hello, we’re mediamonks display advertising
TRANSCRIPT
HELLO WErsquoRE MEDIAMONKS DISPLAY ADVERTISINGOctober 2016
196 MINUTESbull About Us the MediaMonks Minutes
bull Breaking down Programmatic bull Google Rio O Brasil Inteiro Joga
bull Netflix Better Call Saul
bull QampA Open session so please jump in
M E D I A M O N K S M I N U T E S
MediaMonks has a long history of producing banners ads at an incredible scale With a dedicated global team of about 40+ Monks we design and develop anything from (mobile) banners and rich media campaigns to pre-rolls and
digital out-of-home HTML5 programmatic dynamic you name it we do it
THE MOST PROLIFIC BANNER PRODUCTION COMPANY ON THE WEB AND BEYOND
Our display advertising department is part (and parcel) of our fully integrated production operation meaning we can work side by side on all aspects a campaign Our creative production capabilities include concept design and animation and are powered by the genius of 500+ Monks worldwide
P O S T amp V F XS O U N D A N I M A T I O NP L A T F O R M S amp M O B I L E
C A M P A I G N S F I L M S V RG A M E S
PART OF THE BIGGEST CREATIVE PRODUCTION COMPANY ON THE PLANET
AMSTERDAM HQ
LOS ANGELES
LONDON STOCKHOLM NEW YORK
DUBAISINGAPORE SAO PAULO SHANGHAI
7
O BRASIL INTEIRO JOGA SAO PAULO
JUMEIRAH INSIDE DUBAI
OPEN YOUR WORLD SINGAPORE
NETFLIX - BETTER CALL SAUL GLOBAL
NETFLIX - THE LITTLE PRINCE US
SPARK 44 - JAGUAR DUBAI
POSTCODE LOTERIJ THE NETHERLANDS
SINGAPORE TIME WALK SINGAPORE
SONOS UK
SHELL HELIX UK
OVERVIEW OF WORKOur most prolific production work to date spanning the globe
8
PREROLLS
IAB STANDARD BANNERS
PROGRAMMATIC ADS
DYNAMIC CONTENT BANNERS
RICH MEDIABANNERS amp TAKEOVERS
DIGITAL OUT OF HOME (DOOH)
Our skills go beyond the banner and include social ads video pre rolls and interactive outdoor ads In addition to high-end production our capabilities also cover banner QA and the localization of (rich media) banner sets
FROM BANNERS TO BILLBOARDS
B R E A K I N G D O W N A P R O G R A M M A T I C C A M P A I G N
THE ECOSYSTEM
BRAND
CREATIVE AGENCY
MEDIAMONKS
Brand Strategy and dynamic creative
objectives
Creative development designs masters
Consults on concept and design Creates dynamic system development
and QA
Final QA and serves adsMEDIA AGENCY
AD SERVING PARTNER
Recommends appropriate formats for the creative
11
DEFINE AUDIENCE Who are they What are they interested in
HOW TO GET IT DONEhellip PART 1
ESTABLISH CONCEPT And data points you want to target (user
interest weather geo-location etc)
IDENTIFY FORMATS Best sizes to
be used
DESIGN Ensure all design
elements are optimal for dynamic
replacement
01 02 03 04
12
DEVELOPMENT Master versions of the
key formats
HOW TO GET IT DONEhellip PART 2
SETUP DYNAMIC SYSTEM
For example using Googlersquos Dynamic Content System
QA + TRAFFIC All creative and data
inputs double checked
MONITOR + OPTIMIZE Change creative in
real-time
05 06 07 08
T A K E M E T O R I O hellip
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
PROGRAMMATIC AS A CREATIVE CANVAS INSTEAD OF CREEPY
CANVASSING
CREATIVE EXPERTISE CASE 1 - GOOGLE RIO O BRASIL INTEIRO JOGA
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
THE BRIEFINGA PRODIGIOUS PLATFORM TO CELEBRATE RIO 2016
RELATE TO SPORTS amp INTEGRATE GOOGLE MAPS
INNOVATIVE MEDIA ADS TO DRIVE TRAFFIC TO THE SITE
01
02
03
16
OUR PROGRAMMATIC SOLUTION
17
PLATFORM WORTHY OF A PLACE ON AN OLYMPIC PODIUM
MINI GAMES A WHOPPING 42 OF THEM
A CLOSER LOOK AT PROGRAMMATIC GAMING
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
By scanning certain keywords on websites the banner decides which of the 42 games to first present to users entering the experience
KEYWORDS
USER INTERESTSThe banner checks with the server to see if there is any personalized data available about the user Using this data we target the specific interest of the user
If a user already has played a certain game either on the platform or banner the banners will check the data and propose another game that really fits the type of games this specific user enjoys
This allows the banner to create your very own roadmap and to not be limited to the targeting itself
CONTINUAL TRACKING NEVER PLAY A GAME TWICE
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
Applying the same tracking techniques the user will be targeted with their own customized character that is already available in the non-expanded banner
This allows the user to feel connected to the experience and play and explore the platform with their own character throughout the experience
PERSONALIZED CUSTOM CHARACTER
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
23
By hosting the banners on the same location as the platform the banners can communicate with the users cookies
Itrsquos this smart mechanism that ensures a seamless personalised experience that keeps things fresh and letrsquos users pickup where they left off
(NOT SO) COOKIE CUTTER CONTENT
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
SUMMARY TARGETING TECHNIQUES
TACTICAL RELEVANT PERSONALIf Tennis is a trending topic currently
being played the banners are overwritten to showcase that
specific game
If the data shows that the user likes Soccer it will showcase the
Soccer game
You have already played the game and will see your own personalized
character and a game that really fits your specific roadmap
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
S O M E N E T F L I X A N D C H I L Lhellip
24
LESS HOURS amp COSTS MORE QUALITY amp CONTROL
C R E A T I V E E X P E R T I S E C A S E 2 - N E T F L I X
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
25
NETFLIX CHALLENGE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
1 2 3
MULTIPLE COUNTRIES MULTIPLE LANGUAGES
(190)
DIVERSE AUDIENCES AND DEMOGRAPHICS
EASY LOCALIZATION IN MULTIPLE LANGUAGES
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
196 MINUTESbull About Us the MediaMonks Minutes
bull Breaking down Programmatic bull Google Rio O Brasil Inteiro Joga
bull Netflix Better Call Saul
bull QampA Open session so please jump in
M E D I A M O N K S M I N U T E S
MediaMonks has a long history of producing banners ads at an incredible scale With a dedicated global team of about 40+ Monks we design and develop anything from (mobile) banners and rich media campaigns to pre-rolls and
digital out-of-home HTML5 programmatic dynamic you name it we do it
THE MOST PROLIFIC BANNER PRODUCTION COMPANY ON THE WEB AND BEYOND
Our display advertising department is part (and parcel) of our fully integrated production operation meaning we can work side by side on all aspects a campaign Our creative production capabilities include concept design and animation and are powered by the genius of 500+ Monks worldwide
P O S T amp V F XS O U N D A N I M A T I O NP L A T F O R M S amp M O B I L E
C A M P A I G N S F I L M S V RG A M E S
PART OF THE BIGGEST CREATIVE PRODUCTION COMPANY ON THE PLANET
AMSTERDAM HQ
LOS ANGELES
LONDON STOCKHOLM NEW YORK
DUBAISINGAPORE SAO PAULO SHANGHAI
7
O BRASIL INTEIRO JOGA SAO PAULO
JUMEIRAH INSIDE DUBAI
OPEN YOUR WORLD SINGAPORE
NETFLIX - BETTER CALL SAUL GLOBAL
NETFLIX - THE LITTLE PRINCE US
SPARK 44 - JAGUAR DUBAI
POSTCODE LOTERIJ THE NETHERLANDS
SINGAPORE TIME WALK SINGAPORE
SONOS UK
SHELL HELIX UK
OVERVIEW OF WORKOur most prolific production work to date spanning the globe
8
PREROLLS
IAB STANDARD BANNERS
PROGRAMMATIC ADS
DYNAMIC CONTENT BANNERS
RICH MEDIABANNERS amp TAKEOVERS
DIGITAL OUT OF HOME (DOOH)
Our skills go beyond the banner and include social ads video pre rolls and interactive outdoor ads In addition to high-end production our capabilities also cover banner QA and the localization of (rich media) banner sets
FROM BANNERS TO BILLBOARDS
B R E A K I N G D O W N A P R O G R A M M A T I C C A M P A I G N
THE ECOSYSTEM
BRAND
CREATIVE AGENCY
MEDIAMONKS
Brand Strategy and dynamic creative
objectives
Creative development designs masters
Consults on concept and design Creates dynamic system development
and QA
Final QA and serves adsMEDIA AGENCY
AD SERVING PARTNER
Recommends appropriate formats for the creative
11
DEFINE AUDIENCE Who are they What are they interested in
HOW TO GET IT DONEhellip PART 1
ESTABLISH CONCEPT And data points you want to target (user
interest weather geo-location etc)
IDENTIFY FORMATS Best sizes to
be used
DESIGN Ensure all design
elements are optimal for dynamic
replacement
01 02 03 04
12
DEVELOPMENT Master versions of the
key formats
HOW TO GET IT DONEhellip PART 2
SETUP DYNAMIC SYSTEM
For example using Googlersquos Dynamic Content System
QA + TRAFFIC All creative and data
inputs double checked
MONITOR + OPTIMIZE Change creative in
real-time
05 06 07 08
T A K E M E T O R I O hellip
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
PROGRAMMATIC AS A CREATIVE CANVAS INSTEAD OF CREEPY
CANVASSING
CREATIVE EXPERTISE CASE 1 - GOOGLE RIO O BRASIL INTEIRO JOGA
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
THE BRIEFINGA PRODIGIOUS PLATFORM TO CELEBRATE RIO 2016
RELATE TO SPORTS amp INTEGRATE GOOGLE MAPS
INNOVATIVE MEDIA ADS TO DRIVE TRAFFIC TO THE SITE
01
02
03
16
OUR PROGRAMMATIC SOLUTION
17
PLATFORM WORTHY OF A PLACE ON AN OLYMPIC PODIUM
MINI GAMES A WHOPPING 42 OF THEM
A CLOSER LOOK AT PROGRAMMATIC GAMING
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
By scanning certain keywords on websites the banner decides which of the 42 games to first present to users entering the experience
KEYWORDS
USER INTERESTSThe banner checks with the server to see if there is any personalized data available about the user Using this data we target the specific interest of the user
If a user already has played a certain game either on the platform or banner the banners will check the data and propose another game that really fits the type of games this specific user enjoys
This allows the banner to create your very own roadmap and to not be limited to the targeting itself
CONTINUAL TRACKING NEVER PLAY A GAME TWICE
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
Applying the same tracking techniques the user will be targeted with their own customized character that is already available in the non-expanded banner
This allows the user to feel connected to the experience and play and explore the platform with their own character throughout the experience
PERSONALIZED CUSTOM CHARACTER
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
23
