heart walk guide

125 Business Park Drive, Suite #106, Utica, NY 13502

www.UticaHeartRunWalk.org

Heart Walk Guide



Results from the moment you give.

Thank you from the bottom of our hearts for stepping up to be a part of this year’s

America’s Greatest Heart Run & Walk 2019 will be held on Saturday, March 2, 2019 at Utica

College. You’re joining a million Heart Walk Heroes from across the nation raising funds for

life-saving science. Take a few minutes to consider the lives that you are going to help

change for the better through your leadership and donations. Consider the heart defects

that will be corrected and the strokes that will be prevented thanks to your fundraising

efforts. Consider the scientific advances that will owe their success to your donation.

Consider all the hearts you’ll help keep beating thanks to your motivation and

determination to make a dif ference.

Why Your Help is Needed • Every 34 seconds, someone has a heart attack.

• Every 40 seconds, someone has a stroke.

• One in three Americans has some form of cardiovascular disease.

• Cardiovascular disease is the nation’s most costly illness, accounting for $298 billion in

direct and indirect costs each year.

• Fewer than 1% of all Americans are in ideal cardiovascular health, as defined by the

American Heart Association, yet 39% of Americans BELIEVE they are in ideal

cardiovascular health.

Now that you’ve thought about the impact you’ll make, let’s get to work to raise money for

lifesaving science together. Go ahead recruit your team, donate and see your dollars at

work. Most runners and walkers are part of a team coordinated by a team captain.

Participants qualify for incentives by raising money from friends, co-workers, family, etc.

Those participants raising $500 or more are invited to a special celebration on May 14, 2019

qualifying them for additional prizes. Participants raising $1,000 or more become Grand VIP

members are invited to attend a Grand VIP reception and receive additional benefits during

America’s Greatest Heart Run & Walk.



Online Guide – Participant Center

1. Visit your event website - www.uticaheartrunwalk.org.

2. If you have not registered, click the REGISTER button and complete the registration process.

• Click Register on www.uticaheartrunwalk.org. Team Captains: Select Start a Team. Follow instructions.

• Team Members: Select Join a Team. Follow instructions. Individuals: Select Join as an Individual. Follow

instructions. After you join a team, select Returning Participant if you have previously registered. Don't

remember? Click Forgot Username/Password. You can also login using your social media account information.

Don't forget to make a personal donation.

My Webpage: Customize your Image/Video and Share your Story

o Click on the Edit My Page Button. Participants have the option to edit their own personal

webpage, while Coaches have the option to edit their team’s page as well by clicking on the

dropdown button.

o Set your fundraising goal by clicking the My Dashboard link at top right. Your fundraising goal is listed in the left

column. To change your fundraising goal, click on Edit My Goal. All walkers are asked to set an individual

fundraising goal of at least $300. Please note: A minimum of $25 in pledges is highly encouraged the day of the

event for all participants over 18 yrs.

o

o Participants should upload a photo and video to their page. The default text should also be

edited.

http://www.uticaheartrunwalk.org/

http://www.uticaheartrunwalk.org/



Personalizing the default video • Click the Edit Video button on the right corner of

the video and select personalized video

• Add your “why” (i.e. My Family)

• Click Save. Please wait 10 minutes to see the

changes. If the changes are not shown, refresh

the page and play the video!

Update the

picture

with a

personal

photo

Edit your personal story and



Email: Send emails to recruit participants and fundraise Send customized e-mails to your co-workers, friends and family inviting them to join your team or to make a donation

to you and receive 3 times more donations..

o Click the Email button

• There are two options on the email page

• Copy Message or Open in Default Email

o Select your message from the options on the top of the screen (for example: Donation

Reminder)

o Choose either Copy message or Open in Default Email

o Copy message- this will copy the message to your clipboard. You can then paste it

into an email.

o Open In My Default Email – the message will automatically open in the email

application you have set as your default.

o Send Email Through My Participant Center

o Under Recipient put the person’s email address

(You have the option to import your address book from Gmail, yahoo, or your outlook)

o Quickly send emails to your contacts by clicking Contacts. Check the box next to

the contacts you want to email and then click Email Selected.

Edit your personal story and

share your Why!



o If the email address is not saved with a first and last name (see below) it will be

addressed “Dear Friend”

o To enter a first name and last name click on the

link with the email and enter the first and last

name into the fields in the pop up box and click

save. Now when you send an email it will say

Dear First Name (i.e. Dear Janna).

o Next to Choose a Sample Message click the

dropdown arrow to view the type of email you

would like to send (Automatically set to Ask 1:

Donation Solicitation).

o Below the addresses is the message you will be

sending. You can customize the message including using bold or italics.

o If you click out of this screen, the email will save in your drafts. Note: Emails will not

save if you have not chosen a template OR have not entered a subject.

o When you have filled everything in, click Preview & Send to see what your email will

look like to you recipients.

o If your email is to your satisfaction, go ahead and hit Send Email (be sure to send a

copy to yourself as well)!



