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    Company Presentation(please expand to full screen view)

    Hexxcom International Limited 2010

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    As India moves through this millennium we are seeing the emergence of an

    interdependent national economy. Characterized by faster communication,

    transportation and financial flows, all of which are creating

    new market opportunities and challenges.

    Most importantly we are seeing an evolving and changing consumer, who is

    demanding quality. Given these circumstances, it could be argued that companies

    face a deceptively straightforward and stark choice; they must either respond to the

    challenges and opportunities posed by this new environment, or recognise and

    accept the long-term consequences of failing to do so.

    India

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    Hexxcom is the premier businessstrategy firm delivering complete

    business solutions for the Indian

    market

    The firm leverages unique expertise, capabilities

    and insights to help global businesses navigate theIndian market.

    Hexxcom follows a proactive and customised

    approach, providing the highest quality professional

    services under one roof, addressing multiple

    constituencies at the same time.

    When it comes to creating, negotiating, anticipating,

    forecasting, optimising and implementing strategies

    for future opportunities and developments, few local

    or international teams match the expertise and

    experience of Hexxcom in India.

    International presence with offices inNew Delhi, London, Washington andWarsaw.

    Giving companies the competitive edgein India since 1979.

    An International firm with regional

    capabilities, which has engineered theentry of some of the world's largest

    corporations into the country, with an

    approach that is proactive and

    anticipates individual clients' needs.

    Synergistic mix of government, political,

    business and media professionals

    enables us to put together the right team

    for the challenge.

    Hexxcom has a deep-rooted

    commitment to provide the highest

    quality Total Client Service to help you

    create your own success story in India.

    Period.

    Overview

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    Focal Point Management

    Adopt an integrated approach to an assignment

    Based on understanding of various constituencies impacting a client, such as

    policymakers, business community, regulators, media, develop a coherent and

    integrated solution

    Craft compelling strategies and messages for each constituency and deploy effective

    measures to obtain support of target audiences

    Utilise the individual expertise of team members in a synergistic manner

    CLIENT Regulatory Authorities

    Central Government State Governments

    CompetitionPressure Groups /Opinion MakersMedia

    Parliamentarians &Political Spectrum

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    Our Approach

    AchieveAnticipate Analyse Advise Act

    Create and add value

    Corporate positioning

    Stakeholder loyalty

    Customer awareness

    Market growth & market entry

    Protect and manage value

    Protecting corporate reputation

    Stakeholder attacks (employee, media, NGOs)

    Avoiding business disruption

    Risk & crisis management

    Regulatory & Issues management

    Protecting brand value

    Product rumours

    Creating efficiencies

    Assess

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    Our People

    Our team has strong experience in

    working with issues fundamental toliberalisation of India's industries and

    regulatory environment

    As a consultancy, well versed with the complex macro-

    economic environment in India as well as global

    developments, Hexxcom is equipped to provide an

    individualised, highly focused and integrated solutionwithin the clients framework through a talented mix of

    experts in their field including:

    Entrepreneurs

    Political consultants

    Journalists

    Business & NGO executives

    Media and marketing professionals

    Industry experts

    Hexxcom International

    On the ground presence in India

    With the Indian Government comingto terms with issues such as de-licensing, ideological shifts and theemergence of global trading blocs,

    staying informed about the policymaking process, and its primemovers and influencers, is critical toa companys success

    Broad reach throughout the Central& State Governments, Parliament &State legislatures, as well as Central

    & State regulatory authorities

    Unparalleled insight across a broadspectrum of industry sectorsthrough all Indian states

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    Our Capabilities

    Government Relations Central & State Governments

    Parliament & State Legislatures

    Central & State Regulatory

    Authorities

    Public & Corporate Affairs

    Regulatory Approvals Tariff & Trade Related Issues

    Market Entry Strategy

    Licenses and Approvals

    Partner Management Issues

    Corporate Advisory Services

    Mergers & Acquisitions Crisis Management

    Conflict Resolution

    Partner Identification

    Public Relations Media Relations

    Image & Perception Management

    Corporate Communications

    Event Management

    Industry Tracking, Research &

    Analysis Monitoring CompetitorActivity

    Marketing Environment Evaluation

    Providing Live Data

    Researching Secondary Market Data

    Community Development

    Building Corporate-Communityinteraction platforms

    Helping corporates in identifying

    development programmes

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    Core Competencies

    Hexxcom establishes a unified and coordinatedapproach to help companies identify opportunities and

    pursue them using our core competencies; business development is

    client specific rather than area specific.