By hosting the banners on the same location as the platform the banners can communicate with the users cookies
Itrsquos this smart mechanism that ensures a seamless personalised experience that keeps things fresh and letrsquos users pickup where they left off
(NOT SO) COOKIE CUTTER CONTENT
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
SUMMARY TARGETING TECHNIQUES
TACTICAL RELEVANT PERSONALIf Tennis is a trending topic currently
being played the banners are overwritten to showcase that
specific game
If the data shows that the user likes Soccer it will showcase the
Soccer game
You have already played the game and will see your own personalized
character and a game that really fits your specific roadmap
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
S O M E N E T F L I X A N D C H I L Lhellip
24
LESS HOURS amp COSTS MORE QUALITY amp CONTROL
C R E A T I V E E X P E R T I S E C A S E 2 - N E T F L I X
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
25
NETFLIX CHALLENGE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
1 2 3
MULTIPLE COUNTRIES MULTIPLE LANGUAGES
(190)
DIVERSE AUDIENCES AND DEMOGRAPHICS
EASY LOCALIZATION IN MULTIPLE LANGUAGES
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
M E D I A M O N K S M I N U T E S
MediaMonks has a long history of producing banners ads at an incredible scale With a dedicated global team of about 40+ Monks we design and develop anything from (mobile) banners and rich media campaigns to pre-rolls and
digital out-of-home HTML5 programmatic dynamic you name it we do it
THE MOST PROLIFIC BANNER PRODUCTION COMPANY ON THE WEB AND BEYOND
Our display advertising department is part (and parcel) of our fully integrated production operation meaning we can work side by side on all aspects a campaign Our creative production capabilities include concept design and animation and are powered by the genius of 500+ Monks worldwide
P O S T amp V F XS O U N D A N I M A T I O NP L A T F O R M S amp M O B I L E
C A M P A I G N S F I L M S V RG A M E S
PART OF THE BIGGEST CREATIVE PRODUCTION COMPANY ON THE PLANET
AMSTERDAM HQ
LOS ANGELES
LONDON STOCKHOLM NEW YORK
DUBAISINGAPORE SAO PAULO SHANGHAI
7
O BRASIL INTEIRO JOGA SAO PAULO
JUMEIRAH INSIDE DUBAI
OPEN YOUR WORLD SINGAPORE
NETFLIX - BETTER CALL SAUL GLOBAL
NETFLIX - THE LITTLE PRINCE US
SPARK 44 - JAGUAR DUBAI
POSTCODE LOTERIJ THE NETHERLANDS
SINGAPORE TIME WALK SINGAPORE
SONOS UK
SHELL HELIX UK
OVERVIEW OF WORKOur most prolific production work to date spanning the globe
8
PREROLLS
IAB STANDARD BANNERS
PROGRAMMATIC ADS
DYNAMIC CONTENT BANNERS
RICH MEDIABANNERS amp TAKEOVERS
DIGITAL OUT OF HOME (DOOH)
Our skills go beyond the banner and include social ads video pre rolls and interactive outdoor ads In addition to high-end production our capabilities also cover banner QA and the localization of (rich media) banner sets
FROM BANNERS TO BILLBOARDS
B R E A K I N G D O W N A P R O G R A M M A T I C C A M P A I G N
THE ECOSYSTEM
BRAND
CREATIVE AGENCY
MEDIAMONKS
Brand Strategy and dynamic creative
objectives
Creative development designs masters
Consults on concept and design Creates dynamic system development
and QA
Final QA and serves adsMEDIA AGENCY
AD SERVING PARTNER
Recommends appropriate formats for the creative
11
DEFINE AUDIENCE Who are they What are they interested in
HOW TO GET IT DONEhellip PART 1
ESTABLISH CONCEPT And data points you want to target (user
interest weather geo-location etc)
IDENTIFY FORMATS Best sizes to
be used
DESIGN Ensure all design
elements are optimal for dynamic
replacement
01 02 03 04
12
DEVELOPMENT Master versions of the
key formats
HOW TO GET IT DONEhellip PART 2
SETUP DYNAMIC SYSTEM
For example using Googlersquos Dynamic Content System
QA + TRAFFIC All creative and data
inputs double checked
MONITOR + OPTIMIZE Change creative in
real-time
05 06 07 08
T A K E M E T O R I O hellip
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
PROGRAMMATIC AS A CREATIVE CANVAS INSTEAD OF CREEPY
CANVASSING
CREATIVE EXPERTISE CASE 1 - GOOGLE RIO O BRASIL INTEIRO JOGA
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
THE BRIEFINGA PRODIGIOUS PLATFORM TO CELEBRATE RIO 2016
RELATE TO SPORTS amp INTEGRATE GOOGLE MAPS
INNOVATIVE MEDIA ADS TO DRIVE TRAFFIC TO THE SITE
01
02
03
16
OUR PROGRAMMATIC SOLUTION
17
PLATFORM WORTHY OF A PLACE ON AN OLYMPIC PODIUM
MINI GAMES A WHOPPING 42 OF THEM
A CLOSER LOOK AT PROGRAMMATIC GAMING
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
By scanning certain keywords on websites the banner decides which of the 42 games to first present to users entering the experience
KEYWORDS
USER INTERESTSThe banner checks with the server to see if there is any personalized data available about the user Using this data we target the specific interest of the user
If a user already has played a certain game either on the platform or banner the banners will check the data and propose another game that really fits the type of games this specific user enjoys
This allows the banner to create your very own roadmap and to not be limited to the targeting itself
CONTINUAL TRACKING NEVER PLAY A GAME TWICE
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
Applying the same tracking techniques the user will be targeted with their own customized character that is already available in the non-expanded banner
This allows the user to feel connected to the experience and play and explore the platform with their own character throughout the experience
PERSONALIZED CUSTOM CHARACTER
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
23
By hosting the banners on the same location as the platform the banners can communicate with the users cookies
Itrsquos this smart mechanism that ensures a seamless personalised experience that keeps things fresh and letrsquos users pickup where they left off
(NOT SO) COOKIE CUTTER CONTENT
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
SUMMARY TARGETING TECHNIQUES
TACTICAL RELEVANT PERSONALIf Tennis is a trending topic currently
being played the banners are overwritten to showcase that
specific game
If the data shows that the user likes Soccer it will showcase the
Soccer game
You have already played the game and will see your own personalized
character and a game that really fits your specific roadmap
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
S O M E N E T F L I X A N D C H I L Lhellip
24
LESS HOURS amp COSTS MORE QUALITY amp CONTROL
C R E A T I V E E X P E R T I S E C A S E 2 - N E T F L I X
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
25
NETFLIX CHALLENGE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
1 2 3
MULTIPLE COUNTRIES MULTIPLE LANGUAGES
(190)
DIVERSE AUDIENCES AND DEMOGRAPHICS
EASY LOCALIZATION IN MULTIPLE LANGUAGES
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
MediaMonks has a long history of producing banners ads at an incredible scale With a dedicated global team of about 40+ Monks we design and develop anything from (mobile) banners and rich media campaigns to pre-rolls and
digital out-of-home HTML5 programmatic dynamic you name it we do it
THE MOST PROLIFIC BANNER PRODUCTION COMPANY ON THE WEB AND BEYOND
Our display advertising department is part (and parcel) of our fully integrated production operation meaning we can work side by side on all aspects a campaign Our creative production capabilities include concept design and animation and are powered by the genius of 500+ Monks worldwide
P O S T amp V F XS O U N D A N I M A T I O NP L A T F O R M S amp M O B I L E
C A M P A I G N S F I L M S V RG A M E S
PART OF THE BIGGEST CREATIVE PRODUCTION COMPANY ON THE PLANET
AMSTERDAM HQ
LOS ANGELES
LONDON STOCKHOLM NEW YORK
DUBAISINGAPORE SAO PAULO SHANGHAI
7
O BRASIL INTEIRO JOGA SAO PAULO
JUMEIRAH INSIDE DUBAI
OPEN YOUR WORLD SINGAPORE
NETFLIX - BETTER CALL SAUL GLOBAL
NETFLIX - THE LITTLE PRINCE US
SPARK 44 - JAGUAR DUBAI
POSTCODE LOTERIJ THE NETHERLANDS
SINGAPORE TIME WALK SINGAPORE
SONOS UK
SHELL HELIX UK
OVERVIEW OF WORKOur most prolific production work to date spanning the globe
8
PREROLLS
IAB STANDARD BANNERS
PROGRAMMATIC ADS
DYNAMIC CONTENT BANNERS
RICH MEDIABANNERS amp TAKEOVERS
DIGITAL OUT OF HOME (DOOH)
Our skills go beyond the banner and include social ads video pre rolls and interactive outdoor ads In addition to high-end production our capabilities also cover banner QA and the localization of (rich media) banner sets
FROM BANNERS TO BILLBOARDS
B R E A K I N G D O W N A P R O G R A M M A T I C C A M P A I G N
THE ECOSYSTEM
BRAND
CREATIVE AGENCY
MEDIAMONKS
Brand Strategy and dynamic creative
objectives
Creative development designs masters
Consults on concept and design Creates dynamic system development
and QA
Final QA and serves adsMEDIA AGENCY
AD SERVING PARTNER
Recommends appropriate formats for the creative
11
DEFINE AUDIENCE Who are they What are they interested in
HOW TO GET IT DONEhellip PART 1
ESTABLISH CONCEPT And data points you want to target (user
interest weather geo-location etc)
IDENTIFY FORMATS Best sizes to
be used
DESIGN Ensure all design
elements are optimal for dynamic
replacement
01 02 03 04
12
DEVELOPMENT Master versions of the
key formats
HOW TO GET IT DONEhellip PART 2
SETUP DYNAMIC SYSTEM
For example using Googlersquos Dynamic Content System
QA + TRAFFIC All creative and data
inputs double checked
MONITOR + OPTIMIZE Change creative in
real-time
05 06 07 08
T A K E M E T O R I O hellip
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
PROGRAMMATIC AS A CREATIVE CANVAS INSTEAD OF CREEPY
CANVASSING
CREATIVE EXPERTISE CASE 1 - GOOGLE RIO O BRASIL INTEIRO JOGA
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
THE BRIEFINGA PRODIGIOUS PLATFORM TO CELEBRATE RIO 2016
RELATE TO SPORTS amp INTEGRATE GOOGLE MAPS
INNOVATIVE MEDIA ADS TO DRIVE TRAFFIC TO THE SITE
01
02
03
16
OUR PROGRAMMATIC SOLUTION
17
PLATFORM WORTHY OF A PLACE ON AN OLYMPIC PODIUM
MINI GAMES A WHOPPING 42 OF THEM
A CLOSER LOOK AT PROGRAMMATIC GAMING
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
By scanning certain keywords on websites the banner decides which of the 42 games to first present to users entering the experience
KEYWORDS
USER INTERESTSThe banner checks with the server to see if there is any personalized data available about the user Using this data we target the specific interest of the user
If a user already has played a certain game either on the platform or banner the banners will check the data and propose another game that really fits the type of games this specific user enjoys
