hero cycles [autosaved] [autosaved]

8/9/2019 Hero Cycles [Autosaved] [Autosaved]

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SUBMITTED BY: SHAM SUNDER

( L-2007-A-31-MBA )



COMPANY’S PROFILE



)*&O +&O,P

HISTORY :

Hero group was started ! four M"N#AL

rot$ers in a s%all town &a%alia !

estalis$ing i'!'le spare parts usiness in

A%ritsar( After independen'e and partition

of India) t$e! %o*ed to Lud$iana and

started a i'!'le unit 'alled Hero C!'les in+,-.( /! +,0-) Hero '!'les e'a%e t$e

largest i'!'le %anufa'turer in India(

COMPANY PROFILE



)ero rop companies

From t"e start in 1%' till no/0 t"ere are 1

companies n!er t"e m#rella of )ero+rop.

COMPANY PROFILE



COMPANY NAME PRODUCT / SERVICE

)*&O )OA OTO&S (T* OTO&C5C(*S

)*&O C5C(*S (T* C5C(*S0 A,TO COPO*TS0CO( &O((* ST**(

,6A( S)OWA (T* S)OC7 A8SO&8*&S

S,8*A A,TO (T* A(,, CAST+S

A6*STC A,TO (T* OP*S 0 SCOOT*&*TT* 9)*A(T) CA&* P&O,CTS

)*&O *PO&TS T*&ATOA( T&A+ A&

COMPANY PROFILE




,6A( A,TO ,ST&* (T* A,TO COPO*TS

&OC7A C5C(* ,ST&*S (T. C5C(* A A,TO COPO*TS

)+)WA5 ,ST&*S (T* C5C(* COPO*TS0 A,TOCOPO*TS 9 AC)* TOO(S

)*&O )OA F(*AS* (T* FACA( S*&;C*S

)*&O A,TO (T* TWO W)**(*&S

,6A( CAST+S O F*&&O,S CAST+S

SAT5A A,TO COPO*TS (T* S)**T *TA(S 9 FA8&CAT* A,TOCOPO*TS

COMPANY PROFILE




)*&O FACA( S*&;CS (T. FACA( S*&;C*S

)*&O CO&PO&AT* S*&;C*S (T. 8PO S*&;C*S0 T 0 T&A+ 9

*,CATO

)*&O +(O8A( *S+ P&O,CT 9 *+**&+*S+

,6A( SA(*S CO&PO&ATO ST&8,TO

*AS5 8((S (T* PA5*T S*&;C*S

)*&O AA+**T S*&;C*S(T.

T *A8(* S*&;C*S 9 8AC7OFFC* P&OC*SS+ WO&7.



A/O"1 HERO CYCLES2(

)ero Cycles is t"e first company /"ic" is

starte! #y )*&O rop.

Startin /it" a capacity of 2% #icycles per !ay0 )ero cycles pro!ce! '3 cycles in t"e year

1%'

COMPANY PROFILE



n 1<%0 )ero cycles #ecame t"e lea!in

manfactrer of #icycles.

An! no/ t"e company "as pro!ce! o=er

1>??? cycles per !ay.

COMPANY PROFILE



MISSION

1$e %ission is to stri*e for s!nerg! etween

te'$nolog!) s!ste%s and $u%an resour'es) to

produ'e produ'ts and ser*i'es t$at %eet t$e

3ualit!) perfor%an'e and pri'e aspirationsof our 'usto%ers( 4$ile doing so) we

%aintain t$e $ig$est standards of et$i's and

so'ietal responsiilities(

COMPANY PROFILE



ACHIE5EMEN1S

4orld6s largest %anufa'turer of i'!'les)

%anufa'turing +,)777 i'!'les per da! 8 A

9uinness /oo: world re'ord $older sin'e

+,;. Produ'tion e<'eeded -(+ %illion %ar: in

+,,,8=777

Mar:et s$are of o*er >-? in t$e Indian%ar:et

COMPANY PROFILE



*@ports #icycles an! #icycle parts to o=er <%

contries0 incl!in contries sc" as ,70

+ermany an! t"e ,SA

n 6ne 2??10 C&S( "a! assine! AAA to

)ero Cycles.

