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Page 1: HawkEye - UC Berkeley School of Information · Sentiment Analysis Spline fit for mean daily sentiment Articles with sentiment outliers ... apple iphone. the apple watch and other

HawkEye

Page 2: HawkEye - UC Berkeley School of Information · Sentiment Analysis Spline fit for mean daily sentiment Articles with sentiment outliers ... apple iphone. the apple watch and other

A Story...

Page 3: HawkEye - UC Berkeley School of Information · Sentiment Analysis Spline fit for mean daily sentiment Articles with sentiment outliers ... apple iphone. the apple watch and other

A Story...everyone loves to hate apple inc. nasdaqaapl stock these days. it has all the necessary ingredients to be a short seller s favorite in today s market condition. but if you decide to become an apple stock bear just because of what other people are saying well you d be missing out on a huge opportunity. i m no apple fan boy. among my smartphone tablet and laptop only one of them is made by apple. what i like more is apple stock. at today s price its value is just too hard to ignore. shares of the cupertino californiabased company were already in the doldrums. since falling from more than 13200 apiece last july aapl stock shares were traveling….

is apple nasdaqaapl positioned to follow in the footsteps of blackberry nasdaqbbry one wellknown mobile market pundit thinks so arguing that cupertino is missing the next gamechanging market revolution. does that even make sense lets have a look. once upon a time blackberry was on top of the world. its customers were fondly addicted to the crackberry experience of sending secure text messages through a highquality thumbstyle keyboard. the companys market cap peaked above 80 billion in the summer of 2008. supporting the largest market cap on the canadian stock market shares of the company then known as research in motion traded for more...

for a few quarters apple inc. nsdqaapl investors had focused on the company s main businesses from the iphone cash machine to other emerging businesses like apple pay apple music and apple watch. in an earlier article i described that change as an interim period until apple will launch its next cash machine the autonomouselectric apple car. however for now the company is trying to develop new markets and services to offset the sales decline of its apple iphone. the apple watch and other new consumer electronic devices from apple did not quite take off so investors highlighted the services segment as the one to drive apple’s future...

Page 4: HawkEye - UC Berkeley School of Information · Sentiment Analysis Spline fit for mean daily sentiment Articles with sentiment outliers ... apple iphone. the apple watch and other

A Story...

Page 5: HawkEye - UC Berkeley School of Information · Sentiment Analysis Spline fit for mean daily sentiment Articles with sentiment outliers ... apple iphone. the apple watch and other

The Problem

Page 6: HawkEye - UC Berkeley School of Information · Sentiment Analysis Spline fit for mean daily sentiment Articles with sentiment outliers ... apple iphone. the apple watch and other

The Problem

Page 7: HawkEye - UC Berkeley School of Information · Sentiment Analysis Spline fit for mean daily sentiment Articles with sentiment outliers ... apple iphone. the apple watch and other

Data Collection

Page 8: HawkEye - UC Berkeley School of Information · Sentiment Analysis Spline fit for mean daily sentiment Articles with sentiment outliers ... apple iphone. the apple watch and other

Visualizing Text●

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Page 9: HawkEye - UC Berkeley School of Information · Sentiment Analysis Spline fit for mean daily sentiment Articles with sentiment outliers ... apple iphone. the apple watch and other

Sentiment Analysis

Spline fit for mean daily sentiment

Articles with sentiment outliers

Stock price

Page 10: HawkEye - UC Berkeley School of Information · Sentiment Analysis Spline fit for mean daily sentiment Articles with sentiment outliers ... apple iphone. the apple watch and other

Clustering AnalysisOverall: topic clustering

Article-level: Key phrases

Article-level: Keywords

Page 11: HawkEye - UC Berkeley School of Information · Sentiment Analysis Spline fit for mean daily sentiment Articles with sentiment outliers ... apple iphone. the apple watch and other

Principles of Interactions

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Page 12: HawkEye - UC Berkeley School of Information · Sentiment Analysis Spline fit for mean daily sentiment Articles with sentiment outliers ... apple iphone. the apple watch and other

Live Demo

for a few quarters apple inc. nsdqaapl investors had focused on the company s main businesses from the iphone cash machine to other emerging businesses like apple pay apple music and apple watch. in an earlier article i described that change as an interim period until apple will launch its next cash machine the autonomouselectric apple car. however for now the company is trying to develop new markets and services to offset the sales decline of its apple iphone. the apple watch and other new consumer electronic devices from apple did not quite take off so investors highlighted the services segment as the one to drive apple’s future...

Page 13: HawkEye - UC Berkeley School of Information · Sentiment Analysis Spline fit for mean daily sentiment Articles with sentiment outliers ... apple iphone. the apple watch and other

Usability Tests by MoSCow

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Page 15: HawkEye - UC Berkeley School of Information · Sentiment Analysis Spline fit for mean daily sentiment Articles with sentiment outliers ... apple iphone. the apple watch and other

Next Steps●●●●