This allows the banner to create your very own roadmap and to not be limited to the targeting itself
CONTINUAL TRACKING NEVER PLAY A GAME TWICE
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
Applying the same tracking techniques the user will be targeted with their own customized character that is already available in the non-expanded banner
This allows the user to feel connected to the experience and play and explore the platform with their own character throughout the experience
PERSONALIZED CUSTOM CHARACTER
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
23
By hosting the banners on the same location as the platform the banners can communicate with the users cookies
Itrsquos this smart mechanism that ensures a seamless personalised experience that keeps things fresh and letrsquos users pickup where they left off
(NOT SO) COOKIE CUTTER CONTENT
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
SUMMARY TARGETING TECHNIQUES
TACTICAL RELEVANT PERSONALIf Tennis is a trending topic currently
being played the banners are overwritten to showcase that
specific game
If the data shows that the user likes Soccer it will showcase the
Soccer game
You have already played the game and will see your own personalized
character and a game that really fits your specific roadmap
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
S O M E N E T F L I X A N D C H I L Lhellip
24
LESS HOURS amp COSTS MORE QUALITY amp CONTROL
C R E A T I V E E X P E R T I S E C A S E 2 - N E T F L I X
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
25
NETFLIX CHALLENGE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
1 2 3
MULTIPLE COUNTRIES MULTIPLE LANGUAGES
(190)
DIVERSE AUDIENCES AND DEMOGRAPHICS
EASY LOCALIZATION IN MULTIPLE LANGUAGES
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
Our display advertising department is part (and parcel) of our fully integrated production operation meaning we can work side by side on all aspects a campaign Our creative production capabilities include concept design and animation and are powered by the genius of 500+ Monks worldwide
P O S T amp V F XS O U N D A N I M A T I O NP L A T F O R M S amp M O B I L E
C A M P A I G N S F I L M S V RG A M E S
PART OF THE BIGGEST CREATIVE PRODUCTION COMPANY ON THE PLANET
AMSTERDAM HQ
LOS ANGELES
LONDON STOCKHOLM NEW YORK
DUBAISINGAPORE SAO PAULO SHANGHAI
7
O BRASIL INTEIRO JOGA SAO PAULO
JUMEIRAH INSIDE DUBAI
OPEN YOUR WORLD SINGAPORE
NETFLIX - BETTER CALL SAUL GLOBAL
NETFLIX - THE LITTLE PRINCE US
SPARK 44 - JAGUAR DUBAI
POSTCODE LOTERIJ THE NETHERLANDS
SINGAPORE TIME WALK SINGAPORE
SONOS UK
SHELL HELIX UK
OVERVIEW OF WORKOur most prolific production work to date spanning the globe
8
PREROLLS
IAB STANDARD BANNERS
PROGRAMMATIC ADS
DYNAMIC CONTENT BANNERS
RICH MEDIABANNERS amp TAKEOVERS
DIGITAL OUT OF HOME (DOOH)
Our skills go beyond the banner and include social ads video pre rolls and interactive outdoor ads In addition to high-end production our capabilities also cover banner QA and the localization of (rich media) banner sets
FROM BANNERS TO BILLBOARDS
B R E A K I N G D O W N A P R O G R A M M A T I C C A M P A I G N
THE ECOSYSTEM
BRAND
CREATIVE AGENCY
MEDIAMONKS
Brand Strategy and dynamic creative
objectives
Creative development designs masters
Consults on concept and design Creates dynamic system development
and QA
Final QA and serves adsMEDIA AGENCY
AD SERVING PARTNER
Recommends appropriate formats for the creative
11
DEFINE AUDIENCE Who are they What are they interested in
HOW TO GET IT DONEhellip PART 1
ESTABLISH CONCEPT And data points you want to target (user
interest weather geo-location etc)
IDENTIFY FORMATS Best sizes to
be used
DESIGN Ensure all design
elements are optimal for dynamic
replacement
01 02 03 04
12
DEVELOPMENT Master versions of the
key formats
HOW TO GET IT DONEhellip PART 2
SETUP DYNAMIC SYSTEM
For example using Googlersquos Dynamic Content System
QA + TRAFFIC All creative and data
inputs double checked
MONITOR + OPTIMIZE Change creative in
real-time
05 06 07 08
T A K E M E T O R I O hellip
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
PROGRAMMATIC AS A CREATIVE CANVAS INSTEAD OF CREEPY
CANVASSING
CREATIVE EXPERTISE CASE 1 - GOOGLE RIO O BRASIL INTEIRO JOGA
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
THE BRIEFINGA PRODIGIOUS PLATFORM TO CELEBRATE RIO 2016
RELATE TO SPORTS amp INTEGRATE GOOGLE MAPS
INNOVATIVE MEDIA ADS TO DRIVE TRAFFIC TO THE SITE
01
02
03
16
OUR PROGRAMMATIC SOLUTION
17
PLATFORM WORTHY OF A PLACE ON AN OLYMPIC PODIUM
MINI GAMES A WHOPPING 42 OF THEM
A CLOSER LOOK AT PROGRAMMATIC GAMING
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
By scanning certain keywords on websites the banner decides which of the 42 games to first present to users entering the experience
KEYWORDS
USER INTERESTSThe banner checks with the server to see if there is any personalized data available about the user Using this data we target the specific interest of the user
If a user already has played a certain game either on the platform or banner the banners will check the data and propose another game that really fits the type of games this specific user enjoys
This allows the banner to create your very own roadmap and to not be limited to the targeting itself
CONTINUAL TRACKING NEVER PLAY A GAME TWICE
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
Applying the same tracking techniques the user will be targeted with their own customized character that is already available in the non-expanded banner
This allows the user to feel connected to the experience and play and explore the platform with their own character throughout the experience
PERSONALIZED CUSTOM CHARACTER
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
23
By hosting the banners on the same location as the platform the banners can communicate with the users cookies
Itrsquos this smart mechanism that ensures a seamless personalised experience that keeps things fresh and letrsquos users pickup where they left off
(NOT SO) COOKIE CUTTER CONTENT
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
SUMMARY TARGETING TECHNIQUES
TACTICAL RELEVANT PERSONALIf Tennis is a trending topic currently
being played the banners are overwritten to showcase that
specific game
If the data shows that the user likes Soccer it will showcase the
Soccer game
You have already played the game and will see your own personalized
character and a game that really fits your specific roadmap
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
S O M E N E T F L I X A N D C H I L Lhellip
24
LESS HOURS amp COSTS MORE QUALITY amp CONTROL
C R E A T I V E E X P E R T I S E C A S E 2 - N E T F L I X
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
25
NETFLIX CHALLENGE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
1 2 3
MULTIPLE COUNTRIES MULTIPLE LANGUAGES
(190)
DIVERSE AUDIENCES AND DEMOGRAPHICS
EASY LOCALIZATION IN MULTIPLE LANGUAGES
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
AMSTERDAM HQ
LOS ANGELES
LONDON STOCKHOLM NEW YORK
DUBAISINGAPORE SAO PAULO SHANGHAI
7
O BRASIL INTEIRO JOGA SAO PAULO
JUMEIRAH INSIDE DUBAI
OPEN YOUR WORLD SINGAPORE
NETFLIX - BETTER CALL SAUL GLOBAL
NETFLIX - THE LITTLE PRINCE US
SPARK 44 - JAGUAR DUBAI
POSTCODE LOTERIJ THE NETHERLANDS
SINGAPORE TIME WALK SINGAPORE
SONOS UK
SHELL HELIX UK
OVERVIEW OF WORKOur most prolific production work to date spanning the globe
8
PREROLLS
IAB STANDARD BANNERS
PROGRAMMATIC ADS
DYNAMIC CONTENT BANNERS
RICH MEDIABANNERS amp TAKEOVERS
DIGITAL OUT OF HOME (DOOH)
Our skills go beyond the banner and include social ads video pre rolls and interactive outdoor ads In addition to high-end production our capabilities also cover banner QA and the localization of (rich media) banner sets
FROM BANNERS TO BILLBOARDS
B R E A K I N G D O W N A P R O G R A M M A T I C C A M P A I G N
THE ECOSYSTEM
BRAND
CREATIVE AGENCY
MEDIAMONKS
Brand Strategy and dynamic creative
objectives
Creative development designs masters
Consults on concept and design Creates dynamic system development
and QA
Final QA and serves adsMEDIA AGENCY
AD SERVING PARTNER
Recommends appropriate formats for the creative
11
DEFINE AUDIENCE Who are they What are they interested in
HOW TO GET IT DONEhellip PART 1
ESTABLISH CONCEPT And data points you want to target (user
interest weather geo-location etc)
IDENTIFY FORMATS Best sizes to
be used
DESIGN Ensure all design
elements are optimal for dynamic
replacement
01 02 03 04
12
DEVELOPMENT Master versions of the
key formats
HOW TO GET IT DONEhellip PART 2
SETUP DYNAMIC SYSTEM
For example using Googlersquos Dynamic Content System
QA + TRAFFIC All creative and data
inputs double checked
MONITOR + OPTIMIZE Change creative in
real-time
05 06 07 08
T A K E M E T O R I O hellip
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
PROGRAMMATIC AS A CREATIVE CANVAS INSTEAD OF CREEPY
CANVASSING
CREATIVE EXPERTISE CASE 1 - GOOGLE RIO O BRASIL INTEIRO JOGA
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
THE BRIEFINGA PRODIGIOUS PLATFORM TO CELEBRATE RIO 2016
RELATE TO SPORTS amp INTEGRATE GOOGLE MAPS
INNOVATIVE MEDIA ADS TO DRIVE TRAFFIC TO THE SITE
01
02
03
16
OUR PROGRAMMATIC SOLUTION
17
PLATFORM WORTHY OF A PLACE ON AN OLYMPIC PODIUM
MINI GAMES A WHOPPING 42 OF THEM
A CLOSER LOOK AT PROGRAMMATIC GAMING
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
By scanning certain keywords on websites the banner decides which of the 42 games to first present to users entering the experience
KEYWORDS
USER INTERESTSThe banner checks with the server to see if there is any personalized data available about the user Using this data we target the specific interest of the user
If a user already has played a certain game either on the platform or banner the banners will check the data and propose another game that really fits the type of games this specific user enjoys
This allows the banner to create your very own roadmap and to not be limited to the targeting itself
CONTINUAL TRACKING NEVER PLAY A GAME TWICE
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
Applying the same tracking techniques the user will be targeted with their own customized character that is already available in the non-expanded banner
This allows the user to feel connected to the experience and play and explore the platform with their own character throughout the experience
