helping clean monetizersthriveblog.appesteem.com/file.axd?file=/asw meeting in vegas.pdfby security...
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Helpingcleanmonetizers thriveAppEsteemCorporation,655156th AveSE,Suite275,Bellevue,WA98007
Whatwe’lltalkabout•DrivingurgencywithDeceptors•Howourfreecertificationworks•Ourpremiumservicesoffering•Partnermonetizationopportunities
AppEsteem fightsfortheconsumerWebelievethatconsumersshouldneverbescared,tricked,orcheatedbysoftwareButwhensoftwaremonetizers andtheirsupplychainarenotheldaccountablefortheiractions,consumersgetscrewedWeholdeverybodyaccountableandbuildalevelplayingfieldsocleanmonetizers canthrive
Sortingoutsoftwaremonetizers
ViolatesDeceptorRequirements
WecontinuetoshrinkthisspacewithstrongerDeceptor
requirements
DECEPTOR:blockedbyAVsasUnwantedSoftware
CERTIFIED:allowedbymostAVs
NON-CERTIFIED:blockedbysomeAVsasPUA
MeetsApplicationCertificationRequirements
ViolatesDeceptorRequirements
MALWARE:blockedbyAVsasVirus,Trojan,Ransomware
Developedbycriminals
Developedbyunenlightenedmonetizerswhomaybedisrespectingconsumers
Developedbycleanmonetizers
Howwedriveaccountability•Deceptors eithercleanupquicklyorwitheraway
•Certifiedapps thrivewithourcertificationandpremiumservices
•RequirementsandProgramsvalidatedbysecurityandmonetizationpartners
•OurappintelligencefeedsandregulartestingforAVscreateurgency
Deceptor Urgency
1. Wecallthemout2. AVsdetect3. Wehelpfix(free)4. AVsmaystill
detectasPUA5. Wecertify(free)
GettingyourDeceptor Remediated
Kubler-Ross’sfive-stagegriefprocessservesasagoodmodelforwhatwe’veseen,andhowyoucanmakeitthrough
DenialBelievethediagnosisissomehowmistaken,andclingtoafalse,preferablereality
• Monetizers spendtimeignoringandarguingwithourclassification
• Westrivetonotgetdefensiveandstateourconcernsfromtheperspectiveoftheconsumer
• Recommendation:thinkaboutourconcernsfromtheconsumerperspective.
AngerBecomefrustrated,especiallyatproximateindividuals.
• Monetizers callusincompetent,theycomplaintotheAVs,theirlawyerswriteusletters.
• Westrivetostayobjectiveandanswerquickly,offeringphonecallsifwesenseconfusion.Ifangerpersists,weoffershiftingtoa30-dayreviewcycle
• Recommendation:seektounderstandandstayprofessional,andwe’reverywillingtohelp
BargainingNegotiateforanextendedlifeinexchangeforareformedlifestyle.Bargainorseekcompromise.
• Monetizers trytonegotiate forchangesthatdon’tprotectconsumers.Theyfindevidenceofotherappswedidn’tdetect.
• Westrivetounderstandtheexplanation,butwedon’tremovebasedonpromises.WealwayswelcomeleadsformoreDeceptors
• Recommendation:Spendyourenergyonmakingthefixes
DepressionDespairattherecognitionoftheinevitablefuture.
• Monetizers writeusletterssaying,“you’vekilledmybusiness.”
• Westrivetoremainnon-judgmental,andtoremindthatconsumerswillbenefitandwewillhelp
• Recommendation:Findtheadvantagesofdoingwhat’sright.Longterm,youandconsumerswillbothbenefit
AcceptanceEmbracetheinevitablefuture.Comeswithacalm,retrospectiveviewandastableconditionofemotions.
• Manymonetizers reachthisstageafterafewmonths.
• Westrivetoberesponsiveandrespectful,andtoremainpositive.Oncecleared,wesuggestfreecertificationandofferourpremiumservices.
• Recommendation:Youdidit!Let’sgettherestofyourappscertified!
