apollo - the brand

Providing the best standards of patient care since 1983, passion and dedication

has lead to the development of unique centers of excellence across various medical

disciplines, within the Apollo Hospitals network. Apollo Hospitals has JCI accreditations

for 7 of its hospitals, the largest by any hospital group in the region.

True to its founding principles, the group has made quality healthcare accessible to the

people of India, and even overseas. It has become an institution of trust, and a beacon

of hope to so many searching for a cure for their ailments with its legacy of touching

and enriching lives that stems from the pillars of the Apollo philosophy - experience,

excellence, expertise and research.

breast cancer awareness campaign

The campaign highlights the importance of choosing to care about your breasts, which

is evident in the headline, ‘It’s in your best interest to keep both.’ The images are

used to show how certain objects are completely dysfunctional with halves missing.

This relates to the danger of losing one’s breasts to Breast Cancer. The goal of the

campaign is to enlighten people about the dangers of Breast Cancer and persuade

them to take precautionary measures.

logo

The pink ribbon logo is synonymous with Breast Cancer worldwide and is used throughout the campaign. Rather than use the colour pink predominantly as a theme, as prevalent in a vast majority of Breast Cancer campaigns, the use of white here highlights the minimalistic approach used that is aimed to draw immediate attention to the message.

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These series of ads portray various objects that come in pairs with halves missing. This suggests that they become dysfunctional and the same could happen to anyone if breast cancer is not detected in advance.

ad

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These series of ads portray various objects that come in pairs with halves missing. This suggests that they become dysfunctional and the same could happen to anyone if breast cancer is not detected in advance.

ad

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These series of ads portray various objects that come in pairs with halves missing. This suggests that they become dysfunctional and the same could happen to anyone if breast cancer is not detected in advance.

ad

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This flyer was handed out in Apollo Hospitals, outlining the causes, symptoms and possible action that can be taken to prevent breast cancer.

flyer

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This pamphlet was designed to be circulated in gyms, spas etc. to educate women on breast cancer.

pamphlet

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These are the inner pages of the pamphlet, outlining the symptoms that women need to be cautious about.

pamphlet

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This poster was designed to be displayed in hospitals, encouraging women to have their breasts examined.

poster

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Shopping bags were branded with ads/logo to promote Breast Cancer Awareness.

shopping bags

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These are coasters placed in various outlets (such as coffee shops) throughout the month of October.

coasters

digital

digital

This microsite was designed to be a part of the Apollo Hospitals website, hosted exclusively for the month of October.

microsite

outdoor

outdoor

This is the branding for Apollo Hospitals’ ambulances through the month of October, promoting Breast Cancer Awareness.

ambulance branding

outdoor

These bus back panels encouraged women to take interest in getting themselves examined.

bus back panel

outdoor

These bus shelters encouraged women to take interest in getting themselves examined.

bus shelter

outdoor

This standee was displayed at events, gyms, hospitals, etc. to promote breast cancer awareness.

standee

ambient

ambient

ambient ad

This ambient ad is placed in dressing rooms wherein one half is blurred, keeping in line with the tagline - it’s in your best interest to keep both.

ambient

This ambient ad is placed on walls with doors, wherein when the door is opened, one breast is missing.

ambient ad

apollo unique home healthcare

Unique Home Healthcare Ltd is a subsidiary of Apollo hospitals. They came into

existence 16 years back to provide nursing assistance services and ambulance services

(1066). Unique has 200 nurses in their rolls and they provide nursing assistance for

patients who requires post surgical care, short term illness care and patients who need

attention on an ongoing basis. They also provide babysitting services for unwell children

of working mothers.

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As part of the mynurse program offered by Unique Home Healthcare, this leaflet was designed for a privileged membership program - mynurse+.

leaflet

Disclaimer: Unique Healthcare does not currently have the competence to extend its services to individuals with psychiatric ailments. The service is limited to Chennai city limits (within 20km radius).

Unique Home Healthcare Limited1st Floor Ali Towers, 55 Greams Road, Thousand Lights, Chennai – 600 006.