PERSONALIZED CUSTOM CHARACTER
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
23
By hosting the banners on the same location as the platform the banners can communicate with the users cookies
Itrsquos this smart mechanism that ensures a seamless personalised experience that keeps things fresh and letrsquos users pickup where they left off
(NOT SO) COOKIE CUTTER CONTENT
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
SUMMARY TARGETING TECHNIQUES
TACTICAL RELEVANT PERSONALIf Tennis is a trending topic currently
being played the banners are overwritten to showcase that
specific game
If the data shows that the user likes Soccer it will showcase the
Soccer game
You have already played the game and will see your own personalized
character and a game that really fits your specific roadmap
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
S O M E N E T F L I X A N D C H I L Lhellip
24
LESS HOURS amp COSTS MORE QUALITY amp CONTROL
C R E A T I V E E X P E R T I S E C A S E 2 - N E T F L I X
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
25
NETFLIX CHALLENGE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
1 2 3
MULTIPLE COUNTRIES MULTIPLE LANGUAGES
(190)
DIVERSE AUDIENCES AND DEMOGRAPHICS
EASY LOCALIZATION IN MULTIPLE LANGUAGES
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
7
O BRASIL INTEIRO JOGA SAO PAULO
JUMEIRAH INSIDE DUBAI
OPEN YOUR WORLD SINGAPORE
NETFLIX - BETTER CALL SAUL GLOBAL
NETFLIX - THE LITTLE PRINCE US
SPARK 44 - JAGUAR DUBAI
POSTCODE LOTERIJ THE NETHERLANDS
SINGAPORE TIME WALK SINGAPORE
SONOS UK
SHELL HELIX UK
OVERVIEW OF WORKOur most prolific production work to date spanning the globe
8
PREROLLS
IAB STANDARD BANNERS
PROGRAMMATIC ADS
DYNAMIC CONTENT BANNERS
RICH MEDIABANNERS amp TAKEOVERS
DIGITAL OUT OF HOME (DOOH)
Our skills go beyond the banner and include social ads video pre rolls and interactive outdoor ads In addition to high-end production our capabilities also cover banner QA and the localization of (rich media) banner sets
FROM BANNERS TO BILLBOARDS
B R E A K I N G D O W N A P R O G R A M M A T I C C A M P A I G N
THE ECOSYSTEM
BRAND
CREATIVE AGENCY
MEDIAMONKS
Brand Strategy and dynamic creative
objectives
Creative development designs masters
Consults on concept and design Creates dynamic system development
and QA
Final QA and serves adsMEDIA AGENCY
AD SERVING PARTNER
Recommends appropriate formats for the creative
11
DEFINE AUDIENCE Who are they What are they interested in
HOW TO GET IT DONEhellip PART 1
ESTABLISH CONCEPT And data points you want to target (user
interest weather geo-location etc)
IDENTIFY FORMATS Best sizes to
be used
DESIGN Ensure all design
elements are optimal for dynamic
replacement
01 02 03 04
12
DEVELOPMENT Master versions of the
key formats
HOW TO GET IT DONEhellip PART 2
SETUP DYNAMIC SYSTEM
For example using Googlersquos Dynamic Content System
QA + TRAFFIC All creative and data
inputs double checked
MONITOR + OPTIMIZE Change creative in
real-time
05 06 07 08
T A K E M E T O R I O hellip
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
PROGRAMMATIC AS A CREATIVE CANVAS INSTEAD OF CREEPY
CANVASSING
CREATIVE EXPERTISE CASE 1 - GOOGLE RIO O BRASIL INTEIRO JOGA
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
THE BRIEFINGA PRODIGIOUS PLATFORM TO CELEBRATE RIO 2016
RELATE TO SPORTS amp INTEGRATE GOOGLE MAPS
INNOVATIVE MEDIA ADS TO DRIVE TRAFFIC TO THE SITE
01
02
03
16
OUR PROGRAMMATIC SOLUTION
17
PLATFORM WORTHY OF A PLACE ON AN OLYMPIC PODIUM
MINI GAMES A WHOPPING 42 OF THEM
A CLOSER LOOK AT PROGRAMMATIC GAMING
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
By scanning certain keywords on websites the banner decides which of the 42 games to first present to users entering the experience
KEYWORDS
USER INTERESTSThe banner checks with the server to see if there is any personalized data available about the user Using this data we target the specific interest of the user
If a user already has played a certain game either on the platform or banner the banners will check the data and propose another game that really fits the type of games this specific user enjoys
This allows the banner to create your very own roadmap and to not be limited to the targeting itself
CONTINUAL TRACKING NEVER PLAY A GAME TWICE
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
Applying the same tracking techniques the user will be targeted with their own customized character that is already available in the non-expanded banner
This allows the user to feel connected to the experience and play and explore the platform with their own character throughout the experience
PERSONALIZED CUSTOM CHARACTER
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
23
By hosting the banners on the same location as the platform the banners can communicate with the users cookies
Itrsquos this smart mechanism that ensures a seamless personalised experience that keeps things fresh and letrsquos users pickup where they left off
(NOT SO) COOKIE CUTTER CONTENT
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
SUMMARY TARGETING TECHNIQUES
TACTICAL RELEVANT PERSONALIf Tennis is a trending topic currently
being played the banners are overwritten to showcase that
specific game
If the data shows that the user likes Soccer it will showcase the
Soccer game
You have already played the game and will see your own personalized
character and a game that really fits your specific roadmap
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
S O M E N E T F L I X A N D C H I L Lhellip
24
LESS HOURS amp COSTS MORE QUALITY amp CONTROL
C R E A T I V E E X P E R T I S E C A S E 2 - N E T F L I X
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
25
NETFLIX CHALLENGE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
1 2 3
MULTIPLE COUNTRIES MULTIPLE LANGUAGES
(190)
DIVERSE AUDIENCES AND DEMOGRAPHICS
EASY LOCALIZATION IN MULTIPLE LANGUAGES
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
8
PREROLLS
IAB STANDARD BANNERS
PROGRAMMATIC ADS
DYNAMIC CONTENT BANNERS
RICH MEDIABANNERS amp TAKEOVERS
DIGITAL OUT OF HOME (DOOH)
Our skills go beyond the banner and include social ads video pre rolls and interactive outdoor ads In addition to high-end production our capabilities also cover banner QA and the localization of (rich media) banner sets
FROM BANNERS TO BILLBOARDS
B R E A K I N G D O W N A P R O G R A M M A T I C C A M P A I G N
THE ECOSYSTEM
BRAND
CREATIVE AGENCY
MEDIAMONKS
Brand Strategy and dynamic creative
objectives
Creative development designs masters
Consults on concept and design Creates dynamic system development
and QA
Final QA and serves adsMEDIA AGENCY
AD SERVING PARTNER
Recommends appropriate formats for the creative
11
DEFINE AUDIENCE Who are they What are they interested in
HOW TO GET IT DONEhellip PART 1
ESTABLISH CONCEPT And data points you want to target (user
interest weather geo-location etc)
IDENTIFY FORMATS Best sizes to
be used
DESIGN Ensure all design
elements are optimal for dynamic
replacement
01 02 03 04
12
DEVELOPMENT Master versions of the
key formats
HOW TO GET IT DONEhellip PART 2
SETUP DYNAMIC SYSTEM
For example using Googlersquos Dynamic Content System
QA + TRAFFIC All creative and data
inputs double checked
MONITOR + OPTIMIZE Change creative in
real-time
05 06 07 08
T A K E M E T O R I O hellip
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
PROGRAMMATIC AS A CREATIVE CANVAS INSTEAD OF CREEPY
CANVASSING
CREATIVE EXPERTISE CASE 1 - GOOGLE RIO O BRASIL INTEIRO JOGA
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
THE BRIEFINGA PRODIGIOUS PLATFORM TO CELEBRATE RIO 2016
RELATE TO SPORTS amp INTEGRATE GOOGLE MAPS
INNOVATIVE MEDIA ADS TO DRIVE TRAFFIC TO THE SITE
01
02
03
16
OUR PROGRAMMATIC SOLUTION
17
PLATFORM WORTHY OF A PLACE ON AN OLYMPIC PODIUM
MINI GAMES A WHOPPING 42 OF THEM
A CLOSER LOOK AT PROGRAMMATIC GAMING
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
By scanning certain keywords on websites the banner decides which of the 42 games to first present to users entering the experience
KEYWORDS
USER INTERESTSThe banner checks with the server to see if there is any personalized data available about the user Using this data we target the specific interest of the user
If a user already has played a certain game either on the platform or banner the banners will check the data and propose another game that really fits the type of games this specific user enjoys
This allows the banner to create your very own roadmap and to not be limited to the targeting itself
CONTINUAL TRACKING NEVER PLAY A GAME TWICE
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
Applying the same tracking techniques the user will be targeted with their own customized character that is already available in the non-expanded banner
This allows the user to feel connected to the experience and play and explore the platform with their own character throughout the experience
PERSONALIZED CUSTOM CHARACTER
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
23
By hosting the banners on the same location as the platform the banners can communicate with the users cookies
Itrsquos this smart mechanism that ensures a seamless personalised experience that keeps things fresh and letrsquos users pickup where they left off
(NOT SO) COOKIE CUTTER CONTENT
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
SUMMARY TARGETING TECHNIQUES
TACTICAL RELEVANT PERSONALIf Tennis is a trending topic currently
being played the banners are overwritten to showcase that
specific game
If the data shows that the user likes Soccer it will showcase the
Soccer game
You have already played the game and will see your own personalized
character and a game that really fits your specific roadmap
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
S O M E N E T F L I X A N D C H I L Lhellip
24
LESS HOURS amp COSTS MORE QUALITY amp CONTROL
C R E A T I V E E X P E R T I S E C A S E 2 - N E T F L I X
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
25
NETFLIX CHALLENGE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
1 2 3
MULTIPLE COUNTRIES MULTIPLE LANGUAGES
(190)
DIVERSE AUDIENCES AND DEMOGRAPHICS
EASY LOCALIZATION IN MULTIPLE LANGUAGES
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
B R E A K I N G D O W N A P R O G R A M M A T I C C A M P A I G N
THE ECOSYSTEM
BRAND
CREATIVE AGENCY
MEDIAMONKS
Brand Strategy and dynamic creative
objectives