Fundraising with social media

You can use social media to quickly ask your social networks (Facebook, Twitter, etc.) to join your

team or make a donation toward your fundraising efforts:

o Navigate to My Dashboard

o If you are not signed into your social media site you will be promoted to do that.

o Personalize your message

o Click the bottom to post.

#HeartRunWalk

Facebook/Twitter: @HeartCNY

Instagram: @AHANewYork



Team Competition Teams will be organized by the American Heeart Association and compete in the following

categories:

• Corporate (small & large businesses, retail hotels/motels)

• Government

• Schools

• Organizations & Clubs (service, professional & social)

• Unions

• Veterans Organizations

• Fire Departments

• Institutions of Finance (banks, credit unions, savings & loan)

• Friends & Family (informal groups, in memory of or tribute)

• Non Profits

• Insurance

• Manufacturing

• Fitness

• Counties (Lewis & North Country, Herkimer, Otsego, Madison, & Oneida)

• Healthcare Facilities

Remember, participating in the Heart Run & Walk as a member of a team will increase the excitement of the

event. There is no limit to the number of members on your team, but there is a minimum of five (5) people to be

eligible for team competitions. Awards will be presented in every category listed above for highest total dollars

raised by five or more members.



Matching Gifts



Grand VIP

An exclusive group of runners and walkers who have raised $1,000 or more for

America’s Greatest Heart Run & Walk

Benefits include:

Shuttle service; private parking at the Holiday Inn-Burrstone Road for the Grand VIP

and a guest to be shuttled to and from Utica College.

A continental breakfast, coffee & tea provided while you wait.

Food provided by Holiday Inn-Burrstone Road

An invitation to the Heroes of Heart reception on May 14,2019

Locally Sponsored by:



High Five Club Member Be our Guest at the Heroes of Heart reception on May 14, 2019!

Any walker or runner raising $500 or more will be invited to a special evening with food, rizes

and entertainment

❖ For every $500 raised one ping pong ball will be placed in the hopper to be used for

grand prize selections

❖ Buffet dinner

❖ Music by Sound Investment DJ Service

Please note that all funds must be turned in no later than April 15, 2019 to qualify for ping pong balls

Raise $500 and join us on May 14, 2019!



Ideas for Wrap-Around Events To Raise Money for Your Team

Raffles! Whether 50/50 or to win a donated gift certificate/prize, selling raffle tickets

monthly can contribute to your team total and raise awareness of the Run/Walk.

Raffle a day off!

Holiday gift wrap service/sell holiday plants

Dress Down Day/Jeans Day (Get the Monday Blues)

Donation jars in places of business

Pot luck lunches at work

Monthly bake sales

Bagel or pizza days

Used Book Sale! Ask your co-workers to donate books they have already read and

have a giant book sale to benefit your team.

Sell snacks for a $1 or more purchased by the case from stores that sell in bulk.

Have your CEO or manager write a letter to your company’s vendors asking them to

sponsor your team (sample letter attached).

Bottles and cans redemptions

Car washes. Ask your CEO to volunteer to be a “washer” and charge extra for the

“CEO wash”.

Send a letter to friends, family, neighbors, co-workers, people you do business with,

etc. Dedicate your personal effort to someone you know who has been touched by

heart disease or stroke. Tell your story in a letter and why you feel it’s important to

walk and raise money – American Heart Association has sample letters available.

Enclose a self-addressed stamped envelope for best results.

Every little bit helps – roll that extra change you have in a jar on your dresser! Ask

your co-workers to do the same and donate it to your team.

Remember to share this information with your team members!

Local Team

LIZ CAMPBELL

Senior Vice President

Office: 315-580-3965

[email protected]

SARAH E. STEVENS

Senior Development Director

Run/Walk and Go Red for Women

Office: 315-580-3959

Cell: 315-725-1119

[email protected]

KRISTY SMOROL

Director, Communications

Office: 315-728-7565

Cell: 315-243-5705

[email protected]

MICHELLE SCOLARO

Senior Director Business Operations

Field Support Team Supervisor

Office: 315-728-7554

Cell: 315-427-2789

[email protected]

KAYLIEGH L. CARUSO

Coordinator, Field Support

Office: 315-580-3956

Cell: 315-368-4546

[email protected]

WENDY A. HALLER

Coordinator, Field Operations

Office: 315-580-3958

Cell: 631-872-3271

[email protected]

Heart Walk Is Locally Sponsored By:

mailto:[email protected]






heart walk guide

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