hatch! open #8: facebook for fun and profit
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For Fun & ProfitFacebook
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About MeJason LuskAmerican communications consultant. Expertise in public relations, digital marketing, social media and corporate reputation management. Living in Hanoi.Age: 36yrsExperience: 15yrsFrom: ChicagoMeiGuoMan.com
Education1994-1998 : Georgetown UniversityKey Experience2006-2012: Vice President of PRCramer-Krasselt2004-2006: Founder & DirectorGroundswell Strategy
Key ProjectsBuilt Cramer-Krasselt Advertisings social media departmentLed social media strategy for Bombardier brands including Ski-Doo, Sea-Doo, Can-Am, Spyder and EvinrudeProvided integrated communications counsel to Johnson Controls, a Fortune 100 companyCrisis and reputation counselor toPyrexEmerson ElectricBriggs & Stratton Case International Harvester
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About ClickSpaceConvenience | Culture | Connections ClickDoing business in Hanoi can be hard. ClickSpace makes it easy. In addition to a beautiful workspace, your ClickSpace membership comes with a generous package of services. Each membership includes:Bilingual reception Mail serviceHigh-speed InternetPrinting and copying24-hour security8 hours per month of administrative support and concierge serviceAccess to discounted accounting, payroll, consulting, etc.
ClickSpace Westlake
#Why do it?Facebook for Marketing
#Your customers are there
#Aids All Phases of the Sales FunneL
#Why not to do itFacebook for Marketing
#Because you think its freeDesigning a pro presenceBuilding a fan basePromoting messagesBuilding apps
all cost money
#Get StartedHow to
#The Steps According to Facebook
#The Steps According to Click
#ThinkWhat is your brand?What message(s) will inspire the most engagement?How will Facebook compliment your other marketing channels?What are the rules?
#The RulesYou cannot:
Use your cover photo as an adUse your cover photo to ask someone to take an action on FacebookUse Facebook functionality as part of a contest or promotion
www.facebook.com/page_guidelines.php
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#DisneyA corporate page, plus:Movie pagesCharacter pagesTheme park pages
#American ExpressCreated a cause-based page during the recessionProvided tours for business ownersAttractive offer: $25 credit for spending $25 at a specific store on a Saturday
#BuildMessageAppearanceApps and IntegrationsContent
#Coca-Cola
Beautiful brandingA collection of storiesFeaturing people from around the world
#ThreadlessE-commerce StoreLocation awareness
#ConnectAdvertiseBuild a community
#ClickSpace
#EngageConversationsCustomer ServiceGated ContentGamification
#Using Brand Ambassadors
#The Spyder Five
#Old Spice GuyClassic social media case studyGreat example of a viral campaignMade engagement entertaining
#Huggies Hong KongSuccessful Facebook launch of 100,000+ fansBased on a great consumer insightGreat integration between offline and online engagement
#InfluenceEventsCouponsPromotions
#Can-Am 4x4x4x4 Sweepstakes
#Like GatingCapture new fans.Highly effective for:ContestsGamesCouponsWhite papers
#Tell-A-FriendMagnify the campaigns reach by asking friends toInvite friendsPost on their walls
#MonetizationGet fans to:Visit a storeTake action offline
#Measure
Community SizeEngagement Internal to pageEngagement External to pageSALES
#Questions and answers?
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