PrivilegeMembership Program

Unique introduces pr iv i laged

memebership program

The mynurse+ privileges:

mynurse+

By registering for , you can avail exclusive nursing and other

medical assistance in the comfort of your home. Membership will span for a

year or three years depending on your choice.

special membership discount on availing our services

Precedence over others in the reservation queue

Free membership coverage for 2 adults & 1 child within the family other

than the membership holder

Free doctor consultation over the phone

Free sample collection & report delivery at your door step*

Free 1066 ambulance service to any apollo hospital

mynurse+

Are you equipped to handle

the medical needs of

your loved ones?

Prefer first priority and

fast assistance for

you and your family?

Get the best of medical care while saving time and costs

without compromising on the quality with MyNurse, Unique

Home Healthcare's very own medical assistance program.

With highly trained nurses for each specialization and end-

to-end care including ambulance, pharmacy, doctor-on-call,

patient pick-up and escort, MyNurse puts to use 15 years of

clinical experience and proven success in the field of home

medical care at your disposal.

Avail the professional services of a nurse for

Basic/advanced medical care:

For patients who require post-surgical care and

short term illness

For patients who are chronically ill

For patients who need medical attention on an

ongoing basis

Companionship for the aged

Babysitting for unwell children of working mothers

In hospital nursing support

Personalized sessions with a qualified physiotherapist

Medi Call – Doctor Service at your home

Services

•

•

•

* lab charges extra

To become mynurse+ membership holder

Call us at 044 2829 1750 | 2829 1751

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Senior Health Watch is a flyer designed for the senior aid program offered by Unique Home Healthcare.

leaflet

vigilant health monitoring round the year

Senior Health Watch

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Senior Health Watch is a flyer designed for the senior aid program offered by Unique Home Healthcare.

leaflet

Unique home health care eradicates

the inconvenience of commutation of

seniors to clinics for regular health

check-ups by introducing frist of its

kind senior health watch program.

With over 15 years of clinical

experience and proven success in the

field of home medical care, we are

now equipped to take care of your

elders under this program.

Year round in

h o u s e h e a l t h

moni tor ing for

s e n i o r f a m i l y

members

Senior health

watch offers:

The Senior health watch

program offers regular health

checkups for senior citizens in

the comforts of their home.

This covers the medical

attention through a doctor,

who will be visiting them every

week, every fortnight, every

month depending on their

health condition.

What is the

Senior

health watch

program?

Free master health checkup at the

nearest apollo hospital

Special discount on availing our

medi-call service

Free 1066 ambulance service to

any apollo hospital

E-health report & individualized

health chart

Unique Home Healthcare Limited1st Floor Ali Towers, 55 Greams Road, Thousand Lights, Chennai – 600 006.

Disclaimer: Unique Healthcare does not currently have the competence to extend its services to individualswith psychiatric ailments. The service is limited to Chennai city limits (within 20km radius).

To avail this service download

form from www.uhhc.co.in

or call

044 2829 1750 | 2829 1751

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about:

Purple Mango is an India based creative company offering Branding, Advertising and Marketing communication Services for Business & Entertainment houses across the world.Our sole objective is to be exceptional creative partners. We do this by working effectively to deliver solutions that bring tangible business benefits and build long term business value. In other words, solutions that are about maximizing business performance.

our approach:

The cornerstone of our approach is a commitment to listen. Rather than approaching you with preconceived, pre-packaged solutions, we invest time in understanding your particular challenges and goals. Leaning on our vast experience, we then adapt our methodology just for you. Because you always come first, everyone in the organisation is accessible to you whenever you need us.

our offerings:

Purple Mango provides a seamless integration of analytical, creative and operational skills. We create a tailor-made program for each brand and marketing communications project drawing on the following areas of expertise:

a. branding, advertising and marketing communication

At Purple Mango we are passionate about building great brands. The power and substance of Purple Mango’s communication solutions come from our years of experience, intuition and insight combined with the research and development process that we undertake before a pen ever touches paper.

We strongly believe strategy is the birthplace of big ideas. And big ideas help you connect with the diverse audiences who can make or break your business.

branding: brand name, brand image & positioning, corporate identity, brand manual, rebranding

marketing collaterals: advertisement, print collateral, television commercial, merchandising, point of sale, package design, event collateral, corporate AV, radio spot

digital marketing: website, web banners, e-mailers, search engine optimization, social media marketing, games, mobile content

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b. brand asset management

Our Brand Asset Management solution allows marketing departments to capture, store, retrieve, and manage digital content. Thereby allowing them to maximize investments and leverage technology to improve brand effectiveness, brand consistency, and return on marketing investments.

