1. Help! Im A Product ManagerSteve Wells, AIPMM

2. Help!!! Im a New Product Manager You are a former project mgr, dev eng, architect, QA,or SE Hands who are you? Where coming from? MBAs? You are a seasoned PM in a new company/group What do you do now? What are your activities? What are your deliverables? Who are your stakeholders? (what is a stakeholder ???) 3. What You Need to Survive Orientation Just parachuted onto new terrain - need to get oriented What is your situation? New recruit, acquisition, transfer? How familiar are you w/ the terrain Who can help you get oriented Tools What is your frame of reference? How can you organize your info? What scaffolding/framework tools exist to help you? Identification of Stakeholders Internal exec, core team External customers, partners 4. Now What? Need way to define info reqd to manage products What about: Who, What, Where, When, Why, How, How Much* Or a more modern version?Organization = How, WhenBusiness = How MuchCustomer = WhoProduct = WhatMarket = Why, Where* Circa 1902 Rudyard Kiplings "the Elephant Child"I Keep six honest serving-men: (They taught me all I knew). Their names are What and Where and When and How and Why and Who. 5. WHAT knowledge is needed to manage products? Organization Who are you? Where fit in Org? What are Org goals/strategy What are your goals? What are roles, activities, deliverables? What is expected of a product manager? Business What is the sustainable business model for the product? Customer Who are all your customers? Who are the stakeholders who will influence the product? Product What are your products? How can you make them unique? Market Where do all the customers gather? Who markets your products? Who defines your market opportunities? 6. WHEN is this knowledge required? Need a simple way to define WHAT is required WHEN Can use simple, home grown, customized spreadsheet Alternatively could use AIPMM Product Management Framework (PMF) Simple, Comprehensive Indisputable Standard/Universal: All Industries, All companies Expandable 7. AIPMM Product Management FrameworkX-Axis: Product Management Life Cycle (PMLC)Y-Axis: Project/ProductProgramMgmtKnowledgeProductAreas5 Major Knowledge Areas (KA)4 unique to Prod. Mgmt:Business, Customer, Product, Market1 overlap w/ Proj / Prog Mgmt: Organization (cross-functional matrix projects & programs) 8. PMF Spreadsheet ToolProduct Management Life Cycle (PMLC)Product Management Knowledge Areas Simple structure not rocket science easy to copy You can do it yourself or use an AIPMM tool 9. Interested in Helping Grow Our Profession? Were looking for volunteers/creative initiatives Adopt /promote PMF, ProdBOK to your colleagues Join AIPMM - www.aipmm.com Networking opportunities, Training, Ambassador Program, On-line forums, PM data base Join AIPMM Ambassador Group Evangelize Provide thought leadership Help drive initiatives to grow our profession Consider Product Management certifications CPM, CPMM, Agile CPM