    Government Affairs: In the world of Government Affairs, knowledge is power.

    Staffed by experts, capable of working with every level of the system in India,

    through direct advocacy, government lobbying, relationship building andstrategic counsel, we support clients at every level of Indias Central and State

    governments, giving access to our extraordinary knowledge of the people,

    policies and processes of the Indian government.

    Public Advocacy & Corporate Affairs: For providing guidance to corporations

    in structuring their strategies vis--vis the maze of procedures for obtaininglicenses, statutory approvals, partner management, conflict resolution, crisis

    management and other diverse corporate issues at both Central and State

    level.

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    Core Competencies

    Corporate Advisory Services: Identifying and nurturing businessopportunities and trends in India, and designing strategies that can harness

    them to the Clients benefit are the special mandate of this task force. We offer

    services in all the critical finance and management areas of business such as

    company formation, corporate finance, HR sourcing, preparation of business

    plans, business valuations & market assessments, dispute consulting,

    regulatory compliance and economic consulting services with a focus onincreasing client and shareholder value.

    Particular strengths lay in the areas of sourcing partners, distributors, agents,

    products and services as well as putting together turn-key sales and

    marketing plans, systems and processes.

    Industry Tracking: We provide customised and reliable intelligence, up-to-datewith the pulse of the industry and its sub-segments, covering the ground

    developments and competitor strategies.

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    Core Competencies

    News, Research and Analysis: Lending support to corporates in stayingahead of the dynamic Indian environment by providing regular and cutting edge

    news and information on significant political and business developments. We

    provide easy-to-comprehend information of the fast changing and complex Indian

    environment.

    Public Relations: We lay a lot of emphasis on effectively gauging responses to

    various corporate strategies and situations in India. By managing diverse publics

    that a corporation encounters, be it the media, pressure groups, consumer groups,

    competition, opinion leaders or industry associations, Hexxcom negotiates

    maximum advantage for its clients by helping them communicate more effectively.

    Community Development: To effectively do business in India, it is imperative for a

    company to gain social acceptability by projecting a more caring image than apurely profit motivated one. To help position companies as model corporate

    citizens and contributing members of the community, we assist clients in working

    out viable social programs throughout India.

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    Our Experience

    Specific Examples of our work include:

    New Business Opportunity. As an expert outside resource, the

    companys services were utilised to restructure and divest

    unprofitable businesses for one of the largest chemical companies in

    the country. The business opportunity cell also worked on identifyingacquisitions in tune with its core competencies.

    Market Entry. We helped orchestrate the entry of leading

    international high profile luxury goods brands such as Mont Blanc,

    Alfred Dunhill and Burberry, making them the first of their kind to

    enter the Indian market.

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    Our Experience

    Corporate and Brand Positioning. We facilitated the establishment of

    the worlds Number One soft drink manufacturer in India. The company

    was the first multinational company to be given permission for 100%

    equity in a domestic project in the Consumer Goods Sector.

    Direct Sales. We have pioneered the entry of the worlds largest direct

    selling company and enabled it to set up a fully owned company in India.

    This opened the doors for other direct selling companies to enter India

    many of them our clients.

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    Our Experience

    ResolvedConflicts. Intervened in the conflict between twoshareholders in a large Indian food processing company. The

    government affairs cell advised an International giant on ensuring

    establishment of its management in the Indian company.

    Government Lobbying. Strategic inputs from the government affairsteam enabled the worlds leading Liquor Corporation to become the

    first company to launch Scotch Whisky and associated high profile

    liquor brands in India.

    Synergy. Guided the entry of the worlds largest agro products and

    processing company into areas in synergy with its diversified

    international businesses.

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    Hexxcom International is already prepared for these changes.

    We intend to stay one step ahead of the market so that our clients benefit

    from our greater expertise, knowledge and commitment.An innovative

    approach is intrinsic to Hexxcom International - to this end we will seek to find

    the best methodologies, analytical tools and technology.

    While the future is always uncertain, our business is to help clients move

    forward with confidence. We hope to have the opportunity to do so with you.

    The Future...

    Hexxcom International Limited Suite 1, 45 Conduit Street London W1S 2YN, UK

    Tel: + 44 (0)20 8840 2991 Fax: + 44 (0)20 8567 0604

    Email: [email protected]

    www.hexxcom.com