CEO & Co-Founder)

5 years of experience as Social Apps Developer. Knows in out about Social API’s.

Sachin Singh (Chief Marketing Officer) Marketing experience in other start-ups and consultancy firms.

Page 27: Hash - Local Social Network

#THANKYOU