T"is ratin reflects its !ominant position in

t"e cycle in!stry cople! /it" t"emanaementBs !emonstrate! a#ility to

sstain maret s"are

COMPANY PROFILE



So'ial Corporate Responsiilities

Hero Group has always been actively involved in Social and

Medicare activities, such as providing medical facilities for the

under privileged, Hospitals, Heart Research Foundation and MobileMedical Vans. Hero also runs schools and colleges, maintains

pars and public facilities

COMPANY PROFILE



/OAR@ OF @IREC1ORS

Sh. Brijmohan Lal Munjal Sh. Satyanand Munjal

Sh. Om Parkash Munjal

Sh. ijay !umar Munjal

Sh. Sur"sh Chandra Munjal

Sh. Ashish !umar Munjal

Sh. Sunil !ant Munjal

Sh. Pankaj Munjal Sh. S.!. Rai

#r. M.A. $ahir

#r. #.R. Sin%h

COMPANY PROFILE



Competitors

A=on cycles

Atlas cycles

Ti cycles

COMPANY PROFILE



S4O1 ANALYSIS STRENGTHS

&Good brad a!"& H#$" !ar%"& & Mar%"& '"ad"r& Ioa&" d"*$*& D"a'"r* ar" b#*"** +ro! 'a*& !a, ,"ar*

EA.NESSES

&T/" r"* o+ ,'"* ar" #&" /$/& La% o+ &"ra&o b"&"" &/"o*#!"r* ad o"r* o+ &/" H"ro,'"* '&d4&5o!"&&or* o+ ,'"* ar" a''#r$#*&o!"r* b, o++"r$ $+&* a'o$ &/

&/" "/'"*6 /"r" o!a, 'a%*b"/d &/* */"r" a'*o4

OORTUNITIES &C!'les are still fa*orite a%ong :ids

&Consu%ers are now t$in:ing '!'le as a$ealt$ 'are produ't & Rising petrol pri'es& @ifferent inno*ati*e designs %a!in'rease t$e sales

THREATS & In'rease in 'o%petition wit$ national as

well as lo'al rands& In'reasing iron rates& More people are preferring %otoried*e$i'les wit$ i%pro*ed infrastru'ture

S'O( ANALYSIS



FACA( AA(5SS

Current Ratio = Current Assets

Current Liabilities

YEAR CURRENT

ASSESTS(in lac)

CURRENT

LIABILITIES(in lac)

CURRENT

RATIO

)**+,)**- */.01 02-/.0 1.63

)**-,)**1 +0/.01 )01/./ 1.6

FINANCIAL ANALYSIS



nterpretation: T"e t"m# rle for t"e crrent ratio

is 2:1. t"e present position of t"e company is Dite

satisfactory. T"e reason for lo/ crrent ratio is lessamont of cas" an! #an #alances.

FINANCIAL ANALYSIS



!uic Ratio" !uic assets

#urrent $iab. YEAR !UIC"

ASSETS

CURRENT

LIABILITIES

!UIC" RATIO

)**+,)**- ))-1.-- 02-/.0) 1.

)**-,)**1 )1*2.+0 )01/./ 1.#

FINANCIAL ANALYSIS



nterpretation: T"e t"m# rle for t"e Dic ratio is

1:1.T"e present position of t"e company is Dite

satisfactory. T"is ratio in!icatin t"at t"e company

is "i"ly liDi! so as to flfill C.( /ell in time.

FINANCIAL ANALYSIS



*T P&OFT &ATO

*T P&OFT AFT*& TA*S G1??

SA(*S

YEAR Net profitafter tax

Sales N/P RATIO

)**+,)**- --/.3 00-3./ .'

)**-,)**1 0*)+.+3 0*2.10 &.'

FINANCIAL ANALYSIS



nterpretation : T"e net profit ratio is more in 2??'-

2??< as compare! to 2??%-2??'.

FINANCIAL ANALYSIS



PROJECT TITLE

1O S1"@Y 1HE C"S1OMER

SA1ISFAC1ION A/O"1 HERO CYCLES’ PRO@"C1S AN@ I1S COMPE1I1ORS(

PRO4EC(



O/#EC1I5ES

1o stud! t$e 'usto%er satisfa'tion aout

Hero C!'les produ'ts(

1o :now t$e grie*an'es of t$e dealers(

PRO4EC(



Resear'$ Met$odolog!

Na*+ ,- 02 +ci4i,n

#ata us"d Primary 5s"6ondary

Instrum"nt us"d P"rsonal int"r7i"8 8ith stru6tur"d9u"stionnair" 8ith :oth o;"n56los" "nd"d 9u"stions.

(ar%"t ar"a Ludhiana< Patiala< Na:ha.

