haverhill community f.c

Haverhill Community F.C.An introduction to our activities, partners and opportunities

Who we are

Our role in the community

Existing partnerships and future plans

An opportunity for your Company

Haverhill Community Sports Association (HCSA) have been based at the ‘New Croft’ stadium for the past two years and play a pivotal role in the communityThe facility is chiefly recognised as the home ground of the various Haverhill

Rovers football teams, but is a focal point for community activities across all age groups and demographics

The ‘New Croft’ was funded by St Edmundsbury Council & The Football Foundation, quickly becoming established as a professional and welcoming environment that meets the needs of tens of thousands of visitors each year

As a small organisation HCSA relies heavily upon the goodwill of local volunteers to ensure that every visitor to the site enjoys a positive experience; an outcome that is overwhelmingly endorsed by our customer feedback

It is our ambition to be at the forefront of a new initiative to encourage a “Healthier Haverhill” through improved access to sport and fitness as well as improved dietary choices. This campaign will run in parallel with our effort to develop successful football teams in all categories (Seniors, Ladies, Disability, Youth and Children)

As an FA Charter Standard Community club we’re acknowledged to provide access & development training for all, irrespective of age, gender or disabilityOur wide range of squads provides a unique opportunity for many who

otherwise may be excluded from participating in sport locally

We’re incredibly proud of our record in the provision of fair access to all both here at the ‘New Croft’ and within local schools and the wider community through joint enterprise projects

Members of our first team are trained and committed to the ongoing provision of coaching and liaison with local schools as we seek to provide greater access to a wider range of children

Our efforts to improve fitness and lifestyle choices for all extend to pre-school classes, local schools at primary and secondary level as well as weight loss & fitness classes for adults

We’ve developed fantastic relationships with local schools, town councils and community groups, but have yet to establish partnerships with the wider business community and their employeesThe ‘New Croft’ has hosted a wide range of school and town council backed

projects during the past twelve months, allowing us to showcase the outstanding facilities to a wide range of new and unique visitors

The launch of the new stadium and the ongoing development of community-centric activities has ensured that a substantial volume of press publicity has been generated and maintained throughout the period

We’re now embarking upon a second phase of activity to promote the development of the facility and our community activities with greater co-ordination, control and effort to maximise awareness and participation amongst the people of Haverhill and surrounding communities

All of our existing partners rates their association with HCSA as either “Positive” or “Excellent”, with almost 80% rating the relationship as “Good for business.”

Our development strategy is focussed upon HCSA playing a pivotal role in the promotion of a “Healthier Haverhill”, in association with other sporting activities, but spearheaded by the success of our various football teams

The goal of a “Healthier Haverhill” begins with the recognition of the fundamental role that activity has in our daily lives and the way in which sport can help to make a difference

We aim to co-ordinate the efforts of other local sports clubs (Athletics, Cricket, Gymnastics and Rugby initially) to encourage increased and sustained participation with no barriers to access for anyone who is keen to get involved

The wide range of Haverhill Rovers teams provide hundreds of local children and adults with regular access to exercise at least once a week and help to engender team spirit and are a focal point for the community

The Rovers first team regularly engage in our community activities and practically support all of the development initiatives through hands-on coaching, school presentations and the promotion of a healthy lifestyle

The role of local businesses and specifically your Company

We’re committed to the development of a successful and sustainable facility and football club and the goal of a “Healthier Haverhill” through increased participation in sporting activities

To achieve greater awareness and traction will require significant assistance in the promotion of the facility, the club and the wider message to the community that we simply cannot achieve in relative isolation

To this end we desperately require the commitment of local business to promote the message to employees, and their families but also to provide financial support for the projects

We recognise that in the current economic climate all financial outlay, no matter how small, must be considered as a rational business investment, and consequently we’ve established a range of sponsorship opportunities


There have been in excess of 50,000 visitors to the ‘New Croft’ since opening in 2010-11, with visitor numbers increasing by 27% year on year and projected to rise by a greater % during the 2013-14 season to 45,000

The facility will host a range of civic and community events throughout 2013-14 and we are committed to placing the “Healthier Haverhill” initiative at the forefront of our efforts

The ‘New Croft’ facility and the HRFC teams will be widely recognised as the driving force behind these initiatives and our partners will benefit from significant local and regional publicity as we seek to build sustainable momentum and change within the community

Sponsorship packages range from less than £500 pa to £7,500 pa and can be tailored to meet the individual needs of your business


With 45,000 visitors anticipated during the 2013-14 season and significant PR to be driven in support of the various events and initiatives, there has never been a better time to become a sponsorship partner

Our ‘Entry-level’ partnership package secures a perimeter banner and continuous promotion within the matchday programmes and costs £500 p.a.

‘Entry-level’ partners will benefit from association with a club and facility at the heart of the community, exposure to thousands of unique visitors each year and will also receive 10 complimentary matchday tickets each year


With 45,000 visitors anticipated during the 2013-14 season and significant PR to be driven in support of the various events and initiatives, there has never been a better time to become a sponsorship partner

‘Standard’ partnership packages cost £2,500 p.a. and secure a perimeter banner, promotion within the matchday programmes and your company logo emblazoned across all of the matchday training wear of one of our senior teams

‘Standard’ partners will benefit from association with a club and facility at the heart of the community, exposure to thousands of unique visitors each year, promotion on matchdays and across all social media and will also receive 30 complimentary matchday tickets each year


The Premium package provides one partner with the opportunity to secure Naming Rights for the entire facility at an annual cost of £7,500 p.a.

Our ‘Premium Package’ partner will benefit from exclusive Naming Rights for the facility, stadium, all signage, ticketing and all on and off-site promotional material

The ‘Premium’ partner will benefit from being recognised as the primary supporter of a club and facility at the heart of the community, with clear links to the various socially beneficial initiatives that we’re committed to during the period. In addition the exposure to thousands of unique visitors each year as the named partner of the facility as well as extensive promotion on matchdays through ticketing, programmes, signage and across all social media. Our ‘Premium’ partner will also receive 4 complimentary matchday tickets to every game, 4 free entry passes to each civic event held at the facility and 10% discount for any member of staff wishing to book any of our facilities for hire throughout the period of partnership

Summary of company partnership benefits‘Entry-Level’

package‘Standard’

level package

‘Premium’ level

packagePerimeter Banner Promotion in matchday programmeNo of complimentary match tickets p.a. 10 30 c120Company logo on kit / training wearPromotion via social media channelsNaming Rights of stadium & standCompany logo on all matchday tickets

All employees qualify for 10% reduction on bookings at ‘New Croft’ facility

Cost per annum £ 500 £2,500 £7,500

Thank you for taking the time to learn a little about our business and role in the community

We sincerely hope that you share some of our ambitions and recognise the opportunity that partnership represents

We’d really love to welcome you to the ‘New Croft’ to discuss the possibility of partnership or to exchange thoughts on our “Healthier Haverhill” initiative

For further information on how to get involved, please contact either John Hackett or Peter Betts here at the ‘New Croft’ on 01440 702137