Project Team:

Mona Refaat khedr Eslam Gomaa Haitham Ibrahim Asmaa Hussein Dina Mohamed Aly Ismail

Healthy and tasty is a fast-growing company dedicated to offer

Healthy Products

Diet Programs

Catering and Cafeteria services(healthy snakes and nutritious meals)

Executive Summary

Rapid life style & time shortage.

Spread of Poor diet as surefire way to worsen person health (diabetes , heart diseases, high cholesterol, high blood pressure… )

Obesity and consequential conditions even in children

Desire to always maintain and improve our health by reducing the sugars, chemicals, fats, toxins and preservatives that we consume.

Problem Statement

Number One provider of healthy food and diet programs in Egypt in 2025.Business Idea:Our business Idea supports the vision by offering wide range of healthy products ,calorie counted meals ,high Protein meals , disease healing programs and balanced programs.

Vision

Mission

• Help you enjoy fresh food that nourishes and heals your body, while giving you the energy needed to power through every day.

• Provide variety of diet programs ,that is useful for your weight loss, weight management , muscle gain and disease healing.

• We want you to feel satisfied after your meal, and excited about your next one knowing you have made the best choice for your body!

“Healthy&Tasty”

Yes ,this name distinguishes us. It establishes our healthy and tasty personality, brand character, market position, and the nature of our healthy and tasty offerings. It accomplishes the following objectives:

It reflects our brand character

It’s descriptive of our offering.

It creates an association to the meaning of our brand.

It’s easy and pleasant to say.

It’s unique and memorable.

.

Brand Name

Logo

The logo convey brand name and character in your marketplace. The green color reflect the healthy served products , while the red stimuli the appetite. The apple stands for vitality and productivity. Our logo is consistent with the nature of our product and services range.

Physique Personality

Fresh drinks

Healthy sandwiches

Tasty Salads

Calories counted Meals

Subscription Programs

Authenticity (Supervised

by well known nutrition)

Tasty while healthy.

Reflection

It help me lose

weight.

Healthy food at

work.

Culture

Friendly and

cooperating

Relationship Self care , family ,

and healthy life

style.

Self Image

Lack people awareness

Got few distribution points

Brand Identity

7

Healthy&Tasty provide Nutritious

food for a healthy life journey

Save your

time

Stay

Healthy

Dietitian

SupervisionMeal

Components

Meals

Calories

Count

Products

Breadth

Tasteful

food

+Emotiona

l

Rational

1

9

Brand Promise

Brand lovemark

Primary AudienceWeight Loss Programs

Income Age Weight Sickness

LifeStyle

0 – 5k 0 -12 Below weight

Healthy Athletics

5k-10k 13-18 Ideal Diabetic Fitness interests

10k –15k

18-24 Over weight

HeartProblems

BeautyInterests

15k + 24 -50 Want to change bad eating habits

50 +

Diet Centers

Secondary AudienceTherapeutic nutrition

Income Age Weight Sickness

LifeStyle

0 – 5k 0 -12 Below weight

Healthy Athletics

5k-10k 13-18 Ideal Diabetic Fitness interests

10k –15k

18-24 Over weight

HeartProblems

BeautyInterests

15k + 24 -50 Want to change bad eating habits

50 +

Cardiac physician

Diabetes centers

Secondary AudienceAthletics Programs

Income Age Weight Sickness

LifeStyle

0 – 5k 0 -12 Below weight

Healthy Athletics

5k-10k 13-18 Ideal Diabetic Fitness interests

10k –15k

18-24 Over weight

HeartProblems

BeautyInterests

15k + 24 -50 Want to change bad eating habits

50 +

Gyms Clubs

SWOT Analysis

Strengths• Talented chefs

• Freshly prepared products (prepared early in the same day)

• Partnership with well known diet centers

Weaknesses

• Short life time of the

product

• Seasonality of some raw

products

• Outsourcing delivery

operation

• Leftovers handling

Opportunities

• Demand for ready

made healthy balanced

meal due to rapid life

style

• People awareness of

health hazards of

eating fast food

• Weak competition

Threats

• Unstable economical

situation and increasing

prices

• Seasonality of some raw

products essential for

preparing the meals

Branding Cycle

Considering width and depth in the product range.

Offering variety of healthy products and services.

Product

Position

Number One provider of healthy food and diet programs.

Healthy&Tasty Help you enjoy fresh food that nourishes and heals your body, while giving you the energy needed to power through every day

Healthy&Tasty offers the most fresh healthy meals and snakes which designed to provide every person what needed to live , enjoy , every moment in her life and feel energetic and productive. Healthy &Tasty provides balanced nutritious meals ,while calorie counted and so tasteful.

Emotional

Stay healthy and productive

Save your time and receive a healthy meal at your place.

Enjoy the taste.

Rational

Meals designed based on nutrition supervision

Fresh and healthy meal components.

Calorie counted products

Tasteful food.

Product breadth

Promise

Presentation

At Healthy&Tasty, we sell fresh natural food . We are your way to keep healthy ,productive and in shape. Meals are naturally sourced and are designed to support your health and get to the cause of your health issues,

not cover them up.

Persistence

Perception

Healthy&Tasty extremely consider the quality of the products thus applying very restrictive auditing process on the raw materials and on the cooking operation.Healthy & Tasty works on continuous promotion to raise awareness and encourage purchasing.

Healthy&Tasty understands the importance of understanding our client perception ,thus it provides: Responsive Facebook page for rating and any

comments on service. Hotline to receive any complaints Surveys and asking for feedback.