Creative development designs masters
Consults on concept and design Creates dynamic system development
and QA
Final QA and serves adsMEDIA AGENCY
AD SERVING PARTNER
Recommends appropriate formats for the creative
11
DEFINE AUDIENCE Who are they What are they interested in
HOW TO GET IT DONEhellip PART 1
ESTABLISH CONCEPT And data points you want to target (user
interest weather geo-location etc)
IDENTIFY FORMATS Best sizes to
be used
DESIGN Ensure all design
elements are optimal for dynamic
replacement
01 02 03 04
12
DEVELOPMENT Master versions of the
key formats
HOW TO GET IT DONEhellip PART 2
SETUP DYNAMIC SYSTEM
For example using Googlersquos Dynamic Content System
QA + TRAFFIC All creative and data
inputs double checked
MONITOR + OPTIMIZE Change creative in
real-time
05 06 07 08
T A K E M E T O R I O hellip
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
PROGRAMMATIC AS A CREATIVE CANVAS INSTEAD OF CREEPY
CANVASSING
CREATIVE EXPERTISE CASE 1 - GOOGLE RIO O BRASIL INTEIRO JOGA
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
THE BRIEFINGA PRODIGIOUS PLATFORM TO CELEBRATE RIO 2016
RELATE TO SPORTS amp INTEGRATE GOOGLE MAPS
INNOVATIVE MEDIA ADS TO DRIVE TRAFFIC TO THE SITE
01
02
03
16
OUR PROGRAMMATIC SOLUTION
17
PLATFORM WORTHY OF A PLACE ON AN OLYMPIC PODIUM
MINI GAMES A WHOPPING 42 OF THEM
A CLOSER LOOK AT PROGRAMMATIC GAMING
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
By scanning certain keywords on websites the banner decides which of the 42 games to first present to users entering the experience
KEYWORDS
USER INTERESTSThe banner checks with the server to see if there is any personalized data available about the user Using this data we target the specific interest of the user
If a user already has played a certain game either on the platform or banner the banners will check the data and propose another game that really fits the type of games this specific user enjoys
This allows the banner to create your very own roadmap and to not be limited to the targeting itself
CONTINUAL TRACKING NEVER PLAY A GAME TWICE
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
Applying the same tracking techniques the user will be targeted with their own customized character that is already available in the non-expanded banner
This allows the user to feel connected to the experience and play and explore the platform with their own character throughout the experience
PERSONALIZED CUSTOM CHARACTER
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
23
By hosting the banners on the same location as the platform the banners can communicate with the users cookies
Itrsquos this smart mechanism that ensures a seamless personalised experience that keeps things fresh and letrsquos users pickup where they left off
(NOT SO) COOKIE CUTTER CONTENT
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
SUMMARY TARGETING TECHNIQUES
TACTICAL RELEVANT PERSONALIf Tennis is a trending topic currently
being played the banners are overwritten to showcase that
specific game
If the data shows that the user likes Soccer it will showcase the
Soccer game
You have already played the game and will see your own personalized
character and a game that really fits your specific roadmap
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
S O M E N E T F L I X A N D C H I L Lhellip
24
LESS HOURS amp COSTS MORE QUALITY amp CONTROL
C R E A T I V E E X P E R T I S E C A S E 2 - N E T F L I X
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
25
NETFLIX CHALLENGE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
1 2 3
MULTIPLE COUNTRIES MULTIPLE LANGUAGES
(190)
DIVERSE AUDIENCES AND DEMOGRAPHICS
EASY LOCALIZATION IN MULTIPLE LANGUAGES
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
THE ECOSYSTEM
BRAND
CREATIVE AGENCY
MEDIAMONKS
Brand Strategy and dynamic creative
objectives
Creative development designs masters
Consults on concept and design Creates dynamic system development
and QA
Final QA and serves adsMEDIA AGENCY
AD SERVING PARTNER
Recommends appropriate formats for the creative
11
DEFINE AUDIENCE Who are they What are they interested in
HOW TO GET IT DONEhellip PART 1
ESTABLISH CONCEPT And data points you want to target (user
interest weather geo-location etc)
IDENTIFY FORMATS Best sizes to
be used
DESIGN Ensure all design
elements are optimal for dynamic
replacement
01 02 03 04
12
DEVELOPMENT Master versions of the
key formats
HOW TO GET IT DONEhellip PART 2
SETUP DYNAMIC SYSTEM
For example using Googlersquos Dynamic Content System
QA + TRAFFIC All creative and data
inputs double checked
MONITOR + OPTIMIZE Change creative in
real-time
05 06 07 08
T A K E M E T O R I O hellip
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
PROGRAMMATIC AS A CREATIVE CANVAS INSTEAD OF CREEPY
CANVASSING
CREATIVE EXPERTISE CASE 1 - GOOGLE RIO O BRASIL INTEIRO JOGA
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
THE BRIEFINGA PRODIGIOUS PLATFORM TO CELEBRATE RIO 2016
RELATE TO SPORTS amp INTEGRATE GOOGLE MAPS
INNOVATIVE MEDIA ADS TO DRIVE TRAFFIC TO THE SITE
01
02
03
16
OUR PROGRAMMATIC SOLUTION
17
PLATFORM WORTHY OF A PLACE ON AN OLYMPIC PODIUM
MINI GAMES A WHOPPING 42 OF THEM
A CLOSER LOOK AT PROGRAMMATIC GAMING
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
By scanning certain keywords on websites the banner decides which of the 42 games to first present to users entering the experience
KEYWORDS
USER INTERESTSThe banner checks with the server to see if there is any personalized data available about the user Using this data we target the specific interest of the user
If a user already has played a certain game either on the platform or banner the banners will check the data and propose another game that really fits the type of games this specific user enjoys
This allows the banner to create your very own roadmap and to not be limited to the targeting itself
CONTINUAL TRACKING NEVER PLAY A GAME TWICE
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
Applying the same tracking techniques the user will be targeted with their own customized character that is already available in the non-expanded banner
This allows the user to feel connected to the experience and play and explore the platform with their own character throughout the experience
PERSONALIZED CUSTOM CHARACTER
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
23
By hosting the banners on the same location as the platform the banners can communicate with the users cookies
Itrsquos this smart mechanism that ensures a seamless personalised experience that keeps things fresh and letrsquos users pickup where they left off
(NOT SO) COOKIE CUTTER CONTENT
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
SUMMARY TARGETING TECHNIQUES
TACTICAL RELEVANT PERSONALIf Tennis is a trending topic currently
being played the banners are overwritten to showcase that
specific game
If the data shows that the user likes Soccer it will showcase the
Soccer game
You have already played the game and will see your own personalized
character and a game that really fits your specific roadmap
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
S O M E N E T F L I X A N D C H I L Lhellip
24
LESS HOURS amp COSTS MORE QUALITY amp CONTROL
C R E A T I V E E X P E R T I S E C A S E 2 - N E T F L I X
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
25
NETFLIX CHALLENGE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
1 2 3
MULTIPLE COUNTRIES MULTIPLE LANGUAGES
(190)
DIVERSE AUDIENCES AND DEMOGRAPHICS
EASY LOCALIZATION IN MULTIPLE LANGUAGES
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
11
DEFINE AUDIENCE Who are they What are they interested in
HOW TO GET IT DONEhellip PART 1
ESTABLISH CONCEPT And data points you want to target (user
interest weather geo-location etc)
IDENTIFY FORMATS Best sizes to
be used
DESIGN Ensure all design
elements are optimal for dynamic
replacement
01 02 03 04
12
DEVELOPMENT Master versions of the
key formats
HOW TO GET IT DONEhellip PART 2
SETUP DYNAMIC SYSTEM
For example using Googlersquos Dynamic Content System
QA + TRAFFIC All creative and data
inputs double checked
MONITOR + OPTIMIZE Change creative in
real-time
05 06 07 08
T A K E M E T O R I O hellip
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
PROGRAMMATIC AS A CREATIVE CANVAS INSTEAD OF CREEPY
CANVASSING
CREATIVE EXPERTISE CASE 1 - GOOGLE RIO O BRASIL INTEIRO JOGA
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
THE BRIEFINGA PRODIGIOUS PLATFORM TO CELEBRATE RIO 2016
RELATE TO SPORTS amp INTEGRATE GOOGLE MAPS
INNOVATIVE MEDIA ADS TO DRIVE TRAFFIC TO THE SITE
01
02
03
16
OUR PROGRAMMATIC SOLUTION
17
PLATFORM WORTHY OF A PLACE ON AN OLYMPIC PODIUM
MINI GAMES A WHOPPING 42 OF THEM
A CLOSER LOOK AT PROGRAMMATIC GAMING
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
By scanning certain keywords on websites the banner decides which of the 42 games to first present to users entering the experience
KEYWORDS
USER INTERESTSThe banner checks with the server to see if there is any personalized data available about the user Using this data we target the specific interest of the user
If a user already has played a certain game either on the platform or banner the banners will check the data and propose another game that really fits the type of games this specific user enjoys
This allows the banner to create your very own roadmap and to not be limited to the targeting itself
CONTINUAL TRACKING NEVER PLAY A GAME TWICE
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
Applying the same tracking techniques the user will be targeted with their own customized character that is already available in the non-expanded banner
This allows the user to feel connected to the experience and play and explore the platform with their own character throughout the experience
PERSONALIZED CUSTOM CHARACTER
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
23
By hosting the banners on the same location as the platform the banners can communicate with the users cookies
Itrsquos this smart mechanism that ensures a seamless personalised experience that keeps things fresh and letrsquos users pickup where they left off
(NOT SO) COOKIE CUTTER CONTENT
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
SUMMARY TARGETING TECHNIQUES
TACTICAL RELEVANT PERSONALIf Tennis is a trending topic currently
being played the banners are overwritten to showcase that
specific game
If the data shows that the user likes Soccer it will showcase the
