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Robert BaileyPresident & CEO, Abacus International

Keynote38th HATA Annual Overseas Convention

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"Existence is no more than the precarious attainment of relevance in an intensely mobile flux of past,

present, and future. " Susan SontagSusan Sontag

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Where is your relevance?

You own the experience from end to end

You own the experience from end to end

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Online, Mobile & Social Media = Death of TA?

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42.4% of the world’s internet users are in Asia

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Are You Online Yet?

Source: Abacus Travel Sentiments Index Feb 2010

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Focus - Getting Online Quickly

Source: Abacus Travel Sentiments Index Feb 2010

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46% of the world’s total mobile subscriptions in Asia alone

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The Mobile Market Takes Off

By 2014, over 3 billion By 2014, over 3 billion will be able to transact will be able to transact electronically via mobile electronically via mobile or Internet technology or Internet technology with a 90% mobile with a 90% mobile penetration rate and 6.5 penetration rate and 6.5 billion mobile connections billion mobile connections (1)(1)

326,000 mobile 326,000 mobile “Touch” Web sites “Touch” Web sites exist globally, exist globally, compared to 148,000 compared to 148,000 iPhone apps in the App iPhone apps in the App store and 30,000 apps store and 30,000 apps in the Android market in the Android market (3)(3)

Analysts expect over Analysts expect over 50 billion mobile 50 billion mobile downloads to occur downloads to occur in 2012 (a YOY in 2012 (a YOY growth of 92% from growth of 92% from 2009) (2)2009) (2)

U.S. wireless U.S. wireless consumers now consumers now send more than send more than 5 billion text 5 billion text messages per messages per day and 260 day and 260 million picture million picture and multimedia and multimedia messages per messages per day (a 300% day (a 300% growth from last growth from last year). (4)year). (4)

Sources: 1 Gartner 2 Chetan Sharma Consulting 3 Taptu 4 CTIA Wireless

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456 million users are on social media

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Are You?

Source: Abacus Travel Sentiments Index Jan 2010

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Increasing Influence of UGC in the OTA sites

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Where does all these leave us?

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If we stay as we are

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Integration and convergence

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Facebook.com/AbacusIntl

twitter.com/AbacusMarketing

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Thank you