Help your clients keep

more callers on hold! www.gosoho.com.au

80% of callers with silence on hold hang up within 1 minute. With music on

hold, clients can keep callers on the line and boost sales!

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On Hold Message Statistics

AT&T REPORTS:

An estimated 70% of business phone callers are put on hold.

An estimated 60% of business phone callers put on hold will hang up

without messages & music on hold.

An estimated 30% of these phone callers don't call back!

30%

70%

40%

60%70%

30%

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On Hold Message Statistics

A NATIONAL STUDY PUBLISHED BY NORTH AMERICAN TELECOMMUNICATIONS ASSOCIATION REPORTS:

Phone callers with SILENCE-ON-HOLD will abandon their phonecalls in less than one minute; 90% hang up within 40 seconds.

Phone callers with MUSIC ON HOLD will stay on the line 30seconds longer than with only silence.

Phone callers with MESSAGES ON HOLD will stay on the line for upto 3 minutes longer.

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On Hold Message Statistics

US WEST COMMUNICATIONS FOUND THAT MESSAGES ON HOLD RESULTS IN:

0

10

20

30

40

50 40% increase in retention of phone callers on hold

15% increase in inquiries

12% increase in requests for products and services mentioned on hold

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On Hold Message Statistics

MORE ON HOLD MESSAGE FACTS:Telemarketing Magazine - "Over 70% of business phone callers are put onhold...“

OfficeTeam Survey - "The average executive spends 17 minutes per day onhold...“

CNN Survey - "The average person spends 60 hours per year on hold...“

CNN Survey - "Without on hold music or messages, 60% of those on hold willhang up and 30% won't call back...“

Cellular Marketing Magazine - "Over 85% of phone callers prefer on holdmessages over silence...“

Telemarketing Magazine - "Surveys show that 15% to 20% of phone callers makepurchases based on information they heard on hold..."

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An AT&T study found that more than 70% of business phone calls in the UnitedStates are placed on hold for an average of 45 to 60 seconds each. Meanwhile, aUSA Today study found executives spend 15 minutes a day or 68 hours a year onhold. A CNN survey found that that 70% of callers in the United States who areholding the line in silence hang up within 60 seconds.

A study by North American Telecom found that callers hearing music on hold willstay on the line 30 seconds longer than callers experiencing silence, and callershearing commercials on hold will stay on the line for up to 3 minutes longer.

In November 2011 an omnibus survey of more than 2,000 UK consumershighlighted several key figures related to modern business communications andspecifically to On Hold Messaging. Conducted by ICM on behalf of audio brandingspecialist PH Media Group, the survey found

70% of consumers are put on hold for more than 50% of their calls; 68% ofconsumers are put on hold for longer than one minute; 73% of consumers wantto hear something other than beeps or silence while on hold; 72% of personalcalls to businesses are made at home on a landline; 60% of consumers are infront of a computer while on hold.

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Why use Messaging

on Hold?

Well let's take a quick look at some phone related 'FACTS'!

Here are just a few brief facts about how customers react to

different phone hold situations

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PLEASE NOTE: Statistics supplied from AT&T, Teleconnect Mag, N.A.T.A. and U.S.West Communications and Telstra

In Australia, the average time spent on hold is 44 seconds. 88% of callers prefer on hold messages. 60% of callers put on 'silent' hold hang up, and 30% first time callers nevercall back. Callers hearing information while on hold, will stay on the line for up to 3.5minutes longer. 70% of customers calling businesses are placed on hold. Callers who hear music on hold will stay on the line up to 60 seconds longerthan 'silent' hold. Up to 20% of callers on hold made a purchasing decision based on what theyheard on-hold. Advertising on hold cost far less than most other types of advertising media& targets your market.

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Messages On Hold

works!

If you think about it... customers who call your business are already

interested in what you have to offer.

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Messages On Hold takes your current marketing strategies to a HIGHER LEVEL.and it's the perfect way to:

Educate your caller, cross promote ALL the different and NEW services andproducts you supply. Enhance and provide a Professional Phone Image. Improve customer relations and increase sales. Instill 'Caller Confidence'... knowing they are dealing with a business whotakes pride in their capabilities & products. Maintain Caller Retention, so your caller will stay holding for a longer period. Direct Target Marketing, providing more in-depth informationwhile motivating your customers to act. Turn 'wasted' hold time... into positive customer connection and branding.

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Let's take a look at the

alternatives you have

compared to Messages On

Hold

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13RADIO

You could end up advertising yourcompetition.

The radio is susceptible to being offstation... creating 'white noise'.

Bad music selection by a radio stationcan do more harm than good.

The audio does NOT promote yourcompany.

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14CD’s

CD players do NOT have an AutoRestart Feature, so you have tocontinually check if your CD player is stillplaying.. as they stop runningfrequently... example, when there'sbeen a power down or power surge.

CD players have mechanical partsthat wear out, breaking down andcosting you money when having to bereplaced.

and like Radio, CD's do NOTpromote your company.

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And if your business uses

any of the following... then

you really need to contact

us ASAP!

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16CHIMES

If you have chimes... we bet youhave had customers complain.

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17SILENCE

"..hello... hello... anyone there...are

you still there... hello?" The

customer will soon hang-up and you

take the risk of them not calling back,

as very few people who hang up call

back again.

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18GENERIC OF-THE-SHELF MOH UNIT

Sounds totally unprofessional!

The audio doesn't promote your company

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19DID YOU KNOW?

A caller hearing information onhold will stay on the line for up to3.5 minutes longer?