Soccer game
You have already played the game and will see your own personalized
character and a game that really fits your specific roadmap
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
S O M E N E T F L I X A N D C H I L Lhellip
24
LESS HOURS amp COSTS MORE QUALITY amp CONTROL
C R E A T I V E E X P E R T I S E C A S E 2 - N E T F L I X
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
25
NETFLIX CHALLENGE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
1 2 3
MULTIPLE COUNTRIES MULTIPLE LANGUAGES
(190)
DIVERSE AUDIENCES AND DEMOGRAPHICS
EASY LOCALIZATION IN MULTIPLE LANGUAGES
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
12
DEVELOPMENT Master versions of the
key formats
HOW TO GET IT DONEhellip PART 2
SETUP DYNAMIC SYSTEM
For example using Googlersquos Dynamic Content System
QA + TRAFFIC All creative and data
inputs double checked
MONITOR + OPTIMIZE Change creative in
real-time
05 06 07 08
T A K E M E T O R I O hellip
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
PROGRAMMATIC AS A CREATIVE CANVAS INSTEAD OF CREEPY
CANVASSING
CREATIVE EXPERTISE CASE 1 - GOOGLE RIO O BRASIL INTEIRO JOGA
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
THE BRIEFINGA PRODIGIOUS PLATFORM TO CELEBRATE RIO 2016
RELATE TO SPORTS amp INTEGRATE GOOGLE MAPS
INNOVATIVE MEDIA ADS TO DRIVE TRAFFIC TO THE SITE
01
02
03
16
OUR PROGRAMMATIC SOLUTION
17
PLATFORM WORTHY OF A PLACE ON AN OLYMPIC PODIUM
MINI GAMES A WHOPPING 42 OF THEM
A CLOSER LOOK AT PROGRAMMATIC GAMING
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
By scanning certain keywords on websites the banner decides which of the 42 games to first present to users entering the experience
KEYWORDS
USER INTERESTSThe banner checks with the server to see if there is any personalized data available about the user Using this data we target the specific interest of the user
If a user already has played a certain game either on the platform or banner the banners will check the data and propose another game that really fits the type of games this specific user enjoys
This allows the banner to create your very own roadmap and to not be limited to the targeting itself
CONTINUAL TRACKING NEVER PLAY A GAME TWICE
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
Applying the same tracking techniques the user will be targeted with their own customized character that is already available in the non-expanded banner
This allows the user to feel connected to the experience and play and explore the platform with their own character throughout the experience
PERSONALIZED CUSTOM CHARACTER
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
23
By hosting the banners on the same location as the platform the banners can communicate with the users cookies
Itrsquos this smart mechanism that ensures a seamless personalised experience that keeps things fresh and letrsquos users pickup where they left off
(NOT SO) COOKIE CUTTER CONTENT
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
SUMMARY TARGETING TECHNIQUES
TACTICAL RELEVANT PERSONALIf Tennis is a trending topic currently
being played the banners are overwritten to showcase that
specific game
If the data shows that the user likes Soccer it will showcase the
Soccer game
You have already played the game and will see your own personalized
character and a game that really fits your specific roadmap
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
S O M E N E T F L I X A N D C H I L Lhellip
24
LESS HOURS amp COSTS MORE QUALITY amp CONTROL
C R E A T I V E E X P E R T I S E C A S E 2 - N E T F L I X
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
25
NETFLIX CHALLENGE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
1 2 3
MULTIPLE COUNTRIES MULTIPLE LANGUAGES
(190)
DIVERSE AUDIENCES AND DEMOGRAPHICS
EASY LOCALIZATION IN MULTIPLE LANGUAGES
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
T A K E M E T O R I O hellip
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
PROGRAMMATIC AS A CREATIVE CANVAS INSTEAD OF CREEPY
CANVASSING
CREATIVE EXPERTISE CASE 1 - GOOGLE RIO O BRASIL INTEIRO JOGA
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
THE BRIEFINGA PRODIGIOUS PLATFORM TO CELEBRATE RIO 2016
RELATE TO SPORTS amp INTEGRATE GOOGLE MAPS
INNOVATIVE MEDIA ADS TO DRIVE TRAFFIC TO THE SITE
01
02
03
16
OUR PROGRAMMATIC SOLUTION
17
PLATFORM WORTHY OF A PLACE ON AN OLYMPIC PODIUM
MINI GAMES A WHOPPING 42 OF THEM
A CLOSER LOOK AT PROGRAMMATIC GAMING
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
By scanning certain keywords on websites the banner decides which of the 42 games to first present to users entering the experience
KEYWORDS
USER INTERESTSThe banner checks with the server to see if there is any personalized data available about the user Using this data we target the specific interest of the user
If a user already has played a certain game either on the platform or banner the banners will check the data and propose another game that really fits the type of games this specific user enjoys
This allows the banner to create your very own roadmap and to not be limited to the targeting itself
CONTINUAL TRACKING NEVER PLAY A GAME TWICE
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
Applying the same tracking techniques the user will be targeted with their own customized character that is already available in the non-expanded banner
This allows the user to feel connected to the experience and play and explore the platform with their own character throughout the experience
PERSONALIZED CUSTOM CHARACTER
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
23
By hosting the banners on the same location as the platform the banners can communicate with the users cookies
Itrsquos this smart mechanism that ensures a seamless personalised experience that keeps things fresh and letrsquos users pickup where they left off
(NOT SO) COOKIE CUTTER CONTENT
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
SUMMARY TARGETING TECHNIQUES
TACTICAL RELEVANT PERSONALIf Tennis is a trending topic currently
being played the banners are overwritten to showcase that
specific game
If the data shows that the user likes Soccer it will showcase the
Soccer game
You have already played the game and will see your own personalized
character and a game that really fits your specific roadmap
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
S O M E N E T F L I X A N D C H I L Lhellip
24
LESS HOURS amp COSTS MORE QUALITY amp CONTROL
C R E A T I V E E X P E R T I S E C A S E 2 - N E T F L I X
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
25
NETFLIX CHALLENGE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
1 2 3
MULTIPLE COUNTRIES MULTIPLE LANGUAGES
(190)
DIVERSE AUDIENCES AND DEMOGRAPHICS
EASY LOCALIZATION IN MULTIPLE LANGUAGES
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
PROGRAMMATIC AS A CREATIVE CANVAS INSTEAD OF CREEPY
CANVASSING
CREATIVE EXPERTISE CASE 1 - GOOGLE RIO O BRASIL INTEIRO JOGA
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
THE BRIEFINGA PRODIGIOUS PLATFORM TO CELEBRATE RIO 2016
RELATE TO SPORTS amp INTEGRATE GOOGLE MAPS
INNOVATIVE MEDIA ADS TO DRIVE TRAFFIC TO THE SITE
01
02
03
16
OUR PROGRAMMATIC SOLUTION
17
PLATFORM WORTHY OF A PLACE ON AN OLYMPIC PODIUM
MINI GAMES A WHOPPING 42 OF THEM
A CLOSER LOOK AT PROGRAMMATIC GAMING
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
By scanning certain keywords on websites the banner decides which of the 42 games to first present to users entering the experience
KEYWORDS
USER INTERESTSThe banner checks with the server to see if there is any personalized data available about the user Using this data we target the specific interest of the user
If a user already has played a certain game either on the platform or banner the banners will check the data and propose another game that really fits the type of games this specific user enjoys
This allows the banner to create your very own roadmap and to not be limited to the targeting itself
CONTINUAL TRACKING NEVER PLAY A GAME TWICE
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
Applying the same tracking techniques the user will be targeted with their own customized character that is already available in the non-expanded banner
This allows the user to feel connected to the experience and play and explore the platform with their own character throughout the experience
PERSONALIZED CUSTOM CHARACTER
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
23
By hosting the banners on the same location as the platform the banners can communicate with the users cookies
Itrsquos this smart mechanism that ensures a seamless personalised experience that keeps things fresh and letrsquos users pickup where they left off
(NOT SO) COOKIE CUTTER CONTENT
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
SUMMARY TARGETING TECHNIQUES
TACTICAL RELEVANT PERSONALIf Tennis is a trending topic currently
being played the banners are overwritten to showcase that
specific game
If the data shows that the user likes Soccer it will showcase the
Soccer game
You have already played the game and will see your own personalized
character and a game that really fits your specific roadmap
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
S O M E N E T F L I X A N D C H I L Lhellip
24
LESS HOURS amp COSTS MORE QUALITY amp CONTROL
C R E A T I V E E X P E R T I S E C A S E 2 - N E T F L I X
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
25
NETFLIX CHALLENGE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
1 2 3
MULTIPLE COUNTRIES MULTIPLE LANGUAGES
(190)
DIVERSE AUDIENCES AND DEMOGRAPHICS
EASY LOCALIZATION IN MULTIPLE LANGUAGES
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
THE BRIEFINGA PRODIGIOUS PLATFORM TO CELEBRATE RIO 2016
RELATE TO SPORTS amp INTEGRATE GOOGLE MAPS
INNOVATIVE MEDIA ADS TO DRIVE TRAFFIC TO THE SITE
01
02
03
16
OUR PROGRAMMATIC SOLUTION
17
PLATFORM WORTHY OF A PLACE ON AN OLYMPIC PODIUM
MINI GAMES A WHOPPING 42 OF THEM
A CLOSER LOOK AT PROGRAMMATIC GAMING
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
By scanning certain keywords on websites the banner decides which of the 42 games to first present to users entering the experience
KEYWORDS
USER INTERESTSThe banner checks with the server to see if there is any personalized data available about the user Using this data we target the specific interest of the user
