help-u-close online video for real estate agents
DESCRIPTION
If you need help with using online video for your real estate business please contact me at 949-954-0008 or [email protected] or www.swiftlead.com.TRANSCRIPT
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Help-U-Close Agent Profi le Video SeminarWinter 2013
Jamie Steigerwald
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VIDEO
& SO
CIAL MED
IA
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ON
LINE VID
EO STATS
Video on WebsitesVisitors who view video stay 4x longerWebsites with videos are 53 times more likely
to receive a first page ranking on GoogleVideo boosts conversions up to 80%Increased email click-thought rate by 3 times.
Real Estate and Video73% of homeowners more likely to list with an
agent offering videoOnly 12% of agents have YouTube accounts.Video ads $0.05 - $1.00 per view vs. $4.00
per click on display ads
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PAID VID
EO
Click-to PlayDisplay Network
InVideoLower 3rd
FREE on Your VideosIn-Search
YouTube SearchIn-Slate
Viewers choses 1 of 3 ads
In-DisplayShows on Watch Pages
In-Stream15 to 30 seconds
Ad TypesCPCCPMCPV
Ad Types
Display NetworkWebsites & BlogsRemarketing
YouTube
Ad Locations
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CON
TENT ID
EAS
Agent Profiles Property Tours
Animoto.com ($5.00)Neighborhood ToursNeighbor InterviewsLocal Business ReviewsParks & Recreation
Dog ParksRent vs. Buy
Content IdeasLists
Before you buy…Reasons you should move to…Top Neighborhoods
Transaction ReportsMLS CMA’sAssociation NewsCAR Contract
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VIDEO
HO
STING
ProHigher QualityMore ControlBetter SEONo AdsThumbnails
ConNot FreeLow Search
VimeoPRO2nd Largest SearchFREEAdvertising
ConLimited ControlCompetitionAdvertisingThumbnails
YouTube
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VIDEO
DISTRIBU
TION
YouTubeGoogle PlacesVimeoDailyMotionMetacafeBlip.tvVeohMySpace
Video DistributionFacebookYelpFlickerPhotobucketBingBrightcoveViddlerSevenload
Use OneLoad.com or Kaltura.com
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Include Video with Image LinksTest Headlines
Use Image CodesSample Headline:[VIDEO] Bank Owned Great Schools Way Under Value!► ◄
YOU
TUBE &
CRAIGSLIST
Craigslist
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KeywordsIn FilenameIn TitleIn DescriptionTags
Link to your site include HTTP://Call To ActionInVideo AdCreate Playlists
VIDEO
SEO CH
ECKLIST
Video rich snippetsVideo SitemapNon-YouTubeKeywords300+ Words
Use Transcription1 Video Per Page
Your Website YouTube
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SOCIAL M
EDIA AN
D VID
EO
Real Estate SitesZillowRealtor.comTrulia
Facebook Promoted PostsTwitter Promoted TweetsGoogle+
Social Media and Video
Vine (from Twitter)6 secondsDisplays in native Twitter appIdeas
WalkthroughsDesign (inside and out)Quick Tips
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THANK YOU FOR ATTENDING
• Websites
• Blogs
• YouTube
• Video’s
• Craigslist
• Search (SEO / SEM)
Jamie Steigerwald
949-954-0008