#HashtagsThatWork

Jennifer Wakefield, APR Metro Orlando EDC

@JenWakefield @MetroOrlandoEDC

#HistoryoftheHashtag

#Hashtagization

#Overhashing

#SB47

#ProperHashing

Don’t #hashtag just to #hashtag; have a purpose

If marketing with #hashtags, use them regularly

Make the #hashtag easy to understand

Post relevant content

Review analytics of what works and tweak

Find your influencers

#HashtagDecisionTree

#SOTU

#WhyOrlando

Brand Ambassador program

Identified influencers and marketing pros Common goal = spread news of Why Orlando is great for

business

Share each other’s news

Regular communication and events

Use through all channels

#BestHashing

Get to know your influencers – on and offline

Explain the use and reason

Provide examples

Keep in contact with influencers…not just via social media

#Hashswag