If a user already has played a certain game either on the platform or banner the banners will check the data and propose another game that really fits the type of games this specific user enjoys
This allows the banner to create your very own roadmap and to not be limited to the targeting itself
CONTINUAL TRACKING NEVER PLAY A GAME TWICE
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
Applying the same tracking techniques the user will be targeted with their own customized character that is already available in the non-expanded banner
This allows the user to feel connected to the experience and play and explore the platform with their own character throughout the experience
PERSONALIZED CUSTOM CHARACTER
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
23
By hosting the banners on the same location as the platform the banners can communicate with the users cookies
Itrsquos this smart mechanism that ensures a seamless personalised experience that keeps things fresh and letrsquos users pickup where they left off
(NOT SO) COOKIE CUTTER CONTENT
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
SUMMARY TARGETING TECHNIQUES
TACTICAL RELEVANT PERSONALIf Tennis is a trending topic currently
being played the banners are overwritten to showcase that
specific game
If the data shows that the user likes Soccer it will showcase the
Soccer game
You have already played the game and will see your own personalized
character and a game that really fits your specific roadmap
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
S O M E N E T F L I X A N D C H I L Lhellip
24
LESS HOURS amp COSTS MORE QUALITY amp CONTROL
C R E A T I V E E X P E R T I S E C A S E 2 - N E T F L I X
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
25
NETFLIX CHALLENGE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
1 2 3
MULTIPLE COUNTRIES MULTIPLE LANGUAGES
(190)
DIVERSE AUDIENCES AND DEMOGRAPHICS
EASY LOCALIZATION IN MULTIPLE LANGUAGES
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
16
OUR PROGRAMMATIC SOLUTION
17
PLATFORM WORTHY OF A PLACE ON AN OLYMPIC PODIUM
MINI GAMES A WHOPPING 42 OF THEM
A CLOSER LOOK AT PROGRAMMATIC GAMING
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
By scanning certain keywords on websites the banner decides which of the 42 games to first present to users entering the experience
KEYWORDS
USER INTERESTSThe banner checks with the server to see if there is any personalized data available about the user Using this data we target the specific interest of the user
If a user already has played a certain game either on the platform or banner the banners will check the data and propose another game that really fits the type of games this specific user enjoys
This allows the banner to create your very own roadmap and to not be limited to the targeting itself
CONTINUAL TRACKING NEVER PLAY A GAME TWICE
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
Applying the same tracking techniques the user will be targeted with their own customized character that is already available in the non-expanded banner
This allows the user to feel connected to the experience and play and explore the platform with their own character throughout the experience
PERSONALIZED CUSTOM CHARACTER
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
23
By hosting the banners on the same location as the platform the banners can communicate with the users cookies
Itrsquos this smart mechanism that ensures a seamless personalised experience that keeps things fresh and letrsquos users pickup where they left off
(NOT SO) COOKIE CUTTER CONTENT
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
SUMMARY TARGETING TECHNIQUES
TACTICAL RELEVANT PERSONALIf Tennis is a trending topic currently
being played the banners are overwritten to showcase that
specific game
If the data shows that the user likes Soccer it will showcase the
Soccer game
You have already played the game and will see your own personalized
character and a game that really fits your specific roadmap
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
S O M E N E T F L I X A N D C H I L Lhellip
24
LESS HOURS amp COSTS MORE QUALITY amp CONTROL
C R E A T I V E E X P E R T I S E C A S E 2 - N E T F L I X
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
25
NETFLIX CHALLENGE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
1 2 3
MULTIPLE COUNTRIES MULTIPLE LANGUAGES
(190)
DIVERSE AUDIENCES AND DEMOGRAPHICS
EASY LOCALIZATION IN MULTIPLE LANGUAGES
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
17
PLATFORM WORTHY OF A PLACE ON AN OLYMPIC PODIUM
MINI GAMES A WHOPPING 42 OF THEM
A CLOSER LOOK AT PROGRAMMATIC GAMING
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
By scanning certain keywords on websites the banner decides which of the 42 games to first present to users entering the experience
KEYWORDS
USER INTERESTSThe banner checks with the server to see if there is any personalized data available about the user Using this data we target the specific interest of the user
If a user already has played a certain game either on the platform or banner the banners will check the data and propose another game that really fits the type of games this specific user enjoys
This allows the banner to create your very own roadmap and to not be limited to the targeting itself
CONTINUAL TRACKING NEVER PLAY A GAME TWICE
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
Applying the same tracking techniques the user will be targeted with their own customized character that is already available in the non-expanded banner
This allows the user to feel connected to the experience and play and explore the platform with their own character throughout the experience
PERSONALIZED CUSTOM CHARACTER
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
23
By hosting the banners on the same location as the platform the banners can communicate with the users cookies
Itrsquos this smart mechanism that ensures a seamless personalised experience that keeps things fresh and letrsquos users pickup where they left off
(NOT SO) COOKIE CUTTER CONTENT
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
SUMMARY TARGETING TECHNIQUES
TACTICAL RELEVANT PERSONALIf Tennis is a trending topic currently
being played the banners are overwritten to showcase that
specific game
If the data shows that the user likes Soccer it will showcase the
Soccer game
You have already played the game and will see your own personalized
character and a game that really fits your specific roadmap
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
S O M E N E T F L I X A N D C H I L Lhellip
24
LESS HOURS amp COSTS MORE QUALITY amp CONTROL
C R E A T I V E E X P E R T I S E C A S E 2 - N E T F L I X
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
25
NETFLIX CHALLENGE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
1 2 3
MULTIPLE COUNTRIES MULTIPLE LANGUAGES
(190)
DIVERSE AUDIENCES AND DEMOGRAPHICS
EASY LOCALIZATION IN MULTIPLE LANGUAGES
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
A CLOSER LOOK AT PROGRAMMATIC GAMING
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
By scanning certain keywords on websites the banner decides which of the 42 games to first present to users entering the experience
KEYWORDS
USER INTERESTSThe banner checks with the server to see if there is any personalized data available about the user Using this data we target the specific interest of the user
If a user already has played a certain game either on the platform or banner the banners will check the data and propose another game that really fits the type of games this specific user enjoys
This allows the banner to create your very own roadmap and to not be limited to the targeting itself
CONTINUAL TRACKING NEVER PLAY A GAME TWICE
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
Applying the same tracking techniques the user will be targeted with their own customized character that is already available in the non-expanded banner
This allows the user to feel connected to the experience and play and explore the platform with their own character throughout the experience
PERSONALIZED CUSTOM CHARACTER
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
23
By hosting the banners on the same location as the platform the banners can communicate with the users cookies
Itrsquos this smart mechanism that ensures a seamless personalised experience that keeps things fresh and letrsquos users pickup where they left off
(NOT SO) COOKIE CUTTER CONTENT
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
SUMMARY TARGETING TECHNIQUES
TACTICAL RELEVANT PERSONALIf Tennis is a trending topic currently
being played the banners are overwritten to showcase that
specific game
If the data shows that the user likes Soccer it will showcase the
Soccer game
You have already played the game and will see your own personalized
character and a game that really fits your specific roadmap
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
S O M E N E T F L I X A N D C H I L Lhellip
24
LESS HOURS amp COSTS MORE QUALITY amp CONTROL
C R E A T I V E E X P E R T I S E C A S E 2 - N E T F L I X
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
25
NETFLIX CHALLENGE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
1 2 3
MULTIPLE COUNTRIES MULTIPLE LANGUAGES
(190)
DIVERSE AUDIENCES AND DEMOGRAPHICS
EASY LOCALIZATION IN MULTIPLE LANGUAGES
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
By scanning certain keywords on websites the banner decides which of the 42 games to first present to users entering the experience
KEYWORDS
USER INTERESTSThe banner checks with the server to see if there is any personalized data available about the user Using this data we target the specific interest of the user
If a user already has played a certain game either on the platform or banner the banners will check the data and propose another game that really fits the type of games this specific user enjoys
This allows the banner to create your very own roadmap and to not be limited to the targeting itself
CONTINUAL TRACKING NEVER PLAY A GAME TWICE
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
Applying the same tracking techniques the user will be targeted with their own customized character that is already available in the non-expanded banner
This allows the user to feel connected to the experience and play and explore the platform with their own character throughout the experience
