healthy weight communities: developing sustainable local approaches vikki milne, gill scott,...
TRANSCRIPT
Healthy Weight Communities: Developing sustainable local
approaches
Vikki Milne, Gill Scott, Scottish Government
Richard Scothorne, Susan Byrne, Rocket Science
Cathy Sharp, Research for Real
Healthy Weight Communities
…demonstrate the ways in which engaging communities in healthy eating, physical activity and healthy weight activities as part of a single coherent programme may have a greater impact on health outcomes than current discrete activities.
Evaluation - Challenges
• Multiple intervention (coordinated programme)• Local interpretation• Multiple site (drawing lesson across eight
Healthy Weight Communities)• Long term outcomes (measuring success)• Early stages (different paces)
Evaluation – Approach
Action Inquiry Group Dec 2009 - May 2011
Strategic vs. Operational
• Small area focus• Co-ordinator + Steering group• Partnership• Topic: Healthy Futures
Role of the Co-ordinator
• Location, skills and expertise• Focus (community, service delivery, strategic)• Partnership
Leadership and Innovation
• NHS/LA collaboration• Coordinator as leader• Emerging community leadership?• Issues around political leadership?
Community Engagement and Social Marketing
• Raising awareness• Attracting interest• Understanding issues and perspectives• Exploring appropriate responses • Testing and refining
Evaluation - Practice
• Evaluation as learning and sharing• Thinking about outcomes and how to get there• Raising questions which aid understanding• Producing evidence to strengthen support and
enhance sustainability• Evaluation as an integral part of project
management
