havis_what we do presentation_jan 2017
TRANSCRIPT
SOCIALGOODREPORT2011-2016
HAVISbegantradingin2011andsetouttoworkonprojectswhichhadthepotenHalto“maketheworldabeLerplace.”ThisdefiniHonmeant thatwewouldbeparHal towards researchanddesign jobswhose implementaHonwouldgotowardsreducinginequalityandvulnerability,boosHngsocialandeconomicinclusion,curbinghealth-riskand gender-biased behaviour, understanding beLer the needs of boLom-of-the-pyramid consumers or similargoals. Thanks toour clients,wearedoingourbit as the three charts illustrate:48%of the researchanddesignprojectswehaveacceptedover the last6years fall in this categoryofwork;moresignificant,87%ofourgrossbillings were derived from such work; these projects were carried out in 9 Sub-Saharan Africa countries –Botswana,Coted’Ivoire,Ethiopia,Kenya,Liberia,Nigeria,Rwanda,TanzaniaandUganda.Weaimto improveonourSocialGoodmeasuresandwelcomeclientswhoseprojectbriefsprodus furtheralongtheroadtoachievingourmission.
Socialgood48%Commercial
52%
No.ofprojects
Socialgood87%
Commercial13%
Grossbillings(KES)
Countriescovered17%
RestofconHnent
83%
Africarising
OVERALL,wehavecoveredseveraltypesofassignmentsfordiverseclientswhohavesoughtmeaningandprovided soluHons in themarket and social research, consumer,markeHng communicaHon, product/servicedesignandhumanitarianacHonfields.
3BUSINESSHISTORY2011-2016
Client DescripFon Market YearPanoplyDigital,UK EvaluaHonofmobile-enableduHlityservices’grantees(GSMA) Kenya 2016CopaseHcResearch,UK Globalyouthmediabrand–concepttesHng(GirlEffect) Nigeria 20162CVResearch,UK DigitalIDideaevaluaHon(GSMA) Coted’Ivoire
Tanzania20162016
CreaHvetesHngofmarkeHngcommunicaHonmaterial(Canon) Kenya 2016Mobilepaymentsinagriculturalvaluechains(dairyandcoLon)(GSMA) Kenya 2015Agri-insuranceproductstudy(GSMA) Kenya 2015TobaccouseprevenHonstudy(aCSRcompany) Uganda
Botswana20142013
Visionsofgirlsinpoverty/girlvoices(GirlEffect) EthiopiaLiberiaKenya
201320132013
Girlempowermentmediaplamormsandcontentassessment(GirlEffect) Rwanda 2012SpiritbrandreposiHoningstudy(Diageo) Nigeria 2012Moneytransferusecases(Vodafone) Kenya
Tanzania20112011
MobiledeviceconcepttesHng(Nokia) Kenya 2011…XYZDesign,SouthAfrica Mangovaluechainagri-financingproduct/serviceandresearchmodel(FSDKenya) Kenya 2015
NewdomesHcproductdevelopment/ideaHon(Samsung) Kenya 2013TransportaHonandmobilityresearch(Nissan) Kenya 2011
PracHcalSemioHcs,UK HealthyeaHngcommunicaHoncodes(aCPGcompany) Kenya 2015HandicapInternaHonalKenya/SomaliaProgramme
BaselinestudyonhumanrightsviolaHonsongroundsofdisabilityinKakumaRefugeeCamp
Kenya 2014
InsHtuteofCustomerService,Kenya Serviceexcellenceawards2014 Kenya 2014StateofthecustomerservicefuncHonincorporateKenya Kenya 2014
SpaceDoctors,UK Femalehaircareandbeautytrends(Godrej) Kenya 2013Fina(nowGuarantyTrust)Bank,Kenya Brandandconsumerresearch Kenya 2012
WEARENOWinthesecondphaseofbusinessgrowth–thisistheconcentraHonphasewherewefocusontheareasourclientsvalueus forandwhichweenjoyparHcipaHng in: servingclients inSub-SaharanAfricanmarketswherewehaveon-the-groundabiliHestoexecuteprojectswithinourfieldsofinterest.
Form
aHon
Concen
traH
on
Mom
entum
Stability
2 0 1 1 - 2 0 1 5 2 0 1 6 - 2 0 2 0 2 0 2 1 - 2 0 2 5 2 0 2 6 - 2 0 3 0
OURBUSINESS,atthisstage,iswhereResearchandDesignintersectwithSocialGood.
5
Research Design
SocialGood
THEWORKwehaveundertakenoverthelast6yearscanbeclusteredintofourareas.Thesethemes(alsoour fields of interest) guide the choice of clients we target and briefs we respond to.We assess whetherprospecHvework,ifandwhendone,willcontributetoansweringtherespecHvethemaHcquesHon.Thishelpsusmaintainourstrategic focus,builddomainknowledge,developtechnicalskillsandfosterourprofessionalacquaintancewiththeseareasand,asaresult,serveourclientsmoreeffecHvely.
1.Agriculturevaluechains 3.Mobilemoney
Howcanwebe*erunderstandagriculturevaluechainsinordertocircumventnonevalue-addingandwastefulstagesandprocessestoimproveincomesandfarmingoutcomes?
Howcanweembedmobilemoneyinmoretransac;ontypesinordertobroadenthebenefits(speed,security,reach,affordability,transparency,etc.)oftheecosystems?
2.Inclusion 4.SemioFcsinpackagingandcommunicaFondesign
Howcanwecreatemoreinclusiveenvironments(physical,social,poli;cal,economic,etc.)toaccommodatemarginalised/excludedsegmentsofthepopula;on?
Howcanwebe*ersignal,throughdesign,produc;onandconsump;onhabitswhichareneutral/beneficial/harmfultoboththeconsumerandtheenvironmentandmodifybehaviouraccordingly?
HavisLimited!LilyPondBusinessPark,Lion’sCourtLodgeCompoundPOBox1781Nanyuki10400Kenya!Tel:+254(0)710284252