(ar%"t ;o;ulation arious d"al"rs d"alin% in ="roCy6l"s

Sam;lin% t"6hni9u" 6on7"ni"n6" sam;lin%

(otal sam;l" si>" + d"al"rs

PRO4EC(



C"S1OMER SA1ISFAC1ION

5#*&o!"r *a&*+a&o ) a usiness ter%) is a

%easure of $ow produ'ts and ser*i'es supplied

! a 'o%pan! %eet or surpass 'usto%er

e<pe'tation( It is seen as a :e! perfor%an'eindi'ator wit$in usiness

In a 'o%petiti*e %ar:etpla'e w$ere usinesses

'o%pete for 'usto%ers) 'usto%er satisfa'tion is

seen as a :e! differentiator and in'reasingl!$as e'o%e a :e! ele%ent of usiness strateg!.

PRO4EC(



omains of Satisfaction

Eality

;ale

Timeliness

*fficiency

*ase of Access

nno=ation Commitment to t"e cstomer

&eceipt of complaints

PRO4EC(



No of dealers are in dealing wit$ $ero '!'les

sin'eB8

PRO4EC(



Factors inflencin t"e #yin #e"a=ior:-

factors Most

important

Important Netral !ess

Important

!east

Important

Net Score

Eality < 1> 1 ?

Price 14 1' % ? ?

(oos 11 1% < 2 ?

8ran!mae

1? 1' 1 ?

PRO4EC(



Sales of t"e ealers:

" sales of #ero pro$cts No of $ealers

(ess t"an 2%H %

8et/een 2%H - 3% H &

8et/een 3%H - %? H '(

ore t"an %?H ')

PRO4EC(



Extremel*satisfie$

Satisfie$ Neit#ersatisfie$ nor$issatisfie$

Dissatisfie$ Extremel*$issatisfie$

n time

!eli=ery

< 1% < % 1

+oo!Dality

14 1> 3 ? ?

*asya=aila#ilityof spare parts

1? 13 4 > ?

PRO4EC(



Extremel*satisfie$

Satisfie$ Neit#ersatisfie$ nor$issatisfie$

Dissatisfie$ Extremel*$issatisfie$

nno=ati=e in!esins

1% 14 ' ? ?

Promotionaltools lieifts /it" prc"ase

? 4 % 1' 1?

+oo! in pro!ctEality

1% 1< 3 ? ?

PRO4EC(



Co%parison wit$ ot$er /rands

PRO4EC(



Co%peting rands for ran: + in salesB

Different +ran$s no of $ealer ,#o -a.e ran '

)ero cycles 3%

A=on cycles ?

Atlas cycles ?

Ti Cycles ?

PRO4EC(



Co%peting rands for ran: = in salesB

Different +ran$s no of $ealer ,#o -a.e ran 0

)ero cycles *

A=on cycles 0-

Atlas cycles 2

Ti Cycles 00

PRO4EC(



Co%peting rands for ran: + in inno*ati*e

designsBDifferent +ran$s No of $ealer ,#o -a.e ran

'

)ero cycles 03

A=on cycles

Atlas cycles 0

Ti Cycles 0)

PRO4EC(



i! t"e cstomers !eman! any e@tra featre

in t"e #icycle at a marinal increase in

priceI

Response No of $ealers

5es 1

o 1'

PRO4EC(



&ecommen!ations

T"ere is a "e !eman! of fancy cycles in

t"e areas lie Patiala.

+ift sc"emes may #e intro!ce! to en"ance

t"e sales.

T"e company s"ol! pro=i!e a!!itional

featres to t"e e@istin mo!els e.. t#eless

tires.

PRO4EC(



T"e company s"ol! oraniJe t"e meetin

of t"e !ealers from time to time an! s"ol!

as t"eir rie=ances an! t"eir sestions of

"o/ t"ey can increase t"eir sale or "o/ t"eycan impro=e t"eir pro!ct.

PRO4EC(



n t"e areas lie in Patiala an! "anna Ti

cycles is #ecomin t"e lea!in competitor in

fancy cycle maret.

T"e st!y s"o/s t"at in t"e sale of companyof t"e company #ran! imae plays an

important role. So t"e company s"ol!

concentrate in t"e impro=ement in t"e #ran!imae

PRO4EC(



Li%itations of t$e stud!

8sy sc"e!le of t"e respon!ents

&elctant to s"are t"e information.

T"is st!y only #elons to t"e (!"iana0 Patiala0

a#"a !ealers so t"e responses of !ealers ofot"er parts of t"e contry may =ary in t"eir

responses.

T"e researc" /as con!cte! in t"e present

pre=aile! con!itions. T"ere can #e some

flctations in t"e maret. /"ic" can offset t"e

fin!ins.

PRO4EC(

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