Heart YorkshireStation Pack Q4 2016

Heart Yorkshire

Source: RAJAR/Ipsos-MORI/RSMB six months ended December 2016 within the Heart Yorkshire TSA

Adults 15+

Population 3,154,000Reach 000's 450,000Reach % 14%Hours 3,566,000Average Hours 7.9Average Age 42

The Heart Yorkshire TSA Profile:Pr

ofile

%

Source: RAJAR/Ipsos-MORI/RSMB six months ended December 2016 within the Heart Yorkshire TSA

Men Women 15-24 25-34 35-54 55+ ABC1 C2DE MS0

102030405060708090

100

4654

1324

41

21

50 50

91Heart Yorkshire

National Brand, Locally DeliveredThe Heart Network is the UK’s biggest and most popular commercial radio brand. Combined, the network’s 18 stations reach more than 8.9 million people every week. Heart can be heard in Yorkshire on 106-108 FM.With ‘More Music Variety’ Heart plays the best mix of feel good music alongside exclusive celebrity interviews and big money competitions and giveaways. Listeners connect with Heart because it stays in tune with their needs and emotions all day, every day.Heart Breakfast with Dixie and Emma is a fun and vibrant start to the day, giving listeners local travel, weather and news at the times they need it most. Heart Drive with Rich Williams also keeps listeners entertained and informed on their journey home.Coupled with an all-star presenter line-up including Emma Bunton, Toby Anstis, Mark Wright, Jenni Falconer, Stephen Mulhern and Emma Wills, Heart offers listeners and advertisers the best of both worlds - a powerful national brand with a truly local Heart

Source: RAJAR/Ipsos-MORI/RSMB six months ended December 2016 within the Heart Network UK TSA

Our ListenersHeart’s core audience are 25-44 adults. Heart listeners have a spark about them, despite juggling their various roles as wives, husbands, parents and professionals; they still make time for themselves and are determined to ‘squeeze the most out of life’.Listeners connect with Heart because they feel it fulfils their needs throughout the day. Heart is programmed to emotionally connect with its listeners, playing the right songs to get them up in the mornings, keep them going through the day and then helping them to unwind and relax in the evening.

More Music Variety for YorkshireHeart’s music is aimed at 25-44 year olds, delivering ‘More Music Variety’ for Yorkshire throughout the day. Heart plays the best songs from the past four decades alongside the top current songs.Current core artists on Heart are Olly Murs, Gary Barlow, Ellie Goulding, George Michael and Bruno Mars.

Heart.co.ukHeart.co.uk brings listeners closer to Heart. With a listen again service for the Heart breakfast content, regular blog from all the DJs, video interviews and exclusive competitions, our website keeps listeners interacting with us off air.The website reflects the lifestyle element of Heart, featuring a Your Lifestyle section, providing plenty of content t keep our listeners entertained. The Lifestyle section includes Fashion and Beauty, Games, Travel, Heart Dating and Health and Fitness content.

Commercial OpportunitiesOn air campaigns that cut through and deliver impactTailor made competitions for your brandSponsorship of local and network featuresInnovative interactive solutions from sponsorships to vodcasts, microsites to mobile appsAward winning creative writersHeart Angels to get your product out and about

C: Simon Burns | M: 07721 213922 | E: simon.burns@communicorpuk.com