BoostingAVEfficiencyTraditionally,manyAVsdeprioritizedmonetizer work
� SlowtodetectPUA andDeceptors� Slowtoclearcleanapps
Weworkwelltogether,andthey’vebeenhelping,butwewantmore
AVsaremotivatedtodowelloncomparativetests
�WeencourageAVefficiencybyrunningcomparativetestsfordetectingDeceptors andallowingCertifiedapps
ThefirstDeceptor Test:November2017
Deceptors�MostAVsdidwellwiththepublishedDeceptors�SomeAVsstruggledintegratingintotheirautomation/researchworkflow
Certified�SomeAVsseemtostrugglewithheuristics�SomeAVs’PUApoliciesexceedourrequirements
Resultsareanonymizedandonlyapartialselection
DoesboostedAVefficiencyhelp?•MostDeceptors felttheAVdetections�Halfcleanedup;somearegettingcertified� Severalcleanedupandnevercontactedus;manysaidthankyou
�Aquartercontinuetoevade�Aquartershutdown
•ManyDeceptors nowspeedthroughthegriefstages� Insteadofmonths,it’snowtakingonlyaweektogetoverDenialandamonthtogettoAcceptance
•Webelievethistesthasincreasedandacceleratedconsumerprotection,andwe’llrunmoreteststhisyear
Deceptor publishingupdates
•AVstellingusaboutaDeceptor willtriggerustopublish
•SimilartoNDArules:wekeepconfidentialuntilwelearnit’snot
When What Our Partners2017 WindowsandMac
SysTools,BundlersAVs,Platforms
AdNetworks Platforms, AVs2018 Browser
ExtensionsBrowsers, Search,AVs
Callcenters,Shoppingcarts,AffiliateNetworks
FTC,Remotetools,Regulators,Creditcards
SDKs AVs,PlatformsWindowsStore &AndroidApps
AVs, Platforms
FutureDeceptor Actions
HowyoucanengagewithusWhenyourappisaDeceptor,and itis… Get30-day
notificationGetfree
certificationGetpremium
servicesUnregistered,notgettingcertified no no noRegisteredfornotification yes no no(getting)Certifiedforfree yes yes yes(getting) Certifiedwithpremiumsupport yes yes yesFromacommittedcustomer yes yes yes
WhenyourappisnotaDeceptor,anditis… Getfreecertification
Getpremiumservices
Unregistered,notgettingcertified yes yesRegisteredfornotification yes yes(getting)Certifiedforfree yes yes(getting) Certifiedwithpremiumsupport yes yesFromacommittedcustomer yes yes
30-dayNotification• Ifyouregisteryourapp,we’llcheckitperiodically
• Ifweseeit’saDeceptor,we’llnotifyyou30daysbeforewepublish
•Freeservice
Getcertifiedforfree•Appliestoyourapp’scurrentversion
•Allowsuseofourlogo
BuyourPremiumServices•AppJailServices
•Useofourelectronicseal
•Committedcustomersgetfreeconsulting
•AppEsteem InsiderProgram
ExampleInsiderNotificationonbrowserextensions
Limitedaccessibilityof“feature”– disclosedonlyatoffer:FailsACR-103
UnattributedsearchdialogclosetoaddressbarmaypassGooglecriteria,butfailsACR-005
Unattributedsearchdialoginmiddleofpageisfineonlyif newtabpagehasitsownclearattribution
Nextontheagenda…•PremiumServicePanel•PartnerPPIofferforcertifiedapps
•Partnerofferforfreepremiumservices
•Networkingtime
PartnerPPIofferforcertifiedapps•Chip.de hasbuiltthefirstcertifiedinstaller
•Theywillonlyoffercertifiedapps
• Increasedistributionsafelyandcleanly
•ContactJamesO’Brien�[email protected]
B L A C K S W A N Internet Ventures | 2018
EverCore’s Pre-Certified
Monetization● EverCore provides qualifying developers
with exclusive and compliant monetization.
● It boosts developer revenues, offering FREE AppEsteem Premium Service.
● EverCore Utilizes AppEsteem’scertification and premium service
● Launching Q1 2018
BlackSwan is...
... one of Ebay’s top global partners. They’ll expand monetization solutions beyond security vendors and to the general applications market, contingent upon AppEsteem certification and Premium Service.
Contact: [email protected]
B L A C K S W A N Internet Ventures | 2018
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“ADSENSE” FOR ECOMMERCEA NEW BREED OF CROSS DEVICE MONETIZATION API & WIDGETS
BlackSwan \\ Intro \\ Platform
B L A C K S W A N Internet Ventures | 2018
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USE CASESRECOMMENDATION WIDGET
BlackSwan \\ Intro \\ Mobile & Web
Desktop \ Tablet Mobile
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IMPLEMENTATIONS
▪ InstallerOfferPage
▪ UpgradeinFlow
▪ ConfirmationPage
▪ UpsellinUI
▪ ServiceTrayUpsell
BlackSwan \\ Solutions \\ EverCore \\ Implementations
Single Purpose• $500,000p/m1MMT1Users
Standalone App• Standaloneappshoppingsolution
Inst
ant M
onet
izat
ion
Upsell in Install Flow
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BENEFITS FOR PUBLISHER & DEVELOPERS
○ New breed of relevance and coverage
○ Unparalleled yield
○ Exclusive access to Baseify’s visual search
○ Free Appesteem premium service
○ Quarterly BlackSwan / Appesteem industry webinar specifically focusing on governmental enforcement (FTC, department of Justice, FBI)
○ Free compliance consulting
○ 24/7 EverCore support
BlackSwan \\ Solutions \\ EverCore \\ Benefits
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FRAMEWORK• BlackSwan assumes the Premium
Service costs upon hitting minimal user base target
• All underlying apps / flows must be certified
• AppEsteem is the enforcement mechanism for BlackSwan and guarantees adherence to our compliance standards
• Publisher enjoys all benefits of the AppEsteem premium service for free.
BlackSwan \\ Solutions \\ EverCore \\ Starting \\ Flows
Apps
EverCore Enrolled
Installers
CleanInstallFlows(Full\ Partial)
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SEQUENCE
REGISTER CERTIFY MONETIZE
Monetizeandenjoyfreepremiumservicefrom
AppEsteem
REGISTERTHROUGHBLACKSWAN
ClinchAppEsteemcertificationforeachApp
BlackSwan \\ Solutions \\ EverCore \\ Starting \\ Process
1. 1
Case Study
Nowisthetime
RespecttheconsumerStayoutofAppJailBecomeanInsiderGrowyourbusiness
Selfservicehttps://customer.appesteem.com