PERSONALIZED CUSTOM CHARACTER
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
23
By hosting the banners on the same location as the platform the banners can communicate with the users cookies
Itrsquos this smart mechanism that ensures a seamless personalised experience that keeps things fresh and letrsquos users pickup where they left off
(NOT SO) COOKIE CUTTER CONTENT
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
SUMMARY TARGETING TECHNIQUES
TACTICAL RELEVANT PERSONALIf Tennis is a trending topic currently
being played the banners are overwritten to showcase that
specific game
If the data shows that the user likes Soccer it will showcase the
Soccer game
You have already played the game and will see your own personalized
character and a game that really fits your specific roadmap
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
S O M E N E T F L I X A N D C H I L Lhellip
24
LESS HOURS amp COSTS MORE QUALITY amp CONTROL
C R E A T I V E E X P E R T I S E C A S E 2 - N E T F L I X
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
25
NETFLIX CHALLENGE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
1 2 3
MULTIPLE COUNTRIES MULTIPLE LANGUAGES
(190)
DIVERSE AUDIENCES AND DEMOGRAPHICS
EASY LOCALIZATION IN MULTIPLE LANGUAGES
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
If a user already has played a certain game either on the platform or banner the banners will check the data and propose another game that really fits the type of games this specific user enjoys
This allows the banner to create your very own roadmap and to not be limited to the targeting itself
CONTINUAL TRACKING NEVER PLAY A GAME TWICE
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
Applying the same tracking techniques the user will be targeted with their own customized character that is already available in the non-expanded banner
This allows the user to feel connected to the experience and play and explore the platform with their own character throughout the experience
PERSONALIZED CUSTOM CHARACTER
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
23
By hosting the banners on the same location as the platform the banners can communicate with the users cookies
Itrsquos this smart mechanism that ensures a seamless personalised experience that keeps things fresh and letrsquos users pickup where they left off
(NOT SO) COOKIE CUTTER CONTENT
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
SUMMARY TARGETING TECHNIQUES
TACTICAL RELEVANT PERSONALIf Tennis is a trending topic currently
being played the banners are overwritten to showcase that
specific game
If the data shows that the user likes Soccer it will showcase the
Soccer game
You have already played the game and will see your own personalized
character and a game that really fits your specific roadmap
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
S O M E N E T F L I X A N D C H I L Lhellip
24
LESS HOURS amp COSTS MORE QUALITY amp CONTROL
C R E A T I V E E X P E R T I S E C A S E 2 - N E T F L I X
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
25
NETFLIX CHALLENGE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
1 2 3
MULTIPLE COUNTRIES MULTIPLE LANGUAGES
(190)
DIVERSE AUDIENCES AND DEMOGRAPHICS
EASY LOCALIZATION IN MULTIPLE LANGUAGES
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
Applying the same tracking techniques the user will be targeted with their own customized character that is already available in the non-expanded banner
This allows the user to feel connected to the experience and play and explore the platform with their own character throughout the experience
PERSONALIZED CUSTOM CHARACTER
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
23
By hosting the banners on the same location as the platform the banners can communicate with the users cookies
Itrsquos this smart mechanism that ensures a seamless personalised experience that keeps things fresh and letrsquos users pickup where they left off
(NOT SO) COOKIE CUTTER CONTENT
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
SUMMARY TARGETING TECHNIQUES
TACTICAL RELEVANT PERSONALIf Tennis is a trending topic currently
being played the banners are overwritten to showcase that
specific game
If the data shows that the user likes Soccer it will showcase the
Soccer game
You have already played the game and will see your own personalized
character and a game that really fits your specific roadmap
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
S O M E N E T F L I X A N D C H I L Lhellip
24
LESS HOURS amp COSTS MORE QUALITY amp CONTROL
C R E A T I V E E X P E R T I S E C A S E 2 - N E T F L I X
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
25
NETFLIX CHALLENGE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
1 2 3
MULTIPLE COUNTRIES MULTIPLE LANGUAGES
(190)
DIVERSE AUDIENCES AND DEMOGRAPHICS
EASY LOCALIZATION IN MULTIPLE LANGUAGES
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
By hosting the banners on the same location as the platform the banners can communicate with the users cookies
Itrsquos this smart mechanism that ensures a seamless personalised experience that keeps things fresh and letrsquos users pickup where they left off
(NOT SO) COOKIE CUTTER CONTENT
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
SUMMARY TARGETING TECHNIQUES
TACTICAL RELEVANT PERSONALIf Tennis is a trending topic currently
being played the banners are overwritten to showcase that
specific game
If the data shows that the user likes Soccer it will showcase the
Soccer game
You have already played the game and will see your own personalized
character and a game that really fits your specific roadmap
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
S O M E N E T F L I X A N D C H I L Lhellip
24
LESS HOURS amp COSTS MORE QUALITY amp CONTROL
C R E A T I V E E X P E R T I S E C A S E 2 - N E T F L I X
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
25
NETFLIX CHALLENGE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
1 2 3
MULTIPLE COUNTRIES MULTIPLE LANGUAGES
(190)
DIVERSE AUDIENCES AND DEMOGRAPHICS
EASY LOCALIZATION IN MULTIPLE LANGUAGES
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
SUMMARY TARGETING TECHNIQUES
TACTICAL RELEVANT PERSONALIf Tennis is a trending topic currently
being played the banners are overwritten to showcase that
specific game
If the data shows that the user likes Soccer it will showcase the
Soccer game
You have already played the game and will see your own personalized
character and a game that really fits your specific roadmap
CR
EATIVE EXPERTISE C
ASE 1 - G
OO
GLE R
IO O
BR
ASIL IN
TEIRO
JOG
A
S O M E N E T F L I X A N D C H I L Lhellip
24
LESS HOURS amp COSTS MORE QUALITY amp CONTROL
C R E A T I V E E X P E R T I S E C A S E 2 - N E T F L I X
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
25
NETFLIX CHALLENGE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
1 2 3
MULTIPLE COUNTRIES MULTIPLE LANGUAGES
(190)
DIVERSE AUDIENCES AND DEMOGRAPHICS
EASY LOCALIZATION IN MULTIPLE LANGUAGES
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
S O M E N E T F L I X A N D C H I L Lhellip
24
LESS HOURS amp COSTS MORE QUALITY amp CONTROL
C R E A T I V E E X P E R T I S E C A S E 2 - N E T F L I X
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
25
NETFLIX CHALLENGE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
1 2 3
MULTIPLE COUNTRIES MULTIPLE LANGUAGES
(190)
DIVERSE AUDIENCES AND DEMOGRAPHICS
EASY LOCALIZATION IN MULTIPLE LANGUAGES
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
LESS HOURS amp COSTS MORE QUALITY amp CONTROL
C R E A T I V E E X P E R T I S E C A S E 2 - N E T F L I X
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
25
NETFLIX CHALLENGE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
1 2 3
MULTIPLE COUNTRIES MULTIPLE LANGUAGES
(190)
DIVERSE AUDIENCES AND DEMOGRAPHICS
EASY LOCALIZATION IN MULTIPLE LANGUAGES
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
NETFLIX CHALLENGE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
1 2 3
MULTIPLE COUNTRIES MULTIPLE LANGUAGES
(190)
DIVERSE AUDIENCES AND DEMOGRAPHICS
EASY LOCALIZATION IN MULTIPLE LANGUAGES
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
REFER
ENC
ES amp C
RED
ENTIA
LS
27
NETFLIX GLOBAL DYNAMIC BANNERING
Every global Netflix campaign is set up in the smartest dynamic way possible One universal banner that will adjust to any sizelanguage or interest based on the dynamic input that the unit receives
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
NETFLIX BETTER CALL SAUL
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
IDENTIFIED UNIVERSAL FORMATS
OPTIMIZED DESIGN DYNAMIC CREATIVE
AUTOMATICALLY LOCALIZED REDUCING DUPLICATION OF DESIGN AND DEVELOPMENT
BASED ON USERS INTERESTS CONTENT CAN BE CHANGED
NETFLIX SOLUTION
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
UNIVERSAL FORMATS DYNAMIC CREATIVE WITH OPTIMISED DESIGN
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
30
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
BASED ON USERrsquoS INTERESTS EG TAG-LINES IMAGES amp VIDEOS
AUTOMATICALLY LOCALISED AND SERVED MAKING IT EASIER FOR MULTI-LANGUAGE
FASHION ENTHUSIASTS TV ENTERTAINMENTSWEDENUK
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
31
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
S O M E E X T R A S W E rsquo V E L E A R N E D A L O N G T H E W A Y
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
NOT JUST AN MPU THINK OUTSIDE THE BOX VIDEOS PREROLLS DIGITAL OUT OF HOME TAKEOVERS AND SOCIALProgrammatic can be applied to more than just an MPU It has potential to be pushed much further with other media types
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
34
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
LAUNCH IS WHEN THE GAME TRULY BEGINS
MONITOR OPTIMIZE UPDATE
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
C R
E A T I V E E X P E R T I S E C
A S E 2 - N E T F L I X
36
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
K E Y T A K E A W A Y S F O R P R O G R A M M A T I C
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
38
THINK OUT SIDE THE (MPU) BOX
Think about keywords user interests and previous behaviour
ONE SIZE CAN FIT ALL
Consider videos prerolls DOOH takeovers and social
TARGET ON MULTIPLE DATA POINTS
Explore programmatic rollouts identify universals formats and make smart flexible designs
39
39