To enable our clients to effectively manage their digital brand assets, Purple Mango has partnered with leading organizations to offer world class brand asset management solutions. Easy to use and fast to implement, our brand asset management solutions will be of huge help to brand-driven global companies who understand the full value of their digital assets - enabling faster production and distribution of marketing materials and ensuring global brand consistency.

c. creative outsourcing

The abundance of creative talent, highly educated specialists, understanding of western culture and low cost make India ideal for creative outsourcing. Our creative outsourcing solutions are geared for organizations looking to leverage on international competencies.

In addition, Purple Mango can act as a creative sharing partner for advertising & digital agencies, media & production houses to bring in significant cost savings to their operational expenditure and client’s marketing expenditure, thereby increasing their work volumes, competitiveness and profit margins.

print•corporateidentitydesign•brandmanagementprogram - campaign management - brand compliance & execution•marketingcollaterals•exhibitdesign•packagingdesign•retailenvironmentdesign•magazine/periodicalsdesign

multimedia & interactive services•websitedesign&development•staticwebads•animatedGIFads•flashads•HTMLemailers•flashpresentations

ad production services•newspaperadproduction•magazineads•yellowpageadproduction•static/flash/gifads

graphic production & support•standardisationofartworks•artworkadaptation•artworkamends•templatedrivenartworks•logorecreation

•imageediting - tracing, clipping paths and masking - image clean-up - image re-touching, enhancement

and manipulation

premedia services•colormanagement•printreadyfiles•preflight

presentation services•worddocument•powerpointdocument•exceldocument

writing services•copywriting•businesswriting-casestudies,

communication, management, cultural issues

•journalisticwriting–news,social,travel•magazinearticles•mewsletters•bookreviewsandsummaries•whitepaperresearchandwriting•technicalwriting–softwareandtraining

manuals, guides, quick start tutorials •productdescriptions/reviews•editing•proofreading

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management teamagastalin koil bose - managing director

Sixteen years of experience in advertising and three plus years in creative offshoring. Extensive knowledge of branding and communication. Deep understanding of conventional and new media vehicles. Handled a wide array of clients like Standard Chartered Bank (Bahrain), Saint Gobain, Bajaj Auto, Caterpillar, Star Vijay TV (Regional tamil channel of Star group) and Utopia Inc (USA) during his stint in advertising. Held management positions in Williams Lea and Express KCS before starting Purple Mango Creative Solutions. Worked on accounts such as Pfizer, AXA, BAC, HBoS, R&SA in Williams Lea. Was instrumental in strengthening the Williams Lea creative offshore team and growing the delivery team from 6 to 50 in two years. A strong believer in building mutually beneficial partnership with clients and establishing the right processes to deliver quality work on time.

karthik jeganathan - director, account planning

Over five years of experience in marketing communications and online marketing having handled multiple clients in industries such as hospitality, healthcare, education, FMCG,KPOandpublishing.Solelyresponsibleforthedeliveryofmarcomprojectsforclients such as Saint Gobain, Caterpillar, MIOT Hospitals and Maveric Systems. Prior to starting Purple Mango Creative Solutions (P) Ltd, Karthik oversaw the online marketing of two eBay stores and served as a consultant to a UK based creative agency. Skilled in managing teams, planning and project delivery.

lalitha bhagavathy - director, opportunity management & client engagement

Seven plus years of experience in advertising and creative offshoring. Hands on experience in Advertising, Direct Marketing, Brand Promotion, Brand Activation. Managed various project delivery teams for clients such as Aviva, AXA and BAC in Williams Lea Creative offshore. Prior to establishing Purple Mango Creative Solutions, Lalitha was responsible for handling integrated marketing communication programs for clients such as Citibank, K7 computers, Bharat Matrimony. In summary, an individual with well-rounded ATL & BTL experience, skilled in managing teams directing and motivating them towards achieving individual & business goals.